Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for New Zealand Frontiers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

New Zealand Frontiers

Valid Reviews

227 Valid Reviews

The New Zealand Frontiers experience has a total of 250 reviews. There are 227 valid reviews that are included when calculating the ranking score and 23 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 227 valid reviews:

Rating Count Percentage
10/10 205
90%
9/10 22
10%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

99.03% Average

The raw data average (mean) for all the New Zealand Frontiers valid reviews is 99.03% and is based on 227 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

4 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 227 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 4 face-to-face reviews:

Rating Count Percentage
10/10 2
50%
9/10 2
50%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

95.00% Average

The raw data average (mean) for all the New Zealand Frontiers face-to-face reviews is 95.00% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

99.53%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Mark Easom 10/10 261 days 100%
Joshua Morris 10/10 382 days 95%
O Evans 10/10 1996 days 5%
Jenny Barkley 10/10 2026 days 5%
Colin Ferrington 10/10 2118 days 5%
ARTHUR ROBERTS UK 10/10 2118 days 5%
Bryan Y. 10/10 2118 days 5%
Marie-Dominique King 10/10 2147 days 5%
Georgia 10/10 2178 days 4%
Will Bernard and Ciara O'Donnell 10/10 2178 days 4%
Norbert 10/10 2238 days 4%
Robert van de Wetering 10/10 2239 days 4%
Piotr and Magda 10/10 2239 days 4%
Clive Browning 10/10 2300 days 4%
Darren Looker 10/10 2423 days 4%
Cliff LaPlant 10/10 2453 days 4%
Cathy and Kevin - UK 10/10 2512 days 4%
Simon and Julie 9/10 2543 days 4%
Elizabeth Kenn 10/10 2543 days 4%
Juliet Woodman 10/10 2543 days 4%
Rob and Leslie, Oregon USA 10/10 2604 days 4%
Dina & Craig from Toronto 10/10 2604 days 4%
Sue & Andy Millard 10/10 2604 days 4%
Verena and Eduard 10/10 2727 days 3%
Jamie Roberts 10/10 2727 days 3%
julie frost 10/10 2818 days 3%
Armando 10/10 2818 days 3%
Brian Parsons 10/10 2849 days 3%
Bruce W 10/10 2849 days 3%
Alexander 10/10 2877 days 3%
Helen Flanagan 10/10 2877 days 3%
Martyn Chambers 10/10 2907 days 3%
David Jenen 10/10 2907 days 3%
Don Wilkes 10/10 2907 days 3%
Andrew Jose 10/10 2938 days 3%
Jay Lawton 10/10 2938 days 3%
John McCready 10/10 3091 days 3%
John Graham 9/10 3213 days 2%
julie frost 10/10 3241 days 2%
Timo Herzel 10/10 3364 days 2%
Christopher Käufer 10/10 3547 days 2%
Nefyn Provis-Evans 10/10 3578 days 2%
Bill Kan 10/10 3578 days 2%
Sandy 10/10 3578 days 2%
Robin Hewson 10/10 3578 days 2%
Karen and Paul 10/10 3579 days 2%
Kim 9/10 3589 days 1%
Jack Bryniarski 10/10 3607 days 2%
Randy and Kim 10/10 3607 days 2%
sgtbean 10/10 3638 days 1%
Mark Freitas 10/10 3638 days 1%
andrea campo 10/10 3638 days 1%
Hernan Chaves 10/10 3638 days 1%
