Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Freedom Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Freedom Campers
Valid Reviews
67 Valid Reviews
The Freedom Campers experience has a total of 72 reviews. There are 67 valid reviews that are included when calculating the ranking score and 5 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 67 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 18 |
|
27% |
| 9/10 | 0 |
|
0% |
| 8/10 | 16 |
|
24% |
| 7/10 | 7 |
|
10% |
| 6/10 | 4 |
|
6% |
| 5/10 | 6 |
|
9% |
| 4/10 | 3 |
|
4% |
| 3/10 | 0 |
|
0% |
| 2/10 | 3 |
|
4% |
| 1/10 | 10 |
|
15% |
65.52% Average
The raw data average (mean) for all the Freedom Campers valid reviews is 65.52% and is based on 67 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
31 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 67 valid reviews, the experience has 31 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 31 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 2 |
|
6% |
| 9/10 | 0 |
|
0% |
| 8/10 | 13 |
|
42% |
| 7/10 | 6 |
|
19% |
| 6/10 | 4 |
|
13% |
| 5/10 | 4 |
|
13% |
| 4/10 | 1 |
|
3% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
3% |
| 1/10 | 0 |
|
0% |
69.68% Average
The raw data average (mean) for all the Freedom Campers face-to-face reviews is 69.68% and is based on 31 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
90.44%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Colm Mc Caughey | 8/10 | 318 days | 100% |
| Lionel | 10/10 | 410 days | 98% |
| A Secret | 1/10 | 594 days | 35% |
| Margaret Tallentire | 10/10 | 624 days | 84% |
| Michael | 10/10 | 624 days | 84% |
| Xavier | 10/10 | 624 days | 84% |
| Sandy | 10/10 | 624 days | 84% |
| Jazz | 10/10 | 624 days | 84% |
| Sofia Wennesund | 10/10 | 655 days | 82% |
| Syméon | 10/10 | 655 days | 82% |
| Heta | 10/10 | 655 days | 82% |
| Sonya | 10/10 | 655 days | 82% |
| Jonas Simon | 1/10 | 683 days | 32% |
| Aimee | 10/10 | 1079 days | 40% |
| David | 1/10 | 1566 days | 4% |
| Matt Watts | 10/10 | 1658 days | 7% |
| Billy Allen | 10/10 | 1871 days | 5% |
| Peter | 10/10 | 2144 days | 5% |
| Shun Hua Lim | 10/10 | 2206 days | 5% |
| Jason Juan | 1/10 | 2359 days | 2% |
| Annelies Doecke | 5/10 | 2450 days | 3% |
| Deborah | 1/10 | 2450 days | 2% |
| Maarten en Jeroen | 1/10 | 2540 days | 2% |
| Kelly Kaley | 7/10 | 2632 days | 3% |
| Peter Jackson | 2/10 | 2846 days | 1% |
| David Rigo | 1/10 | 2905 days | 1% |
| Albert Gonzalez | 2/10 | 2905 days | 1% |
| Kosia | 8/10 | 2930 days | 3% |
| Tom Rogers | 7/10 | 2938 days | 3% |
| Steven and Astrid | 7/10 | 2950 days | 3% |
| Sharron | 8/10 | 2977 days | 3% |
| ekodde | 1/10 | 2997 days | 1% |
| Jorg Muller | 7/10 | 3178 days | 2% |
| Tom Brien | 10/10 | 3211 days | 2% |
| Yvonne El-Amine | 6/10 | 3213 days | 2% |
| Alex | 8/10 | 3219 days | 2% |
| leila rowbotham | 8/10 | 3661 days | 1% |
| VSQ | 1/10 | 3758 days | 1% |
| Sarah Beyeler | 10/10 | 3941 days | 1% |
| Sebastian and Peter Beate | 2/10 | 4330 days | 0% |
| Martin Hadorn | 8/10 | 4366 days | 0% |
| Kevin Desjandino | 8/10 | 4384 days | 1% |
| Anne and John | 8/10 | 4396 days | 1% |
| Sally | 8/10 | 4401 days | 1% |
| seajayj | 1/10 | 4427 days | 0% |
| JoeZ | 4/10 | 4672 days | 1% |
| magicpenguin | 10/10 | 4672 days | 1% |
| Emma Bagguley | 4/10 | 4679 days | 1% |
| Lotte Zwail | 7/10 | 4681 days | 1% |
| Andy Bridgman | 8/10 | 4686 days | 1% |
| Nic Roggeman | 6/10 | 4688 days | 1% |
| Graham | 5/10 | 4732 days | 1% |
| Hans Bos | 5/10 | 4764 days | 1% |
| Philip Gierke | 8/10 | 5012 days | 1% |
| Emma Cross | 8/10 | 5017 days | 1% |
| Paula Dove | 6/10 | 5028 days | 1% |
| Graham Jones | 5/10 | 5035 days | 1% |
| Martin | 7/10 | 5036 days | 1% |
| Celia Murphy | 7/10 | 5056 days | 1% |
| John Balson | 8/10 | 5058 days | 1% |
| john | 4/10 | 5493 days | 1% |
| JolondaR | 6/10 | 5755 days | 1% |
| Lucy | 5/10 | 5867 days | 1% |
| Paul | 8/10 | 5980 days | 1% |
| Katy Bray | 8/10 | 6117 days | 1% |
| Meadows | 5/10 | 6142 days | 1% |
| Stefan | 8/10 | 6507 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Freedom Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.05% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Freedom Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Freedom Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.99% |
| 198 | -4.01% |
| 199 | -4.03% |
| 200 | -4.05% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
Balancing Adjustment
2.16% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
79%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.