Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

169 Valid Reviews

The Tui Campers experience has a total of 176 reviews. There are 169 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 169 valid reviews:

Rating Count Percentage
10/10 44
26%
9/10 11
7%
8/10 29
17%
7/10 14
8%
6/10 6
4%
5/10 6
4%
4/10 3
2%
3/10 4
2%
2/10 9
5%
1/10 43
25%

60.36% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.36% and is based on 169 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 169 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

78.35%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
DKP 3/10 174 days 57%
Julia D 1/10 235 days 42%
Drew 2/10 266 days 46%
Thomas 10/10 326 days 100%
Christian 1/10 326 days 40%
Jay shroff 1/10 387 days 39%
Math 1/10 448 days 38%
Margaret Tallentire 10/10 601 days 84%
Michael 10/10 601 days 84%
Xavier 10/10 601 days 84%
Sue 10/10 601 days 84%
Sandy 10/10 601 days 84%
Jazz 10/10 601 days 84%
Damian Devine 9/10 601 days 84%
Lucy 10/10 601 days 84%
Coulet julien 1/10 632 days 33%
Syméon 10/10 632 days 82%
Olivia 10/10 632 days 82%
Moya 10/10 632 days 82%
MMM 10/10 632 days 82%
Sheri Barfoot 10/10 632 days 82%
Jane Haynes 1/10 632 days 33%
Logan 6/10 632 days 71%
Sonya 10/10 632 days 82%
Paul Ross 2/10 660 days 36%
Inga Gustavsson 10/10 660 days 80%
Jean Reverdy 1/10 660 days 32%
Nicky 2/10 660 days 36%
Heta 10/10 660 days 80%
LT 10/10 691 days 77%
KP321 3/10 722 days 41%
Aislinn 7/10 936 days 49%
Aimee 10/10 1056 days 41%
Soraya Jane Butterworth 10/10 1240 days 26%
Jo Fitch 1/10 1301 days 9%
Maryanne Greenwell 8/10 1389 days 16%
Denis 9/10 1482 days 12%
Belinda 10/10 1513 days 11%
Robert SMITH 10/10 1573 days 9%
John 10/10 1574 days 9%
Martin Thompson 10/10 1605 days 8%
Bill Silvio 10/10 1605 days 8%
Millie and Andy 10/10 1666 days 7%
Jim Blaser 9/10 1726 days 6%
Joaquim Pla 1/10 1756 days 2%
Man Ho CHAN 9/10 1786 days 5%
Melissa Cochran 10/10 1786 days 5%
Wong 1/10 1787 days 2%
Erika 1/10 1787 days 2%
Micah VELILLA 10/10 1817 days 5%
Guillaume Babut 10/10 1818 days 5%
Esa Mäkinen 10/10 1818 days 5%
Henry 10/10 1847 days 5%
Natasha 8/10 1848 days 5%
Sally Orr 8/10 1878 days 5%
Raphaël 1/10 2032 days 2%
Alex 1/10 2032 days 2%
Laura 10/10 2032 days 5%
Matt Weeks 10/10 2062 days 5%
Robert Rickards 3/10 2079 days 1%
Erik 1/10 2093 days 2%
Chris 1/10 2151 days 2%
Sara 1/10 2152 days 2%
KSutton 1/10 2152 days 2%
Vincent 2/10 2152 days 2%
Ben Hunt 2/10 2152 days 2%
Andrew 1/10 2183 days 2%
Mahiya Norton 1/10 2213 days 2%
Gerry and Carole 9/10 2213 days 4%
Jessie Creedmore 1/10 2213 days 2%
Alistair Burns 10/10 2213 days 4%
Janjira Ben 10/10 2243 days 4%
Martha Pearson 8/10 2273 days 4%
Emma Nicholson 1/10 2274 days 2%
Nathan 10/10 2336 days 4%
Eoghan 10/10 2336 days 4%
Kirra eldridge 8/10 2397 days 4%
McBride 1/10 2427 days 1%
Sara 1/10 2427 days 1%
Roy & Ang 9/10 2458 days 4%
Sierra 1/10 2486 days 1%
Denis 9/10 2486 days 4%
Dorota Swolkien 1/10 2516 days 1%
Mel R 6/10 2516 days 3%
hazel 1/10 2517 days 1%
