Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Experience.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Experience
Valid Reviews
98 Valid Reviews
The Kiwi Experience experience has a total of 101 reviews. There are 98 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 98 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 17 |
|
17% |
| 9/10 | 18 |
|
18% |
| 8/10 | 19 |
|
19% |
| 7/10 | 24 |
|
24% |
| 6/10 | 7 |
|
7% |
| 5/10 | 3 |
|
3% |
| 4/10 | 6 |
|
6% |
| 3/10 | 2 |
|
2% |
| 2/10 | 1 |
|
1% |
| 1/10 | 1 |
|
1% |
75.71% Average
The raw data average (mean) for all the Kiwi Experience valid reviews is 75.71% and is based on 98 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
85 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 98 valid reviews, the experience has 85 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 85 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 9 |
|
11% |
| 9/10 | 17 |
|
20% |
| 8/10 | 19 |
|
22% |
| 7/10 | 23 |
|
27% |
| 6/10 | 7 |
|
8% |
| 5/10 | 3 |
|
4% |
| 4/10 | 4 |
|
5% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 1 |
|
1% |
74.71% Average
The raw data average (mean) for all the Kiwi Experience face-to-face reviews is 74.71% and is based on 85 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
66.32%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Justin Xuereb | 4/10 | 601 days | 100% |
| Raymond Pua | 10/10 | 2182 days | 8% |
| Douglas Fernside | 10/10 | 2516 days | 6% |
| gnkwvefvjpewyiiu | 7/10 | 3189 days | 3% |
| Matt | 4/10 | 3278 days | 2% |
| Brett Comley | 3/10 | 3400 days | 1% |
| isaac verkaik | 9/10 | 3431 days | 3% |
| Lucy Sumner | 10/10 | 3462 days | 3% |
| Ewa Bednarczyk | 10/10 | 3492 days | 3% |
| Richard Houghton | 10/10 | 3523 days | 2% |
| Helena Wilton | 10/10 | 3553 days | 2% |
| Moacir Batista de Campos Neto | 10/10 | 3827 days | 1% |
| Victor Herranz | 9/10 | 3980 days | 1% |
| Nimh Oudhof | 7/10 | 3981 days | 1% |
| Miron & Hendrik | 4/10 | 4703 days | 0% |
| Hanz | 9/10 | 5434 days | 1% |
| Jay Kenway | 7/10 | 5438 days | 1% |
| NikW | 6/10 | 5762 days | 1% |
| DerrynL | 4/10 | 5764 days | 0% |
| Anna | 9/10 | 5768 days | 1% |
| Hayley | 9/10 | 5768 days | 1% |
| Abigail | 9/10 | 5768 days | 1% |
| Sarah | 8/10 | 5780 days | 1% |
| BenM1 | 7/10 | 5786 days | 1% |
| HelenP | 8/10 | 5787 days | 1% |
| AbigailB | 5/10 | 5789 days | 1% |
| Philippa | 7/10 | 5795 days | 1% |
| Rob | 9/10 | 5795 days | 1% |
| Andrew | 7/10 | 5795 days | 1% |
| Kirsty | 8/10 | 5795 days | 1% |
| David | 6/10 | 5795 days | 1% |
| Simon | 10/10 | 5795 days | 1% |
| Karen | 10/10 | 5809 days | 1% |
| Sophie | 9/10 | 5816 days | 1% |
| Kat | 7/10 | 5848 days | 1% |
| Jess | 10/10 | 5870 days | 1% |
| Tim | 10/10 | 5874 days | 1% |
| Marie | 7/10 | 5878 days | 1% |
| Richard | 7/10 | 5923 days | 1% |
| David | 9/10 | 5963 days | 1% |
| Katie Wise | 9/10 | 5976 days | 1% |
| maria d | 10/10 | 5986 days | 1% |
| Nikki Gray | 6/10 | 5994 days | 1% |
| Gemma Harling | 6/10 | 6019 days | 1% |
| Charlie Bond | 7/10 | 6025 days | 1% |
| Ovin | 8/10 | 6120 days | 1% |
| John Ryan | 6/10 | 6121 days | 1% |
| Yayami Kimura | 4/10 | 6127 days | 0% |
| Demo | 5/10 | 6128 days | 1% |
| Mariah | 7/10 | 6128 days | 1% |
| Derek | 7/10 | 6130 days | 1% |
| Nick | 8/10 | 6130 days | 1% |
| Ben Ackland | 7/10 | 6131 days | 1% |
| Jessica Jahn | 8/10 | 6131 days | 1% |
| Stephen | 7/10 | 6135 days | 1% |
| Shannon | 8/10 | 6136 days | 1% |
| Tess Tammer | 8/10 | 6136 days | 1% |
| Nick | 8/10 | 6158 days | 1% |
| Hayley | 5/10 | 6184 days | 1% |
| Aske Helbor | 2/10 | 6187 days | 0% |
| ranker_734 | 1/10 | 6187 days | 0% |
| Tom Anson | 8/10 | 6192 days | 1% |
| Mel | 4/10 | 6196 days | 0% |
| Abbey | 7/10 | 6228 days | 1% |
| Kirsty Ranger | 9/10 | 6304 days | 1% |
| Roger Stewart | 8/10 | 6304 days | 1% |
| Matt | 9/10 | 6462 days | 1% |
| Sophie | 8/10 | 6467 days | 1% |
| Paul | 7/10 | 6467 days | 1% |
| Flinders | 7/10 | 6468 days | 1% |
| Tomomi | 7/10 | 6472 days | 1% |
| Birte | 8/10 | 6480 days | 1% |
| Lorraine | 7/10 | 6480 days | 1% |
| Jen | 7/10 | 6480 days | 1% |
| Valerie | 7/10 | 6481 days | 1% |
| Sarah | 8/10 | 6481 days | 1% |
| Sean | 9/10 | 6484 days | 1% |
| Marcus | 8/10 | 6484 days | 1% |
| Katie | 7/10 | 6484 days | 1% |
| AndrewEwen | 9/10 | 6499 days | 1% |
| Martina | 9/10 | 6499 days | 1% |
| Andrew | 8/10 | 6500 days | 1% |
| GillianW | 10/10 | 6500 days | 1% |
| ErikVanDam | 9/10 | 6500 days | 1% |
| MarcHarris | 10/10 | 6500 days | 1% |
| Malon | 7/10 | 6500 days | 1% |
| Helena | 8/10 | 6500 days | 1% |
| Twan | 6/10 | 6520 days | 1% |
| FredAndersson | 10/10 | 6520 days | 1% |
| KerrieHymers | 9/10 | 6521 days | 1% |
| JamesAtkinson | 6/10 | 6521 days | 1% |
| Cat | 10/10 | 6522 days | 1% |
| Paul | 10/10 | 6522 days | 1% |
| Lyndsey | 9/10 | 6522 days | 1% |
| Majken | 7/10 | 6533 days | 1% |
| ranker_410 | 8/10 | 6533 days | 1% |
| MartinJago | 3/10 | 6533 days | 0% |
| Kylie | 8/10 | 6535 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Experience experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.03% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 41 days. However the Kiwi Experience experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Experience experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.97% |
| 198 | -3.99% |
| 199 | -4.01% |
| 200 | -4.03% |
| 201 | -4.05% |
| 202 | -4.07% |
| 203 | -4.09% |
| … | … |
Balancing Adjustment
12.22% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
75%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.