Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for New Zealand Frontiers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

New Zealand Frontiers

Valid Reviews

225 Valid Reviews

The New Zealand Frontiers experience has a total of 248 reviews. There are 225 valid reviews that are included when calculating the ranking score and 23 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 225 valid reviews:

Rating Count Percentage
10/10 203
90%
9/10 22
10%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

99.02% Average

The raw data average (mean) for all the New Zealand Frontiers valid reviews is 99.02% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

4 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 225 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 4 face-to-face reviews:

Rating Count Percentage
10/10 2
50%
9/10 2
50%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

95.00% Average

The raw data average (mean) for all the New Zealand Frontiers face-to-face reviews is 95.00% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

99.30%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
O Evans 10/10 1605 days 100%
Jenny Barkley 10/10 1635 days 91%
Colin Ferrington 10/10 1727 days 71%
ARTHUR ROBERTS UK 10/10 1727 days 71%
Bryan Y. 10/10 1727 days 71%
Marie-Dominique King 10/10 1756 days 68%
Georgia 10/10 1787 days 65%
Will Bernard and Ciara O'Donnell 10/10 1787 days 65%
Norbert 10/10 1847 days 64%
Robert van de Wetering 10/10 1848 days 64%
Piotr and Magda 10/10 1848 days 64%
Clive Browning 10/10 1909 days 62%
Darren Looker 10/10 2032 days 59%
Cliff LaPlant 10/10 2062 days 58%
Cathy and Kevin - UK 10/10 2121 days 57%
Simon and Julie 9/10 2152 days 56%
Elizabeth Kenn 10/10 2152 days 56%
Juliet Woodman 10/10 2152 days 56%
Rob and Leslie, Oregon USA 10/10 2213 days 55%
Dina & Craig from Toronto 10/10 2213 days 55%
Sue & Andy Millard 10/10 2213 days 55%
Verena and Eduard 10/10 2336 days 51%
Jamie Roberts 10/10 2336 days 51%
julie frost 10/10 2427 days 49%
Armando 10/10 2427 days 49%
Brian Parsons 10/10 2458 days 48%
Bruce W 10/10 2458 days 48%
Alexander 10/10 2486 days 48%
Helen Flanagan 10/10 2486 days 48%
Martyn Chambers 10/10 2516 days 47%
David Jenen 10/10 2516 days 47%
Don Wilkes 10/10 2516 days 47%
Andrew Jose 10/10 2547 days 46%
Jay Lawton 10/10 2547 days 46%
John McCready 10/10 2700 days 42%
John Graham 9/10 2822 days 39%
julie frost 10/10 2850 days 38%
Timo Herzel 10/10 2973 days 35%
Christopher Käufer 10/10 3156 days 31%
Nefyn Provis-Evans 10/10 3187 days 30%
Bill Kan 10/10 3187 days 30%
Sandy 10/10 3187 days 30%
Robin Hewson 10/10 3187 days 30%
Karen and Paul 10/10 3188 days 30%
Kim 9/10 3198 days 18%
Jack Bryniarski 10/10 3216 days 29%
Randy and Kim 10/10 3216 days 29%
sgtbean 10/10 3247 days 28%
Mark Freitas 10/10 3247 days 28%
andrea campo 10/10 3247 days 28%
Hernan Chaves 10/10 3247 days 28%
Tiggy Booth-Jones 10/10 3248 days 28%
