Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for New Zealand Frontiers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

New Zealand Frontiers

Valid Reviews

225 Valid Reviews

The New Zealand Frontiers experience has a total of 248 reviews. There are 225 valid reviews that are included when calculating the ranking score and 23 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 225 valid reviews:

Rating Count Percentage
10/10 203
90%
9/10 22
10%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

99.02% Average

The raw data average (mean) for all the New Zealand Frontiers valid reviews is 99.02% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

4 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 225 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 4 face-to-face reviews:

Rating Count Percentage
10/10 2
50%
9/10 2
50%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

95.00% Average

The raw data average (mean) for all the New Zealand Frontiers face-to-face reviews is 95.00% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

99.34%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
O Evans 10/10 1542 days 100%
Jenny Barkley 10/10 1572 days 90%
Colin Ferrington 10/10 1664 days 67%
ARTHUR ROBERTS UK 10/10 1664 days 67%
Bryan Y. 10/10 1664 days 67%
Marie-Dominique King 10/10 1693 days 62%
Georgia 10/10 1724 days 58%
Will Bernard and Ciara O'Donnell 10/10 1724 days 58%
Norbert 10/10 1784 days 53%
Robert van de Wetering 10/10 1785 days 53%
Piotr and Magda 10/10 1785 days 53%
Clive Browning 10/10 1846 days 51%
Darren Looker 10/10 1969 days 49%
Cliff LaPlant 10/10 1999 days 48%
Cathy and Kevin - UK 10/10 2058 days 47%
Simon and Julie 9/10 2089 days 46%
Elizabeth Kenn 10/10 2089 days 46%
Juliet Woodman 10/10 2089 days 46%
Rob and Leslie, Oregon USA 10/10 2150 days 45%
Dina & Craig from Toronto 10/10 2150 days 45%
Sue & Andy Millard 10/10 2150 days 45%
Verena and Eduard 10/10 2273 days 43%
Jamie Roberts 10/10 2273 days 43%
julie frost 10/10 2364 days 41%
Armando 10/10 2364 days 41%
Brian Parsons 10/10 2395 days 40%
Bruce W 10/10 2395 days 40%
Alexander 10/10 2423 days 40%
Helen Flanagan 10/10 2423 days 40%
Martyn Chambers 10/10 2453 days 39%
David Jenen 10/10 2453 days 39%
Don Wilkes 10/10 2453 days 39%
Andrew Jose 10/10 2484 days 38%
Jay Lawton 10/10 2484 days 38%
John McCready 10/10 2637 days 35%
John Graham 9/10 2759 days 32%
julie frost 10/10 2787 days 32%
Timo Herzel 10/10 2910 days 30%
Christopher Käufer 10/10 3093 days 26%
Nefyn Provis-Evans 10/10 3124 days 25%
Bill Kan 10/10 3124 days 25%
Sandy 10/10 3124 days 25%
Robin Hewson 10/10 3124 days 25%
Karen and Paul 10/10 3125 days 25%
Kim 9/10 3135 days 14%
Jack Bryniarski 10/10 3153 days 24%
Randy and Kim 10/10 3153 days 24%
sgtbean 10/10 3184 days 24%
Mark Freitas 10/10 3184 days 24%
andrea campo 10/10 3184 days 24%
Hernan Chaves 10/10 3184 days 24%
Tiggy Booth-Jones 10/10 3185 days 24%
