Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
![](data:image/svg+xml;utf8,<svg width="300" height="300" viewBox="0 0 300 300" xmlns="http://www.w3.org/2000/svg"><rect id="bg" width="300" height="300" fill="rgb(46,196,145)" /><path d="m 150 605 Q 206 94 -305 150 Q 206 206 150 -305 Q 94 206 605 150 Q 94 94 150 605 z" fill="rgb(70,136,0)" /><path d="m 150 515 Q 296 4 -215 150 Q 296 296 150 -215 Q 4 296 515 150 Q 4 4 150 515 z" fill="rgb(185,119,255)" /><path d="m 150 176 Q 165 135 124 150 Q 165 165 150 124 Q 135 165 176 150 Q 135 135 150 176 z" fill="rgb(209,59,110)" /></svg>)
Tui Campers
Valid Reviews
173 Valid Reviews
The Tui Campers experience has a total of 180 reviews. There are 173 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 173 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 45 |
|
26% |
| 9/10 | 11 |
|
6% |
| 8/10 | 29 |
|
17% |
| 7/10 | 14 |
|
8% |
| 6/10 | 6 |
|
3% |
| 5/10 | 6 |
|
3% |
| 4/10 | 4 |
|
2% |
| 3/10 | 4 |
|
2% |
| 2/10 | 9 |
|
5% |
| 1/10 | 45 |
|
26% |
59.88% Average
The raw data average (mean) for all the Tui Campers valid reviews is 59.88% and is based on 173 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
46 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 173 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 46 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 3 |
|
7% |
| 9/10 | 4 |
|
9% |
| 8/10 | 17 |
|
37% |
| 7/10 | 11 |
|
24% |
| 6/10 | 2 |
|
4% |
| 5/10 | 4 |
|
9% |
| 4/10 | 3 |
|
7% |
| 3/10 | 1 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 1 |
|
2% |
71.09% Average
The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
75.50%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| A&T on the Road | 10/10 | 61 days | 100% |
| Jodi | 4/10 | 92 days | 65% |
| Roger | 1/10 | 123 days | 40% |
| DKP | 3/10 | 306 days | 52% |
| Julia D | 1/10 | 367 days | 38% |
| Drew | 2/10 | 398 days | 41% |
| Thomas | 10/10 | 458 days | 88% |
| Christian | 1/10 | 458 days | 36% |
| Jay shroff | 1/10 | 519 days | 34% |
| Math | 1/10 | 580 days | 33% |
| Barb Hawthorn | 1/10 | 642 days | 31% |
| Margaret Tallentire | 10/10 | 733 days | 69% |
| Michael | 10/10 | 733 days | 69% |
| Xavier | 10/10 | 733 days | 69% |
| Sue | 10/10 | 733 days | 69% |
| Sandy | 10/10 | 733 days | 69% |
| Jazz | 10/10 | 733 days | 69% |
| Damian Devine | 9/10 | 733 days | 69% |
| Lucy | 10/10 | 733 days | 69% |
| Coulet julien | 1/10 | 764 days | 27% |
| Syméon | 10/10 | 764 days | 67% |
| Olivia | 10/10 | 764 days | 67% |
| Moya | 10/10 | 764 days | 67% |
| MMM | 10/10 | 764 days | 67% |
| Sheri Barfoot | 10/10 | 764 days | 67% |
| Jane Haynes | 1/10 | 764 days | 27% |
| Logan | 6/10 | 764 days | 58% |
| Sonya | 10/10 | 764 days | 67% |
| Paul Ross | 2/10 | 792 days | 29% |
| Inga Gustavsson | 10/10 | 792 days | 64% |
| Jean Reverdy | 1/10 | 792 days | 26% |
| Nicky | 2/10 | 792 days | 29% |
| Heta | 10/10 | 792 days | 64% |
| LT | 10/10 | 823 days | 61% |
| KP321 | 3/10 | 854 days | 32% |
| Aislinn | 7/10 | 1068 days | 35% |
