Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for The Sea Kayak Company.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
The Sea Kayak Company
Valid Reviews
109 Valid Reviews
The The Sea Kayak Company experience has a total of 114 reviews. There are 109 valid reviews that are included when calculating the ranking score and 5 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 109 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 49 |
|
45% |
| 9/10 | 21 |
|
19% |
| 8/10 | 26 |
|
24% |
| 7/10 | 5 |
|
5% |
| 6/10 | 4 |
|
4% |
| 5/10 | 1 |
|
1% |
| 4/10 | 2 |
|
2% |
| 3/10 | 1 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
88.26% Average
The raw data average (mean) for all the The Sea Kayak Company valid reviews is 88.26% and is based on 109 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
66 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 109 valid reviews, the experience has 66 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 66 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 16 |
|
24% |
| 9/10 | 20 |
|
30% |
| 8/10 | 21 |
|
32% |
| 7/10 | 4 |
|
6% |
| 6/10 | 3 |
|
5% |
| 5/10 | 1 |
|
2% |
| 4/10 | 1 |
|
2% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
85.30% Average
The raw data average (mean) for all the The Sea Kayak Company face-to-face reviews is 85.30% and is based on 66 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
89.36%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Bernardo Galeazzo | 10/10 | 3308 days | 100% |
| Sara Berton | 5/10 | 4042 days | 0% |
| Lorraine Doyle | 9/10 | 4384 days | 30% |
| Sabisch Moritz | 9/10 | 4398 days | 30% |
| Hanneke P | 6/10 | 4457 days | 22% |
| Hanle | 7/10 | 4473 days | 27% |
| Mark and Eefie | 9/10 | 4473 days | 30% |
| Ramon Keller | 9/10 | 4478 days | 30% |
| Stephan Olivier | 6/10 | 4492 days | 22% |
| Stephan Olivier | 6/10 | 4492 days | 22% |
| Owen Chesbrough | 10/10 | 4774 days | 31% |
| Peter Field | 9/10 | 4774 days | 30% |
| Patricia Fearon | 9/10 | 4775 days | 30% |
| Fiona Finke | 9/10 | 4783 days | 30% |
| Alison Rosser | 8/10 | 4786 days | 30% |
| Kurt & Noemi Buhler | 8/10 | 4787 days | 30% |
| Urban Reifler | 9/10 | 4803 days | 30% |
| Sallypea | 4/10 | 4823 days | 9% |
| LPeters | 10/10 | 4884 days | 31% |
| visser01 | 8/10 | 4884 days | 30% |
| bladdor | 10/10 | 5068 days | 31% |
| kiwimatt | 10/10 | 5068 days | 31% |
| Emma13 | 10/10 | 5098 days | 31% |
| cgeog | 10/10 | 5098 days | 31% |
| GenH | 8/10 | 5098 days | 30% |
| Jorge Martinez Gacio | 8/10 | 5109 days | 30% |
| Jo Meekley | 10/10 | 5113 days | 31% |
| Henrick Lund | 8/10 | 5116 days | 30% |
| Vanessa Vogel | 9/10 | 5119 days | 30% |
| Roman & Esther | 4/10 | 5126 days | 9% |
| Courtney Wood | 8/10 | 5127 days | 30% |
| Melanie Gruber | 10/10 | 5130 days | 31% |
| Pam & Rob Tellwright | 8/10 | 5133 days | 30% |
| Matthias | 9/10 | 5146 days | 30% |
| Dr Dorthe Bossow | 9/10 | 5153 days | 30% |
| Jim Thomsen | 10/10 | 5154 days | 31% |
| Kate Thomsen | 10/10 | 5154 days | 31% |
| Matt_Brook | 10/10 | 5157 days | 31% |
| Matt | 10/10 | 5242 days | 31% |
| Gail King | 10/10 | 5463 days | 31% |
| Marie | 8/10 | 5463 days | 30% |