Farid Baharuddin 10/10 3215 days 23%
Elise Lau 10/10 3216 days 23%
Gayle Campbell 10/10 3245 days 23%
Tim Blong 10/10 3307 days 21%
Will Waine 10/10 3337 days 21%
Jason C 10/10 3337 days 21%
Alan Largue 10/10 3429 days 19%
Susie Ides 10/10 3430 days 19%
Michael Wagner 10/10 3459 days 18%
Bob Large 10/10 3459 days 18%
david watson 10/10 3459 days 18%
john McManus 10/10 3459 days 18%
Jennie Lamb 10/10 3518 days 17%
Robyn Lancaster 10/10 3549 days 16%
Matt Sparkes 10/10 3549 days 16%
Chris Hindley 10/10 3549 days 16%
andrew Pullan 10/10 3549 days 16%
Bev abrahall 10/10 3549 days 16%
Wils 10/10 3549 days 16%
Linda Fargher 10/10 3549 days 16%
Fabio Lentini 10/10 3580 days 16%
Lauren M 10/10 3580 days 16%
Judy Lambert 10/10 3610 days 15%
Jan Compton 10/10 3610 days 15%
Phil & Lin Wilde 10/10 3641 days 14%
Lester Adams 10/10 3641 days 14%
Ruth Hyslop 10/10 3671 days 14%
Andrew Main 10/10 3702 days 13%
Marcos AG 10/10 3703 days 13%
Benjamin Salazar 10/10 3795 days 11%
Mieke_Jacko 10/10 3795 days 11%
Philip Worby 9/10 3856 days 10%
Deb & Craig 9/10 3884 days 9%
Stephen Clark 10/10 3884 days 9%
Carol Seward 10/10 3884 days 9%
Frank Wölfel 10/10 3884 days 9%
Ann Barrett 10/10 3884 days 9%
James Capel 10/10 3884 days 9%
Roger McCabe 10/10 3915 days 9%
Miles Chisholm 10/10 3915 days 9%
andreas wolf 10/10 3946 days 8%
Brian 10/10 3976 days 8%
Jordan M 10/10 3976 days 8%
KATHLEEN CUNEY 10/10 4007 days 7%
Patrick Shapland 10/10 4007 days 7%
Arthur W 10/10 4007 days 7%
Joan Kelley 10/10 4037 days 6%
David Johns 10/10 4037 days 6%
Bronwyn Cikuts 10/10 4037 days 6%
Mel Catlin 10/10 4068 days 6%
Gary Kerr 10/10 4099 days 5%
matt_ellington 10/10 4129 days 4%
Dorien Broothaerts 10/10 4160 days 4%
Anthony Smith 10/10 4190 days 3%
Julian Roots 10/10 4221 days 2%
Elke + Holger 10/10 4221 days 2%
lynandsimon 10/10 4221 days 2%
Helen Grant 10/10 4221 days 2%
Mike McG 10/10 4249 days 2%
Hans Zima 10/10 4249 days 2%
Jill Fischer 10/10 4249 days 2%
william harrison 10/10 4280 days 1%
Al Campbell 10/10 4280 days 1%
heyjude 10/10 4280 days 1%
Nils Andersson 10/10 4280 days 1%
Andrew Crow 9/10 4311 days 1%
barbequeman 10/10 4341 days 0%
Chillingworth 9/10 4341 days 0%
ianscubadiver 10/10 4341 days 0%
stefael 10/10 4433 days 10%
markchiller 9/10 4433 days 10%
liamandkat2012 10/10 4464 days 10%
danielthembawhite 10/10 4494 days 10%
jodel 9/10 4525 days 10%
Tramper49 10/10 4555 days 10%
TheHoon 9/10 4555 days 10%
Roy Barton 9/10 4583 days 5%
royb 10/10 4586 days 10%
tmdilly 10/10 4586 days 10%
mkkbven 10/10 4586 days 10%
JML 10/10 4586 days 10%
bedards 10/10 4615 days 10%
Chattykathy 10/10 4615 days 10%
Dazler 9/10 4615 days 10%
elaineandbob 10/10 4615 days 10%
Edeeee 10/10 4615 days 10%
darylw 9/10 4646 days 10%
Robeliza 9/10 4646 days 10%
kiwihaus 10/10 4646 days 10%
jenny 9/10 4646 days 10%
fms95032 10/10 4677 days 10%
theoverlander 10/10 4738 days 10%
sharons0 10/10 4738 days 10%
Sally_Watson 10/10 4738 days 10%