Farid Baharuddin 10/10 3278 days 28%
Elise Lau 10/10 3279 days 28%
Gayle Campbell 10/10 3308 days 27%
Tim Blong 10/10 3370 days 25%
Will Waine 10/10 3400 days 25%
Jason C 10/10 3400 days 25%
Alan Largue 10/10 3492 days 22%
Susie Ides 10/10 3493 days 22%
Michael Wagner 10/10 3522 days 22%
Bob Large 10/10 3522 days 22%
david watson 10/10 3522 days 22%
john McManus 10/10 3522 days 22%
Jennie Lamb 10/10 3581 days 20%
Robyn Lancaster 10/10 3612 days 19%
Matt Sparkes 10/10 3612 days 19%
Chris Hindley 10/10 3612 days 19%
andrew Pullan 10/10 3612 days 19%
Bev abrahall 10/10 3612 days 19%
Wils 10/10 3612 days 19%
Linda Fargher 10/10 3612 days 19%
Fabio Lentini 10/10 3643 days 18%
Lauren M 10/10 3643 days 18%
Judy Lambert 10/10 3673 days 18%
Jan Compton 10/10 3673 days 18%
Phil & Lin Wilde 10/10 3704 days 17%
Lester Adams 10/10 3704 days 17%
Ruth Hyslop 10/10 3734 days 16%
Andrew Main 10/10 3765 days 15%
Marcos AG 10/10 3766 days 15%
Benjamin Salazar 10/10 3858 days 13%
Mieke_Jacko 10/10 3858 days 13%
Philip Worby 9/10 3919 days 11%
Deb & Craig 9/10 3947 days 11%
Stephen Clark 10/10 3947 days 11%
Carol Seward 10/10 3947 days 11%
Frank Wölfel 10/10 3947 days 11%
Ann Barrett 10/10 3947 days 11%
James Capel 10/10 3947 days 11%
Roger McCabe 10/10 3978 days 10%
Miles Chisholm 10/10 3978 days 10%
andreas wolf 10/10 4009 days 9%
Brian 10/10 4039 days 8%
Jordan M 10/10 4039 days 8%
KATHLEEN CUNEY 10/10 4070 days 8%
Patrick Shapland 10/10 4070 days 8%
Arthur W 10/10 4070 days 8%
Joan Kelley 10/10 4100 days 7%
David Johns 10/10 4100 days 7%
Bronwyn Cikuts 10/10 4100 days 7%
Mel Catlin 10/10 4131 days 6%
Gary Kerr 10/10 4162 days 5%
matt_ellington 10/10 4192 days 5%
Dorien Broothaerts 10/10 4223 days 4%
Anthony Smith 10/10 4253 days 3%
Julian Roots 10/10 4284 days 2%
Elke + Holger 10/10 4284 days 2%
lynandsimon 10/10 4284 days 2%
Helen Grant 10/10 4284 days 2%
Mike McG 10/10 4312 days 2%
Hans Zima 10/10 4312 days 2%
Jill Fischer 10/10 4312 days 2%
william harrison 10/10 4343 days 1%
Al Campbell 10/10 4343 days 1%
heyjude 10/10 4343 days 1%
Nils Andersson 10/10 4343 days 1%
Andrew Crow 9/10 4374 days 0%
barbequeman 10/10 4404 days 13%
Chillingworth 9/10 4404 days 13%
ianscubadiver 10/10 4404 days 13%
stefael 10/10 4496 days 13%
markchiller 9/10 4496 days 13%
liamandkat2012 10/10 4527 days 13%
danielthembawhite 10/10 4557 days 13%
jodel 9/10 4588 days 13%
Tramper49 10/10 4618 days 13%
TheHoon 9/10 4618 days 13%
Roy Barton 9/10 4646 days 8%
royb 10/10 4649 days 13%
tmdilly 10/10 4649 days 13%
mkkbven 10/10 4649 days 13%
JML 10/10 4649 days 13%
bedards 10/10 4678 days 13%
Chattykathy 10/10 4678 days 13%
Dazler 9/10 4678 days 13%
elaineandbob 10/10 4678 days 13%
Edeeee 10/10 4678 days 13%
darylw 9/10 4709 days 13%
Robeliza 9/10 4709 days 13%
kiwihaus 10/10 4709 days 13%
jenny 9/10 4709 days 13%
fms95032 10/10 4740 days 13%
theoverlander 10/10 4801 days 13%
sharons0 10/10 4801 days 13%
Sally_Watson 10/10 4801 days 13%
