Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Scotties Rental Cars.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
118 Valid Reviews
The Scotties Rental Cars experience has a total of 135 reviews. There are 118 valid reviews that are included when calculating the ranking score and 17 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 118 valid reviews, the experience has 3 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 118 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 53 |
|
45% |
| 9/10 | 17 |
|
14% |
| 8/10 | 5 |
|
4% |
| 7/10 | 2 |
|
2% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
1% |
| 2/10 | 3 |
|
3% |
| 1/10 | 36 |
|
31% |
66.78% Average
The raw data average (mean) for all the Scotties Rental Cars valid reviews is 66.78% and is based on 118 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
72.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Garry | 1/10 | 745 days | 49% |
| Mo & Mel | 10/10 | 867 days | 100% |
| Scott Richards | 1/10 | 989 days | 32% |
| Richard | 10/10 | 1201 days | 48% |
| dacster | 1/10 | 1232 days | 18% |
| R Cookson | 1/10 | 1385 days | 11% |
| Edmund Hillstone | 10/10 | 1931 days | 8% |
| Catherine thompson | 10/10 | 1931 days | 8% |
| Shayal Singh | 10/10 | 1931 days | 8% |
| JaJa | 1/10 | 2144 days | 3% |
| Uma | 1/10 | 2206 days | 3% |
| Awesome Starters | 8/10 | 2420 days | 7% |
| Peter Kohler | 10/10 | 2450 days | 7% |
| Wolf G | 10/10 | 2481 days | 6% |
| Bruno Bomitali | 10/10 | 2509 days | 6% |
| Phil | 10/10 | 2509 days | 6% |
| Nit Zys | 10/10 | 2509 days | 6% |
| Maria L. | 1/10 | 2540 days | 3% |
| Diego D | 2/10 | 2540 days | 3% |
| Doris, Hamburg | 10/10 | 2540 days | 6% |
| Amy | 1/10 | 2571 days | 2% |
| Nick | 7/10 | 2571 days | 6% |
| Bec | 2/10 | 2632 days | 3% |
| Jon | 1/10 | 2632 days | 2% |
| Mark | 10/10 | 2662 days | 6% |
| Nik B | 9/10 | 2693 days | 6% |
| Jakobus Crane | 10/10 | 2693 days | 6% |
| Wayne | 1/10 | 2724 days | 2% |
| George Thomas | 10/10 | 2724 days | 6% |
| John Coulter | 8/10 | 2724 days | 6% |
| Didier Charot | 10/10 | 2724 days | 6% |
| Gerard Mackle | 8/10 | 2724 days | 6% |
| P Douglas | 1/10 | 2724 days | 2% |
| Amy | 1/10 | 2724 days | 2% |
| Suzy Loscin | 10/10 | 2724 days | 6% |
| Harry de Melmanche | 10/10 | 2754 days | 6% |
| Max Williamson | 10/10 | 2754 days | 6% |
| J Freighter | 9/10 | 2754 days | 5% |
| Aaron Westhuizen | 10/10 | 2754 days | 6% |
| Mark B | 10/10 | 2754 days | 6% |
| M Arbuckle | 9/10 | 2785 days | 5% |
| Dean | 9/10 | 2815 days | 5% |
| Horst | 7/10 | 2815 days | 5% |
| Amelia M | 1/10 | 2815 days | 2% |
| Lewry | 10/10 | 2815 days | 5% |
| James Maddly | 10/10 | 2815 days | 5% |
| Irina | 10/10 | 2815 days | 5% |
| corby | 1/10 | 2846 days | 2% |
| Zhen Ni | 10/10 | 2846 days | 5% |
| andrew | 1/10 | 2846 days | 2% |
| Bridget | 10/10 | 2846 days | 5% |
| KP Sumner | 10/10 | 2846 days | 5% |
| Kevin D | 10/10 | 2846 days | 5% |
| Daniel Skiffington | 1/10 | 2873 days | 2% |
| Luus | 9/10 | 2874 days | 5% |
| Marcus | 10/10 | 2874 days | 5% |
