Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Apex Rental Cars.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Apex Rental Cars

Valid Reviews

208 Valid Reviews

The Apex Rental Cars experience has a total of 232 reviews. There are 208 valid reviews that are included when calculating the ranking score and 24 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 208 valid reviews:

Rating Count Percentage
10/10 48
23%
9/10 34
16%
8/10 40
19%
7/10 17
8%
6/10 9
4%
5/10 5
2%
4/10 1
0%
3/10 8
4%
2/10 10
5%
1/10 36
17%

66.73% Average

The raw data average (mean) for all the Apex Rental Cars valid reviews is 66.73% and is based on 208 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

94 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 208 valid reviews, the experience has 94 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 94 face-to-face reviews:

Rating Count Percentage
10/10 14
15%
9/10 25
27%
8/10 34
36%
7/10 14
15%
6/10 5
5%
5/10 2
2%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.45% Average

The raw data average (mean) for all the Apex Rental Cars face-to-face reviews is 82.45% and is based on 94 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

71.80%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
CB 10/10 47 days 100%
Ondrej 1/10 657 days 31%
Will 1/10 686 days 30%
Derek UK 10/10 686 days 73%
Barry 3/10 748 days 37%
Klm 3/10 778 days 36%
Steve 10/10 809 days 63%
Martyn 10/10 809 days 63%
Maria 10/10 839 days 60%
Melissa 1/10 870 days 23%
Nyah 1/10 1023 days 17%
David M 3/10 1023 days 23%
Karla, Sydney 10/10 1204 days 27%
Neville 1/10 1388 days 6%
A Tango 10/10 1416 days 14%
Nicholas Chin 1/10 1539 days 4%
Trista McLean 10/10 1753 days 5%
Steve 9/10 1812 days 5%
Kane 1/10 1843 days 2%
Melanie Brown 8/10 1934 days 5%
World Traveller 1/10 1964 days 2%
Dave Berry 10/10 1965 days 5%
RJ 1/10 1965 days 2%
R Woolley 10/10 2118 days 4%
Claire Wood 10/10 2147 days 4%
ALEKSANDROV Igor Avramovski 1/10 2178 days 2%
Luiz 2/10 2178 days 2%
Jorge 1/10 2209 days 2%
Adam Beevers 3/10 2209 days 2%
Megan 1/10 2209 days 2%
Marc 3/10 2239 days 2%
Howie 9/10 2239 days 4%
Jacques 1/10 2239 days 2%
Janet 10/10 2270 days 4%
Shelby and Matt 10/10 2270 days 4%
Taki Green 1/10 2300 days 2%
Mel 1/10 2300 days 2%
David 5/10 2300 days 3%
JS 1/10 2423 days 1%
Yoke 1/10 2453 days 1%
Kirstie Gallant 7/10 2453 days 3%
Yvonne M Hackenberg 10/10 2453 days 4%
Miss T 1/10 2453 days 1%
Me 1/10 2453 days 1%
Mike Purchas 2/10 2484 days 2%
Gal 1/10 2484 days 1%
M Reeder 2/10 2512 days 2%
Nikki 10/10 2543 days 3%
Anna 9/10 2543 days 3%
Reena Scobie 1/10 2543 days 1%
Bill Brennan 9/10 2543 days 3%
Jeff & Sharon 2/10 2543 days 2%
Craig 5/10 2543 days 3%
Mel B 1/10 2543 days 1%
David 1/10 2543 days 1%
JR WU 2/10 2574 days 2%
Kirstie Lilly 10/10 2604 days 3%
Arlene 8/10 2665 days 3%
Penny Mackay 10/10 2665 days 3%
Laura 3/10 2727 days 2%
Bharat 10/10 2788 days 3%
Gandalf 4/10 2818 days 2%
siti fatimah adnan 10/10 2848 days 3%
Katie 1/10 2849 days 1%
Giovanni 5/10 2849 days 2%
Aileen Davies 2/10 2849 days 1%
Nicola 1/10 2849 days 1%
Dane 1/10 2849 days 1%
David williams 3/10 2849 days 2%
Yan Xiao 3/10 2849 days 2%
Peter Dawkins 10/10 2876 days 3%
David 2/10 2877 days 1%
David Elliott 10/10 2907 days 3%
You Joon Kim 1/10 2908 days 1%
Chris Monk 8/10 2938 days 3%
Helen Burgess 2/10 2968 days 1%
Carol Smith 1/10 2968 days 1%
Richard Hunter 1/10 2968 days 1%
peter hendry 1/10 2999 days 1%
Katharina Koch 8/10 3226 days 2%
Luna Tarius 1/10 3242 days 1%
Carly Biedul 10/10 3251 days 2%
Guillaume Deleuze 6/10 3267 days 2%
Brad Dean 2/10 3272 days 1%
dave car 1/10 3272 days 1%
Rhydian Templer 8/10 3283 days 2%
Amy 9/10 3286 days 2%
Nina Kaspar 6/10 3303 days 2%
Silvia Hermosillo 1/10 3303 days 1%
Tony Algie 8/10 3303 days 2%
diane wong 8/10 3333 days 2%
Maryanne Wardlaw 2/10 3394 days 1%
Hans Dersch 1/10 3456 days 1%
