Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for The Sea Kayak Company.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

The Sea Kayak Company

Valid Reviews

109 Valid Reviews

The The Sea Kayak Company experience has a total of 114 reviews. There are 109 valid reviews that are included when calculating the ranking score and 5 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 109 valid reviews:

Rating Count Percentage
10/10 49
45%
9/10 21
19%
8/10 26
24%
7/10 5
5%
6/10 4
4%
5/10 1
1%
4/10 2
2%
3/10 1
1%
2/10 0
0%
1/10 0
0%

88.26% Average

The raw data average (mean) for all the The Sea Kayak Company valid reviews is 88.26% and is based on 109 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

66 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 109 valid reviews, the experience has 66 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 66 face-to-face reviews:

Rating Count Percentage
10/10 16
24%
9/10 20
30%
8/10 21
32%
7/10 4
6%
6/10 3
5%
5/10 1
2%
4/10 1
2%
3/10 0
0%
2/10 0
0%
1/10 0
0%

85.30% Average

The raw data average (mean) for all the The Sea Kayak Company face-to-face reviews is 85.30% and is based on 66 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

90.19%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Bernardo Galeazzo 10/10 3190 days 100%
Sara Berton 5/10 3924 days 29%
Lorraine Doyle 9/10 4266 days 9%
Sabisch Moritz 9/10 4280 days 8%
Hanneke P 6/10 4339 days 3%
Hanle 7/10 4355 days 2%
Mark and Eefie 9/10 4355 days 2%
Ramon Keller 9/10 4360 days 1%
Stephan Olivier 6/10 4374 days 0%
Stephan Olivier 6/10 4374 days 0%
Owen Chesbrough 10/10 4656 days 43%
Peter Field 9/10 4656 days 42%
Patricia Fearon 9/10 4657 days 42%
Fiona Finke 9/10 4665 days 42%
Alison Rosser 8/10 4668 days 42%
Kurt & Noemi Buhler 8/10 4669 days 42%
Urban Reifler 9/10 4685 days 42%
Sallypea 4/10 4705 days 28%
LPeters 10/10 4766 days 43%
visser01 8/10 4766 days 42%
bladdor 10/10 4950 days 43%
kiwimatt 10/10 4950 days 43%
Emma13 10/10 4980 days 43%
cgeog 10/10 4980 days 43%
GenH 8/10 4980 days 42%
Jorge Martinez Gacio 8/10 4991 days 42%
Jo Meekley 10/10 4995 days 43%
Henrick Lund 8/10 4998 days 42%
Vanessa Vogel 9/10 5001 days 42%
Roman & Esther 4/10 5008 days 28%
Courtney Wood 8/10 5009 days 42%
Melanie Gruber 10/10 5012 days 43%
Pam & Rob Tellwright 8/10 5015 days 42%
Matthias 9/10 5028 days 42%
Dr Dorthe Bossow 9/10 5035 days 42%
Jim Thomsen 10/10 5036 days 43%
Kate Thomsen 10/10 5036 days 43%
Matt_Brook 10/10 5039 days 43%
Matt 10/10 5124 days 43%
Gail King 10/10 5345 days 43%
Marie 8/10 5345 days 42%
Lukas Blaauw 7/10 5363 days 40%
Gerhard Kronen 8/10 5373 days 42%
LucyBrown 10/10 5376 days 43%
Caitriona Doyle 8/10 5398 days 42%
David Hallwood 7/10 5404 days 40%
TimW 10/10 5404 days 43%
Steve Platt 10/10 5435 days 43%
ffowler 10/10 5435 days 43%
John Fowler 10/10 5435 days 43%
Jim23 10/10 5466 days 43%
Stefanie E 8/10 5473 days 42%
Vicki Cashmore 9/10 5478 days 42%
BrandonD 10/10 5496 days 43%
johannac 10/10 5585 days 43%
Greg18 8/10 5710 days 42%
Heide 8/10 5713 days 42%
MarielR 8/10 5728 days 42%
AlanB 10/10 5730 days 43%
Larissa Storm 10/10 5740 days 43%
Matthew Hemmer 10/10 5741 days 43%
RuddM 8/10 5744 days 42%
Chris 10/10 5745 days 43%
ElizabethF 9/10 5745 days 42%
Hanna 10/10 5747 days 43%
crazyklaus 8/10 5749 days 42%
LaurenS 8/10 5755 days 42%
SophieW1 8/10 5755 days 42%
BethanD 10/10 5757 days 43%
MattEngland 10/10 5760 days 43%
the_hayz 10/10 5763 days 43%
crmcdowell 10/10 5763 days 43%
tessacb 10/10 5764 days 43%
kimbo 10/10 5765 days 43%
sarahvg 10/10 5765 days 43%
CharlotteC 10/10 5765 days 43%
Camilla E 8/10 5766 days 42%
DavidMace 6/10 5766 days 37%
Angela Meachen 10/10 5767 days 43%
Andrea F 10/10 5769 days 43%
Sarah 9/10 5783 days 42%
Antonia 10/10 5783 days 43%
otilia neves 10/10 5785 days 43%
Oban 3/10 5789 days 23%
Joe 10/10 5800 days 43%
Maud 9/10 5815 days 42%
Sofie 8/10 5827 days 42%
Anne Baker 10/10 6083 days 43%
Biergibt 10/10 6091 days 43%
cjbaker 10/10 6091 days 43%
liam kelly 10/10 6092 days 43%
Denise 10/10 6093 days 43%
Sharon 10/10 6094 days 43%
Corinne 8/10 6094 days 42%
Demo 8/10 6094 days 42%
Thorsten Kabelitz 8/10 6100 days 42%
Corina 9/10 6101 days 42%
Holly 8/10 6122 days 42%
Marc Hertogs 9/10 6126 days 42%
Meaghan 10/10 6150 days 43%
Antone Enright 9/10 6150 days 42%
Amy 9/10 6150 days 42%
Julia 7/10 6150 days 40%
Karin Hell 9/10 6151 days 42%
Rico 7/10 6157 days 40%
nilelundgren 10/10 6166 days 43%
Travis Brennan 9/10 6170 days 42%
JanKovar 8/10 6428 days 42%
sven 10/10 6435 days 43%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The The Sea Kayak Company experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.03% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 44 days. However the The Sea Kayak Company experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The The Sea Kayak Company experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.97%
198 -3.99%
199 -4.01%
200 -4.03%
201 -4.05%
202 -4.07%
203 -4.09%

Balancing Adjustment

1.60% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

88%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.