Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Kia Ora Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Kia Ora Campers

Valid Reviews

159 Valid Reviews

The Kia Ora Campers experience has a total of 163 reviews. There are 159 valid reviews that are included when calculating the ranking score and 4 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 159 valid reviews:

Rating Count Percentage
10/10 88
55%
9/10 53
33%
8/10 9
6%
7/10 2
1%
6/10 3
2%
5/10 0
0%
4/10 3
2%
3/10 0
0%
2/10 0
0%
1/10 1
1%

92.70% Average

The raw data average (mean) for all the Kia Ora Campers valid reviews is 92.70% and is based on 159 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

6 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 159 valid reviews, the experience has 6 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 6 face-to-face reviews:

Rating Count Percentage
10/10 1
17%
9/10 2
33%
8/10 2
33%
7/10 1
17%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

85.00% Average

The raw data average (mean) for all the Kia Ora Campers face-to-face reviews is 85.00% and is based on 6 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

95.92%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Cor en Jacqueline, The Netherlands 10/10 231 days 100%
Ernst en Rensje 10/10 323 days 97%
Kevin Walsh 9/10 323 days 96%
Robin 9/10 354 days 95%
Jane and Rachel 10/10 537 days 86%
Peter and Annemarie 10/10 568 days 84%
Kelsey Fisher 10/10 568 days 84%
Peter and Regina Schmidt 10/10 596 days 82%
Neil Calvert 10/10 749 days 70%
allan Chaney 10/10 1237 days 25%
Maree Witten 10/10 1298 days 21%
Allan Harkness 9/10 1326 days 20%
Anna Ferguson 10/10 1541 days 10%
Alan Donald 9/10 1663 days 7%
Peter Bücker 10/10 1663 days 7%
julie durfy 10/10 1663 days 7%
Vicki Higgins 10/10 1663 days 7%
A. Anonymous 4/10 1663 days 4%
Nicole Wake 10/10 1692 days 6%
Joao Granja 10/10 1692 days 6%
Hazel Jenkins 9/10 1692 days 6%
Saar , Netherlands. 10/10 1692 days 6%
Georg Beyschlag 10/10 1723 days 6%
Axel Personne 10/10 1723 days 6%
Deborah Ludwig 10/10 1723 days 6%
Ben 10/10 1723 days 6%
Samantha Lam 9/10 1754 days 5%
Lucas Malina 10/10 1754 days 5%
Henry Schenker 9/10 1754 days 5%
GILLES NORMAND 10/10 1754 days 5%
Mickaël Loichon 10/10 1754 days 5%
Neil McAdie 10/10 1754 days 5%
Miguel Lopez 10/10 1784 days 5%
Claudia Ashton 10/10 1784 days 5%
Julie P 10/10 1784 days 5%
larry fisher 9/10 1815 days 5%
John Mette 10/10 1968 days 5%
Brendan McAleer 8/10 1998 days 5%
Jean Marc CHABOUD 4/10 2029 days 3%
K Michele Austin 10/10 2029 days 5%
Ken Grant 8/10 2029 days 5%
Meng Ng 9/10 2029 days 5%
John Appling 9/10 2029 days 5%
Isabelle & Bruno - France 10/10 2029 days 5%
Michael Ritchie 10/10 2057 days 5%
Marguerite Pierron 9/10 2057 days 5%
Eva Summermatter 9/10 2057 days 5%
Keith Bath 9/10 2057 days 5%
Janice Friesen 10/10 2057 days 5%
GARY Zweck 9/10 2088 days 5%
Gerd Hauschild 10/10 2088 days 5%
Stuart WILKINS 9/10 2088 days 5%
Barbara 10/10 2088 days 5%
Lee Middleton 10/10 2119 days 4%
DAVID PASSY 9/10 2119 days 4%
Diane Ferry 9/10 2119 days 4%
Muhd Yusof 10/10 2119 days 4%
lori tyler 10/10 2119 days 4%
Andrea Aloisi 6/10 2119 days 4%
David Taus 9/10 2119 days 4%
Ralph 10/10 2119 days 4%
Oliver 10/10 2119 days 4%
Tim Daborn 10/10 2149 days 4%
Andrea Bradshaw 8/10 2149 days 4%
Martin Greenwood 9/10 2149 days 4%
Anders Knutsson 1/10 2210 days 2%
Suzan Freeman 9/10 2363 days 4%
Robyn Rawson 10/10 2363 days 4%
