Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Milford Sound Day Cruises.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Milford Sound Day Cruises

Valid Reviews

299 Valid Reviews

The Milford Sound Day Cruises experience has a total of 301 reviews. There are 299 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 299 valid reviews:

Rating Count Percentage
10/10 87
29%
9/10 86
29%
8/10 77
26%
7/10 25
8%
6/10 14
5%
5/10 7
2%
4/10 1
0%
3/10 1
0%
2/10 0
0%
1/10 1
0%

85.69% Average

The raw data average (mean) for all the Milford Sound Day Cruises valid reviews is 85.69% and is based on 299 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

275 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 299 valid reviews, the experience has 275 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 275 face-to-face reviews:

Rating Count Percentage
10/10 78
28%
9/10 81
29%
8/10 72
26%
7/10 23
8%
6/10 13
5%
5/10 7
3%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 1
0%

85.82% Average

The raw data average (mean) for all the Milford Sound Day Cruises face-to-face reviews is 85.82% and is based on 275 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

86.47%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Geoff Steele 10/10 3171 days 100%
Brigitte CREPLET 9/10 3346 days 84%
Guillaume Deleuze 7/10 3408 days 74%
Jolien 8/10 3434 days 76%
Ignacio Muerza 10/10 3442 days 77%
Elien Dauwe 9/10 3452 days 75%
Louise Nicholls 9/10 3457 days 75%
Sebastian Braun 9/10 3457 days 75%
Eurard Achille 7/10 3460 days 70%
Brent Johnson 10/10 3476 days 74%
Huon 5/10 3693 days 41%
Timea Bagosi 9/10 3720 days 52%
Ben and Pauline 8/10 3732 days 50%
Anna Stoehr 10/10 3753 days 50%
Peter Hodgson 9/10 3754 days 49%
Herman Lubben 9/10 3760 days 49%
Jiri Benda 8/10 4073 days 22%
Jennifer Lerchbacher 9/10 4101 days 19%
Kristina Farkas 10/10 4101 days 20%
Tobias Becker 7/10 4128 days 16%
Sophia Kadel 9/10 4131 days 17%
Laura and Marie 8/10 4137 days 16%
Samuel Tohko 10/10 4159 days 15%
Andrew Kermode 10/10 4329 days 0%
Wouter Vanmoz 8/10 4435 days 39%
Laure Cops 8/10 4435 days 39%
Alexander Zimmer 9/10 4456 days 39%
Juliane 9/10 4463 days 39%
Laura Metz 9/10 4464 days 39%
Hubertus Thost 8/10 4464 days 39%
Luca Maria Willensrock 7/10 4473 days 37%
G Ballard 9/10 4477 days 39%
F Ballard 10/10 4477 days 40%
Sue L 10/10 4479 days 40%
Terry Seaman 8/10 4479 days 39%
Guillemette 9/10 4483 days 39%
Richard van den Bosch 9/10 4495 days 39%
Ina Daubenbuechel 9/10 4495 days 39%
Maya Bakker-deDreu 8/10 4500 days 39%
Anne and Steve Bartlett 9/10 4502 days 39%
Emeline Dupre 9/10 4511 days 39%
Elly Zimmer 9/10 4517 days 39%
Sven Woelk 10/10 4780 days 40%
Elizabeth Stenhouse 8/10 4785 days 39%
Jill Fischer 9/10 4816 days 39%
