Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

173 Valid Reviews

The Tui Campers experience has a total of 180 reviews. There are 173 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 173 valid reviews:

Rating Count Percentage
10/10 45
26%
9/10 11
6%
8/10 29
17%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 45
26%

59.88% Average

The raw data average (mean) for all the Tui Campers valid reviews is 59.88% and is based on 173 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 173 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

75.69%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
A&T on the Road 10/10 28 days 100%
Jodi 4/10 59 days 65%
Roger 1/10 90 days 40%
DKP 3/10 273 days 52%
Julia D 1/10 334 days 38%
Drew 2/10 365 days 42%
Thomas 10/10 425 days 90%
Christian 1/10 425 days 36%
Jay shroff 1/10 486 days 35%
Math 1/10 547 days 34%
Barb Hawthorn 1/10 609 days 32%
Margaret Tallentire 10/10 700 days 72%
Michael 10/10 700 days 72%
Xavier 10/10 700 days 72%
Sue 10/10 700 days 72%
Sandy 10/10 700 days 72%
Jazz 10/10 700 days 72%
Damian Devine 9/10 700 days 71%
Lucy 10/10 700 days 72%
Coulet julien 1/10 731 days 28%
Syméon 10/10 731 days 70%
Olivia 10/10 731 days 70%
Moya 10/10 731 days 70%
MMM 10/10 731 days 70%
Sheri Barfoot 10/10 731 days 70%
Jane Haynes 1/10 731 days 28%
Logan 6/10 731 days 60%
Sonya 10/10 731 days 70%
Paul Ross 2/10 759 days 31%
Inga Gustavsson 10/10 759 days 67%
Jean Reverdy 1/10 759 days 27%
Nicky 2/10 759 days 31%
Heta 10/10 759 days 67%
LT 10/10 790 days 64%
KP321 3/10 821 days 33%
Aislinn 7/10 1035 days 38%
Aimee 10/10 1155 days 31%
Soraya Jane Butterworth 10/10 1339 days 18%
Jo Fitch 1/10 1400 days 6%
Maryanne Greenwell 8/10 1489 days 11%
Denis 9/10 1581 days 8%
Belinda 10/10 1612 days 8%
Robert SMITH 10/10 1673 days 6%
John 10/10 1673 days 6%
Martin Thompson 10/10 1704 days 6%
Bill Silvio 10/10 1704 days 6%
Millie and Andy 10/10 1765 days 5%
Jim Blaser 9/10 1826 days 5%
Joaquim Pla 1/10 1855 days 2%
Man Ho CHAN 9/10 1886 days 5%
Melissa Cochran 10/10 1886 days 5%
Wong 1/10 1886 days 2%
Erika 1/10 1886 days 2%
Micah VELILLA 10/10 1917 days 5%
Guillaume Babut 10/10 1917 days 5%
Esa Mäkinen 10/10 1917 days 5%
Henry 10/10 1947 days 5%
Natasha 8/10 1947 days 5%
Sally Orr 8/10 1978 days 5%
Raphaël 1/10 2131 days 2%
Alex 1/10 2131 days 2%
Laura 10/10 2131 days 4%
Matt Weeks 10/10 2161 days 4%
Robert Rickards 3/10 2178 days 1%
Erik 1/10 2192 days 2%
Chris 1/10 2251 days 2%
Sara 1/10 2251 days 2%
KSutton 1/10 2251 days 2%
Vincent 2/10 2251 days 2%
Ben Hunt 2/10 2251 days 2%
Andrew 1/10 2282 days 2%
Mahiya Norton 1/10 2312 days 2%
Gerry and Carole 9/10 2312 days 4%
Jessie Creedmore 1/10 2312 days 2%
Alistair Burns 10/10 2312 days 4%
Janjira Ben 10/10 2343 days 4%
Martha Pearson 8/10 2373 days 4%
Emma Nicholson 1/10 2373 days 2%
Nathan 10/10 2435 days 4%
Eoghan 10/10 2435 days 4%
Kirra eldridge 8/10 2496 days 4%
McBride 1/10 2526 days 1%
Sara 1/10 2526 days 1%
Roy & Ang 9/10 2557 days 3%
Sierra 1/10 2585 days 1%
Denis 9/10 2585 days 3%
Dorota Swolkien 1/10 2616 days 1%