Tonyb436 10/10 4801 days 13%
Wenny Yap 10/10 4831 days 13%
garethd1980 10/10 4831 days 13%
jodienblue 10/10 4862 days 13%
Discen 10/10 4923 days 13%
Cookie 9/10 4954 days 13%
Marylyn 10/10 4954 days 13%
mcatlin 10/10 4954 days 13%
GWHarris 10/10 4984 days 13%
davidfrances 10/10 5015 days 13%
TraceyE 10/10 5015 days 13%
Nancycox 10/10 5015 days 13%
Kensa 10/10 5015 days 13%
roasty 10/10 5043 days 13%
WGregory 10/10 5043 days 13%
HighlandLassie 10/10 5043 days 13%
trar 10/10 5074 days 13%
AlexM 10/10 5105 days 13%
alixgibson 9/10 5105 days 13%
Jaap 9/10 5135 days 13%
millar 10/10 5135 days 13%
Hummpj 10/10 5135 days 13%
ARLENE 10/10 5166 days 13%
fittock 10/10 5166 days 13%
stinfamily 10/10 5196 days 13%
jimwood 9/10 5196 days 13%
Jem2378 10/10 5227 days 13%
cornishcouple 10/10 5319 days 13%
lorrainej 10/10 5349 days 13%
PeteandEm 10/10 5349 days 13%
Roodinthehouse 10/10 5349 days 13%
Paul Roberts 10/10 5380 days 13%
Alan Howe 10/10 5400 days 8%
Martina Olley 10/10 5439 days 13%
jorgewoods2000 10/10 5439 days 13%
BevM 10/10 5439 days 13%
cosic1 10/10 5439 days 13%
Stephen O'Connor 10/10 5439 days 13%
Kent ONeill 10/10 5439 days 13%
Elin McCallum 10/10 5439 days 13%
fionaanddaveare 10/10 5470 days 13%
Carlos Grana 10/10 5470 days 13%
Ian Shaw 10/10 5470 days 13%
Jerry 10/10 5500 days 13%
Lisa Brooks 10/10 5500 days 13%
Philip Worby 10/10 5500 days 13%
pyxxel 10/10 5500 days 13%
JimTheCanuck 10/10 5531 days 13%
JANOT Gerard 10/10 5531 days 13%
TonyS 10/10 5531 days 13%
cal knight 10/10 5592 days 13%
John Robinson 10/10 5592 days 13%
helmet_p 10/10 5592 days 13%
sue dobbs 10/10 5592 days 13%
Ashley McGee 10/10 5684 days 13%
GusCrotty 10/10 5684 days 13%
Robin 10/10 5714 days 13%
Andrew 10/10 5714 days 13%
skent 9/10 5714 days 13%
David Clarke 10/10 5714 days 13%
Ed 10/10 5714 days 13%
ian_s 10/10 5719 days 13%
Graham 9/10 5735 days 13%
Tony Pearson 10/10 5737 days 13%
Adrian 10/10 5745 days 13%
yvonne_and_leon 10/10 5745 days 13%
Brian Etheridge 10/10 5746 days 13%
Jan Emrick 10/10 5761 days 13%
Roberto Mazumdar 9/10 5761 days 13%
Alan Morris 10/10 5763 days 13%
Dave739 10/10 5812 days 13%
Carole Leonard 10/10 5835 days 13%
bugs 10/10 5835 days 13%
Peter_C 10/10 5851 days 13%
Jeff Kotz 10/10 5855 days 13%
Dave Carlyle 10/10 5856 days 13%
George (Harry) Beardow 10/10 5866 days 13%
Peter Peterson 10/10 5936 days 13%
Jen 10/10 6484 days 8%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The New Zealand Frontiers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-7.05% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 43 days. The New Zealand Frontiers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The New Zealand Frontiers experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.99%
198 -4.01%
199 -4.03%
200 -4.05%
201 -4.07%
202 -4.09%
203 -4.11%

Balancing Adjustment

0.72% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

84%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.