Blair & Jacqui Martin 9/10 2363 days 4%
Audrey Simon 9/10 2363 days 4%
Christopher Bates 10/10 2363 days 4%
Lance Pearce 10/10 2394 days 4%
Gill Kenna 9/10 2394 days 4%
Tess Carrad 9/10 2394 days 4%
Josh Meyrick 10/10 2394 days 4%
angie Vickers 9/10 2422 days 4%
Denise Harja 10/10 2422 days 4%
Leonie Selk 10/10 2422 days 4%
Bodo Hesse 10/10 2422 days 4%
Dr Valerie Wall 4/10 2422 days 3%
Lyn Coleman 10/10 2422 days 4%
Simon Rickets 10/10 2453 days 4%
Helena Souckova 10/10 2453 days 4%
Chloe Nicholas 8/10 2453 days 4%
George Donkin 10/10 2453 days 4%
Eva Nittegaard 9/10 2453 days 4%
Dorothy and Graham Glen 8/10 2511 days 2%
Thomas Sator 10/10 2514 days 4%
Kevin Taylor 10/10 2514 days 4%
Nick Beer 9/10 2514 days 4%
terri stevens 9/10 2514 days 4%
Marçal Cot 9/10 2514 days 4%
Christopher Holmes 10/10 2514 days 4%
Allain Riepema 10/10 2527 days 2%
Hubert Toh 10/10 2575 days 4%
Kim Pinkerton 6/10 2759 days 3%
Henry Carstens 7/10 2759 days 3%
Tim Doskoch 6/10 2759 days 3%
Laurence Edwards 8/10 2787 days 3%
Nikolaj Lambertsen 9/10 2787 days 3%
richard genovese 9/10 2787 days 3%
Martina Rahlff 9/10 2787 days 3%
Kok Seong Wong 9/10 2818 days 3%
Kim Morhaus 9/10 2818 days 3%
Geoff Bardsley 10/10 2818 days 3%
Chris Britton 10/10 2818 days 3%
Camille Dow Baker 9/10 2818 days 3%
Tracy Houston 10/10 2818 days 3%
morgane delicourt 10/10 2849 days 3%
Davide Andriola 10/10 2849 days 3%
Raphael 10/10 2849 days 3%
Evelyn Rloeh 9/10 2861 days 2%
Ginetta Matthews 8/10 2879 days 3%
Ben Awcock 10/10 2879 days 3%
Michael Amos 9/10 2879 days 3%
Tony Waters 10/10 2940 days 3%
Nathan Taylor 10/10 3002 days 3%
Paul and Astrid 7/10 3136 days 1%
Julia Ebneter 8/10 3176 days 1%
Myrthe van Burink 10/10 3184 days 2%
Johannes Leistner 10/10 3184 days 2%
Lynne Martin 9/10 3215 days 2%
JMC 9/10 3215 days 2%
Cindy Renea 10/10 3824 days 1%
Tony Williamson 10/10 3975 days 1%
Don Sutherland 9/10 3985 days 0%
L+B 9/10 4189 days 0%
kmgirard 10/10 4220 days 0%
Jon satchwell 10/10 4220 days 0%
Marymac 9/10 4248 days 0%
chris malkin 9/10 4248 days 0%
JP Kearney 10/10 4310 days 0%
jennyjay 9/10 4340 days 0%
Maverick 10/10 4554 days 1%
Henning_Lizette 9/10 4554 days 1%
Sandra 10/10 4554 days 1%
Lara_C 9/10 4554 days 1%
djandjcmccallum 9/10 4614 days 1%
simonl2m 8/10 4645 days 1%
janejeff 10/10 4645 days 1%
piersa 9/10 4676 days 1%
debnphil 10/10 4737 days 1%
honeymoon1 10/10 4737 days 1%
oherreravaras 10/10 4767 days 1%
kiwitravellers 10/10 4767 days 1%
El Duderino 9/10 4767 days 1%
Smyth 9/10 4951 days 1%
Shan104 9/10 5010 days 1%
gazbow 10/10 5102 days 1%
PZ72 10/10 5316 days 1%
Stephen Fletcher 10/10 5406 days 1%
scully 10/10 5406 days 1%
Chris22 9/10 5436 days 1%
Andrew Doutch 9/10 5589 days 1%
nina 10/10 5589 days 1%
agc 10/10 5589 days 1%
Malcolm Henham 10/10 5709 days 1%
Ann McGrath 10/10 6075 days 1%
harry425 10/10 6471 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kia Ora Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-5.77% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 75 days. The Kia Ora Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Kia Ora Campers experience has been adjusted for 183 days. Adjustments are according to the following table.

Days Adjustment
180 -2.73%
181 -2.74%
182 -2.76%
183 -2.77%
184 -2.79%
185 -2.80%
186 -2.82%

Balancing Adjustment

0.98% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

91%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.