Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Shotover Canyon Swing.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Shotover Canyon Swing

Valid Reviews

93 Valid Reviews

The Shotover Canyon Swing experience has a total of 94 reviews. There are 93 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 93 valid reviews:

Rating Count Percentage
10/10 47
51%
9/10 29
31%
8/10 10
11%
7/10 5
5%
6/10 2
2%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.26% Average

The raw data average (mean) for all the Shotover Canyon Swing valid reviews is 92.26% and is based on 93 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

66 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 93 valid reviews, the experience has 66 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 66 face-to-face reviews:

Rating Count Percentage
10/10 29
44%
9/10 20
30%
8/10 10
15%
7/10 5
8%
6/10 2
3%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

90.45% Average

The raw data average (mean) for all the Shotover Canyon Swing face-to-face reviews is 90.45% and is based on 66 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

92.47%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Natasha Mokhtar 9/10 2908 days 100%
Y Atkinson 9/10 2943 days 97%
Sam Wolfe 9/10 2959 days 96%
Benedikt Suupt 10/10 3016 days 92%
Kosia 9/10 3024 days 90%
Nanna Overbeck 10/10 3028 days 91%
Ellie 7/10 3283 days 63%
Jana B 9/10 3291 days 68%
Jeeyoung Kim 9/10 3291 days 68%
Selina Frankenberger 10/10 3315 days 67%
Hannes Puediger 10/10 3353 days 64%
Toni Gabby 10/10 3360 days 63%
Dawn Mulligan 8/10 3712 days 32%
Tomas Shairi 7/10 4032 days 4%
Evyatar Karni 10/10 4098 days 1%
Gal Bero 10/10 4098 days 1%
Jesse Farrell 9/10 4104 days 0%
Orla Hughes 9/10 4104 days 0%
Anna Neuenfeldt 6/10 4407 days 14%
Laura vanGool 10/10 4751 days 20%
Fabian Germar 7/10 4771 days 17%
Linda Kosters 10/10 4775 days 20%
John O'Donnell 10/10 4781 days 20%
Devon Urlacher 10/10 4789 days 20%
Michael 8/10 4863 days 19%
Applejack 10/10 4918 days 20%
nathan_carr 10/10 4918 days 20%
cruisysue 9/10 4979 days 20%
Dexter 10/10 5071 days 20%
Jenny Hallebro 6/10 5095 days 14%
Tricia Goggin 10/10 5124 days 20%
taniadeanryanbrittany 9/10 5132 days 20%
Lauren Pestell 9/10 5139 days 20%
Jenny 9/10 5161 days 20%
kristy 10/10 5313 days 20%
freddles194 10/10 5344 days 20%
Langers 9/10 5405 days 20%
garfield 9/10 5436 days 20%
Wyss A 10/10 5478 days 20%
Andy 9/10 5487 days 20%
vixnomads 10/10 5497 days 20%
Richard 8/10 5501 days 19%
kararina Kosten 10/10 5519 days 20%
meggles 10/10 5525 days 20%
Susi Schoetzler 10/10 5545 days 20%
TomL 10/10 5617 days 20%
EllieMiller 10/10 5617 days 20%
Samantha Williams 10/10 5648 days 20%
Charles Lyne 10/10 5801 days 20%
JosieL 10/10 5831 days 20%
Katie 10/10 5831 days 20%
johnst 10/10 5831 days 20%
eskim1018 10/10 5842 days 20%
KatrinS 10/10 5843 days 20%
KurtL 9/10 5849 days 20%
CarinnaGermany 10/10 5873 days 20%
Traveller Girl 10/10 5890 days 20%
tommfuller 9/10 5915 days 20%
frisbeego 10/10 5937 days 20%
Ellen 8/10 5944 days 19%
Kylie 7/10 5948 days 17%
Con 9/10 5949 days 20%
Brian Spinks 9/10 5949 days 20%
Neil 8/10 5950 days 19%
P&L Mooney 8/10 6005 days 19%
David 9/10 6008 days 20%
Spike 10/10 6037 days 20%
Zoe Summers 10/10 6043 days 20%
Mike Dudey 10/10 6112 days 20%
Liz Brown 10/10 6167 days 20%
Florencia Cortese 10/10 6173 days 20%
Rachel 9/10 6197 days 20%
Anthony 9/10 6211 days 20%
Kieran Concarr 8/10 6214 days 19%
Ellie 10/10 6224 days 20%
Kristine Clemmensen Rotne 10/10 6224 days 20%
Laurie 9/10 6242 days 20%
Rebekah Holbrook 10/10 6259 days 20%
Joanna Roberts 8/10 6267 days 19%
Maria 9/10 6274 days 20%
holly parker 9/10 6288 days 20%
Vince 9/10 6288 days 20%
Floren 10/10 6320 days 20%
Wendy Williams 9/10 6323 days 20%
Hanna Tidebrant 9/10 6398 days 20%
Kim Tjornhed 9/10 6398 days 20%
Stefan 8/10 6552 days 19%
Jenny 10/10 6555 days 20%
NeilYeoman 7/10 6568 days 17%
Deloraine 10/10 6568 days 20%
AndrewEwen 10/10 6586 days 20%
MariaNorman 10/10 6587 days 20%
JuanPablo 8/10 6620 days 19%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Shotover Canyon Swing experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.94% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 58 days. However the Shotover Canyon Swing experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Shotover Canyon Swing experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.88%
198 -3.90%
199 -3.92%
200 -3.94%
201 -3.96%
202 -3.98%
203 -4.00%

Balancing Adjustment

1.21% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

90%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.