| Lukas Blaauw | 7/10 | 5481 days | 27% |
| Gerhard Kronen | 8/10 | 5491 days | 30% |
| LucyBrown | 10/10 | 5494 days | 31% |
| Caitriona Doyle | 8/10 | 5516 days | 30% |
| David Hallwood | 7/10 | 5522 days | 27% |
| TimW | 10/10 | 5522 days | 31% |
| Steve Platt | 10/10 | 5553 days | 31% |
| ffowler | 10/10 | 5553 days | 31% |
| John Fowler | 10/10 | 5553 days | 31% |
| Jim23 | 10/10 | 5584 days | 31% |
| Stefanie E | 8/10 | 5591 days | 30% |
| Vicki Cashmore | 9/10 | 5596 days | 30% |
| BrandonD | 10/10 | 5614 days | 31% |
| johannac | 10/10 | 5703 days | 31% |
| Greg18 | 8/10 | 5828 days | 30% |
| Heide | 8/10 | 5831 days | 30% |
| MarielR | 8/10 | 5846 days | 30% |
| AlanB | 10/10 | 5848 days | 31% |
| Larissa Storm | 10/10 | 5858 days | 31% |
| Matthew Hemmer | 10/10 | 5859 days | 31% |
| RuddM | 8/10 | 5862 days | 30% |
| Chris | 10/10 | 5863 days | 31% |
| ElizabethF | 9/10 | 5863 days | 30% |
| Hanna | 10/10 | 5865 days | 31% |
| crazyklaus | 8/10 | 5867 days | 30% |
| LaurenS | 8/10 | 5873 days | 30% |
| SophieW1 | 8/10 | 5873 days | 30% |
| BethanD | 10/10 | 5875 days | 31% |
| MattEngland | 10/10 | 5878 days | 31% |
| the_hayz | 10/10 | 5881 days | 31% |
| crmcdowell | 10/10 | 5881 days | 31% |
| tessacb | 10/10 | 5882 days | 31% |
| kimbo | 10/10 | 5883 days | 31% |
| sarahvg | 10/10 | 5883 days | 31% |
| CharlotteC | 10/10 | 5883 days | 31% |
| Camilla E | 8/10 | 5884 days | 30% |
| DavidMace | 6/10 | 5884 days | 22% |
| Angela Meachen | 10/10 | 5885 days | 31% |
| Andrea F | 10/10 | 5887 days | 31% |
| Sarah | 9/10 | 5901 days | 30% |
| Antonia | 10/10 | 5901 days | 31% |
| otilia neves | 10/10 | 5903 days | 31% |
| Oban | 3/10 | 5907 days | 3% |
| Joe | 10/10 | 5918 days | 31% |
| Maud | 9/10 | 5933 days | 30% |
| Sofie | 8/10 | 5945 days | 30% |
| Anne Baker | 10/10 | 6201 days | 31% |
| Biergibt | 10/10 | 6209 days | 31% |
| cjbaker | 10/10 | 6209 days | 31% |
| liam kelly | 10/10 | 6210 days | 31% |
| Denise | 10/10 | 6211 days | 31% |
| Sharon | 10/10 | 6212 days | 31% |
| Corinne | 8/10 | 6212 days | 30% |
| Demo | 8/10 | 6212 days | 30% |
| Thorsten Kabelitz | 8/10 | 6218 days | 30% |
| Corina | 9/10 | 6219 days | 30% |
| Holly | 8/10 | 6240 days | 30% |
| Marc Hertogs | 9/10 | 6244 days | 30% |
| Meaghan | 10/10 | 6268 days | 31% |
| Antone Enright | 9/10 | 6268 days | 30% |
| Amy | 9/10 | 6268 days | 30% |
| Julia | 7/10 | 6268 days | 27% |
| Karin Hell | 9/10 | 6269 days | 30% |
| Rico | 7/10 | 6275 days | 27% |
| nilelundgren | 10/10 | 6284 days | 31% |
| Travis Brennan | 9/10 | 6288 days | 30% |
| JanKovar | 8/10 | 6546 days | 30% |
| sven | 10/10 | 6553 days | 31% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The The Sea Kayak Company experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.98% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the The Sea Kayak Company experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The The Sea Kayak Company experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.92% |
| 198 | -3.94% |
| 199 | -3.96% |
| 200 | -3.98% |
| 201 | -4.00% |
| 202 | -4.02% |
| 203 | -4.04% |
| … | … |
Balancing Adjustment
1.75% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.