Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for New Zealand Frontiers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

New Zealand Frontiers

Valid Reviews

226 Valid Reviews

The New Zealand Frontiers experience has a total of 249 reviews. There are 226 valid reviews that are included when calculating the ranking score and 23 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 226 valid reviews:

Rating Count Percentage
10/10 204
90%
9/10 22
10%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

99.03% Average

The raw data average (mean) for all the New Zealand Frontiers valid reviews is 99.03% and is based on 226 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

4 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 226 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 4 face-to-face reviews:

Rating Count Percentage
10/10 2
50%
9/10 2
50%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

95.00% Average

The raw data average (mean) for all the New Zealand Frontiers face-to-face reviews is 95.00% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

99.42%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Joshua Morris 10/10 21 days 100%
O Evans 10/10 1635 days 7%
Jenny Barkley 10/10 1665 days 6%
Colin Ferrington 10/10 1757 days 5%
ARTHUR ROBERTS UK 10/10 1757 days 5%
Bryan Y. 10/10 1757 days 5%
Marie-Dominique King 10/10 1786 days 5%
Georgia 10/10 1817 days 5%
Will Bernard and Ciara O'Donnell 10/10 1817 days 5%
Norbert 10/10 1878 days 5%
Robert van de Wetering 10/10 1878 days 5%
Piotr and Magda 10/10 1878 days 5%
Clive Browning 10/10 1939 days 5%
Darren Looker 10/10 2062 days 5%
Cliff LaPlant 10/10 2092 days 4%
Cathy and Kevin - UK 10/10 2151 days 4%
Simon and Julie 9/10 2182 days 4%
Elizabeth Kenn 10/10 2182 days 4%
Juliet Woodman 10/10 2182 days 4%
Rob and Leslie, Oregon USA 10/10 2243 days 4%
Dina & Craig from Toronto 10/10 2243 days 4%
Sue & Andy Millard 10/10 2243 days 4%
Verena and Eduard 10/10 2366 days 4%
Jamie Roberts 10/10 2366 days 4%
julie frost 10/10 2457 days 4%
Armando 10/10 2457 days 4%
Brian Parsons 10/10 2488 days 4%
Bruce W 10/10 2488 days 4%
Alexander 10/10 2516 days 4%
Helen Flanagan 10/10 2516 days 4%
Martyn Chambers 10/10 2547 days 4%
David Jenen 10/10 2547 days 4%
Don Wilkes 10/10 2547 days 4%
Andrew Jose 10/10 2578 days 4%
Jay Lawton 10/10 2578 days 4%
John McCready 10/10 2731 days 3%
John Graham 9/10 2853 days 3%
julie frost 10/10 2881 days 3%
Timo Herzel 10/10 3004 days 3%
Christopher Käufer 10/10 3187 days 2%
Nefyn Provis-Evans 10/10 3218 days 2%
Bill Kan 10/10 3218 days 2%
Sandy 10/10 3218 days 2%
Robin Hewson 10/10 3218 days 2%
Karen and Paul 10/10 3218 days 2%
Kim 9/10 3228 days 1%
Jack Bryniarski 10/10 3247 days 2%
Randy and Kim 10/10 3247 days 2%
sgtbean 10/10 3278 days 2%
Mark Freitas 10/10 3278 days 2%
andrea campo 10/10 3278 days 2%
Hernan Chaves 10/10 3278 days 2%