Kuldeep Nandurkar 9/10 3517 days 2%
Emily Noyd 10/10 3567 days 1%
Christofer Cronholm 6/10 3607 days 1%
Taylor Fabricius 9/10 3611 days 1%
Cecile 7/10 3635 days 1%
Geoff Plunkett 10/10 3638 days 1%
Pawa 7/10 3669 days 1%
James Norcliffe 10/10 3730 days 1%
Andrew Barnden 10/10 3760 days 1%
Sheila Wee 10/10 3913 days 1%
Joana 8/10 3961 days 1%
Lea Karl 8/10 4022 days 1%
Travelgirl 1/10 4034 days 0%
Vanessa 8/10 4307 days 0%
Natalie Boehm 8/10 4326 days 0%
Bradford Young 1/10 4400 days 0%
regi kiwi 10/10 4400 days 1%
Jeremy Eng 9/10 4675 days 1%
Justin Leest 10/10 4679 days 1%
Anna Neuenfeldt 10/10 4681 days 1%
Maja Bogdanowicz 10/10 4682 days 1%
Alex Ross 10/10 5036 days 1%
Wright 7/10 5044 days 1%
Denise & Maciej Holzer 8/10 5044 days 1%
Deana Peters 9/10 5052 days 1%
Jeroen Bartos 8/10 5053 days 1%
Gabriele Wendt 8/10 5054 days 1%
Aled 9/10 5058 days 1%
Ute Rogawski 6/10 5061 days 1%
Asha 7/10 5100 days 1%
Rene Rypkema 8/10 5114 days 1%
Judith 8/10 5120 days 1%
ZubZubZub 10/10 5222 days 1%
Mascot 9/10 5222 days 1%
joE 10/10 5222 days 1%
Sherbertdip 8/10 5222 days 1%
tj10128 10/10 5253 days 1%
Nicky Bell 9/10 5351 days 1%
Gerryq Winters 9/10 5377 days 1%
A Jones 6/10 5378 days 1%
Katarina Bokor 8/10 5383 days 1%
Sue Carren 8/10 5383 days 1%
Karen Stephens 7/10 5383 days 1%
M Bigras 8/10 5388 days 1%
Binder 7/10 5390 days 1%
Jo Meekley 8/10 5390 days 1%
Guy Cohen 8/10 5392 days 1%
Ven 8/10 5392 days 1%
Wouter Moui 7/10 5398 days 1%
Jerven and Kim 7/10 5399 days 1%
Tanya & Florian 9/10 5400 days 1%
Niklas Ronnino 8/10 5404 days 1%
Gael Romain 8/10 5406 days 1%
Diana Clipsham 6/10 5425 days 1%
Roger Lows 9/10 5425 days 1%
Lynn Leitch 9/10 5427 days 1%
Stephen Leitch 9/10 5427 days 1%
Claus Olsen 10/10 5429 days 1%
hellsknipe356 10/10 5557 days 1%
chumfft 10/10 5649 days 1%
Elisabeth 10/10 5734 days 1%
lindam 10/10 5740 days 1%
Hana Vokata 8/10 5745 days 1%
Ralph 8/10 5768 days 1%
Senel 10/10 5778 days 1%
Cheryl Gorman 10/10 5784 days 1%
Stefan 8/10 5793 days 1%
Eva 6/10 5797 days 1%
Alain Deslandres 7/10 5812 days 1%
Ross & Catherine Litherland 8/10 5812 days 1%
graemeh1 7/10 5845 days 1%
martinab 8/10 5845 days 1%
taupoguy 10/10 5861 days 1%
carolineder 8/10 5861 days 1%
Robert Hausser 9/10 5865 days 1%
Thomas Rust 9/10 5865 days 1%
X Otte 8/10 5869 days 1%
kymberlyw 9/10 6106 days 1%
stephen 9/10 6106 days 1%
StijmH 8/10 6122 days 1%
StijnH 8/10 6122 days 1%
Rene 9/10 6128 days 1%
BrzezinskaM 10/10 6130 days 1%
AndreB 9/10 6130 days 1%
Dalibor 9/10 6139 days 1%
Pavel 8/10 6141 days 1%
LeaM 9/10 6175 days 1%
AndreM 9/10 6175 days 1%
JohannesE 7/10 6175 days 1%
Eugen 9/10 6177 days 1%
Maike 9/10 6177 days 1%
Mary 7/10 6178 days 1%
purplekat99 10/10 6195 days 1%
Emilie 9/10 6279 days 1%
Kristina 7/10 6279 days 1%
Vanessa 5/10 6294 days 1%
chubby69 10/10 6348 days 1%
Christine 10/10 6353 days 1%
David Fowler 7/10 6372 days 1%
Karen C 6/10 6437 days 1%
Menashe 7/10 6475 days 1%
Bryony Wilson 8/10 6485 days 1%
Beate Sinn 9/10 6489 days 1%
Richard 5/10 6489 days 1%
Smith 6/10 6498 days 1%
Carmen Dolny 8/10 6506 days 1%
Lisa Tame 8/10 6506 days 1%
Gustavo 9/10 6506 days 1%
Kilsby 9/10 6533 days 1%
Juerg 9/10 6546 days 1%
Tanya 9/10 6548 days 1%
Kehoe 7/10 6551 days 1%
Iain 8/10 6552 days 1%
Petra 8/10 6576 days 1%
Dennis 10/10 6852 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Apex Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.19% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Apex Rental Cars experience has 1 recent ranking. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Apex Rental Cars experience has been adjusted for 28 days. Adjustments are according to the following table.

Days Adjustment
25 -0.51%
26 -0.53%
27 -0.55%
28 -0.57%
29 -0.59%
30 -0.61%
31 -0.63%

Balancing Adjustment

7.82% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

76%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.