Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Apex Rental Cars.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Apex Rental Cars
Valid Reviews
208 Valid Reviews
The Apex Rental Cars experience has a total of 232 reviews. There are 208 valid reviews that are included when calculating the ranking score and 24 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 208 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 48 |
|
23% |
| 9/10 | 34 |
|
16% |
| 8/10 | 40 |
|
19% |
| 7/10 | 17 |
|
8% |
| 6/10 | 9 |
|
4% |
| 5/10 | 5 |
|
2% |
| 4/10 | 1 |
|
0% |
| 3/10 | 8 |
|
4% |
| 2/10 | 10 |
|
5% |
| 1/10 | 36 |
|
17% |
66.73% Average
The raw data average (mean) for all the Apex Rental Cars valid reviews is 66.73% and is based on 208 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
94 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 208 valid reviews, the experience has 94 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 94 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 14 |
|
15% |
| 9/10 | 25 |
|
27% |
| 8/10 | 34 |
|
36% |
| 7/10 | 14 |
|
15% |
| 6/10 | 5 |
|
5% |
| 5/10 | 2 |
|
2% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
82.45% Average
The raw data average (mean) for all the Apex Rental Cars face-to-face reviews is 82.45% and is based on 94 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
71.79%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| CB | 10/10 | 46 days | 100% |
| Ondrej | 1/10 | 656 days | 31% |
| Will | 1/10 | 685 days | 30% |
| Derek UK | 10/10 | 685 days | 73% |
| Barry | 3/10 | 747 days | 37% |
| Klm | 3/10 | 777 days | 36% |
| Steve | 10/10 | 808 days | 63% |
| Martyn | 10/10 | 808 days | 63% |
| Maria | 10/10 | 838 days | 60% |
| Melissa | 1/10 | 869 days | 23% |
| Nyah | 1/10 | 1022 days | 17% |
| David M | 3/10 | 1022 days | 23% |
| Karla, Sydney | 10/10 | 1203 days | 27% |
| Neville | 1/10 | 1387 days | 6% |
| A Tango | 10/10 | 1415 days | 15% |
| Nicholas Chin | 1/10 | 1538 days | 4% |
| Trista McLean | 10/10 | 1752 days | 5% |
| Steve | 9/10 | 1811 days | 5% |
| Kane | 1/10 | 1842 days | 2% |
| Melanie Brown | 8/10 | 1933 days | 5% |
| World Traveller | 1/10 | 1964 days | 2% |
| Dave Berry | 10/10 | 1964 days | 5% |
| RJ | 1/10 | 1964 days | 2% |
| R Woolley | 10/10 | 2117 days | 4% |
| Claire Wood | 10/10 | 2146 days | 4% |
| ALEKSANDROV Igor Avramovski | 1/10 | 2177 days | 2% |
| Luiz | 2/10 | 2177 days | 2% |
| Jorge | 1/10 | 2208 days | 2% |
| Adam Beevers | 3/10 | 2208 days | 2% |
| Megan | 1/10 | 2208 days | 2% |
| Marc | 3/10 | 2238 days | 2% |
| Howie | 9/10 | 2238 days | 4% |
| Jacques | 1/10 | 2238 days | 2% |
| Janet | 10/10 | 2269 days | 4% |
| Shelby and Matt | 10/10 | 2269 days | 4% |
| Taki Green | 1/10 | 2299 days | 2% |
| Mel | 1/10 | 2299 days | 2% |
| David | 5/10 | 2299 days | 3% |
| JS | 1/10 | 2422 days | 1% |
| Yoke | 1/10 | 2452 days | 1% |
| Kirstie Gallant | 7/10 | 2452 days | 3% |
| Yvonne M Hackenberg | 10/10 | 2452 days | 4% |
| Miss T | 1/10 | 2452 days | 1% |
| Me | 1/10 | 2452 days | 1% |
| Mike Purchas | 2/10 | 2483 days | 2% |
| Gal | 1/10 | 2483 days | 1% |
| M Reeder | 2/10 | 2511 days | 2% |
| Nikki | 10/10 | 2542 days | 3% |
| Anna | 9/10 | 2542 days | 3% |
| Reena Scobie | 1/10 | 2542 days | 1% |
| Bill Brennan | 9/10 | 2542 days | 3% |
| Jeff & Sharon | 2/10 | 2542 days | 2% |
