Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for The Sea Kayak Company.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick's avatar

Cymen Crick

Rankers Owner

The Sea Kayak Company

Valid Reviews

109 Valid Reviews

The The Sea Kayak Company experience has a total of 114 reviews. There are 109 valid reviews that are included when calculating the ranking score and 5 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 109 valid reviews:

Rating Count Percentage
10/10 49
45%
9/10 21
19%
8/10 26
24%
7/10 5
5%
6/10 4
4%
5/10 1
1%
4/10 2
2%
3/10 1
1%
2/10 0
0%
1/10 0
0%

88.26% Average

The raw data average (mean) for all the The Sea Kayak Company valid reviews is 88.26% and is based on 109 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

66 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 109 valid reviews, the experience has 66 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 66 face-to-face reviews:

Rating Count Percentage
10/10 16
24%
9/10 20
30%
8/10 21
32%
7/10 4
6%
6/10 3
5%
5/10 1
2%
4/10 1
2%
3/10 0
0%
2/10 0
0%
1/10 0
0%

85.30% Average

The raw data average (mean) for all the The Sea Kayak Company face-to-face reviews is 85.30% and is based on 66 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

89.36%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Bernardo Galeazzo 10/10 3321 days 100%
Sara Berton 5/10 4055 days 0%
Lorraine Doyle 9/10 4397 days 32%
Sabisch Moritz 9/10 4411 days 32%
Hanneke P 6/10 4470 days 24%
Hanle 7/10 4486 days 28%
Mark and Eefie 9/10 4486 days 32%
Ramon Keller 9/10 4491 days 32%
Stephan Olivier 6/10 4505 days 24%
Stephan Olivier 6/10 4505 days 24%
Owen Chesbrough 10/10 4787 days 32%
Peter Field 9/10 4787 days 32%
Patricia Fearon 9/10 4788 days 32%
Fiona Finke 9/10 4796 days 32%
Alison Rosser 8/10 4799 days 31%
Kurt & Noemi Buhler 8/10 4800 days 31%
Urban Reifler 9/10 4816 days 32%
Sallypea 4/10 4836 days 11%
LPeters 10/10 4897 days 32%
visser01 8/10 4897 days 31%
bladdor 10/10 5081 days 32%
kiwimatt 10/10 5081 days 32%
Emma13 10/10 5111 days 32%
cgeog 10/10 5111 days 32%
GenH 8/10 5111 days 31%
Jorge Martinez Gacio 8/10 5122 days 31%
Jo Meekley 10/10 5126 days 32%
Henrick Lund 8/10 5129 days 31%
Vanessa Vogel 9/10 5132 days 32%
Roman & Esther 4/10 5139 days 11%
Courtney Wood 8/10 5140 days 31%
Melanie Gruber 10/10 5143 days 32%
Pam & Rob Tellwright 8/10 5146 days 31%
Matthias 9/10 5159 days 32%
Dr Dorthe Bossow 9/10 5166 days 32%
Jim Thomsen 10/10 5167 days 32%
Kate Thomsen 10/10 5167 days 32%
Matt_Brook 10/10 5170 days 32%
Matt 10/10 5255 days 32%
Gail King 10/10 5476 days 32%
Marie 8/10 5476 days 31%
Lukas Blaauw 7/10 5494 days 28%
Gerhard Kronen 8/10 5504 days 31%
LucyBrown 10/10 5507 days 32%
Caitriona Doyle 8/10 5529 days 31%
David Hallwood 7/10 5535 days 28%
TimW 10/10 5535 days 32%
Steve Platt 10/10 5566 days 32%
ffowler 10/10 5566 days 32%
John Fowler 10/10 5566 days 32%
Jim23 10/10 5597 days 32%
Stefanie E 8/10 5604 days 31%
Vicki Cashmore 9/10 5609 days 32%
BrandonD 10/10 5627 days 32%
johannac 10/10 5716 days 32%
Greg18 8/10 5841 days 31%
Heide 8/10 5844 days 31%
MarielR 8/10 5859 days 31%
AlanB 10/10 5861 days 32%
Larissa Storm 10/10 5870 days 32%
Matthew Hemmer 10/10 5872 days 32%
RuddM 8/10 5875 days 31%
Chris 10/10 5876 days 32%
ElizabethF 9/10 5876 days 32%
Hanna 10/10 5877 days 32%
crazyklaus 8/10 5879 days 31%
LaurenS 8/10 5886 days 31%
SophieW1 8/10 5886 days 31%
BethanD 10/10 5888 days 32%
MattEngland 10/10 5891 days 32%
the_hayz 10/10 5893 days 32%
crmcdowell 10/10 5894 days 32%
tessacb 10/10 5895 days 32%
kimbo 10/10 5896 days 32%
sarahvg 10/10 5896 days 32%
CharlotteC 10/10 5896 days 32%
Camilla E 8/10 5897 days 31%
DavidMace 6/10 5897 days 24%
Angela Meachen 10/10 5897 days 32%
Andrea F 10/10 5900 days 32%
Sarah 9/10 5913 days 32%
Antonia 10/10 5914 days 32%
otilia neves 10/10 5916 days 32%
Oban 3/10 5920 days 4%
Joe 10/10 5931 days 32%
Maud 9/10 5945 days 32%
Sofie 8/10 5958 days 31%
Anne Baker 10/10 6214 days 32%
Biergibt 10/10 6222 days 32%
cjbaker 10/10 6222 days 32%
liam kelly 10/10 6222 days 32%
Denise 10/10 6224 days 32%
Sharon 10/10 6225 days 32%
Corinne 8/10 6225 days 31%
Demo 8/10 6225 days 31%
Thorsten Kabelitz 8/10 6231 days 31%
Corina 9/10 6232 days 32%
Holly 8/10 6253 days 31%
Marc Hertogs 9/10 6257 days 32%
Meaghan 10/10 6281 days 32%
Antone Enright 9/10 6281 days 32%
Amy 9/10 6281 days 32%
Julia 7/10 6281 days 28%
Karin Hell 9/10 6282 days 32%
Rico 7/10 6288 days 28%
nilelundgren 10/10 6297 days 32%
Travis Brennan 9/10 6301 days 32%
JanKovar 8/10 6559 days 31%
sven 10/10 6566 days 32%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The The Sea Kayak Company experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.79% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 59 days. However the The Sea Kayak Company experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The The Sea Kayak Company experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.73%
198 -3.75%
199 -3.77%
200 -3.79%
201 -3.81%
202 -3.83%
203 -3.85%

Balancing Adjustment

1.71% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

87%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.