Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for The Sea Kayak Company.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

The Sea Kayak Company

Valid Reviews

109 Valid Reviews

The The Sea Kayak Company experience has a total of 114 reviews. There are 109 valid reviews that are included when calculating the ranking score and 5 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 109 valid reviews:

Rating Count Percentage
10/10 49
45%
9/10 21
19%
8/10 26
24%
7/10 5
5%
6/10 4
4%
5/10 1
1%
4/10 2
2%
3/10 1
1%
2/10 0
0%
1/10 0
0%

88.26% Average

The raw data average (mean) for all the The Sea Kayak Company valid reviews is 88.26% and is based on 109 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

66 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 109 valid reviews, the experience has 66 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 66 face-to-face reviews:

Rating Count Percentage
10/10 16
24%
9/10 20
30%
8/10 21
32%
7/10 4
6%
6/10 3
5%
5/10 1
2%
4/10 1
2%
3/10 0
0%
2/10 0
0%
1/10 0
0%

85.30% Average

The raw data average (mean) for all the The Sea Kayak Company face-to-face reviews is 85.30% and is based on 66 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

90.18%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Bernardo Galeazzo 10/10 3183 days 100%
Sara Berton 5/10 3917 days 29%
Lorraine Doyle 9/10 4259 days 9%
Sabisch Moritz 9/10 4273 days 8%
Hanneke P 6/10 4332 days 3%
Hanle 7/10 4348 days 2%
Mark and Eefie 9/10 4348 days 2%
Ramon Keller 9/10 4353 days 1%
Stephan Olivier 6/10 4367 days 0%
Stephan Olivier 6/10 4367 days 0%
Owen Chesbrough 10/10 4649 days 42%
Peter Field 9/10 4649 days 42%
Patricia Fearon 9/10 4650 days 42%
Fiona Finke 9/10 4658 days 42%
Alison Rosser 8/10 4661 days 41%
Kurt & Noemi Buhler 8/10 4662 days 41%
Urban Reifler 9/10 4678 days 42%
Sallypea 4/10 4698 days 27%
LPeters 10/10 4759 days 42%
visser01 8/10 4759 days 41%
bladdor 10/10 4943 days 42%
kiwimatt 10/10 4943 days 42%
Emma13 10/10 4973 days 42%
cgeog 10/10 4973 days 42%
GenH 8/10 4973 days 41%
Jorge Martinez Gacio 8/10 4984 days 41%
Jo Meekley 10/10 4988 days 42%
Henrick Lund 8/10 4991 days 41%
Vanessa Vogel 9/10 4994 days 42%
Roman & Esther 4/10 5001 days 27%
Courtney Wood 8/10 5002 days 41%
Melanie Gruber 10/10 5005 days 42%
Pam & Rob Tellwright 8/10 5008 days 41%
Matthias 9/10 5021 days 42%
Dr Dorthe Bossow 9/10 5028 days 42%
Jim Thomsen 10/10 5029 days 42%
Kate Thomsen 10/10 5029 days 42%
Matt_Brook 10/10 5032 days 42%
Matt 10/10 5117 days 42%
Gail King 10/10 5338 days 42%
Marie 8/10 5338 days 41%
Lukas Blaauw 7/10 5356 days 39%
Gerhard Kronen 8/10 5366 days 41%
LucyBrown 10/10 5369 days 42%
Caitriona Doyle 8/10 5391 days 41%
David Hallwood 7/10 5397 days 39%
TimW 10/10 5397 days 42%
Steve Platt 10/10 5428 days 42%
ffowler 10/10 5428 days 42%
John Fowler 10/10 5428 days 42%
Jim23 10/10 5459 days 42%
Stefanie E 8/10 5466 days 41%
Vicki Cashmore 9/10 5471 days 42%
BrandonD 10/10 5489 days 42%
johannac 10/10 5578 days 42%
Greg18 8/10 5703 days 41%
Heide 8/10 5706 days 41%
MarielR 8/10 5721 days 41%
AlanB 10/10 5723 days 42%
Larissa Storm 10/10 5732 days 42%
Matthew Hemmer 10/10 5734 days 42%
RuddM 8/10 5737 days 41%
Chris 10/10 5738 days 42%
ElizabethF 9/10 5738 days 42%
Hanna 10/10 5739 days 42%
crazyklaus 8/10 5741 days 41%
LaurenS 8/10 5748 days 41%
SophieW1 8/10 5748 days 41%
BethanD 10/10 5750 days 42%
MattEngland 10/10 5753 days 42%
the_hayz 10/10 5755 days 42%
crmcdowell 10/10 5756 days 42%
tessacb 10/10 5757 days 42%
kimbo 10/10 5758 days 42%
sarahvg 10/10 5758 days 42%
CharlotteC 10/10 5758 days 42%
Camilla E 8/10 5759 days 41%
DavidMace 6/10 5759 days 36%
Angela Meachen 10/10 5759 days 42%
Andrea F 10/10 5762 days 42%
Sarah 9/10 5775 days 42%
Antonia 10/10 5776 days 42%
otilia neves 10/10 5778 days 42%
Oban 3/10 5782 days 23%
Joe 10/10 5793 days 42%
Maud 9/10 5807 days 42%
Sofie 8/10 5820 days 41%
Anne Baker 10/10 6075 days 42%
Biergibt 10/10 6083 days 42%
cjbaker 10/10 6084 days 42%
liam kelly 10/10 6084 days 42%
Denise 10/10 6086 days 42%
Sharon 10/10 6087 days 42%
Corinne 8/10 6087 days 41%
Demo 8/10 6087 days 41%
Thorsten Kabelitz 8/10 6093 days 41%
Corina 9/10 6094 days 42%
Holly 8/10 6115 days 41%
Marc Hertogs 9/10 6119 days 42%
Meaghan 10/10 6143 days 42%
Antone Enright 9/10 6143 days 42%
Amy 9/10 6143 days 42%
Julia 7/10 6143 days 39%
Karin Hell 9/10 6144 days 42%
Rico 7/10 6150 days 39%
nilelundgren 10/10 6159 days 42%
Travis Brennan 9/10 6163 days 42%
JanKovar 8/10 6421 days 41%
sven 10/10 6428 days 42%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The The Sea Kayak Company experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.98% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 46 days. However the The Sea Kayak Company experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The The Sea Kayak Company experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.92%
198 -3.94%
199 -3.96%
200 -3.98%
201 -4.00%
202 -4.02%
203 -4.04%

Balancing Adjustment

1.60% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

88%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.