Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for McRent.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
![](data:image/svg+xml;utf8,<svg width="300" height="300" viewBox="0 0 300 300" xmlns="http://www.w3.org/2000/svg"><rect id="bg" width="300" height="300" fill="rgb(46,196,145)" /><path d="m 150 605 Q 206 94 -305 150 Q 206 206 150 -305 Q 94 206 605 150 Q 94 94 150 605 z" fill="rgb(70,136,0)" /><path d="m 150 515 Q 296 4 -215 150 Q 296 296 150 -215 Q 4 296 515 150 Q 4 4 150 515 z" fill="rgb(185,119,255)" /><path d="m 150 176 Q 165 135 124 150 Q 165 165 150 124 Q 135 165 176 150 Q 135 135 150 176 z" fill="rgb(209,59,110)" /></svg>)
McRent
Valid Reviews
97 Valid Reviews
The McRent experience has a total of 103 reviews. There are 97 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 97 valid reviews, the experience has 2 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 97 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 61 |
|
63% |
| 9/10 | 22 |
|
23% |
| 8/10 | 6 |
|
6% |
| 7/10 | 0 |
|
0% |
| 6/10 | 2 |
|
2% |
| 5/10 | 1 |
|
1% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
1% |
| 1/10 | 4 |
|
4% |
90.62% Average
The raw data average (mean) for all the McRent valid reviews is 90.62% and is based on 97 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Weighted Average
88.37%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Fiona Q | 10/10 | 189 days | 100% |
| Seaview | 9/10 | 281 days | 96% |
| Jessica Holloway | 6/10 | 432 days | 78% |
| Elliott | 9/10 | 494 days | 87% |
| Andrew Tonks | 2/10 | 555 days | 37% |
| John Oakes | 10/10 | 585 days | 82% |
| Jason | 1/10 | 647 days | 30% |
| Marion | 8/10 | 738 days | 68% |
| Felicity Nicolson | 10/10 | 738 days | 70% |
| Pat KennedyHarp | 9/10 | 769 days | 66% |
| Karla Mecker | 8/10 | 859 days | 57% |
| peter franklyn | 9/10 | 889 days | 55% |
| David Mankin | 9/10 | 920 days | 51% |
| Orsini Fabrice | 10/10 | 920 days | 52% |
| avi | 9/10 | 950 days | 48% |
| Danilo | 10/10 | 1193 days | 27% |
| Katherine Ong | 10/10 | 1193 days | 27% |
| Stefan Huebschmann | 9/10 | 1346 days | 17% |
| Aaron | 10/10 | 1377 days | 15% |
| Meg | 9/10 | 1377 days | 15% |
| Irena | 10/10 | 1377 days | 15% |
| Lisa Broadley | 9/10 | 1468 days | 11% |
| Carl Wright | 10/10 | 1468 days | 11% |
| David | 10/10 | 1468 days | 11% |
| Ian Grindle | 10/10 | 1468 days | 11% |
| Jill McLean | 8/10 | 1499 days | 10% |
| Dr.A | 10/10 | 1499 days | 10% |
| Eva Lee | 9/10 | 1558 days | 8% |
| Laura K | 10/10 | 1558 days | 8% |
| Rebecca Hope | 10/10 | 1558 days | 8% |
| Suzi | 10/10 | 1558 days | 8% |
| Sarah Trout | 10/10 | 1589 days | 7% |
| Graeme Kidd | 9/10 | 1589 days | 7% |
| Emily Jensen | 10/10 | 1619 days | 6% |
| Alex Ball | 10/10 | 1650 days | 5% |
| Jamie Henery | 10/10 | 1650 days | 5% |
| Leigh Jewell | 9/10 | 1650 days | 5% |
| Justine Coudret | 10/10 | 1650 days | 5% |
| Meg | 10/10 | 1650 days | 5% |
| Lily Taylor | 10/10 | 1650 days | 5% |
