Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for McRent.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

McRent

Valid Reviews

97 Valid Reviews

The McRent experience has a total of 103 reviews. There are 97 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Within these 97 valid reviews, the experience has 2 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 97 valid reviews:

Rating Count Percentage
10/10 61
63%
9/10 22
23%
8/10 6
6%
7/10 0
0%
6/10 2
2%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 1
1%
1/10 4
4%

90.62% Average

The raw data average (mean) for all the McRent valid reviews is 90.62% and is based on 97 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Weighted Average

89.26%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Fiona Q 10/10 31 days 100%
Seaview 9/10 123 days 98%
Jessica Holloway 6/10 274 days 82%
Elliott 9/10 336 days 93%
Andrew Tonks 2/10 397 days 40%
John Oakes 10/10 427 days 89%
Jason 1/10 489 days 34%
Marion 8/10 580 days 79%
Felicity Nicolson 10/10 580 days 81%
Pat KennedyHarp 9/10 611 days 78%
Karla Mecker 8/10 701 days 70%
peter franklyn 9/10 731 days 68%
David Mankin 9/10 762 days 66%
Orsini Fabrice 10/10 762 days 66%
avi 9/10 792 days 63%
Danilo 10/10 1035 days 40%
Katherine Ong 10/10 1035 days 40%
Stefan Huebschmann 9/10 1187 days 27%
Aaron 10/10 1219 days 25%
Meg 9/10 1219 days 24%
Irena 10/10 1219 days 25%
Lisa Broadley 9/10 1309 days 19%
Carl Wright 10/10 1310 days 19%
David 10/10 1310 days 19%
Ian Grindle 10/10 1310 days 19%
Jill McLean 8/10 1341 days 17%
Dr.A 10/10 1341 days 17%
Eva Lee 9/10 1399 days 14%
Laura K 10/10 1400 days 14%
Rebecca Hope 10/10 1400 days 14%
Suzi 10/10 1400 days 14%
Sarah Trout 10/10 1431 days 12%
Graeme Kidd 9/10 1431 days 12%
Emily Jensen 10/10 1460 days 11%
Alex Ball 10/10 1492 days 10%
Jamie Henery 10/10 1492 days 10%
Leigh Jewell 9/10 1492 days 10%
Justine Coudret 10/10 1492 days 10%
Meg 10/10 1492 days 10%
Lily Taylor 10/10 1492 days 10%
Tireece Young 10/10 1521 days 9%
Alex 10/10 1522 days 9%
Karen Glenny 10/10 1522 days 9%
Justene Hewett 10/10 1522 days 9%
Nikki 8/10 1522 days 8%
Lorraine 9/10 1522 days 9%
Melody C 10/10 1522 days 9%
Michelle Speers 10/10 1553 days 8%
Eugene Jordaan 9/10 1553 days 8%
Kerry & Barb 10/10 1553 days 8%
Sarah 9/10 1584 days 7%
Trish Atama 10/10 1584 days 7%
Garry Harrison 10/10 1584 days 7%
Laura Hopwood 10/10 1584 days 7%
Mark 9/10 1584 days 7%
Jodi Nicols 10/10 1584 days 7%
Bruce Pilbrow 10/10 1584 days 7%
Juergen 8/10 1584 days 7%
Allan Stanley 10/10 1613 days 6%
Jaco 10/10 1614 days 6%
Chris and Susan 9/10 1614 days 6%
Dominic Evans 9/10 1614 days 6%
Marcus Franke 10/10 1614 days 6%
John Upton 10/10 1614 days 6%
Bruce & Lynn from Tuakau 10/10 1645 days 5%
David Lubach 9/10 1645 days 5%
Uwe and Sabine 10/10 1659 days 2%
Margarida van Wijk 10/10 1705 days 4%
Elke Gartner 9/10 1734 days 4%
Christopher Gies 10/10 1735 days 4%
Heikki Harismaa 9/10 1744 days 1%
Peter and Susan 10/10 1766 days 4%
peter wolf 10/10 1826 days 3%
Philip Hetzler 10/10 1826 days 3%
Jacquie Crawley 8/10 1826 days 3%
Lisa Townsend 10/10 1827 days 3%
Claudius How 10/10 1827 days 3%
Stan 10/10 1827 days 3%
Emily Schacher 10/10 1857 days 3%
Barbara Q. 10/10 1858 days 3%
Jason Warner 10/10 1888 days 3%
Peter + Anita 10/10 2041 days 3%
Gerry Burri 10/10 2072 days 3%
Edgar Martens 10/10 2072 days 3%
Michael Vaughan 10/10 2099 days 3%
Marc Berger 6/10 2100 days 2%
Dave Fear 9/10 2100 days 3%
GermanCamperFans 10/10 2100 days 3%
Jörg Spiegel 10/10 2100 days 3%
Niklas Granstrom 10/10 2100 days 3%
Oded 1/10 2100 days 0%
Anna Schmidrathner 10/10 2100 days 3%
Verena 10/10 2100 days 3%
claessen 1/10 2162 days 0%
Jean-Simon Lacasse 1/10 2192 days 0%
glain webber 10/10 2192 days 3%
Bud Betz 5/10 2283 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The McRent experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-2.92% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 50 days. The McRent experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The McRent experience has been adjusted for 15 days. Adjustments are according to the following table.

Days Adjustment
12 -0.23%
13 -0.25%
14 -0.27%
15 -0.29%
16 -0.31%
17 -0.33%
18 -0.35%

Balancing Adjustment

1.57% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

88%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.