Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Scotties Rental Cars.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
118 Valid Reviews
The Scotties Rental Cars experience has a total of 135 reviews. There are 118 valid reviews that are included when calculating the ranking score and 17 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 118 valid reviews, the experience has 3 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 118 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 53 |
|
45% |
| 9/10 | 17 |
|
14% |
| 8/10 | 5 |
|
4% |
| 7/10 | 2 |
|
2% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
1% |
| 2/10 | 3 |
|
3% |
| 1/10 | 36 |
|
31% |
66.78% Average
The raw data average (mean) for all the Scotties Rental Cars valid reviews is 66.78% and is based on 118 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
72.73%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Garry | 1/10 | 735 days | 48% |
| Mo & Mel | 10/10 | 857 days | 100% |
| Scott Richards | 1/10 | 979 days | 32% |
| Richard | 10/10 | 1191 days | 48% |
| dacster | 1/10 | 1222 days | 18% |
| R Cookson | 1/10 | 1375 days | 11% |
| Edmund Hillstone | 10/10 | 1921 days | 8% |
| Catherine thompson | 10/10 | 1921 days | 8% |
| Shayal Singh | 10/10 | 1921 days | 8% |
| JaJa | 1/10 | 2134 days | 3% |
| Uma | 1/10 | 2196 days | 3% |
| Awesome Starters | 8/10 | 2410 days | 6% |
| Peter Kohler | 10/10 | 2440 days | 6% |
| Wolf G | 10/10 | 2471 days | 6% |
| Bruno Bomitali | 10/10 | 2499 days | 6% |
| Phil | 10/10 | 2499 days | 6% |
| Nit Zys | 10/10 | 2499 days | 6% |
| Maria L. | 1/10 | 2530 days | 2% |
| Diego D | 2/10 | 2530 days | 3% |
| Doris, Hamburg | 10/10 | 2530 days | 6% |
| Amy | 1/10 | 2561 days | 2% |
| Nick | 7/10 | 2561 days | 6% |
| Bec | 2/10 | 2622 days | 3% |
| Jon | 1/10 | 2622 days | 2% |
| Mark | 10/10 | 2652 days | 6% |
| Nik B | 9/10 | 2683 days | 6% |
| Jakobus Crane | 10/10 | 2683 days | 6% |
| Wayne | 1/10 | 2714 days | 2% |
| George Thomas | 10/10 | 2714 days | 6% |
| John Coulter | 8/10 | 2714 days | 5% |
| Didier Charot | 10/10 | 2714 days | 6% |
| Gerard Mackle | 8/10 | 2714 days | 5% |
| P Douglas | 1/10 | 2714 days | 2% |
| Amy | 1/10 | 2714 days | 2% |
| Suzy Loscin | 10/10 | 2714 days | 6% |
| Harry de Melmanche | 10/10 | 2744 days | 5% |
| Max Williamson | 10/10 | 2744 days | 5% |
| J Freighter | 9/10 | 2744 days | 5% |
| Aaron Westhuizen | 10/10 | 2744 days | 5% |
| Mark B | 10/10 | 2744 days | 5% |
| M Arbuckle | 9/10 | 2775 days | 5% |
| Dean | 9/10 | 2805 days | 5% |
| Horst | 7/10 | 2805 days | 5% |
| Amelia M | 1/10 | 2805 days | 2% |
| Lewry | 10/10 | 2805 days | 5% |
| James Maddly | 10/10 | 2805 days | 5% |
| Irina | 10/10 | 2805 days | 5% |
| corby | 1/10 | 2836 days | 2% |
| Zhen Ni | 10/10 | 2836 days | 5% |
| andrew | 1/10 | 2836 days | 2% |
| Bridget | 10/10 | 2836 days | 5% |
| KP Sumner | 10/10 | 2836 days | 5% |
| Kevin D | 10/10 | 2836 days | 5% |
| Daniel Skiffington | 1/10 | 2863 days | 2% |
| Luus | 9/10 | 2864 days | 5% |