Jeanne Moustier 10/10 4857 days 40%
Martyn Kool 7/10 4892 days 37%
Andrea Wollmann 9/10 4893 days 39%
Leticia Martin 8/10 4897 days 39%
Franz Schueler 10/10 4898 days 40%
Knorr Bracher 8/10 4910 days 39%
Jacquemard 8/10 4911 days 39%
C Schaap 10/10 4917 days 40%
Monika Kneidl 10/10 5156 days 40%
Jessica Tilly 8/10 5156 days 39%
Robin Sable 8/10 5162 days 39%
Stephanie Spurr 7/10 5177 days 37%
J Jmal 10/10 5177 days 40%
Lucy Duffy 9/10 5184 days 39%
Wil de Kubber 8/10 5186 days 39%
Hans Duerst 8/10 5187 days 39%
Pete & Pat Etheridge 7/10 5190 days 37%
Beeny 8/10 5191 days 39%
Stephanie Brueck 6/10 5192 days 34%
Rob Gill 10/10 5194 days 40%
Rikke & Trine Bundgaard 8/10 5195 days 39%
Manuela Weber 8/10 5195 days 39%
Villa 8/10 5195 days 39%
David & Sue Lokkerbol 6/10 5196 days 34%
Markus & Miriam 8/10 5197 days 39%
Siegfried Krueger 10/10 5197 days 40%
Jurg Pfaendler 9/10 5198 days 39%
Rainer Schnell 8/10 5202 days 39%
Steve Goodyear 10/10 5202 days 40%
Chris & Jen Spencer 8/10 5221 days 39%
Monika & Roger 9/10 5223 days 39%
Alfred & Henrike 10/10 5235 days 40%
JBunn 7/10 5241 days 37%
Ross Cooke 10/10 5279 days 40%
Berry 10/10 5283 days 40%
Heather & Jenny 6/10 5287 days 34%
jenckes 6/10 5363 days 34%
GenH 8/10 5486 days 39%
Frank & Margot Best 9/10 5499 days 39%
Marc Edwards 10/10 5505 days 40%
Jon_and_Family 9/10 5516 days 39%
Becky Edney 10/10 5521 days 40%
Gordon Agent 10/10 5524 days 40%
Leroy Dimitri 10/10 5529 days 40%
Gunter 6/10 5530 days 34%
Daniel Kriecht 8/10 5530 days 39%
Sandra Milch 10/10 5531 days 40%
L Wright 8/10 5531 days 39%
noname 8/10 5532 days 39%
Richard Dudfield 10/10 5533 days 40%
Michel Monnin 9/10 5533 days 39%
Urs and Isabella 9/10 5534 days 39%
Thomas 10/10 5534 days 40%
Richard Gallichan 9/10 5534 days 39%
Jean Barker 8/10 5534 days 39%
Karin Kueng 6/10 5535 days 34%
Juergen Wolf 9/10 5537 days 39%
Juliane Kleiu 10/10 5537 days 40%
Malcolm McLean 10/10 5537 days 40%
Nathalie Verzeletti 8/10 5537 days 39%
Rebecca Johnston 8/10 5538 days 39%
David Mellard 10/10 5539 days 40%
Tricia Goggin 8/10 5539 days 39%
Lisa 9/10 5539 days 39%
Monique 8/10 5539 days 39%
Keith Ogley 8/10 5541 days 39%
Laurent Michon 8/10 5545 days 39%
Jack Vermeidem 9/10 5545 days 39%
Alan Munday 10/10 5545 days 40%
Ebi & Beate 10/10 5547 days 40%
Binita 4/10 5547 days 24%
A Dekker 8/10 5547 days 39%
John Gray 10/10 5548 days 40%
Gert Vogelaers 8/10 5550 days 39%
Alice 7/10 5551 days 37%
Manu & Gabi 10/10 5552 days 40%
Sandra 9/10 5552 days 39%
James Jackson 9/10 5565 days 39%
John Price 10/10 5565 days 40%
Fabian 8/10 5566 days 39%
Robert Cox 9/10 5566 days 39%
Sarraute 9/10 5567 days 39%
Webster 9/10 5568 days 39%
Derek Archibald 9/10 5568 days 39%
D Hoekstra 10/10 5570 days 40%
