G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Freedom Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick's avatar

Cymen Crick

Rankers Owner

Freedom Campers

Valid Reviews

69 Valid Reviews

The Freedom Campers experience has a total of 75 reviews. There are 69 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 69 valid reviews:

Rating Count Percentage
10/10 19
28%
9/10 1
1%
8/10 16
23%
7/10 7
10%
6/10 4
6%
5/10 6
9%
4/10 3
4%
3/10 0
0%
2/10 3
4%
1/10 10
14%

66.38% Average

The raw data average (mean) for all the Freedom Campers valid reviews is 66.38% and is based on 69 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

31 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 69 valid reviews, the experience has 31 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 31 face-to-face reviews:

Rating Count Percentage
10/10 2
6%
9/10 0
0%
8/10 13
42%
7/10 6
19%
6/10 4
13%
5/10 4
13%
4/10 1
3%
3/10 0
0%
2/10 1
3%
1/10 0
0%

69.68% Average

The raw data average (mean) for all the Freedom Campers face-to-face reviews is 69.68% and is based on 31 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

91.12%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Silvia and Franz 10/10 51 days 100%
IRENE ELIZALDE PUEYO 9/10 82 days 99%
Colm Mc Caughey 8/10 386 days 90%
Lionel 10/10 478 days 87%
A Secret 1/10 662 days 30%
Margaret Tallentire 10/10 692 days 73%
Michael 10/10 692 days 73%
Xavier 10/10 692 days 73%
Sandy 10/10 692 days 73%
Jazz 10/10 692 days 73%
Sofia Wennesund 10/10 723 days 70%
Syméon 10/10 723 days 70%
Heta 10/10 723 days 70%
Sonya 10/10 723 days 70%
Jonas Simon 1/10 751 days 27%
Aimee 10/10 1147 days 31%
David 1/10 1634 days 2%
Matt Watts 10/10 1726 days 5%
Billy Allen 10/10 1939 days 4%
Peter 10/10 2212 days 4%
Shun Hua Lim 10/10 2274 days 4%
Jason Juan 1/10 2427 days 1%
Annelies Doecke 5/10 2518 days 2%
Deborah 1/10 2518 days 1%
Maarten en Jeroen 1/10 2608 days 1%
Kelly Kaley 7/10 2700 days 3%
Peter Jackson 2/10 2914 days 1%
David Rigo 1/10 2973 days 1%
Albert Gonzalez 2/10 2973 days 1%
Kosia 8/10 2998 days 2%
Tom Rogers 7/10 3006 days 2%
Steven and Astrid 7/10 3018 days 2%
Sharron 8/10 3045 days 2%
ekodde 1/10 3065 days 1%
Jorg Muller 7/10 3246 days 2%
Tom Brien 10/10 3279 days 2%
Yvonne El-Amine 6/10 3281 days 1%
Alex 8/10 3287 days 2%
leila rowbotham 8/10 3729 days 1%
VSQ 1/10 3826 days 0%
Sarah Beyeler 10/10 4009 days 0%
Sebastian and Peter Beate 2/10 4398 days 0%
Martin Hadorn 8/10 4434 days 1%
Kevin Desjandino 8/10 4452 days 1%
Anne and John 8/10 4464 days 1%
Sally 8/10 4469 days 1%
seajayj 1/10 4495 days 0%
JoeZ 4/10 4740 days 0%
magicpenguin 10/10 4740 days 1%
Emma Bagguley 4/10 4747 days 0%
Lotte Zwail 7/10 4749 days 1%
Andy Bridgman 8/10 4754 days 1%
Nic Roggeman 6/10 4756 days 0%
Graham 5/10 4800 days 0%
Hans Bos 5/10 4832 days 0%
Philip Gierke 8/10 5080 days 1%
Emma Cross 8/10 5085 days 1%
Paula Dove 6/10 5096 days 0%
Graham Jones 5/10 5103 days 0%
Martin 7/10 5104 days 1%
Celia Murphy 7/10 5124 days 1%
John Balson 8/10 5126 days 1%
john 4/10 5561 days 0%
JolondaR 6/10 5823 days 0%
Lucy 5/10 5936 days 0%
Paul 8/10 6048 days 1%
Katy Bray 8/10 6185 days 1%
Meadows 5/10 6210 days 0%
Stefan 8/10 6575 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Freedom Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.23% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 53 days. The Freedom Campers experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Freedom Campers experience has been adjusted for 29 days. Adjustments are according to the following table.

Days Adjustment
26 -0.54%
27 -0.56%
28 -0.58%
29 -0.60%
30 -0.62%
31 -0.64%
32 -0.66%

Balancing Adjustment

1.31% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

81%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.