| Marcus | 10/10 | 2864 days | 5% |
| Laurie MacKenzie | 10/10 | 2864 days | 5% |
| D Freeman | 10/10 | 2864 days | 5% |
| Christine RUTHERFORD | 1/10 | 2864 days | 2% |
| Rhonda Rose | 1/10 | 2925 days | 2% |
| Ian Beaton | 1/10 | 2986 days | 2% |
| Ian Shere | 10/10 | 3047 days | 4% |
| david song | 1/10 | 3078 days | 2% |
| Joe Millman | 1/10 | 3108 days | 2% |
| Jonathan Farries | 1/10 | 3108 days | 2% |
| Kevin Sullivan | 1/10 | 3169 days | 2% |
| Suzanne Perigo | 10/10 | 3169 days | 4% |
| Gerald Till | 1/10 | 3200 days | 2% |
| Bob Pricer | 10/10 | 3200 days | 4% |
| Janet Lee | 1/10 | 3200 days | 2% |
| WorldTraveler22 | 1/10 | 3228 days | 1% |
| Amira Rashid | 1/10 | 3228 days | 1% |
| Yadu Prabhakar | 1/10 | 3259 days | 1% |
| Stephen Campbell | 8/10 | 3259 days | 4% |
| Sharron Wetere | 1/10 | 3259 days | 1% |
| Antony Kinsey | 1/10 | 3259 days | 1% |
| Martin Guhn | 1/10 | 3260 days | 1% |
| Kevin Hodgson | 10/10 | 3290 days | 4% |
| worldTraveler | 1/10 | 3290 days | 1% |
| Luke | 6/10 | 3303 days | 2% |
| Deidre | 10/10 | 3351 days | 3% |
| An G | 9/10 | 3351 days | 3% |
| Sam Cartwright | 10/10 | 3412 days | 3% |
| Barry Codlin | 9/10 | 3473 days | 3% |
| Priscilla Gagliano | 1/10 | 3566 days | 1% |
| Richard Kensington | 10/10 | 3625 days | 2% |
| KP Sumner | 9/10 | 3625 days | 2% |
| Stephen Jeffress | 10/10 | 3625 days | 2% |
| Loyann Loyann | 10/10 | 3657 days | 2% |
| Ron Eastwall | 10/10 | 3686 days | 2% |
| Susan Gadsby | 10/10 | 3687 days | 2% |
| John Waddy | 9/10 | 3717 days | 2% |
| Peter Rigby | 10/10 | 3747 days | 2% |
| Roderick Jones | 9/10 | 3748 days | 2% |
| Pierce Power | 10/10 | 3778 days | 2% |
| Rob Blair | 10/10 | 3779 days | 2% |
| Robert Pollock | 9/10 | 3809 days | 2% |
| P Lundin | 10/10 | 3809 days | 2% |
| P Wilson | 10/10 | 3809 days | 2% |
| CD Ash | 1/10 | 3931 days | 1% |
| Steven Thompson | 10/10 | 3990 days | 1% |
| Graham Dolan | 10/10 | 3990 days | 1% |
| nadine williams | 9/10 | 3990 days | 1% |
| Jenny Tebbutt | 9/10 | 3990 days | 1% |
| Paul K | 1/10 | 4051 days | 0% |
| Sophiana B | 10/10 | 4082 days | 1% |
| Zak Ruffin | 8/10 | 4175 days | 1% |
| Jeremy Goodwin | 10/10 | 4324 days | 0% |
| Serge Steiner | 9/10 | 4355 days | 0% |
| Doris | 9/10 | 4356 days | 0% |
| Sophie Faulkner | 10/10 | 4356 days | 0% |
| Wilf Healy | 10/10 | 4387 days | 2% |
| Ron Maurice | 9/10 | 4509 days | 2% |
| MarkA | 2/10 | 4540 days | 1% |
| travellingted | 1/10 | 5513 days | 1% |
| Jana | 9/10 | 6111 days | 1% |
| Edmund Hillstone | 10/10 | 6441 days | 2% |
| Susan | 3/10 | 6842 days | 0% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Scotties Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.
-7.07% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Scotties Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Scotties Rental Cars experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
9.75% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
75%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.