Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Apex Rental Cars.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Apex Rental Cars

Valid Reviews

207 Valid Reviews

The Apex Rental Cars experience has a total of 231 reviews. There are 207 valid reviews that are included when calculating the ranking score and 24 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 207 valid reviews:

Rating Count Percentage
10/10 47
23%
9/10 34
16%
8/10 40
19%
7/10 17
8%
6/10 9
4%
5/10 5
2%
4/10 1
0%
3/10 8
4%
2/10 10
5%
1/10 36
17%

66.57% Average

The raw data average (mean) for all the Apex Rental Cars valid reviews is 66.57% and is based on 207 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

94 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 207 valid reviews, the experience has 94 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 94 face-to-face reviews:

Rating Count Percentage
10/10 14
15%
9/10 25
27%
8/10 34
36%
7/10 14
15%
6/10 5
5%
5/10 2
2%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.45% Average

The raw data average (mean) for all the Apex Rental Cars face-to-face reviews is 82.45% and is based on 94 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

68.27%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Ondrej 1/10 202 days 41%
Will 1/10 231 days 40%
Derek UK 10/10 231 days 100%
Barry 3/10 293 days 53%
Klm 3/10 323 days 53%
Steve 10/10 354 days 96%
Martyn 10/10 354 days 96%
Maria 10/10 384 days 94%
Melissa 1/10 415 days 38%
Nyah 1/10 568 days 34%
David M 3/10 568 days 46%
Karla, Sydney 10/10 749 days 70%
Neville 1/10 933 days 21%
A Tango 10/10 961 days 49%
Nicholas Chin 1/10 1084 days 15%
Trista McLean 10/10 1298 days 21%
Steve 9/10 1357 days 18%
Kane 1/10 1388 days 6%
Melanie Brown 8/10 1479 days 12%
World Traveller 1/10 1510 days 4%
Dave Berry 10/10 1510 days 11%
RJ 1/10 1510 days 4%
R Woolley 10/10 1663 days 6%
Claire Wood 10/10 1692 days 6%
ALEKSANDROV Igor Avramovski 1/10 1723 days 2%
Luiz 2/10 1723 days 2%
Jorge 1/10 1754 days 2%
Adam Beevers 3/10 1754 days 3%
Megan 1/10 1754 days 2%
Marc 3/10 1784 days 3%
Howie 9/10 1784 days 5%
Jacques 1/10 1784 days 2%
Janet 10/10 1815 days 5%
Shelby and Matt 10/10 1815 days 5%
Taki Green 1/10 1845 days 2%
Mel 1/10 1845 days 2%
David 5/10 1845 days 4%
JS 1/10 1968 days 2%
Yoke 1/10 1998 days 2%
Kirstie Gallant 7/10 1998 days 4%
Yvonne M Hackenberg 10/10 1998 days 5%
Miss T 1/10 1998 days 2%
Me 1/10 1998 days 2%
Mike Purchas 2/10 2029 days 2%
Gal 1/10 2029 days 2%
M Reeder 2/10 2057 days 2%
Nikki 10/10 2088 days 4%
Anna 9/10 2088 days 4%
Reena Scobie 1/10 2088 days 2%
Bill Brennan 9/10 2088 days 4%
Jeff & Sharon 2/10 2088 days 2%
Craig 5/10 2088 days 3%
Mel B 1/10 2088 days 2%
David 1/10 2088 days 2%
JR WU 2/10 2119 days 2%
Kirstie Lilly 10/10 2149 days 4%
Arlene 8/10 2210 days 4%
Penny Mackay 10/10 2210 days 4%
Laura 3/10 2272 days 2%
Bharat 10/10 2333 days 4%
Gandalf 4/10 2363 days 2%
siti fatimah adnan 10/10 2394 days 4%
Katie 1/10 2394 days 1%
Giovanni 5/10 2394 days 3%
Aileen Davies 2/10 2394 days 2%
Nicola 1/10 2394 days 1%
Dane 1/10 2394 days 1%
David williams 3/10 2394 days 2%
Yan Xiao 3/10 2394 days 2%
Peter Dawkins 10/10 2422 days 4%
David 2/10 2422 days 1%
David Elliott 10/10 2453 days 4%
You Joon Kim 1/10 2453 days 1%
Chris Monk 8/10 2484 days 3%
Helen Burgess 2/10 2514 days 1%
Carol Smith 1/10 2514 days 1%
Richard Hunter 1/10 2514 days 1%
peter hendry 1/10 2545 days 1%
Katharina Koch 8/10 2771 days 3%
Luna Tarius 1/10 2787 days 1%
Carly Biedul 10/10 2796 days 3%
Guillaume Deleuze 6/10 2812 days 2%
Brad Dean 2/10 2818 days 1%
dave car 1/10 2818 days 1%
Rhydian Templer 8/10 2828 days 3%
Amy 9/10 2831 days 3%
Nina Kaspar 6/10 2849 days 2%
Silvia Hermosillo 1/10 2849 days 1%
Tony Algie 8/10 2849 days 3%
diane wong 8/10 2879 days 3%
Maryanne Wardlaw 2/10 2940 days 1%
Hans Dersch 1/10 3002 days 1%
