Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Apex Rental Cars.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick's avatar

Cymen Crick

Rankers Owner

Apex Rental Cars

Valid Reviews

207 Valid Reviews

The Apex Rental Cars experience has a total of 231 reviews. There are 207 valid reviews that are included when calculating the ranking score and 24 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 207 valid reviews:

Rating Count Percentage
10/10 47
23%
9/10 34
16%
8/10 40
19%
7/10 17
8%
6/10 9
4%
5/10 5
2%
4/10 1
0%
3/10 8
4%
2/10 10
5%
1/10 36
17%

66.57% Average

The raw data average (mean) for all the Apex Rental Cars valid reviews is 66.57% and is based on 207 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

94 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 207 valid reviews, the experience has 94 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 94 face-to-face reviews:

Rating Count Percentage
10/10 14
15%
9/10 25
27%
8/10 34
36%
7/10 14
15%
6/10 5
5%
5/10 2
2%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.45% Average

The raw data average (mean) for all the Apex Rental Cars face-to-face reviews is 82.45% and is based on 94 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

68.16%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Ondrej 1/10 400 days 41%
Will 1/10 429 days 40%
Derek UK 10/10 429 days 100%
Barry 3/10 491 days 52%
Klm 3/10 521 days 51%
Steve 10/10 552 days 92%
Martyn 10/10 552 days 92%
Maria 10/10 582 days 90%
Melissa 1/10 613 days 35%
Nyah 1/10 766 days 30%
David M 3/10 766 days 40%
Karla, Sydney 10/10 947 days 55%
Neville 1/10 1131 days 15%
A Tango 10/10 1159 days 34%
Nicholas Chin 1/10 1282 days 10%
Trista McLean 10/10 1496 days 12%
Steve 9/10 1555 days 10%
Kane 1/10 1586 days 4%
Melanie Brown 8/10 1677 days 7%
World Traveller 1/10 1707 days 2%
Dave Berry 10/10 1708 days 6%
RJ 1/10 1708 days 2%
R Woolley 10/10 1861 days 5%
Claire Wood 10/10 1890 days 5%
ALEKSANDROV Igor Avramovski 1/10 1921 days 2%
Luiz 2/10 1921 days 2%
Jorge 1/10 1952 days 2%
Adam Beevers 3/10 1952 days 3%
Megan 1/10 1952 days 2%
Marc 3/10 1982 days 3%
Howie 9/10 1982 days 5%
Jacques 1/10 1982 days 2%
Janet 10/10 2013 days 5%
Shelby and Matt 10/10 2013 days 5%
Taki Green 1/10 2043 days 2%
Mel 1/10 2043 days 2%
David 5/10 2043 days 4%
JS 1/10 2166 days 2%
Yoke 1/10 2196 days 2%
Kirstie Gallant 7/10 2196 days 4%
Yvonne M Hackenberg 10/10 2196 days 5%
Miss T 1/10 2196 days 2%
Me 1/10 2196 days 2%
Mike Purchas 2/10 2227 days 2%
Gal 1/10 2227 days 2%
M Reeder 2/10 2255 days 2%
Nikki 10/10 2286 days 4%
Anna 9/10 2286 days 4%
Reena Scobie 1/10 2286 days 2%
Bill Brennan 9/10 2286 days 4%
Jeff & Sharon 2/10 2286 days 2%
Craig 5/10 2286 days 3%
Mel B 1/10 2286 days 2%
David 1/10 2286 days 2%
JR WU 2/10 2317 days 2%
Kirstie Lilly 10/10 2347 days 4%
Arlene 8/10 2408 days 4%
Penny Mackay 10/10 2408 days 4%
Laura 3/10 2470 days 2%
Bharat 10/10 2531 days 4%
Gandalf 4/10 2561 days 2%
siti fatimah adnan 10/10 2591 days 4%
Katie 1/10 2592 days 1%
Giovanni 5/10 2592 days 3%
Aileen Davies 2/10 2592 days 2%
Nicola 1/10 2592 days 1%
Dane 1/10 2592 days 1%
David williams 3/10 2592 days 2%
Yan Xiao 3/10 2592 days 2%
Peter Dawkins 10/10 2619 days 4%
David 2/10 2620 days 2%
David Elliott 10/10 2650 days 4%
You Joon Kim 1/10 2651 days 1%
Chris Monk 8/10 2681 days 3%
Helen Burgess 2/10 2711 days 1%
Carol Smith 1/10 2711 days 1%
Richard Hunter 1/10 2711 days 1%
peter hendry 1/10 2742 days 1%
Katharina Koch 8/10 2969 days 3%
Luna Tarius 1/10 2985 days 1%
Carly Biedul 10/10 2994 days 3%
Guillaume Deleuze 6/10 3010 days 2%
Brad Dean 2/10 3015 days 1%
dave car 1/10 3015 days 1%
Rhydian Templer 8/10 3026 days 3%
Amy 9/10 3029 days 3%
Nina Kaspar 6/10 3046 days 2%
Silvia Hermosillo 1/10 3046 days 1%
Tony Algie 8/10 3046 days 3%
diane wong 8/10 3076 days 3%
Maryanne Wardlaw 2/10 3137 days 1%
