Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Apex Rental Cars.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Apex Rental Cars

Valid Reviews

207 Valid Reviews

The Apex Rental Cars experience has a total of 231 reviews. There are 207 valid reviews that are included when calculating the ranking score and 24 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 207 valid reviews:

Rating Count Percentage
10/10 47
23%
9/10 34
16%
8/10 40
19%
7/10 17
8%
6/10 9
4%
5/10 5
2%
4/10 1
0%
3/10 8
4%
2/10 10
5%
1/10 36
17%

66.57% Average

The raw data average (mean) for all the Apex Rental Cars valid reviews is 66.57% and is based on 207 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

94 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 207 valid reviews, the experience has 94 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 94 face-to-face reviews:

Rating Count Percentage
10/10 14
15%
9/10 25
27%
8/10 34
36%
7/10 14
15%
6/10 5
5%
5/10 2
2%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.45% Average

The raw data average (mean) for all the Apex Rental Cars face-to-face reviews is 82.45% and is based on 94 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

68.15%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Ondrej 1/10 296 days 41%
Will 1/10 325 days 41%
Derek UK 10/10 325 days 100%
Barry 3/10 387 days 53%
Klm 3/10 417 days 52%
Steve 10/10 448 days 94%
Martyn 10/10 448 days 94%
Maria 10/10 478 days 93%
Melissa 1/10 509 days 37%
Nyah 1/10 662 days 32%
David M 3/10 662 days 43%
Karla, Sydney 10/10 843 days 63%
Neville 1/10 1027 days 18%
A Tango 10/10 1055 days 41%
Nicholas Chin 1/10 1178 days 12%
Trista McLean 10/10 1392 days 17%
Steve 9/10 1451 days 14%
Kane 1/10 1482 days 5%
Melanie Brown 8/10 1573 days 9%
World Traveller 1/10 1603 days 3%
Dave Berry 10/10 1604 days 8%
RJ 1/10 1604 days 3%
R Woolley 10/10 1757 days 5%
Claire Wood 10/10 1786 days 5%
ALEKSANDROV Igor Avramovski 1/10 1817 days 2%
Luiz 2/10 1817 days 2%
Jorge 1/10 1848 days 2%
Adam Beevers 3/10 1848 days 3%
Megan 1/10 1848 days 2%
Marc 3/10 1878 days 3%
Howie 9/10 1878 days 5%
Jacques 1/10 1878 days 2%
Janet 10/10 1909 days 5%
Shelby and Matt 10/10 1909 days 5%
Taki Green 1/10 1939 days 2%
Mel 1/10 1939 days 2%
David 5/10 1939 days 4%
JS 1/10 2062 days 2%
Yoke 1/10 2092 days 2%
Kirstie Gallant 7/10 2092 days 4%
Yvonne M Hackenberg 10/10 2092 days 5%
Miss T 1/10 2092 days 2%
Me 1/10 2092 days 2%
Mike Purchas 2/10 2123 days 2%
Gal 1/10 2123 days 2%
M Reeder 2/10 2151 days 2%
Nikki 10/10 2182 days 4%
Anna 9/10 2182 days 4%
Reena Scobie 1/10 2182 days 2%
Bill Brennan 9/10 2182 days 4%
Jeff & Sharon 2/10 2182 days 2%
Craig 5/10 2182 days 3%
Mel B 1/10 2182 days 2%
David 1/10 2182 days 2%
JR WU 2/10 2213 days 2%
Kirstie Lilly 10/10 2243 days 4%
Arlene 8/10 2304 days 4%
Penny Mackay 10/10 2304 days 4%
Laura 3/10 2366 days 2%
Bharat 10/10 2427 days 4%
Gandalf 4/10 2457 days 2%
siti fatimah adnan 10/10 2487 days 4%
Katie 1/10 2488 days 1%
Giovanni 5/10 2488 days 3%
Aileen Davies 2/10 2488 days 2%
Nicola 1/10 2488 days 1%
Dane 1/10 2488 days 1%
David williams 3/10 2488 days 2%
Yan Xiao 3/10 2488 days 2%
Peter Dawkins 10/10 2515 days 4%
David 2/10 2516 days 2%
David Elliott 10/10 2546 days 4%
You Joon Kim 1/10 2547 days 1%
Chris Monk 8/10 2577 days 4%
Helen Burgess 2/10 2607 days 2%
Carol Smith 1/10 2607 days 1%
Richard Hunter 1/10 2607 days 1%
peter hendry 1/10 2638 days 1%
Katharina Koch 8/10 2865 days 3%
Luna Tarius 1/10 2881 days 1%
Carly Biedul 10/10 2890 days 3%
Guillaume Deleuze 6/10 2906 days 3%
Brad Dean 2/10 2911 days 1%
dave car 1/10 2911 days 1%
Rhydian Templer 8/10 2922 days 3%
Amy 9/10 2925 days 3%
Nina Kaspar 6/10 2942 days 2%
Silvia Hermosillo 1/10 2942 days 1%
Tony Algie 8/10 2942 days 3%
diane wong 8/10 2972 days 3%
Maryanne Wardlaw 2/10 3033 days 1%