Tiggy Booth-Jones 10/10 3278 days 2%
Farid Baharuddin 10/10 3309 days 2%
Elise Lau 10/10 3309 days 2%
Gayle Campbell 10/10 3339 days 2%
Tim Blong 10/10 3400 days 2%
Will Waine 10/10 3431 days 2%
Jason C 10/10 3431 days 2%
Alan Largue 10/10 3523 days 2%
Susie Ides 10/10 3523 days 2%
Michael Wagner 10/10 3553 days 2%
Bob Large 10/10 3553 days 2%
david watson 10/10 3553 days 2%
john McManus 10/10 3553 days 2%
Jennie Lamb 10/10 3612 days 1%
Robyn Lancaster 10/10 3643 days 1%
Matt Sparkes 10/10 3643 days 1%
Chris Hindley 10/10 3643 days 1%
andrew Pullan 10/10 3643 days 1%
Bev abrahall 10/10 3643 days 1%
Wils 10/10 3643 days 1%
Linda Fargher 10/10 3643 days 1%
Fabio Lentini 10/10 3674 days 1%
Lauren M 10/10 3674 days 1%
Judy Lambert 10/10 3704 days 1%
Jan Compton 10/10 3704 days 1%
Phil & Lin Wilde 10/10 3735 days 1%
Lester Adams 10/10 3735 days 1%
Ruth Hyslop 10/10 3765 days 1%
Andrew Main 10/10 3796 days 1%
Marcos AG 10/10 3796 days 1%
Benjamin Salazar 10/10 3888 days 1%
Mieke_Jacko 10/10 3888 days 1%
Philip Worby 9/10 3949 days 1%
Deb & Craig 9/10 3977 days 1%
Stephen Clark 10/10 3977 days 1%
Carol Seward 10/10 3977 days 1%
Frank Wölfel 10/10 3977 days 1%
Ann Barrett 10/10 3977 days 1%
James Capel 10/10 3977 days 1%
Roger McCabe 10/10 4008 days 1%
Miles Chisholm 10/10 4008 days 1%
andreas wolf 10/10 4039 days 1%
Brian 10/10 4069 days 1%
Jordan M 10/10 4069 days 1%
KATHLEEN CUNEY 10/10 4100 days 1%
Patrick Shapland 10/10 4100 days 1%
Arthur W 10/10 4100 days 1%
Joan Kelley 10/10 4130 days 0%
David Johns 10/10 4130 days 0%
Bronwyn Cikuts 10/10 4130 days 0%
Mel Catlin 10/10 4161 days 0%
Gary Kerr 10/10 4192 days 0%
matt_ellington 10/10 4222 days 0%
Dorien Broothaerts 10/10 4253 days 0%
Anthony Smith 10/10 4283 days 0%
Julian Roots 10/10 4314 days 0%
Elke + Holger 10/10 4314 days 0%
lynandsimon 10/10 4314 days 0%
Helen Grant 10/10 4314 days 0%
Mike McG 10/10 4342 days 0%
Hans Zima 10/10 4342 days 0%
Jill Fischer 10/10 4342 days 0%
william harrison 10/10 4373 days 0%
Al Campbell 10/10 4373 days 0%
heyjude 10/10 4373 days 0%
Nils Andersson 10/10 4373 days 0%
Andrew Crow 9/10 4404 days 1%
barbequeman 10/10 4434 days 1%
Chillingworth 9/10 4434 days 1%
ianscubadiver 10/10 4434 days 1%
stefael 10/10 4526 days 1%
markchiller 9/10 4526 days 1%
liamandkat2012 10/10 4557 days 1%
danielthembawhite 10/10 4587 days 1%
jodel 9/10 4618 days 1%
Tramper49 10/10 4648 days 1%
TheHoon 9/10 4648 days 1%
Roy Barton 9/10 4676 days 1%
royb 10/10 4679 days 1%
tmdilly 10/10 4679 days 1%
mkkbven 10/10 4679 days 1%
JML 10/10 4679 days 1%
bedards 10/10 4708 days 1%
Chattykathy 10/10 4708 days 1%
Dazler 9/10 4708 days 1%
elaineandbob 10/10 4708 days 1%
Edeeee 10/10 4708 days 1%
darylw 9/10 4739 days 1%
Robeliza 9/10 4739 days 1%
kiwihaus 10/10 4739 days 1%
jenny 9/10 4739 days 1%
fms95032 10/10 4770 days 1%
theoverlander 10/10 4831 days 1%
sharons0 10/10 4831 days 1%
Sally_Watson 10/10 4831 days 1%