| Aimee | 10/10 | 1188 days | 28% |
| Soraya Jane Butterworth | 10/10 | 1372 days | 17% |
| Jo Fitch | 1/10 | 1433 days | 6% |
| Maryanne Greenwell | 8/10 | 1522 days | 10% |
| Denis | 9/10 | 1614 days | 7% |
| Belinda | 10/10 | 1645 days | 7% |
| Robert SMITH | 10/10 | 1706 days | 6% |
| John | 10/10 | 1706 days | 6% |
| Martin Thompson | 10/10 | 1737 days | 5% |
| Bill Silvio | 10/10 | 1737 days | 5% |
| Millie and Andy | 10/10 | 1798 days | 5% |
| Jim Blaser | 9/10 | 1859 days | 5% |
| Joaquim Pla | 1/10 | 1888 days | 2% |
| Man Ho CHAN | 9/10 | 1919 days | 5% |
| Melissa Cochran | 10/10 | 1919 days | 5% |
| Wong | 1/10 | 1919 days | 2% |
| Erika | 1/10 | 1919 days | 2% |
| Micah VELILLA | 10/10 | 1950 days | 5% |
| Guillaume Babut | 10/10 | 1950 days | 5% |
| Esa Mäkinen | 10/10 | 1950 days | 5% |
| Henry | 10/10 | 1980 days | 5% |
| Natasha | 8/10 | 1980 days | 5% |
| Sally Orr | 8/10 | 2011 days | 5% |
| Raphaël | 1/10 | 2164 days | 2% |
| Alex | 1/10 | 2164 days | 2% |
| Laura | 10/10 | 2164 days | 4% |
| Matt Weeks | 10/10 | 2194 days | 4% |
| Robert Rickards | 3/10 | 2211 days | 1% |
| Erik | 1/10 | 2225 days | 2% |
| Chris | 1/10 | 2284 days | 2% |
| Sara | 1/10 | 2284 days | 2% |
| KSutton | 1/10 | 2284 days | 2% |
| Vincent | 2/10 | 2284 days | 2% |
| Ben Hunt | 2/10 | 2284 days | 2% |
| Andrew | 1/10 | 2315 days | 2% |
| Mahiya Norton | 1/10 | 2345 days | 2% |
| Gerry and Carole | 9/10 | 2345 days | 4% |
| Jessie Creedmore | 1/10 | 2345 days | 2% |
| Alistair Burns | 10/10 | 2345 days | 4% |
| Janjira Ben | 10/10 | 2376 days | 4% |
| Martha Pearson | 8/10 | 2406 days | 4% |
| Emma Nicholson | 1/10 | 2406 days | 2% |
| Nathan | 10/10 | 2468 days | 4% |
| Eoghan | 10/10 | 2468 days | 4% |
| Kirra eldridge | 8/10 | 2529 days | 4% |
| McBride | 1/10 | 2559 days | 1% |
| Sara | 1/10 | 2559 days | 1% |
| Roy & Ang | 9/10 | 2590 days | 3% |
| Sierra | 1/10 | 2618 days | 1% |
| Denis | 9/10 | 2618 days | 3% |
| Dorota Swolkien | 1/10 | 2649 days | 1% |
| Mel R | 6/10 | 2649 days | 3% |
| hazel | 1/10 | 2649 days | 1% |
| Christian Haanschoten | 1/10 | 2649 days | 1% |
| Alessandro Marengo | 8/10 | 2680 days | 3% |
| liang liang | 1/10 | 2680 days | 1% |
| Carlos Urbina Ortega | 1/10 | 2710 days | 1% |
| Linnea Sahlberg | 7/10 | 2724 days | 2% |
| Augustin Friedel | 1/10 | 2741 days | 1% |
| Juan Augusto Dosba | 1/10 | 2741 days | 1% |
| K vd Sanden | 8/10 | 2741 days | 3% |
| Tracey Manning | 10/10 | 2771 days | 3% |
| Will Forester | 1/10 | 2802 days | 1% |
| Kristijan Jean Radikovič | 3/10 | 2983 days | 1% |
| Julieta Perez | 1/10 | 2983 days | 1% |
| Louis Helbig | 1/10 | 2983 days | 1% |
| Cat1 | 10/10 | 3014 days | 3% |
| Jerry McD | 1/10 | 3014 days | 1% |
| Ioldel | 1/10 | 3014 days | 1% |
| Lennie01 | 1/10 | 3014 days | 1% |
| sofia mavridou | 2/10 | 3014 days | 1% |
| Alex Murray | 7/10 | 3070 days | 2% |
| Deb Goddard | 8/10 | 3075 days | 2% |
| Andy Howard | 8/10 | 3086 days | 2% |
| robert dietz | 7/10 | 3106 days | 2% |
