Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Shotover Canyon Swing.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Shotover Canyon Swing

Valid Reviews

93 Valid Reviews

The Shotover Canyon Swing experience has a total of 94 reviews. There are 93 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 93 valid reviews:

Rating Count Percentage
10/10 47
51%
9/10 29
31%
8/10 10
11%
7/10 5
5%
6/10 2
2%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.26% Average

The raw data average (mean) for all the Shotover Canyon Swing valid reviews is 92.26% and is based on 93 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

66 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 93 valid reviews, the experience has 66 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 66 face-to-face reviews:

Rating Count Percentage
10/10 29
44%
9/10 20
30%
8/10 10
15%
7/10 5
8%
6/10 2
3%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

90.45% Average

The raw data average (mean) for all the Shotover Canyon Swing face-to-face reviews is 90.45% and is based on 66 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

92.63%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Natasha Mokhtar 9/10 2784 days 100%
Y Atkinson 9/10 2818 days 98%
Sam Wolfe 9/10 2834 days 97%
Benedikt Suupt 10/10 2891 days 94%
Kosia 9/10 2899 days 92%
Nanna Overbeck 10/10 2903 days 93%
Ellie 7/10 3158 days 70%
Jana B 9/10 3166 days 75%
Jeeyoung Kim 9/10 3166 days 75%
Selina Frankenberger 10/10 3190 days 74%
Hannes Puediger 10/10 3228 days 71%
Toni Gabby 10/10 3235 days 71%
Dawn Mulligan 8/10 3587 days 46%
Tomas Shairi 7/10 3907 days 24%
Evyatar Karni 10/10 3973 days 22%
Gal Bero 10/10 3973 days 22%
Jesse Farrell 9/10 3979 days 21%
Orla Hughes 9/10 3979 days 21%
Anna Neuenfeldt 6/10 4282 days 0%
Laura vanGool 10/10 4626 days 29%
Fabian Germar 7/10 4646 days 26%
Linda Kosters 10/10 4650 days 29%
John O'Donnell 10/10 4656 days 29%
Devon Urlacher 10/10 4664 days 29%
Michael 8/10 4738 days 28%
Applejack 10/10 4793 days 29%
nathan_carr 10/10 4793 days 29%
cruisysue 9/10 4854 days 28%
Dexter 10/10 4946 days 29%
Jenny Hallebro 6/10 4970 days 24%
Tricia Goggin 10/10 4999 days 29%
taniadeanryanbrittany 9/10 5007 days 28%
Lauren Pestell 9/10 5014 days 28%
Jenny 9/10 5036 days 28%
kristy 10/10 5188 days 29%
freddles194 10/10 5219 days 29%
Langers 9/10 5280 days 28%
garfield 9/10 5311 days 28%
Wyss A 10/10 5353 days 29%
Andy 9/10 5362 days 28%
vixnomads 10/10 5372 days 29%
Richard 8/10 5376 days 28%
kararina Kosten 10/10 5394 days 29%
meggles 10/10 5400 days 29%
Susi Schoetzler 10/10 5420 days 29%
TomL 10/10 5492 days 29%
EllieMiller 10/10 5492 days 29%
Samantha Williams 10/10 5523 days 29%
Charles Lyne 10/10 5676 days 29%
JosieL 10/10 5706 days 29%
Katie 10/10 5706 days 29%
johnst 10/10 5706 days 29%
eskim1018 10/10 5718 days 29%
KatrinS 10/10 5718 days 29%
KurtL 9/10 5724 days 28%
CarinnaGermany 10/10 5748 days 29%
Traveller Girl 10/10 5765 days 29%
tommfuller 9/10 5791 days 28%
frisbeego 10/10 5813 days 29%
Ellen 8/10 5820 days 28%
Kylie 7/10 5823 days 26%
Con 9/10 5825 days 28%
Brian Spinks 9/10 5825 days 28%
Neil 8/10 5825 days 28%
P&L Mooney 8/10 5881 days 28%
David 9/10 5884 days 28%
Spike 10/10 5913 days 29%
Zoe Summers 10/10 5918 days 29%
Mike Dudey 10/10 5988 days 29%
Liz Brown 10/10 6043 days 29%
Florencia Cortese 10/10 6048 days 29%
Rachel 9/10 6072 days 28%
Anthony 9/10 6086 days 28%
Kieran Concarr 8/10 6089 days 28%
Ellie 10/10 6099 days 29%
Kristine Clemmensen Rotne 10/10 6099 days 29%
Laurie 9/10 6117 days 28%
Rebekah Holbrook 10/10 6134 days 29%
Joanna Roberts 8/10 6142 days 28%
Maria 9/10 6149 days 28%
holly parker 9/10 6163 days 28%
Vince 9/10 6163 days 28%
Floren 10/10 6195 days 29%
Wendy Williams 9/10 6198 days 28%
Hanna Tidebrant 9/10 6273 days 28%
Kim Tjornhed 9/10 6273 days 28%
Stefan 8/10 6427 days 28%
Jenny 10/10 6430 days 29%
NeilYeoman 7/10 6443 days 26%
Deloraine 10/10 6443 days 29%
AndrewEwen 10/10 6461 days 29%
MariaNorman 10/10 6462 days 29%
JuanPablo 8/10 6495 days 28%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Shotover Canyon Swing experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.01% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 45 days. However the Shotover Canyon Swing experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Shotover Canyon Swing experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.95%
198 -3.97%
199 -3.99%
200 -4.01%
201 -4.03%
202 -4.05%
203 -4.07%

Balancing Adjustment

1.20% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

90%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.