Tiggy Booth-Jones 10/10 3639 days 1%
Farid Baharuddin 10/10 3669 days 1%
Elise Lau 10/10 3670 days 1%
Gayle Campbell 10/10 3699 days 1%
Tim Blong 10/10 3761 days 1%
Will Waine 10/10 3791 days 1%
Jason C 10/10 3791 days 1%
Alan Largue 10/10 3883 days 1%
Susie Ides 10/10 3884 days 1%
Michael Wagner 10/10 3913 days 1%
Bob Large 10/10 3913 days 1%
david watson 10/10 3913 days 1%
john McManus 10/10 3913 days 1%
Jennie Lamb 10/10 3972 days 1%
Robyn Lancaster 10/10 4003 days 1%
Matt Sparkes 10/10 4003 days 1%
Chris Hindley 10/10 4003 days 1%
andrew Pullan 10/10 4003 days 1%
Bev abrahall 10/10 4003 days 1%
Wils 10/10 4003 days 1%
Linda Fargher 10/10 4003 days 1%
Fabio Lentini 10/10 4034 days 1%
Lauren M 10/10 4034 days 1%
Judy Lambert 10/10 4064 days 1%
Jan Compton 10/10 4064 days 1%
Phil & Lin Wilde 10/10 4095 days 1%
Lester Adams 10/10 4095 days 1%
Ruth Hyslop 10/10 4125 days 0%
Andrew Main 10/10 4156 days 0%
Marcos AG 10/10 4157 days 0%
Benjamin Salazar 10/10 4249 days 0%
Mieke_Jacko 10/10 4249 days 0%
Philip Worby 9/10 4310 days 0%
Deb & Craig 9/10 4338 days 0%
Stephen Clark 10/10 4338 days 0%
Carol Seward 10/10 4338 days 0%
Frank Wölfel 10/10 4338 days 0%
Ann Barrett 10/10 4338 days 0%
James Capel 10/10 4338 days 0%
Roger McCabe 10/10 4369 days 0%
Miles Chisholm 10/10 4369 days 0%
andreas wolf 10/10 4400 days 1%
Brian 10/10 4430 days 1%
Jordan M 10/10 4430 days 1%
KATHLEEN CUNEY 10/10 4461 days 1%
Patrick Shapland 10/10 4461 days 1%
Arthur W 10/10 4461 days 1%
Joan Kelley 10/10 4491 days 1%
David Johns 10/10 4491 days 1%
Bronwyn Cikuts 10/10 4491 days 1%
Mel Catlin 10/10 4522 days 1%
Gary Kerr 10/10 4553 days 1%
matt_ellington 10/10 4583 days 1%
Dorien Broothaerts 10/10 4614 days 1%
Anthony Smith 10/10 4644 days 1%
Julian Roots 10/10 4675 days 1%
Elke + Holger 10/10 4675 days 1%
lynandsimon 10/10 4675 days 1%
Helen Grant 10/10 4675 days 1%
Mike McG 10/10 4703 days 1%
Hans Zima 10/10 4703 days 1%
Jill Fischer 10/10 4703 days 1%
william harrison 10/10 4734 days 1%
Al Campbell 10/10 4734 days 1%
heyjude 10/10 4734 days 1%
Nils Andersson 10/10 4734 days 1%
Andrew Crow 9/10 4765 days 1%
barbequeman 10/10 4795 days 1%
Chillingworth 9/10 4795 days 1%
ianscubadiver 10/10 4795 days 1%
stefael 10/10 4887 days 1%
markchiller 9/10 4887 days 1%
liamandkat2012 10/10 4918 days 1%
danielthembawhite 10/10 4948 days 1%
jodel 9/10 4979 days 1%
Tramper49 10/10 5009 days 1%
TheHoon 9/10 5009 days 1%
Roy Barton 9/10 5037 days 1%
royb 10/10 5040 days 1%
tmdilly 10/10 5040 days 1%
mkkbven 10/10 5040 days 1%
JML 10/10 5040 days 1%
bedards 10/10 5069 days 1%
Chattykathy 10/10 5069 days 1%
Dazler 9/10 5069 days 1%
elaineandbob 10/10 5069 days 1%
Edeeee 10/10 5069 days 1%
darylw 9/10 5100 days 1%
Robeliza 9/10 5100 days 1%
kiwihaus 10/10 5100 days 1%
jenny 9/10 5100 days 1%
fms95032 10/10 5131 days 1%
theoverlander 10/10 5192 days 1%
sharons0 10/10 5192 days 1%
Sally_Watson 10/10 5192 days 1%