| Craig | 5/10 | 2542 days | 3% |
| Mel B | 1/10 | 2542 days | 1% |
| David | 1/10 | 2542 days | 1% |
| JR WU | 2/10 | 2573 days | 2% |
| Kirstie Lilly | 10/10 | 2603 days | 3% |
| Arlene | 8/10 | 2664 days | 3% |
| Penny Mackay | 10/10 | 2664 days | 3% |
| Laura | 3/10 | 2726 days | 2% |
| Bharat | 10/10 | 2787 days | 3% |
| Gandalf | 4/10 | 2817 days | 2% |
| siti fatimah adnan | 10/10 | 2848 days | 3% |
| Katie | 1/10 | 2848 days | 1% |
| Giovanni | 5/10 | 2848 days | 2% |
| Aileen Davies | 2/10 | 2848 days | 1% |
| Nicola | 1/10 | 2848 days | 1% |
| Dane | 1/10 | 2848 days | 1% |
| David williams | 3/10 | 2848 days | 2% |
| Yan Xiao | 3/10 | 2848 days | 2% |
| Peter Dawkins | 10/10 | 2876 days | 3% |
| David | 2/10 | 2876 days | 1% |
| David Elliott | 10/10 | 2907 days | 3% |
| You Joon Kim | 1/10 | 2907 days | 1% |
| Chris Monk | 8/10 | 2938 days | 3% |
| Helen Burgess | 2/10 | 2968 days | 1% |
| Carol Smith | 1/10 | 2968 days | 1% |
| Richard Hunter | 1/10 | 2968 days | 1% |
| peter hendry | 1/10 | 2999 days | 1% |
| Katharina Koch | 8/10 | 3225 days | 2% |
| Luna Tarius | 1/10 | 3241 days | 1% |
| Carly Biedul | 10/10 | 3250 days | 2% |
| Guillaume Deleuze | 6/10 | 3266 days | 2% |
| Brad Dean | 2/10 | 3272 days | 1% |
| dave car | 1/10 | 3272 days | 1% |
| Rhydian Templer | 8/10 | 3282 days | 2% |
| Amy | 9/10 | 3285 days | 2% |
| Nina Kaspar | 6/10 | 3303 days | 2% |
| Silvia Hermosillo | 1/10 | 3303 days | 1% |
| Tony Algie | 8/10 | 3303 days | 2% |
| diane wong | 8/10 | 3333 days | 2% |
| Maryanne Wardlaw | 2/10 | 3394 days | 1% |
| Hans Dersch | 1/10 | 3456 days | 1% |
| Kuldeep Nandurkar | 9/10 | 3517 days | 2% |
| Emily Noyd | 10/10 | 3566 days | 1% |
| Christofer Cronholm | 6/10 | 3607 days | 1% |
| Taylor Fabricius | 9/10 | 3610 days | 1% |
| Cecile | 7/10 | 3634 days | 1% |
| Geoff Plunkett | 10/10 | 3638 days | 1% |
| Pawa | 7/10 | 3669 days | 1% |
| James Norcliffe | 10/10 | 3730 days | 1% |
| Andrew Barnden | 10/10 | 3760 days | 1% |
| Sheila Wee | 10/10 | 3913 days | 1% |
| Joana | 8/10 | 3960 days | 1% |
| Lea Karl | 8/10 | 4021 days | 1% |
| Travelgirl | 1/10 | 4034 days | 0% |
| Vanessa | 8/10 | 4306 days | 0% |
| Natalie Boehm | 8/10 | 4325 days | 0% |
| Bradford Young | 1/10 | 4399 days | 0% |
| regi kiwi | 10/10 | 4399 days | 1% |
| Jeremy Eng | 9/10 | 4674 days | 1% |
| Justin Leest | 10/10 | 4678 days | 1% |
| Anna Neuenfeldt | 10/10 | 4680 days | 1% |
| Maja Bogdanowicz | 10/10 | 4681 days | 1% |
| Alex Ross | 10/10 | 5035 days | 1% |
| Wright | 7/10 | 5043 days | 1% |
| Denise & Maciej Holzer | 8/10 | 5043 days | 1% |
| Deana Peters | 9/10 | 5051 days | 1% |
| Jeroen Bartos | 8/10 | 5052 days | 1% |
| Gabriele Wendt | 8/10 | 5053 days | 1% |
| Aled | 9/10 | 5057 days | 1% |
| Ute Rogawski | 6/10 | 5060 days | 1% |
| Asha | 7/10 | 5099 days | 1% |
| Rene Rypkema | 8/10 | 5113 days | 1% |
| Judith | 8/10 | 5119 days | 1% |
| ZubZubZub | 10/10 | 5221 days | 1% |
| Mascot | 9/10 | 5221 days | 1% |
| joE | 10/10 | 5221 days | 1% |
| Sherbertdip | 8/10 | 5221 days | 1% |
| tj10128 | 10/10 | 5252 days | 1% |
| Nicky Bell | 9/10 | 5350 days | 1% |
| Gerryq Winters | 9/10 | 5376 days | 1% |
| A Jones | 6/10 | 5377 days | 1% |
| Katarina Bokor | 8/10 | 5382 days | 1% |
| Sue Carren | 8/10 | 5382 days | 1% |
| Karen Stephens | 7/10 | 5382 days | 1% |
