Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Cheapa Campa.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Cheapa Campa
Valid Reviews
82 Valid Reviews
The Cheapa Campa experience has a total of 89 reviews. There are 82 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 82 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
7% |
| 9/10 | 8 |
|
10% |
| 8/10 | 17 |
|
21% |
| 7/10 | 22 |
|
27% |
| 6/10 | 11 |
|
13% |
| 5/10 | 3 |
|
4% |
| 4/10 | 5 |
|
6% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 8 |
|
10% |
65.37% Average
The raw data average (mean) for all the Cheapa Campa valid reviews is 65.37% and is based on 82 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
60 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 82 valid reviews, the experience has 60 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 60 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 2 |
|
3% |
| 9/10 | 4 |
|
7% |
| 8/10 | 15 |
|
25% |
| 7/10 | 21 |
|
35% |
| 6/10 | 9 |
|
15% |
| 5/10 | 3 |
|
5% |
| 4/10 | 3 |
|
5% |
| 3/10 | 1 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 2 |
|
3% |
68.17% Average
The raw data average (mean) for all the Cheapa Campa face-to-face reviews is 68.17% and is based on 60 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
55.60%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Mariana | 1/10 | 60 days | 56% |
| Lisa | 2/10 | 273 days | 60% |
| Jake | 1/10 | 365 days | 52% |
| Alex | 10/10 | 700 days | 100% |
| Tina Clendon | 10/10 | 1583 days | 12% |
| Michel GAMBA | 9/10 | 1705 days | 8% |
| Michael Prochazka | 10/10 | 1765 days | 7% |
| luc baot | 8/10 | 1796 days | 7% |
| Marcello D'Ambra | 9/10 | 2375 days | 5% |
| Mary Verissimo | 1/10 | 2740 days | 2% |
| Tin Lok Yan | 6/10 | 2770 days | 4% |
| J Staxs | 1/10 | 2801 days | 2% |
| Christine | 9/10 | 2919 days | 4% |
| Paul Morrell | 4/10 | 2952 days | 2% |
| Rawiri johnston | 6/10 | 3044 days | 3% |
| BERTRAND RASCAR | 8/10 | 3044 days | 3% |
| Marcus and Claudia | 1/10 | 3210 days | 1% |
| Angela Neilsen | 9/10 | 3805 days | 1% |
| Klaus Petersen | 8/10 | 3915 days | 1% |
| Payton Johnstone | 7/10 | 4109 days | 1% |
| enjoy New Zealand | 1/10 | 4109 days | 0% |
| Rainer | 4/10 | 4237 days | 0% |
| Jiri van Straelper | 6/10 | 4249 days | 0% |
| Martijn Jansen | 6/10 | 4249 days | 0% |
| Cennart ud Brock | 7/10 | 4351 days | 0% |
| pacemannz | 4/10 | 4566 days | 1% |
| Larry Curtiss | 6/10 | 4624 days | 1% |
| Sabine | 7/10 | 4632 days | 1% |
| Bob & Beryl Hague | 8/10 | 4642 days | 1% |
| Susie Christensen | 7/10 | 4642 days | 1% |
| Clemens | 7/10 | 4649 days | 1% |
| Pieter | 9/10 | 4687 days | 1% |
| kelsal | 1/10 | 4687 days | 0% |
| Jacqueline | 10/10 | 4718 days | 1% |
| Mikala Dinka | 8/10 | 4719 days | 1% |
| Steve & Maggie | 7/10 | 4719 days | 1% |
| Matthias | 8/10 | 4733 days | 1% |
| Mark Bakker | 6/10 | 4735 days | 1% |
| Stephen Hunt | 7/10 | 4958 days | 1% |
| Bill Mclennan | 8/10 | 4975 days | 1% |
| Brian & Di | 8/10 | 4975 days | 1% |
| John Duffy | 5/10 | 4979 days | 1% |
| Astrid N | 8/10 | 4980 days | 1% |
| Clemens | 3/10 | 4982 days | 1% |
| Fredrik Thornell | 8/10 | 4983 days | 1% |
| Antoine Van Hoovled | 7/10 | 4983 days | 1% |
| Claudia | 7/10 | 4983 days | 1% |
| Ross | 7/10 | 4986 days | 1% |
| Bryan Higgins | 6/10 | 4991 days | 1% |
| Gerhard | 5/10 | 4994 days | 1% |
| Winskowsky | 5/10 | 4995 days | 1% |
| Pieter | 6/10 | 4998 days | 1% |
| Sandra | 7/10 | 4998 days | 1% |
| Martin Current | 6/10 | 5008 days | 1% |
| Christine Wirth | 7/10 | 5012 days | 1% |
| Dennis & Claudia | 6/10 | 5013 days | 1% |
| Schers | 9/10 | 5014 days | 1% |
| Daniel Lang | 8/10 | 5014 days | 1% |
| Arnold | 8/10 | 5349 days | 1% |
| Marcus Kippner | 4/10 | 5349 days | 1% |
| johnandgin | 1/10 | 5358 days | 0% |
| Susan & Richard | 7/10 | 5361 days | 1% |
| Hannah Clark | 7/10 | 5379 days | 1% |
| vanijzendoor | 7/10 | 5381 days | 1% |
| deanlaw | 10/10 | 5431 days | 1% |
| barts | 8/10 | 5432 days | 1% |
| frederike | 8/10 | 5433 days | 1% |
| Linda Coats | 10/10 | 5433 days | 1% |
| Lynn Maguire | 8/10 | 5434 days | 1% |
| pimn | 7/10 | 5442 days | 1% |
| Susann Koschmeider | 7/10 | 5452 days | 1% |
| Susanne Santer | 7/10 | 5456 days | 1% |
| X Vogel | 8/10 | 5458 days | 1% |
| Christian Kamm | 4/10 | 5689 days | 1% |
| Ger | 8/10 | 5690 days | 1% |
| IanM | 6/10 | 5693 days | 1% |
| Andrew Smith | 7/10 | 5698 days | 1% |
| JuergenW | 7/10 | 5699 days | 1% |
| BernardK | 9/10 | 5709 days | 1% |
| WinstonH | 9/10 | 5711 days | 1% |
| Katrina | 7/10 | 5716 days | 1% |
| MartinD | 7/10 | 5750 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Cheapa Campa experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.15% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 50 days. The Cheapa Campa experience has 1 recent ranking. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Cheapa Campa experience has been adjusted for 27 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 24 | -0.46% |
| 25 | -0.48% |
| 26 | -0.50% |
| 27 | -0.52% |
| 28 | -0.54% |
| 29 | -0.56% |
| 30 | -0.58% |
| … | … |
Balancing Adjustment
20.05% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.