Tonyb436 10/10 5192 days 1%
Wenny Yap 10/10 5222 days 1%
garethd1980 10/10 5222 days 1%
jodienblue 10/10 5253 days 1%
Discen 10/10 5314 days 1%
Cookie 9/10 5345 days 1%
Marylyn 10/10 5345 days 1%
mcatlin 10/10 5345 days 1%
GWHarris 10/10 5375 days 1%
davidfrances 10/10 5406 days 1%
TraceyE 10/10 5406 days 1%
Nancycox 10/10 5406 days 1%
Kensa 10/10 5406 days 1%
roasty 10/10 5434 days 1%
WGregory 10/10 5434 days 1%
HighlandLassie 10/10 5434 days 1%
trar 10/10 5465 days 1%
AlexM 10/10 5496 days 1%
alixgibson 9/10 5496 days 1%
Jaap 9/10 5526 days 1%
millar 10/10 5526 days 1%
Hummpj 10/10 5526 days 1%
ARLENE 10/10 5557 days 1%
fittock 10/10 5557 days 1%
stinfamily 10/10 5587 days 1%
jimwood 9/10 5587 days 1%
Jem2378 10/10 5618 days 1%
cornishcouple 10/10 5710 days 1%
lorrainej 10/10 5740 days 1%
PeteandEm 10/10 5740 days 1%
Roodinthehouse 10/10 5740 days 1%
Paul Roberts 10/10 5771 days 1%
Alan Howe 10/10 5791 days 1%
Martina Olley 10/10 5830 days 1%
jorgewoods2000 10/10 5830 days 1%
BevM 10/10 5830 days 1%
cosic1 10/10 5830 days 1%
Stephen O'Connor 10/10 5830 days 1%
Kent ONeill 10/10 5830 days 1%
Elin McCallum 10/10 5830 days 1%
fionaanddaveare 10/10 5861 days 1%
Carlos Grana 10/10 5861 days 1%
Ian Shaw 10/10 5861 days 1%
Jerry 10/10 5891 days 1%
Lisa Brooks 10/10 5891 days 1%
Philip Worby 10/10 5891 days 1%
pyxxel 10/10 5891 days 1%
JimTheCanuck 10/10 5922 days 1%
JANOT Gerard 10/10 5922 days 1%
TonyS 10/10 5922 days 1%
cal knight 10/10 5983 days 1%
John Robinson 10/10 5983 days 1%
helmet_p 10/10 5983 days 1%
sue dobbs 10/10 5983 days 1%
Ashley McGee 10/10 6075 days 1%
GusCrotty 10/10 6075 days 1%
Robin 10/10 6105 days 1%
Andrew 10/10 6105 days 1%
skent 9/10 6105 days 1%
David Clarke 10/10 6105 days 1%
Ed 10/10 6105 days 1%
ian_s 10/10 6110 days 1%
Graham 9/10 6126 days 1%
Tony Pearson 10/10 6128 days 1%
Adrian 10/10 6136 days 1%
yvonne_and_leon 10/10 6136 days 1%
Brian Etheridge 10/10 6137 days 1%
Jan Emrick 10/10 6152 days 1%
Roberto Mazumdar 9/10 6153 days 1%
Alan Morris 10/10 6154 days 1%
Dave739 10/10 6203 days 1%
Carole Leonard 10/10 6226 days 1%
bugs 10/10 6226 days 1%
Peter_C 10/10 6243 days 1%
Jeff Kotz 10/10 6246 days 1%
Dave Carlyle 10/10 6247 days 1%
George (Harry) Beardow 10/10 6257 days 1%
Peter Peterson 10/10 6327 days 1%
Jen 10/10 6875 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The New Zealand Frontiers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-6.79% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The New Zealand Frontiers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The New Zealand Frontiers experience has been adjusted for 187 days. Adjustments are according to the following table.

Days Adjustment
184 -3.72%
185 -3.75%
186 -3.77%
187 -3.79%
188 -3.81%
189 -3.83%
190 -3.85%

Balancing Adjustment

0.66% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

84%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.