| Tireece Young | 10/10 | 1680 days | 5% |
| Alex | 10/10 | 1680 days | 5% |
| Karen Glenny | 10/10 | 1680 days | 5% |
| Justene Hewett | 10/10 | 1680 days | 5% |
| Nikki | 8/10 | 1680 days | 5% |
| Lorraine | 9/10 | 1680 days | 5% |
| Melody C | 10/10 | 1680 days | 5% |
| Michelle Speers | 10/10 | 1711 days | 4% |
| Eugene Jordaan | 9/10 | 1711 days | 4% |
| Kerry & Barb | 10/10 | 1711 days | 4% |
| Sarah | 9/10 | 1742 days | 4% |
| Trish Atama | 10/10 | 1742 days | 4% |
| Garry Harrison | 10/10 | 1742 days | 4% |
| Laura Hopwood | 10/10 | 1742 days | 4% |
| Mark | 9/10 | 1742 days | 4% |
| Jodi Nicols | 10/10 | 1742 days | 4% |
| Bruce Pilbrow | 10/10 | 1742 days | 4% |
| Juergen | 8/10 | 1742 days | 4% |
| Allan Stanley | 10/10 | 1772 days | 4% |
| Jaco | 10/10 | 1772 days | 4% |
| Chris and Susan | 9/10 | 1772 days | 4% |
| Dominic Evans | 9/10 | 1772 days | 4% |
| Marcus Franke | 10/10 | 1772 days | 4% |
| John Upton | 10/10 | 1772 days | 4% |
| Bruce & Lynn from Tuakau | 10/10 | 1803 days | 4% |
| David Lubach | 9/10 | 1803 days | 3% |
| Uwe and Sabine | 10/10 | 1817 days | 1% |
| Margarida van Wijk | 10/10 | 1864 days | 3% |
| Elke Gartner | 9/10 | 1893 days | 3% |
| Christopher Gies | 10/10 | 1893 days | 3% |
| Heikki Harismaa | 9/10 | 1902 days | 1% |
| Peter and Susan | 10/10 | 1924 days | 3% |
| peter wolf | 10/10 | 1985 days | 3% |
| Philip Hetzler | 10/10 | 1985 days | 3% |
| Jacquie Crawley | 8/10 | 1985 days | 3% |
| Lisa Townsend | 10/10 | 1985 days | 3% |
| Claudius How | 10/10 | 1985 days | 3% |
| Stan | 10/10 | 1985 days | 3% |
| Emily Schacher | 10/10 | 2016 days | 3% |
| Barbara Q. | 10/10 | 2016 days | 3% |
| Jason Warner | 10/10 | 2046 days | 3% |
| Peter + Anita | 10/10 | 2199 days | 3% |
| Gerry Burri | 10/10 | 2230 days | 3% |
| Edgar Martens | 10/10 | 2230 days | 3% |
| Michael Vaughan | 10/10 | 2258 days | 3% |
| Marc Berger | 6/10 | 2258 days | 2% |
| Dave Fear | 9/10 | 2258 days | 3% |
| GermanCamperFans | 10/10 | 2258 days | 3% |
| Jörg Spiegel | 10/10 | 2258 days | 3% |
| Niklas Granstrom | 10/10 | 2258 days | 3% |
| Oded | 1/10 | 2258 days | 0% |
| Anna Schmidrathner | 10/10 | 2258 days | 3% |
| Verena | 10/10 | 2258 days | 3% |
| claessen | 1/10 | 2320 days | 0% |
| Jean-Simon Lacasse | 1/10 | 2350 days | 0% |
| glain webber | 10/10 | 2350 days | 2% |
| Bud Betz | 5/10 | 2442 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The McRent experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.12% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 62 days. The McRent experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The McRent experience has been adjusted for 173 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 170 | -3.07% |
| 171 | -3.08% |
| 172 | -3.10% |
| 173 | -3.12% |
| 174 | -3.14% |
| 175 | -3.16% |
| 176 | -3.17% |
| … | … |
Balancing Adjustment
2.42% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
86%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.