| M Bigras | 8/10 | 5387 days | 1% |
| Binder | 7/10 | 5389 days | 1% |
| Jo Meekley | 8/10 | 5389 days | 1% |
| Guy Cohen | 8/10 | 5391 days | 1% |
| Ven | 8/10 | 5391 days | 1% |
| Wouter Moui | 7/10 | 5397 days | 1% |
| Jerven and Kim | 7/10 | 5398 days | 1% |
| Tanya & Florian | 9/10 | 5399 days | 1% |
| Niklas Ronnino | 8/10 | 5403 days | 1% |
| Gael Romain | 8/10 | 5405 days | 1% |
| Diana Clipsham | 6/10 | 5424 days | 1% |
| Roger Lows | 9/10 | 5424 days | 1% |
| Lynn Leitch | 9/10 | 5426 days | 1% |
| Stephen Leitch | 9/10 | 5426 days | 1% |
| Claus Olsen | 10/10 | 5428 days | 1% |
| hellsknipe356 | 10/10 | 5556 days | 1% |
| chumfft | 10/10 | 5648 days | 1% |
| Elisabeth | 10/10 | 5733 days | 1% |
| lindam | 10/10 | 5739 days | 1% |
| Hana Vokata | 8/10 | 5744 days | 1% |
| Ralph | 8/10 | 5767 days | 1% |
| Senel | 10/10 | 5777 days | 1% |
| Cheryl Gorman | 10/10 | 5783 days | 1% |
| Stefan | 8/10 | 5792 days | 1% |
| Eva | 6/10 | 5796 days | 1% |
| Alain Deslandres | 7/10 | 5811 days | 1% |
| Ross & Catherine Litherland | 8/10 | 5811 days | 1% |
| graemeh1 | 7/10 | 5844 days | 1% |
| martinab | 8/10 | 5844 days | 1% |
| taupoguy | 10/10 | 5860 days | 1% |
| carolineder | 8/10 | 5860 days | 1% |
| Robert Hausser | 9/10 | 5864 days | 1% |
| Thomas Rust | 9/10 | 5864 days | 1% |
| X Otte | 8/10 | 5868 days | 1% |
| kymberlyw | 9/10 | 6105 days | 1% |
| stephen | 9/10 | 6105 days | 1% |
| StijmH | 8/10 | 6121 days | 1% |
| StijnH | 8/10 | 6121 days | 1% |
| Rene | 9/10 | 6128 days | 1% |
| BrzezinskaM | 10/10 | 6129 days | 1% |
| AndreB | 9/10 | 6129 days | 1% |
| Dalibor | 9/10 | 6138 days | 1% |
| Pavel | 8/10 | 6141 days | 1% |
| LeaM | 9/10 | 6174 days | 1% |
| AndreM | 9/10 | 6174 days | 1% |
| JohannesE | 7/10 | 6174 days | 1% |
| Eugen | 9/10 | 6177 days | 1% |
| Maike | 9/10 | 6177 days | 1% |
| Mary | 7/10 | 6177 days | 1% |
| purplekat99 | 10/10 | 6194 days | 1% |
| Emilie | 9/10 | 6279 days | 1% |
| Kristina | 7/10 | 6279 days | 1% |
| Vanessa | 5/10 | 6294 days | 1% |
| chubby69 | 10/10 | 6347 days | 1% |
| Christine | 10/10 | 6353 days | 1% |
| David Fowler | 7/10 | 6372 days | 1% |
| Karen C | 6/10 | 6436 days | 1% |
| Menashe | 7/10 | 6474 days | 1% |
| Bryony Wilson | 8/10 | 6484 days | 1% |
| Beate Sinn | 9/10 | 6488 days | 1% |
| Richard | 5/10 | 6488 days | 1% |
| Smith | 6/10 | 6497 days | 1% |
| Carmen Dolny | 8/10 | 6505 days | 1% |
| Lisa Tame | 8/10 | 6505 days | 1% |
| Gustavo | 9/10 | 6505 days | 1% |
| Kilsby | 9/10 | 6532 days | 1% |
| Juerg | 9/10 | 6545 days | 1% |
| Tanya | 9/10 | 6547 days | 1% |
| Kehoe | 7/10 | 6550 days | 1% |
| Iain | 8/10 | 6551 days | 1% |
| Petra | 8/10 | 6575 days | 1% |
| Dennis | 10/10 | 6851 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Apex Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.19% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Apex Rental Cars experience has 1 recent ranking. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Apex Rental Cars experience has been adjusted for 28 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 25 | -0.51% |
| 26 | -0.53% |
| 27 | -0.55% |
| 28 | -0.57% |
| 29 | -0.59% |
| 30 | -0.61% |
| 31 | -0.63% |
| … | … |
Balancing Adjustment
7.81% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
76%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.