Mel R 6/10 2616 days 3%
hazel 1/10 2616 days 1%
Christian Haanschoten 1/10 2616 days 1%
Alessandro Marengo 8/10 2647 days 3%
liang liang 1/10 2647 days 1%
Carlos Urbina Ortega 1/10 2677 days 1%
Linnea Sahlberg 7/10 2691 days 2%
Augustin Friedel 1/10 2708 days 1%
Juan Augusto Dosba 1/10 2708 days 1%
K vd Sanden 8/10 2708 days 3%
Tracey Manning 10/10 2738 days 3%
Will Forester 1/10 2769 days 1%
Kristijan Jean Radikovič 3/10 2950 days 1%
Julieta Perez 1/10 2950 days 1%
Louis Helbig 1/10 2950 days 1%
Cat1 10/10 2981 days 3%
Jerry McD 1/10 2981 days 1%
Ioldel 1/10 2981 days 1%
Lennie01 1/10 2981 days 1%
sofia mavridou 2/10 2981 days 1%
Alex Murray 7/10 3037 days 2%
Deb Goddard 8/10 3042 days 3%
Andy Howard 8/10 3053 days 2%
robert dietz 7/10 3073 days 2%
Michelle Vallance 5/10 3103 days 2%
Isabel 8/10 3254 days 2%
Lawrence Levine 2/10 3256 days 1%
Erich Macho 5/10 3256 days 2%
David Mottershead 10/10 3316 days 2%
sven banton 8/10 3347 days 2%
Elliot Evers 8/10 3347 days 2%
PBR HC 8/10 3347 days 2%
Tamsin Banks 7/10 3383 days 2%
B Lehmann 2/10 3531 days 1%
olivier heilles 2/10 3531 days 1%
Isabelle 7/10 3699 days 1%
Tomas Shairi 10/10 4014 days 1%
Charlotte Casey 9/10 4014 days 1%
Greg Gorzelak 1/10 4046 days 0%
John Stranack 1/10 4108 days 0%
horace hungry 6/10 4322 days 0%
Mark Faulk 8/10 4352 days 0%
Dijkshourn 8/10 4479 days 1%
ozelmer 6/10 4687 days 1%
Gillian Rowe 8/10 4758 days 1%
Cindy & Glen Kerunsky 10/10 4764 days 1%
Steve 8/10 4853 days 1%
Alan Turnbull 7/10 5104 days 1%
Chris Ashton 8/10 5108 days 1%
Dave and Emma 8/10 5130 days 1%
peteripeter 10/10 5357 days 1%
Chris 7/10 5392 days 1%
Sabine 7/10 5392 days 1%
locofeo 1/10 5418 days 0%
krisevelyn 6/10 5418 days 1%
Brian Bishop 8/10 5465 days 1%
Graeme + Jane Ryan 9/10 5469 days 1%
Mark Ashton 4/10 5485 days 0%
Robertson 1/10 5489 days 0%
Ferth 8/10 5493 days 1%
Marcel Baessle 4/10 5493 days 0%
Peter Riches 7/10 5499 days 1%
John Sargent 5/10 5505 days 1%
Anne Heriot 5/10 5519 days 1%
Mitchell Mapletree 9/10 5523 days 1%
Vu Thi Lan 5/10 5524 days 1%
Claudia 7/10 5592 days 1%
David_Gaiz 10/10 5599 days 1%
PeterK1 6/10 5797 days 1%
AndySwitzerland 5/10 5797 days 1%
Richard Komzik 8/10 5819 days 1%
Maria 7/10 5837 days 1%
Carmel 8/10 5854 days 1%
ajharris 1/10 5892 days 0%
Jan 8/10 6062 days 1%
hans1847 1/10 6190 days 0%
Thompson 7/10 6213 days 1%
Charles Price 8/10 6217 days 1%
Stefanie 9/10 6226 days 1%
Chris Gedda 8/10 6287 days 1%
Paul Cowie 8/10 6288 days 1%
Lara Gema Conde 4/10 6305 days 0%
Ian 7/10 6567 days 1%
Rogier 8/10 6579 days 1%
Marten 8/10 6591 days 1%
Dagmar 10/10 6591 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.14% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 55 days. However the Tui Campers experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 7 days. Adjustments are according to the following table.

Days Adjustment
4 -0.08%
5 -0.10%
6 -0.12%
7 -0.14%
8 -0.16%
9 -0.18%
10 -0.21%

Balancing Adjustment

4.43% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

74%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.