Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

169 Valid Reviews

The Tui Campers experience has a total of 176 reviews. There are 169 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 169 valid reviews:

Rating Count Percentage
10/10 44
26%
9/10 11
7%
8/10 29
17%
7/10 14
8%
6/10 6
4%
5/10 6
4%
4/10 3
2%
3/10 4
2%
2/10 9
5%
1/10 43
25%

60.36% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.36% and is based on 169 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 169 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

78.22%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
DKP 3/10 202 days 57%
Julia D 1/10 263 days 42%
Drew 2/10 294 days 47%
Thomas 10/10 354 days 100%
Christian 1/10 354 days 40%
Jay shroff 1/10 415 days 39%
Math 1/10 476 days 38%
Margaret Tallentire 10/10 629 days 83%
Michael 10/10 629 days 83%
Xavier 10/10 629 days 83%
Sue 10/10 629 days 83%
Sandy 10/10 629 days 83%
Jazz 10/10 629 days 83%
Damian Devine 9/10 629 days 83%
Lucy 10/10 629 days 83%
Coulet julien 1/10 660 days 33%
Syméon 10/10 660 days 81%
Olivia 10/10 660 days 81%
Moya 10/10 660 days 81%
MMM 10/10 660 days 81%
Sheri Barfoot 10/10 660 days 81%
Jane Haynes 1/10 660 days 33%
Logan 6/10 660 days 70%
Sonya 10/10 660 days 81%
Paul Ross 2/10 688 days 36%
Inga Gustavsson 10/10 688 days 79%
Jean Reverdy 1/10 688 days 32%
Nicky 2/10 688 days 36%
Heta 10/10 688 days 79%
LT 10/10 719 days 76%
KP321 3/10 750 days 40%
Aislinn 7/10 964 days 47%
Aimee 10/10 1084 days 39%
Soraya Jane Butterworth 10/10 1268 days 24%
Jo Fitch 1/10 1329 days 8%
Maryanne Greenwell 8/10 1417 days 15%
Denis 9/10 1510 days 11%
Belinda 10/10 1541 days 10%
Robert SMITH 10/10 1601 days 8%
John 10/10 1602 days 8%
Martin Thompson 10/10 1633 days 7%
Bill Silvio 10/10 1633 days 7%
Millie and Andy 10/10 1694 days 6%
Jim Blaser 9/10 1754 days 5%
Joaquim Pla 1/10 1784 days 2%
Man Ho CHAN 9/10 1814 days 5%
Melissa Cochran 10/10 1814 days 5%
Wong 1/10 1815 days 2%
Erika 1/10 1815 days 2%
Micah VELILLA 10/10 1845 days 5%
Guillaume Babut 10/10 1846 days 5%
Esa Mäkinen 10/10 1846 days 5%
Henry 10/10 1875 days 5%
Natasha 8/10 1876 days 5%
Sally Orr 8/10 1906 days 5%
Raphaël 1/10 2060 days 2%
Alex 1/10 2060 days 2%
Laura 10/10 2060 days 5%
Matt Weeks 10/10 2090 days 5%
Robert Rickards 3/10 2107 days 1%
Erik 1/10 2121 days 2%
Chris 1/10 2179 days 2%
Sara 1/10 2180 days 2%
KSutton 1/10 2180 days 2%
Vincent 2/10 2180 days 2%
Ben Hunt 2/10 2180 days 2%
Andrew 1/10 2211 days 2%
Mahiya Norton 1/10 2241 days 2%
Gerry and Carole 9/10 2241 days 4%
Jessie Creedmore 1/10 2241 days 2%
Alistair Burns 10/10 2241 days 4%
Janjira Ben 10/10 2271 days 4%
Martha Pearson 8/10 2301 days 4%
Emma Nicholson 1/10 2302 days 2%
Nathan 10/10 2364 days 4%
Eoghan 10/10 2364 days 4%
Kirra eldridge 8/10 2425 days 4%
McBride 1/10 2455 days 1%
Sara 1/10 2455 days 1%
Roy & Ang 9/10 2486 days 4%
Sierra 1/10 2514 days 1%
Denis 9/10 2514 days 4%
Dorota Swolkien 1/10 2544 days 1%
Mel R 6/10 2544 days 3%
hazel 1/10 2545 days 1%
