Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Shotover Canyon Swing.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Shotover Canyon Swing

Valid Reviews

93 Valid Reviews

The Shotover Canyon Swing experience has a total of 94 reviews. There are 93 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 93 valid reviews:

Rating Count Percentage
10/10 47
51%
9/10 29
31%
8/10 10
11%
7/10 5
5%
6/10 2
2%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.26% Average

The raw data average (mean) for all the Shotover Canyon Swing valid reviews is 92.26% and is based on 93 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

66 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 93 valid reviews, the experience has 66 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 66 face-to-face reviews:

Rating Count Percentage
10/10 29
44%
9/10 20
30%
8/10 10
15%
7/10 5
8%
6/10 2
3%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

90.45% Average

The raw data average (mean) for all the Shotover Canyon Swing face-to-face reviews is 90.45% and is based on 66 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

92.67%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Natasha Mokhtar 9/10 2830 days 100%
Y Atkinson 9/10 2865 days 98%
Sam Wolfe 9/10 2881 days 97%
Benedikt Suupt 10/10 2938 days 94%
Kosia 9/10 2946 days 92%
Nanna Overbeck 10/10 2950 days 93%
Ellie 7/10 3205 days 70%
Jana B 9/10 3213 days 75%
Jeeyoung Kim 9/10 3213 days 75%
Selina Frankenberger 10/10 3237 days 74%
Hannes Puediger 10/10 3275 days 71%
Toni Gabby 10/10 3282 days 71%
Dawn Mulligan 8/10 3634 days 46%
Tomas Shairi 7/10 3954 days 24%
Evyatar Karni 10/10 4020 days 21%
Gal Bero 10/10 4020 days 21%
Jesse Farrell 9/10 4026 days 21%
Orla Hughes 9/10 4026 days 21%
Anna Neuenfeldt 6/10 4329 days 0%
Laura vanGool 10/10 4673 days 31%
Fabian Germar 7/10 4693 days 29%
Linda Kosters 10/10 4697 days 31%
John O'Donnell 10/10 4703 days 31%
Devon Urlacher 10/10 4711 days 31%
Michael 8/10 4785 days 31%
Applejack 10/10 4840 days 31%
nathan_carr 10/10 4840 days 31%
cruisysue 9/10 4901 days 31%
Dexter 10/10 4993 days 31%
Jenny Hallebro 6/10 5017 days 27%
Tricia Goggin 10/10 5046 days 31%
taniadeanryanbrittany 9/10 5054 days 31%
Lauren Pestell 9/10 5061 days 31%
Jenny 9/10 5083 days 31%
kristy 10/10 5235 days 31%
freddles194 10/10 5266 days 31%
Langers 9/10 5327 days 31%
garfield 9/10 5358 days 31%
Wyss A 10/10 5400 days 31%
Andy 9/10 5409 days 31%
vixnomads 10/10 5419 days 31%
Richard 8/10 5423 days 31%
kararina Kosten 10/10 5441 days 31%
meggles 10/10 5447 days 31%
Susi Schoetzler 10/10 5467 days 31%
TomL 10/10 5539 days 31%
EllieMiller 10/10 5539 days 31%
Samantha Williams 10/10 5570 days 31%
Charles Lyne 10/10 5723 days 31%
JosieL 10/10 5753 days 31%
Katie 10/10 5753 days 31%
johnst 10/10 5753 days 31%
eskim1018 10/10 5764 days 31%
KatrinS 10/10 5765 days 31%
KurtL 9/10 5771 days 31%
CarinnaGermany 10/10 5795 days 31%
Traveller Girl 10/10 5812 days 31%
tommfuller 9/10 5837 days 31%
frisbeego 10/10 5859 days 31%
Ellen 8/10 5866 days 31%
Kylie 7/10 5870 days 29%
Con 9/10 5871 days 31%
Brian Spinks 9/10 5871 days 31%
Neil 8/10 5872 days 31%
P&L Mooney 8/10 5927 days 31%
David 9/10 5930 days 31%
Spike 10/10 5959 days 31%
Zoe Summers 10/10 5965 days 31%
Mike Dudey 10/10 6034 days 31%
Liz Brown 10/10 6089 days 31%
Florencia Cortese 10/10 6095 days 31%
Rachel 9/10 6119 days 31%
Anthony 9/10 6133 days 31%
Kieran Concarr 8/10 6136 days 31%
Ellie 10/10 6146 days 31%
Kristine Clemmensen Rotne 10/10 6146 days 31%
Laurie 9/10 6164 days 31%
Rebekah Holbrook 10/10 6181 days 31%
Joanna Roberts 8/10 6189 days 31%
Maria 9/10 6196 days 31%
holly parker 9/10 6210 days 31%
Vince 9/10 6210 days 31%
Floren 10/10 6242 days 31%
Wendy Williams 9/10 6245 days 31%
Hanna Tidebrant 9/10 6320 days 31%
Kim Tjornhed 9/10 6320 days 31%
Stefan 8/10 6474 days 31%
Jenny 10/10 6477 days 31%
NeilYeoman 7/10 6490 days 29%
Deloraine 10/10 6490 days 31%
AndrewEwen 10/10 6508 days 31%
MariaNorman 10/10 6509 days 31%
JuanPablo 8/10 6542 days 31%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Shotover Canyon Swing experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.00% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 60 days. However the Shotover Canyon Swing experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Shotover Canyon Swing experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.94%
198 -3.96%
199 -3.98%
200 -4.00%
201 -4.02%
202 -4.04%
203 -4.06%

Balancing Adjustment

1.19% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

90%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.