| Michelle Vallance | 5/10 | 3136 days | 2% |
| Isabel | 8/10 | 3287 days | 2% |
| Lawrence Levine | 2/10 | 3289 days | 1% |
| Erich Macho | 5/10 | 3289 days | 2% |
| David Mottershead | 10/10 | 3349 days | 2% |
| sven banton | 8/10 | 3380 days | 2% |
| Elliot Evers | 8/10 | 3380 days | 2% |
| PBR HC | 8/10 | 3380 days | 2% |
| Tamsin Banks | 7/10 | 3416 days | 2% |
| B Lehmann | 2/10 | 3564 days | 1% |
| olivier heilles | 2/10 | 3564 days | 1% |
| Isabelle | 7/10 | 3732 days | 1% |
| Tomas Shairi | 10/10 | 4047 days | 0% |
| Charlotte Casey | 9/10 | 4047 days | 0% |
| Greg Gorzelak | 1/10 | 4079 days | 0% |
| John Stranack | 1/10 | 4141 days | 0% |
| horace hungry | 6/10 | 4355 days | 0% |
| Mark Faulk | 8/10 | 4385 days | 1% |
| Dijkshourn | 8/10 | 4512 days | 1% |
| ozelmer | 6/10 | 4720 days | 1% |
| Gillian Rowe | 8/10 | 4791 days | 1% |
| Cindy & Glen Kerunsky | 10/10 | 4797 days | 1% |
| Steve | 8/10 | 4886 days | 1% |
| Alan Turnbull | 7/10 | 5137 days | 1% |
| Chris Ashton | 8/10 | 5141 days | 1% |
| Dave and Emma | 8/10 | 5163 days | 1% |
| peteripeter | 10/10 | 5390 days | 1% |
| Chris | 7/10 | 5425 days | 1% |
| Sabine | 7/10 | 5425 days | 1% |
| locofeo | 1/10 | 5451 days | 0% |
| krisevelyn | 6/10 | 5451 days | 1% |
| Brian Bishop | 8/10 | 5498 days | 1% |
| Graeme + Jane Ryan | 9/10 | 5502 days | 1% |
| Mark Ashton | 4/10 | 5518 days | 0% |
| Robertson | 1/10 | 5522 days | 0% |
| Ferth | 8/10 | 5526 days | 1% |
| Marcel Baessle | 4/10 | 5526 days | 0% |
| Peter Riches | 7/10 | 5532 days | 1% |
| John Sargent | 5/10 | 5538 days | 1% |
| Anne Heriot | 5/10 | 5552 days | 1% |
| Mitchell Mapletree | 9/10 | 5556 days | 1% |
| Vu Thi Lan | 5/10 | 5557 days | 1% |
| Claudia | 7/10 | 5625 days | 1% |
| David_Gaiz | 10/10 | 5632 days | 1% |
| PeterK1 | 6/10 | 5830 days | 1% |
| AndySwitzerland | 5/10 | 5830 days | 1% |
| Richard Komzik | 8/10 | 5852 days | 1% |
| Maria | 7/10 | 5870 days | 1% |
| Carmel | 8/10 | 5886 days | 1% |
| ajharris | 1/10 | 5925 days | 0% |
| Jan | 8/10 | 6094 days | 1% |
| hans1847 | 1/10 | 6223 days | 0% |
| Thompson | 7/10 | 6246 days | 1% |
| Charles Price | 8/10 | 6250 days | 1% |
| Stefanie | 9/10 | 6259 days | 1% |
| Chris Gedda | 8/10 | 6320 days | 1% |
| Paul Cowie | 8/10 | 6321 days | 1% |
| Lara Gema Conde | 4/10 | 6338 days | 0% |
| Ian | 7/10 | 6600 days | 1% |
| Rogier | 8/10 | 6612 days | 1% |
| Marten | 8/10 | 6624 days | 1% |
| Dagmar | 10/10 | 6624 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-1.10% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 61 days. The Tui Campers experience has 3 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Tui Campers experience has been adjusted for 39 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 36 | -0.67% |
| 37 | -0.68% |
| 38 | -0.70% |
| 39 | -0.72% |
| 40 | -0.74% |
| 41 | -0.76% |
| 42 | -0.78% |
| … | … |
Balancing Adjustment
4.89% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
74%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.