Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for McRent.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
McRent
Valid Reviews
96 Valid Reviews
The McRent experience has a total of 102 reviews. There are 96 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 96 valid reviews, the experience has 2 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 96 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 60 |
|
63% |
| 9/10 | 22 |
|
23% |
| 8/10 | 6 |
|
6% |
| 7/10 | 0 |
|
0% |
| 6/10 | 2 |
|
2% |
| 5/10 | 1 |
|
1% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
1% |
| 1/10 | 4 |
|
4% |
90.52% Average
The raw data average (mean) for all the McRent valid reviews is 90.52% and is based on 96 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Weighted Average
89.04%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Seaview | 9/10 | 78 days | 100% |
| Jessica Holloway | 6/10 | 229 days | 84% |
| Elliott | 9/10 | 291 days | 95% |
| Andrew Tonks | 2/10 | 352 days | 42% |
| John Oakes | 10/10 | 382 days | 93% |
| Jason | 1/10 | 444 days | 35% |
| Marion | 8/10 | 535 days | 83% |
| Felicity Nicolson | 10/10 | 535 days | 85% |
| Pat KennedyHarp | 9/10 | 566 days | 82% |
| Karla Mecker | 8/10 | 656 days | 74% |
| peter franklyn | 9/10 | 686 days | 73% |
| David Mankin | 9/10 | 717 days | 70% |
| Orsini Fabrice | 10/10 | 717 days | 71% |
| avi | 9/10 | 747 days | 68% |
| Danilo | 10/10 | 990 days | 44% |
| Katherine Ong | 10/10 | 990 days | 44% |
| Stefan Huebschmann | 9/10 | 1142 days | 30% |
| Aaron | 10/10 | 1174 days | 28% |
| Meg | 9/10 | 1174 days | 28% |
| Irena | 10/10 | 1174 days | 28% |
| Lisa Broadley | 9/10 | 1264 days | 22% |
| Carl Wright | 10/10 | 1265 days | 22% |
| David | 10/10 | 1265 days | 22% |
| Ian Grindle | 10/10 | 1265 days | 22% |
| Jill McLean | 8/10 | 1296 days | 19% |
| Dr.A | 10/10 | 1296 days | 20% |
| Eva Lee | 9/10 | 1354 days | 16% |
| Laura K | 10/10 | 1355 days | 16% |
| Rebecca Hope | 10/10 | 1355 days | 16% |
| Suzi | 10/10 | 1355 days | 16% |
| Sarah Trout | 10/10 | 1386 days | 15% |
| Graeme Kidd | 9/10 | 1386 days | 15% |
| Emily Jensen | 10/10 | 1415 days | 13% |
| Alex Ball | 10/10 | 1447 days | 12% |
| Jamie Henery | 10/10 | 1447 days | 12% |
| Leigh Jewell | 9/10 | 1447 days | 12% |
| Justine Coudret | 10/10 | 1447 days | 12% |
| Meg | 10/10 | 1447 days | 12% |
| Lily Taylor | 10/10 | 1447 days | 12% |
| Tireece Young | 10/10 | 1476 days | 11% |
| Alex | 10/10 | 1477 days | 10% |
| Karen Glenny | 10/10 | 1477 days | 10% |
| Justene Hewett | 10/10 | 1477 days | 10% |
| Nikki | 8/10 | 1477 days | 10% |
| Lorraine | 9/10 | 1477 days | 10% |
| Melody C | 10/10 | 1477 days | 10% |
| Michelle Speers | 10/10 | 1508 days | 9% |
| Eugene Jordaan | 9/10 | 1508 days | 9% |
| Kerry & Barb | 10/10 | 1508 days | 9% |
| Sarah | 9/10 | 1539 days | 8% |
| Trish Atama | 10/10 | 1539 days | 8% |
| Garry Harrison | 10/10 | 1539 days | 8% |
| Laura Hopwood | 10/10 | 1539 days | 8% |
| Mark | 9/10 | 1539 days | 8% |
| Jodi Nicols | 10/10 | 1539 days | 8% |
| Bruce Pilbrow | 10/10 | 1539 days | 8% |
| Juergen | 8/10 | 1539 days | 8% |
| Allan Stanley | 10/10 | 1568 days | 7% |
| Jaco | 10/10 | 1569 days | 7% |
| Chris and Susan | 9/10 | 1569 days | 7% |
| Dominic Evans | 9/10 | 1569 days | 7% |
| Marcus Franke | 10/10 | 1569 days | 7% |
| John Upton | 10/10 | 1569 days | 7% |
| Bruce & Lynn from Tuakau | 10/10 | 1600 days | 6% |
| David Lubach | 9/10 | 1600 days | 6% |
| Uwe and Sabine | 10/10 | 1614 days | 3% |
| Margarida van Wijk | 10/10 | 1660 days | 5% |
| Elke Gartner | 9/10 | 1689 days | 4% |
| Christopher Gies | 10/10 | 1690 days | 4% |
| Heikki Harismaa | 9/10 | 1699 days | 2% |
| Peter and Susan | 10/10 | 1721 days | 4% |
| peter wolf | 10/10 | 1781 days | 3% |
| Philip Hetzler | 10/10 | 1781 days | 3% |
| Jacquie Crawley | 8/10 | 1781 days | 3% |
| Lisa Townsend | 10/10 | 1782 days | 3% |
| Claudius How | 10/10 | 1782 days | 3% |
| Stan | 10/10 | 1782 days | 3% |
| Emily Schacher | 10/10 | 1812 days | 3% |
| Barbara Q. | 10/10 | 1813 days | 3% |
| Jason Warner | 10/10 | 1843 days | 3% |
| Peter + Anita | 10/10 | 1996 days | 3% |
| Gerry Burri | 10/10 | 2027 days | 3% |
| Edgar Martens | 10/10 | 2027 days | 3% |
| Michael Vaughan | 10/10 | 2054 days | 3% |
| Marc Berger | 6/10 | 2055 days | 2% |
| Dave Fear | 9/10 | 2055 days | 3% |
| GermanCamperFans | 10/10 | 2055 days | 3% |
| Jörg Spiegel | 10/10 | 2055 days | 3% |
| Niklas Granstrom | 10/10 | 2055 days | 3% |
| Oded | 1/10 | 2055 days | 0% |
| Anna Schmidrathner | 10/10 | 2055 days | 3% |
| Verena | 10/10 | 2055 days | 3% |
| claessen | 1/10 | 2117 days | 0% |
| Jean-Simon Lacasse | 1/10 | 2147 days | 0% |
| glain webber | 10/10 | 2147 days | 3% |
| Bud Betz | 5/10 | 2238 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The McRent experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.56% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 76 days. The McRent experience has 1 recent ranking. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The McRent experience has been adjusted for 63 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 60 | -0.90% |
| 61 | -0.91% |
| 62 | -0.92% |
| 63 | -0.94% |
| 64 | -0.95% |
| 65 | -0.97% |
| 66 | -0.98% |
| … | … |
Balancing Adjustment
1.73% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.