Tonyb436 10/10 4831 days 1%
Wenny Yap 10/10 4861 days 1%
garethd1980 10/10 4861 days 1%
jodienblue 10/10 4892 days 1%
Discen 10/10 4953 days 1%
Cookie 9/10 4984 days 1%
Marylyn 10/10 4984 days 1%
mcatlin 10/10 4984 days 1%
GWHarris 10/10 5014 days 1%
davidfrances 10/10 5045 days 1%
TraceyE 10/10 5045 days 1%
Nancycox 10/10 5045 days 1%
Kensa 10/10 5045 days 1%
roasty 10/10 5073 days 1%
WGregory 10/10 5073 days 1%
HighlandLassie 10/10 5073 days 1%
trar 10/10 5104 days 1%
AlexM 10/10 5135 days 1%
alixgibson 9/10 5135 days 1%
Jaap 9/10 5165 days 1%
millar 10/10 5165 days 1%
Hummpj 10/10 5165 days 1%
ARLENE 10/10 5196 days 1%
fittock 10/10 5196 days 1%
stinfamily 10/10 5226 days 1%
jimwood 9/10 5226 days 1%
Jem2378 10/10 5257 days 1%
cornishcouple 10/10 5349 days 1%
lorrainej 10/10 5379 days 1%
PeteandEm 10/10 5379 days 1%
Roodinthehouse 10/10 5379 days 1%
Paul Roberts 10/10 5410 days 1%
Alan Howe 10/10 5430 days 1%
Martina Olley 10/10 5469 days 1%
jorgewoods2000 10/10 5469 days 1%
BevM 10/10 5469 days 1%
cosic1 10/10 5469 days 1%
Stephen O'Connor 10/10 5469 days 1%
Kent ONeill 10/10 5469 days 1%
Elin McCallum 10/10 5469 days 1%
fionaanddaveare 10/10 5500 days 1%
Carlos Grana 10/10 5500 days 1%
Ian Shaw 10/10 5500 days 1%
Jerry 10/10 5530 days 1%
Lisa Brooks 10/10 5530 days 1%
Philip Worby 10/10 5530 days 1%
pyxxel 10/10 5530 days 1%
JimTheCanuck 10/10 5561 days 1%
JANOT Gerard 10/10 5561 days 1%
TonyS 10/10 5561 days 1%
cal knight 10/10 5622 days 1%
John Robinson 10/10 5622 days 1%
helmet_p 10/10 5622 days 1%
sue dobbs 10/10 5622 days 1%
Ashley McGee 10/10 5714 days 1%
GusCrotty 10/10 5714 days 1%
Robin 10/10 5744 days 1%
Andrew 10/10 5744 days 1%
skent 9/10 5744 days 1%
David Clarke 10/10 5744 days 1%
Ed 10/10 5744 days 1%
ian_s 10/10 5749 days 1%
Graham 9/10 5765 days 1%
Tony Pearson 10/10 5767 days 1%
Adrian 10/10 5775 days 1%
yvonne_and_leon 10/10 5775 days 1%
Brian Etheridge 10/10 5776 days 1%
Jan Emrick 10/10 5791 days 1%
Roberto Mazumdar 9/10 5792 days 1%
Alan Morris 10/10 5793 days 1%
Dave739 10/10 5842 days 1%
Carole Leonard 10/10 5865 days 1%
bugs 10/10 5865 days 1%
Peter_C 10/10 5882 days 1%
Jeff Kotz 10/10 5885 days 1%
Dave Carlyle 10/10 5886 days 1%
George (Harry) Beardow 10/10 5896 days 1%
Peter Peterson 10/10 5966 days 1%
Jen 10/10 6514 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The New Zealand Frontiers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-2.69% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 41 days. The New Zealand Frontiers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The New Zealand Frontiers experience has been adjusted for 3 days. Adjustments are according to the following table.

Days Adjustment
0 -0.00%
1 -0.02%
2 -0.04%
3 -0.06%
4 -0.08%
5 -0.10%
6 -0.12%

Balancing Adjustment

0.27% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

85%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.