Hans Dersch 1/10 3199 days 1%
Kuldeep Nandurkar 9/10 3260 days 2%
Emily Noyd 10/10 3310 days 2%
Christofer Cronholm 6/10 3350 days 2%
Taylor Fabricius 9/10 3354 days 2%
Cecile 7/10 3378 days 2%
Geoff Plunkett 10/10 3381 days 2%
Pawa 7/10 3412 days 2%
James Norcliffe 10/10 3473 days 2%
Andrew Barnden 10/10 3503 days 2%
Sheila Wee 10/10 3656 days 1%
Joana 8/10 3704 days 1%
Lea Karl 8/10 3765 days 1%
Travelgirl 1/10 3777 days 0%
Vanessa 8/10 4050 days 0%
Natalie Boehm 8/10 4069 days 0%
Bradford Young 1/10 4143 days 0%
regi kiwi 10/10 4143 days 0%
Jeremy Eng 9/10 4418 days 1%
Justin Leest 10/10 4422 days 1%
Anna Neuenfeldt 10/10 4424 days 1%
Maja Bogdanowicz 10/10 4425 days 1%
Alex Ross 10/10 4779 days 1%
Wright 7/10 4787 days 1%
Denise & Maciej Holzer 8/10 4787 days 1%
Deana Peters 9/10 4795 days 1%
Jeroen Bartos 8/10 4796 days 1%
Gabriele Wendt 8/10 4797 days 1%
Aled 9/10 4801 days 1%
Ute Rogawski 6/10 4804 days 1%
Asha 7/10 4843 days 1%
Rene Rypkema 8/10 4857 days 1%
Judith 8/10 4863 days 1%
ZubZubZub 10/10 4965 days 1%
Mascot 9/10 4965 days 1%
joE 10/10 4965 days 1%
Sherbertdip 8/10 4965 days 1%
tj10128 10/10 4996 days 1%
Nicky Bell 9/10 5094 days 1%
Gerryq Winters 9/10 5120 days 1%
A Jones 6/10 5121 days 1%
Katarina Bokor 8/10 5126 days 1%
Sue Carren 8/10 5126 days 1%
Karen Stephens 7/10 5126 days 1%
M Bigras 8/10 5131 days 1%
Binder 7/10 5133 days 1%
Jo Meekley 8/10 5133 days 1%
Guy Cohen 8/10 5135 days 1%
Ven 8/10 5135 days 1%
Wouter Moui 7/10 5141 days 1%
Jerven and Kim 7/10 5142 days 1%
Tanya & Florian 9/10 5143 days 1%
Niklas Ronnino 8/10 5147 days 1%
Gael Romain 8/10 5149 days 1%
Diana Clipsham 6/10 5168 days 1%
Roger Lows 9/10 5168 days 1%
Lynn Leitch 9/10 5170 days 1%
Stephen Leitch 9/10 5170 days 1%
Claus Olsen 10/10 5172 days 1%
hellsknipe356 10/10 5300 days 1%
chumfft 10/10 5392 days 1%
Elisabeth 10/10 5477 days 1%
lindam 10/10 5483 days 1%
Hana Vokata 8/10 5488 days 1%
Ralph 8/10 5511 days 1%
Senel 10/10 5521 days 1%
Cheryl Gorman 10/10 5527 days 1%
Stefan 8/10 5536 days 1%
Eva 6/10 5540 days 1%
Alain Deslandres 7/10 5555 days 1%
Ross & Catherine Litherland 8/10 5555 days 1%
graemeh1 7/10 5588 days 1%
martinab 8/10 5588 days 1%
taupoguy 10/10 5604 days 1%
carolineder 8/10 5604 days 1%
Robert Hausser 9/10 5608 days 1%
Thomas Rust 9/10 5608 days 1%
X Otte 8/10 5612 days 1%
kymberlyw 9/10 5849 days 1%
stephen 9/10 5849 days 1%
StijmH 8/10 5865 days 1%
StijnH 8/10 5865 days 1%
Rene 9/10 5871 days 1%
BrzezinskaM 10/10 5873 days 1%
AndreB 9/10 5873 days 1%
Dalibor 9/10 5882 days 1%
Pavel 8/10 5884 days 1%
LeaM 9/10 5918 days 1%
AndreM 9/10 5918 days 1%
JohannesE 7/10 5918 days 1%
Eugen 9/10 5920 days 1%
Maike 9/10 5920 days 1%
Mary 7/10 5921 days 1%
purplekat99 10/10 5938 days 1%
Emilie 9/10 6022 days 1%
Kristina 7/10 6022 days 1%
Vanessa 5/10 6037 days 1%
chubby69 10/10 6091 days 1%
Christine 10/10 6096 days 1%
David Fowler 7/10 6115 days 1%
Karen C 6/10 6179 days 1%
Menashe 7/10 6218 days 1%
Bryony Wilson 8/10 6228 days 1%
Beate Sinn 9/10 6232 days 1%
Richard 5/10 6232 days 1%
Smith 6/10 6241 days 1%
Carmen Dolny 8/10 6249 days 1%
Lisa Tame 8/10 6249 days 1%
Gustavo 9/10 6249 days 1%
Kilsby 9/10 6276 days 1%
Juerg 9/10 6289 days 1%
Tanya 9/10 6291 days 1%
Kehoe 7/10 6294 days 1%
Iain 8/10 6295 days 1%
Petra 8/10 6319 days 1%
Dennis 10/10 6595 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Apex Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-6.66% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 61 days. The Apex Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Apex Rental Cars experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.61%
198 -3.63%
199 -3.65%
200 -3.66%
201 -3.68%
202 -3.70%
203 -3.72%

Balancing Adjustment

12.83% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

74%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.