| Laurie MacKenzie | 10/10 | 2874 days | 5% |
| D Freeman | 10/10 | 2874 days | 5% |
| Christine RUTHERFORD | 1/10 | 2874 days | 2% |
| Rhonda Rose | 1/10 | 2935 days | 2% |
| Ian Beaton | 1/10 | 2996 days | 2% |
| Ian Shere | 10/10 | 3057 days | 4% |
| david song | 1/10 | 3088 days | 2% |
| Joe Millman | 1/10 | 3118 days | 2% |
| Jonathan Farries | 1/10 | 3118 days | 2% |
| Kevin Sullivan | 1/10 | 3179 days | 2% |
| Suzanne Perigo | 10/10 | 3179 days | 4% |
| Gerald Till | 1/10 | 3210 days | 2% |
| Bob Pricer | 10/10 | 3210 days | 4% |
| Janet Lee | 1/10 | 3210 days | 2% |
| WorldTraveler22 | 1/10 | 3238 days | 2% |
| Amira Rashid | 1/10 | 3238 days | 2% |
| Yadu Prabhakar | 1/10 | 3269 days | 1% |
| Stephen Campbell | 8/10 | 3269 days | 4% |
| Sharron Wetere | 1/10 | 3269 days | 1% |
| Antony Kinsey | 1/10 | 3269 days | 1% |
| Martin Guhn | 1/10 | 3270 days | 1% |
| Kevin Hodgson | 10/10 | 3300 days | 4% |
| worldTraveler | 1/10 | 3300 days | 1% |
| Luke | 6/10 | 3313 days | 2% |
| Deidre | 10/10 | 3361 days | 3% |
| An G | 9/10 | 3361 days | 3% |
| Sam Cartwright | 10/10 | 3422 days | 3% |
| Barry Codlin | 9/10 | 3483 days | 3% |
| Priscilla Gagliano | 1/10 | 3576 days | 1% |
| Richard Kensington | 10/10 | 3635 days | 3% |
| KP Sumner | 9/10 | 3635 days | 2% |
| Stephen Jeffress | 10/10 | 3635 days | 3% |
| Loyann Loyann | 10/10 | 3667 days | 2% |
| Ron Eastwall | 10/10 | 3696 days | 2% |
| Susan Gadsby | 10/10 | 3697 days | 2% |
| John Waddy | 9/10 | 3727 days | 2% |
| Peter Rigby | 10/10 | 3757 days | 2% |
| Roderick Jones | 9/10 | 3758 days | 2% |
| Pierce Power | 10/10 | 3788 days | 2% |
| Rob Blair | 10/10 | 3789 days | 2% |
| Robert Pollock | 9/10 | 3819 days | 2% |
| P Lundin | 10/10 | 3819 days | 2% |
| P Wilson | 10/10 | 3819 days | 2% |
| CD Ash | 1/10 | 3941 days | 1% |
| Steven Thompson | 10/10 | 4000 days | 1% |
| Graham Dolan | 10/10 | 4000 days | 1% |
| nadine williams | 9/10 | 4000 days | 1% |
| Jenny Tebbutt | 9/10 | 4000 days | 1% |
| Paul K | 1/10 | 4061 days | 0% |
| Sophiana B | 10/10 | 4092 days | 1% |
| Zak Ruffin | 8/10 | 4185 days | 1% |
| Jeremy Goodwin | 10/10 | 4334 days | 0% |
| Serge Steiner | 9/10 | 4365 days | 0% |
| Doris | 9/10 | 4366 days | 0% |
| Sophie Faulkner | 10/10 | 4366 days | 0% |
| Wilf Healy | 10/10 | 4397 days | 2% |
| Ron Maurice | 9/10 | 4519 days | 2% |
| MarkA | 2/10 | 4550 days | 1% |
| travellingted | 1/10 | 5523 days | 1% |
| Jana | 9/10 | 6121 days | 1% |
| Edmund Hillstone | 10/10 | 6451 days | 2% |
| Susan | 3/10 | 6852 days | 0% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Scotties Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.
-7.06% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Scotties Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Scotties Rental Cars experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.00% |
| 198 | -4.02% |
| 199 | -4.04% |
| 200 | -4.06% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
9.71% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
75%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.