Kuldeep Nandurkar 9/10 3063 days 2%
Emily Noyd 10/10 3112 days 2%
Christofer Cronholm 6/10 3153 days 2%
Taylor Fabricius 9/10 3156 days 2%
Cecile 7/10 3180 days 2%
Geoff Plunkett 10/10 3184 days 2%
Pawa 7/10 3215 days 2%
James Norcliffe 10/10 3276 days 2%
Andrew Barnden 10/10 3306 days 2%
Sheila Wee 10/10 3459 days 2%
Joana 8/10 3506 days 1%
Lea Karl 8/10 3567 days 1%
Travelgirl 1/10 3580 days 0%
Vanessa 8/10 3852 days 1%
Natalie Boehm 8/10 3871 days 1%
Bradford Young 1/10 3945 days 0%
regi kiwi 10/10 3945 days 1%
Jeremy Eng 9/10 4220 days 0%
Justin Leest 10/10 4224 days 0%
Anna Neuenfeldt 10/10 4226 days 0%
Maja Bogdanowicz 10/10 4227 days 0%
Alex Ross 10/10 4581 days 1%
Wright 7/10 4589 days 1%
Denise & Maciej Holzer 8/10 4589 days 1%
Deana Peters 9/10 4597 days 1%
Jeroen Bartos 8/10 4598 days 1%
Gabriele Wendt 8/10 4599 days 1%
Aled 9/10 4603 days 1%
Ute Rogawski 6/10 4606 days 1%
Asha 7/10 4645 days 1%
Rene Rypkema 8/10 4659 days 1%
Judith 8/10 4665 days 1%
ZubZubZub 10/10 4767 days 1%
Mascot 9/10 4767 days 1%
joE 10/10 4767 days 1%
Sherbertdip 8/10 4767 days 1%
tj10128 10/10 4798 days 1%
Nicky Bell 9/10 4896 days 1%
Gerryq Winters 9/10 4922 days 1%
A Jones 6/10 4923 days 1%
Katarina Bokor 8/10 4928 days 1%
Sue Carren 8/10 4928 days 1%
Karen Stephens 7/10 4928 days 1%
M Bigras 8/10 4933 days 1%
Binder 7/10 4935 days 1%
Jo Meekley 8/10 4935 days 1%
Guy Cohen 8/10 4937 days 1%
Ven 8/10 4937 days 1%
Wouter Moui 7/10 4943 days 1%
Jerven and Kim 7/10 4944 days 1%
Tanya & Florian 9/10 4945 days 1%
Niklas Ronnino 8/10 4949 days 1%
Gael Romain 8/10 4951 days 1%
Diana Clipsham 6/10 4970 days 1%
Roger Lows 9/10 4970 days 1%
Lynn Leitch 9/10 4972 days 1%
Stephen Leitch 9/10 4972 days 1%
Claus Olsen 10/10 4974 days 1%
hellsknipe356 10/10 5102 days 1%
chumfft 10/10 5194 days 1%
Elisabeth 10/10 5279 days 1%
lindam 10/10 5285 days 1%
Hana Vokata 8/10 5290 days 1%
Ralph 8/10 5313 days 1%
Senel 10/10 5323 days 1%
Cheryl Gorman 10/10 5329 days 1%
Stefan 8/10 5338 days 1%
Eva 6/10 5342 days 1%
Alain Deslandres 7/10 5357 days 1%
Ross & Catherine Litherland 8/10 5357 days 1%
graemeh1 7/10 5390 days 1%
martinab 8/10 5390 days 1%
taupoguy 10/10 5406 days 1%
carolineder 8/10 5406 days 1%
Robert Hausser 9/10 5410 days 1%
Thomas Rust 9/10 5410 days 1%
X Otte 8/10 5414 days 1%
kymberlyw 9/10 5651 days 1%
stephen 9/10 5651 days 1%
StijmH 8/10 5667 days 1%
StijnH 8/10 5667 days 1%
Rene 9/10 5674 days 1%
BrzezinskaM 10/10 5675 days 1%
AndreB 9/10 5675 days 1%
Dalibor 9/10 5684 days 1%
Pavel 8/10 5687 days 1%
LeaM 9/10 5720 days 1%
AndreM 9/10 5720 days 1%
JohannesE 7/10 5720 days 1%
Eugen 9/10 5723 days 1%
Maike 9/10 5723 days 1%
Mary 7/10 5724 days 1%
purplekat99 10/10 5740 days 1%
Emilie 9/10 5825 days 1%
Kristina 7/10 5825 days 1%
Vanessa 5/10 5840 days 0%
chubby69 10/10 5893 days 1%
Christine 10/10 5899 days 1%
David Fowler 7/10 5918 days 1%
Karen C 6/10 5982 days 1%
Menashe 7/10 6020 days 1%
Bryony Wilson 8/10 6030 days 1%
Beate Sinn 9/10 6034 days 1%
Richard 5/10 6034 days 0%
Smith 6/10 6043 days 1%
Carmen Dolny 8/10 6051 days 1%
Lisa Tame 8/10 6051 days 1%
Gustavo 9/10 6051 days 1%
Kilsby 9/10 6078 days 1%
Juerg 9/10 6091 days 1%
Tanya 9/10 6093 days 1%
Kehoe 7/10 6096 days 1%
Iain 8/10 6097 days 1%
Petra 8/10 6121 days 1%
Dennis 10/10 6397 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Apex Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.77% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 75 days. The Apex Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Apex Rental Cars experience has been adjusted for 117 days. Adjustments are according to the following table.

Days Adjustment
114 -1.73%
115 -1.74%
116 -1.76%
117 -1.77%
118 -1.79%
119 -1.80%
120 -1.82%

Balancing Adjustment

11.29% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

75%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.