Tonyb436 10/10 4738 days 10%
Wenny Yap 10/10 4768 days 10%
garethd1980 10/10 4768 days 10%
jodienblue 10/10 4799 days 10%
Discen 10/10 4860 days 10%
Cookie 9/10 4891 days 10%
Marylyn 10/10 4891 days 10%
mcatlin 10/10 4891 days 10%
GWHarris 10/10 4921 days 10%
davidfrances 10/10 4952 days 10%
TraceyE 10/10 4952 days 10%
Nancycox 10/10 4952 days 10%
Kensa 10/10 4952 days 10%
roasty 10/10 4980 days 10%
WGregory 10/10 4980 days 10%
HighlandLassie 10/10 4980 days 10%
trar 10/10 5011 days 10%
AlexM 10/10 5042 days 10%
alixgibson 9/10 5042 days 10%
Jaap 9/10 5072 days 10%
millar 10/10 5072 days 10%
Hummpj 10/10 5072 days 10%
ARLENE 10/10 5103 days 10%
fittock 10/10 5103 days 10%
stinfamily 10/10 5133 days 10%
jimwood 9/10 5133 days 10%
Jem2378 10/10 5164 days 10%
cornishcouple 10/10 5256 days 10%
lorrainej 10/10 5286 days 10%
PeteandEm 10/10 5286 days 10%
Roodinthehouse 10/10 5286 days 10%
Paul Roberts 10/10 5317 days 10%
Alan Howe 10/10 5337 days 6%
Martina Olley 10/10 5376 days 10%
jorgewoods2000 10/10 5376 days 10%
BevM 10/10 5376 days 10%
cosic1 10/10 5376 days 10%
Stephen O'Connor 10/10 5376 days 10%
Kent ONeill 10/10 5376 days 10%
Elin McCallum 10/10 5376 days 10%
fionaanddaveare 10/10 5407 days 10%
Carlos Grana 10/10 5407 days 10%
Ian Shaw 10/10 5407 days 10%
Jerry 10/10 5437 days 10%
Lisa Brooks 10/10 5437 days 10%
Philip Worby 10/10 5437 days 10%
pyxxel 10/10 5437 days 10%
JimTheCanuck 10/10 5468 days 10%
JANOT Gerard 10/10 5468 days 10%
TonyS 10/10 5468 days 10%
cal knight 10/10 5529 days 10%
John Robinson 10/10 5529 days 10%
helmet_p 10/10 5529 days 10%
sue dobbs 10/10 5529 days 10%
Ashley McGee 10/10 5621 days 10%
GusCrotty 10/10 5621 days 10%
Robin 10/10 5651 days 10%
Andrew 10/10 5651 days 10%
skent 9/10 5651 days 10%
David Clarke 10/10 5651 days 10%
Ed 10/10 5651 days 10%
ian_s 10/10 5656 days 10%
Graham 9/10 5672 days 10%
Tony Pearson 10/10 5673 days 10%
Adrian 10/10 5682 days 10%
yvonne_and_leon 10/10 5682 days 10%
Brian Etheridge 10/10 5683 days 10%
Jan Emrick 10/10 5697 days 10%
Roberto Mazumdar 9/10 5698 days 10%
Alan Morris 10/10 5699 days 10%
Dave739 10/10 5749 days 10%
Carole Leonard 10/10 5772 days 10%
bugs 10/10 5772 days 10%
Peter_C 10/10 5788 days 10%
Jeff Kotz 10/10 5792 days 10%
Dave Carlyle 10/10 5793 days 10%
George (Harry) Beardow 10/10 5803 days 10%
Peter Peterson 10/10 5873 days 10%
Jen 10/10 6421 days 6%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The New Zealand Frontiers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-6.05% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 74 days. The New Zealand Frontiers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The New Zealand Frontiers experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.01%
198 -3.02%
199 -3.04%
200 -3.05%
201 -3.07%
202 -3.08%
203 -3.10%

Balancing Adjustment

0.61% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

84%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.