Christian Haanschoten 1/10 2517 days 1%
Alessandro Marengo 8/10 2547 days 3%
liang liang 1/10 2547 days 1%
Carlos Urbina Ortega 1/10 2577 days 1%
Linnea Sahlberg 7/10 2592 days 2%
Augustin Friedel 1/10 2608 days 1%
Juan Augusto Dosba 1/10 2608 days 1%
K vd Sanden 8/10 2608 days 3%
Tracey Manning 10/10 2638 days 3%
Will Forester 1/10 2669 days 1%
Kristijan Jean Radikovič 3/10 2850 days 1%
Julieta Perez 1/10 2850 days 1%
Louis Helbig 1/10 2850 days 1%
Cat1 10/10 2881 days 3%
Jerry McD 1/10 2881 days 1%
Ioldel 1/10 2881 days 1%
Lennie01 1/10 2881 days 1%
sofia mavridou 2/10 2881 days 1%
Alex Murray 7/10 2938 days 2%
Deb Goddard 8/10 2942 days 3%
Andy Howard 8/10 2954 days 2%
robert dietz 7/10 2973 days 2%
Michelle Vallance 5/10 3003 days 2%
Isabel 8/10 3155 days 2%
Lawrence Levine 2/10 3156 days 1%
Erich Macho 5/10 3156 days 2%
David Mottershead 10/10 3216 days 2%
sven banton 8/10 3247 days 2%
Elliot Evers 8/10 3247 days 2%
PBR HC 8/10 3248 days 2%
Tamsin Banks 7/10 3284 days 2%
B Lehmann 2/10 3431 days 1%
olivier heilles 2/10 3432 days 1%
Isabelle 7/10 3600 days 1%
Tomas Shairi 10/10 3915 days 1%
Charlotte Casey 9/10 3915 days 1%
Greg Gorzelak 1/10 3947 days 0%
John Stranack 1/10 4009 days 0%
horace hungry 6/10 4223 days 0%
Mark Faulk 8/10 4253 days 0%
Dijkshourn 8/10 4380 days 1%
ozelmer 6/10 4588 days 1%
Gillian Rowe 8/10 4659 days 1%
Cindy & Glen Kerunsky 10/10 4665 days 1%
Steve 8/10 4754 days 1%
Alan Turnbull 7/10 5005 days 1%
Chris Ashton 8/10 5009 days 1%
Dave and Emma 8/10 5031 days 1%
peteripeter 10/10 5258 days 1%
Chris 7/10 5293 days 1%
Sabine 7/10 5293 days 1%
locofeo 1/10 5319 days 0%
krisevelyn 6/10 5319 days 0%
Brian Bishop 8/10 5366 days 1%
Graeme + Jane Ryan 9/10 5370 days 1%
Mark Ashton 4/10 5386 days 0%
Robertson 1/10 5390 days 0%
Ferth 8/10 5394 days 1%
Marcel Baessle 4/10 5394 days 0%
Peter Riches 7/10 5400 days 1%
John Sargent 5/10 5406 days 0%
Anne Heriot 5/10 5420 days 0%
Mitchell Mapletree 9/10 5424 days 1%
Vu Thi Lan 5/10 5425 days 0%
Claudia 7/10 5493 days 1%
David_Gaiz 10/10 5500 days 1%
PeterK1 6/10 5698 days 0%
AndySwitzerland 5/10 5698 days 0%
Richard Komzik 8/10 5720 days 1%
Maria 7/10 5737 days 1%
Carmel 8/10 5754 days 1%
ajharris 1/10 5793 days 0%
Jan 8/10 5962 days 1%
hans1847 1/10 6091 days 0%
Thompson 7/10 6114 days 1%
Charles Price 8/10 6118 days 1%
Stefanie 9/10 6127 days 1%
Chris Gedda 8/10 6188 days 1%
Paul Cowie 8/10 6189 days 1%
Lara Gema Conde 4/10 6206 days 0%
Ian 7/10 6468 days 1%
Rogier 8/10 6480 days 1%
Marten 8/10 6492 days 1%
Dagmar 10/10 6492 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.85% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 43 days. The Tui Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 42 days. Adjustments are according to the following table.

Days Adjustment
39 -0.79%
40 -0.81%
41 -0.83%
42 -0.85%
43 -0.87%
44 -0.89%
45 -0.91%

Balancing Adjustment

4.69% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

74%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.