Christian Haanschoten 1/10 2545 days 1%
Alessandro Marengo 8/10 2575 days 4%
liang liang 1/10 2575 days 1%
Carlos Urbina Ortega 1/10 2605 days 1%
Linnea Sahlberg 7/10 2620 days 3%
Augustin Friedel 1/10 2636 days 1%
Juan Augusto Dosba 1/10 2636 days 1%
K vd Sanden 8/10 2636 days 3%
Tracey Manning 10/10 2666 days 3%
Will Forester 1/10 2697 days 1%
Kristijan Jean Radikovič 3/10 2878 days 2%
Julieta Perez 1/10 2878 days 1%
Louis Helbig 1/10 2878 days 1%
Cat1 10/10 2909 days 3%
Jerry McD 1/10 2909 days 1%
Ioldel 1/10 2909 days 1%
Lennie01 1/10 2909 days 1%
sofia mavridou 2/10 2909 days 1%
Alex Murray 7/10 2966 days 2%
Deb Goddard 8/10 2970 days 3%
Andy Howard 8/10 2982 days 2%
robert dietz 7/10 3001 days 3%
Michelle Vallance 5/10 3031 days 2%
Isabel 8/10 3183 days 2%
Lawrence Levine 2/10 3184 days 1%
Erich Macho 5/10 3184 days 2%
David Mottershead 10/10 3244 days 2%
sven banton 8/10 3275 days 2%
Elliot Evers 8/10 3275 days 2%
PBR HC 8/10 3276 days 2%
Tamsin Banks 7/10 3312 days 2%
B Lehmann 2/10 3459 days 1%
olivier heilles 2/10 3460 days 1%
Isabelle 7/10 3628 days 1%
Tomas Shairi 10/10 3943 days 1%
Charlotte Casey 9/10 3943 days 1%
Greg Gorzelak 1/10 3975 days 0%
John Stranack 1/10 4037 days 0%
horace hungry 6/10 4251 days 0%
Mark Faulk 8/10 4281 days 0%
Dijkshourn 8/10 4408 days 1%
ozelmer 6/10 4616 days 1%
Gillian Rowe 8/10 4687 days 1%
Cindy & Glen Kerunsky 10/10 4693 days 1%
Steve 8/10 4782 days 1%
Alan Turnbull 7/10 5033 days 1%
Chris Ashton 8/10 5037 days 1%
Dave and Emma 8/10 5059 days 1%
peteripeter 10/10 5286 days 1%
Chris 7/10 5321 days 1%
Sabine 7/10 5321 days 1%
locofeo 1/10 5347 days 0%
krisevelyn 6/10 5347 days 1%
Brian Bishop 8/10 5394 days 1%
Graeme + Jane Ryan 9/10 5398 days 1%
Mark Ashton 4/10 5414 days 0%
Robertson 1/10 5418 days 0%
Ferth 8/10 5422 days 1%
Marcel Baessle 4/10 5422 days 0%
Peter Riches 7/10 5428 days 1%
John Sargent 5/10 5434 days 0%
Anne Heriot 5/10 5448 days 0%
Mitchell Mapletree 9/10 5452 days 1%
Vu Thi Lan 5/10 5453 days 0%
Claudia 7/10 5521 days 1%
David_Gaiz 10/10 5528 days 1%
PeterK1 6/10 5726 days 1%
AndySwitzerland 5/10 5726 days 0%
Richard Komzik 8/10 5748 days 1%
Maria 7/10 5765 days 1%
Carmel 8/10 5782 days 1%
ajharris 1/10 5821 days 0%
Jan 8/10 5990 days 1%
hans1847 1/10 6119 days 0%
Thompson 7/10 6142 days 1%
Charles Price 8/10 6146 days 1%
Stefanie 9/10 6155 days 1%
Chris Gedda 8/10 6216 days 1%
Paul Cowie 8/10 6217 days 1%
Lara Gema Conde 4/10 6234 days 0%
Ian 7/10 6496 days 1%
Rogier 8/10 6508 days 1%
Marten 8/10 6520 days 1%
Dagmar 10/10 6520 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.41% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 41 days. The Tui Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 70 days. Adjustments are according to the following table.

Days Adjustment
67 -1.35%
68 -1.37%
69 -1.39%
70 -1.41%
71 -1.43%
72 -1.45%
73 -1.47%

Balancing Adjustment

5.13% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

74%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.