Hans Dersch 1/10 3095 days 1%
Kuldeep Nandurkar 9/10 3156 days 2%
Emily Noyd 10/10 3206 days 2%
Christofer Cronholm 6/10 3246 days 2%
Taylor Fabricius 9/10 3250 days 2%
Cecile 7/10 3274 days 2%
Geoff Plunkett 10/10 3277 days 2%
Pawa 7/10 3308 days 2%
James Norcliffe 10/10 3369 days 2%
Andrew Barnden 10/10 3399 days 2%
Sheila Wee 10/10 3552 days 2%
Joana 8/10 3600 days 1%
Lea Karl 8/10 3661 days 1%
Travelgirl 1/10 3673 days 0%
Vanessa 8/10 3946 days 1%
Natalie Boehm 8/10 3965 days 1%
Bradford Young 1/10 4039 days 0%
regi kiwi 10/10 4039 days 1%
Jeremy Eng 9/10 4314 days 0%
Justin Leest 10/10 4318 days 0%
Anna Neuenfeldt 10/10 4320 days 0%
Maja Bogdanowicz 10/10 4321 days 0%
Alex Ross 10/10 4675 days 1%
Wright 7/10 4683 days 1%
Denise & Maciej Holzer 8/10 4683 days 1%
Deana Peters 9/10 4691 days 1%
Jeroen Bartos 8/10 4692 days 1%
Gabriele Wendt 8/10 4693 days 1%
Aled 9/10 4697 days 1%
Ute Rogawski 6/10 4700 days 1%
Asha 7/10 4739 days 1%
Rene Rypkema 8/10 4753 days 1%
Judith 8/10 4759 days 1%
ZubZubZub 10/10 4861 days 1%
Mascot 9/10 4861 days 1%
joE 10/10 4861 days 1%
Sherbertdip 8/10 4861 days 1%
tj10128 10/10 4892 days 1%
Nicky Bell 9/10 4990 days 1%
Gerryq Winters 9/10 5016 days 1%
A Jones 6/10 5017 days 1%
Katarina Bokor 8/10 5022 days 1%
Sue Carren 8/10 5022 days 1%
Karen Stephens 7/10 5022 days 1%
M Bigras 8/10 5027 days 1%
Binder 7/10 5029 days 1%
Jo Meekley 8/10 5029 days 1%
Guy Cohen 8/10 5031 days 1%
Ven 8/10 5031 days 1%
Wouter Moui 7/10 5037 days 1%
Jerven and Kim 7/10 5038 days 1%
Tanya & Florian 9/10 5039 days 1%
Niklas Ronnino 8/10 5043 days 1%
Gael Romain 8/10 5045 days 1%
Diana Clipsham 6/10 5064 days 1%
Roger Lows 9/10 5064 days 1%
Lynn Leitch 9/10 5066 days 1%
Stephen Leitch 9/10 5066 days 1%
Claus Olsen 10/10 5068 days 1%
hellsknipe356 10/10 5196 days 1%
chumfft 10/10 5288 days 1%
Elisabeth 10/10 5373 days 1%
lindam 10/10 5379 days 1%
Hana Vokata 8/10 5384 days 1%
Ralph 8/10 5407 days 1%
Senel 10/10 5417 days 1%
Cheryl Gorman 10/10 5423 days 1%
Stefan 8/10 5432 days 1%
Eva 6/10 5436 days 1%
Alain Deslandres 7/10 5451 days 1%
Ross & Catherine Litherland 8/10 5451 days 1%
graemeh1 7/10 5484 days 1%
martinab 8/10 5484 days 1%
taupoguy 10/10 5500 days 1%
carolineder 8/10 5500 days 1%
Robert Hausser 9/10 5504 days 1%
Thomas Rust 9/10 5504 days 1%
X Otte 8/10 5508 days 1%
kymberlyw 9/10 5744 days 1%
stephen 9/10 5745 days 1%
StijmH 8/10 5761 days 1%
StijnH 8/10 5761 days 1%
Rene 9/10 5767 days 1%
BrzezinskaM 10/10 5769 days 1%
AndreB 9/10 5769 days 1%
Dalibor 9/10 5778 days 1%
Pavel 8/10 5780 days 1%
LeaM 9/10 5814 days 1%
AndreM 9/10 5814 days 1%
JohannesE 7/10 5814 days 1%
Eugen 9/10 5816 days 1%
Maike 9/10 5816 days 1%
Mary 7/10 5817 days 1%
purplekat99 10/10 5834 days 1%
Emilie 9/10 5918 days 1%
Kristina 7/10 5918 days 1%
Vanessa 5/10 5933 days 1%
chubby69 10/10 5987 days 1%
Christine 10/10 5992 days 1%
David Fowler 7/10 6011 days 1%
Karen C 6/10 6075 days 1%
Menashe 7/10 6114 days 1%
Bryony Wilson 8/10 6124 days 1%
Beate Sinn 9/10 6128 days 1%
Richard 5/10 6128 days 1%
Smith 6/10 6137 days 1%
Carmen Dolny 8/10 6145 days 1%
Lisa Tame 8/10 6145 days 1%
Gustavo 9/10 6145 days 1%
Kilsby 9/10 6172 days 1%
Juerg 9/10 6185 days 1%
Tanya 9/10 6187 days 1%
Kehoe 7/10 6190 days 1%
Iain 8/10 6191 days 1%
Petra 8/10 6215 days 1%
Dennis 10/10 6491 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Apex Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-7.03% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 41 days. The Apex Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Apex Rental Cars experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.97%
198 -3.99%
199 -4.01%
200 -4.03%
201 -4.05%
202 -4.07%
203 -4.09%

Balancing Adjustment

13.12% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

74%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.