Ellen Thompson 10/10 5570 days 40%
Leontine van Laar 8/10 5570 days 39%
Karen Phillips 8/10 5572 days 39%
Ashleigh Buckley 8/10 5575 days 39%
Rosey834 8/10 5606 days 39%
dollimyxture 8/10 5606 days 39%
JudyandAndre 10/10 5606 days 40%
hendrik king 8/10 5606 days 39%
Julie 10/10 5667 days 40%
jenny_nitschke 10/10 5790 days 40%
Lomas 10/10 5842 days 40%
Stephan Imartina 6/10 5847 days 34%
Peter Aerborg 8/10 5848 days 39%
jenniferuk 7/10 5851 days 37%
Peter and Hilda 10/10 5881 days 40%
Hana Vokata 7/10 5886 days 37%
Don & Geraldine 10/10 5887 days 40%
Marg 8/10 5887 days 39%
Corine van Been 8/10 5894 days 39%
maggie Webster 10/10 5898 days 40%
katrina Marshall 9/10 5898 days 39%
Schumacher 9/10 5899 days 39%
Bowness 10/10 5899 days 40%
s_butler 10/10 5900 days 40%
Gerald Veldink 8/10 5900 days 39%
Evans 8/10 5900 days 39%
Marcia & Bruce 10/10 5902 days 40%
Benedict Fluthman 9/10 5902 days 39%
Ingrid Zell 9/10 5903 days 39%
R Bakker 8/10 5903 days 39%
Marcus Kippner 9/10 5903 days 39%
Bert Meuleuorijks 7/10 5908 days 37%
Rod C 9/10 5910 days 39%
Yasmin Abrahams 8/10 5914 days 39%
Rob 9/10 5914 days 39%
Claudia 9/10 5919 days 39%
Nicola 7/10 5921 days 37%
Brian Morris 9/10 5921 days 39%
Max Mareen 9/10 5921 days 39%
Dieter Groscurth 10/10 5922 days 40%
Wilbert Germ 9/10 5925 days 39%
T. Timmers 7/10 5926 days 37%
Vincente Garrido 6/10 5935 days 34%
Johanna X 9/10 5935 days 39%
R Gilge 10/10 5936 days 40%
Susan Hitchins 9/10 5936 days 39%
Dick Rosman 6/10 5936 days 34%
Rachel & Barak 8/10 5938 days 39%
Ingrid Overes 7/10 5939 days 37%
Yvonne Ing 10/10 5939 days 40%
Anne Fri 8/10 5939 days 39%
Chance McGuire 10/10 5940 days 40%
S Luis Van Oler 8/10 5945 days 39%
E.M. Prideaux 10/10 5954 days 40%
Conor Coyle 5/10 5957 days 29%
Yvonne German 8/10 5957 days 39%
Mike 9/10 5986 days 39%
mariak 7/10 5988 days 37%
martint 10/10 5995 days 40%
Debbie Rathbone 5/10 6009 days 29%
katharina 6/10 6012 days 34%
Cyriel Schacken 8/10 6012 days 39%
X Neils 8/10 6024 days 39%
Sara Reekmans 8/10 6025 days 39%
nancyburns 10/10 6032 days 40%
Beth Lenoble 9/10 6063 days 39%
Ritag 9/10 6118 days 39%
simonsandra 8/10 6119 days 39%
terryd 7/10 6124 days 37%
Emear Donnelly 9/10 6167 days 39%
HerbertH 7/10 6238 days 37%
KarinS 9/10 6239 days 39%
Abby 8/10 6246 days 39%
annysp 9/10 6246 days 39%
Van Lent 9/10 6248 days 39%
HovingL 8/10 6258 days 39%
Enno Brehm 5/10 6258 days 29%
DimitriD 9/10 6263 days 39%
FramiskaH 7/10 6264 days 37%
AnjaC 10/10 6264 days 40%
Lars Haf 10/10 6264 days 40%
JaninaF 9/10 6264 days 39%
AnjaChrist 10/10 6264 days 40%
Edcan 10/10 6264 days 40%
RebeccaD1 9/10 6265 days 39%
Gil 7/10 6266 days 37%
MikeS 10/10 6266 days 40%
Francesca Sabat 7/10 6268 days 37%
GraceB 6/10 6268 days 34%
Doll 7/10 6270 days 37%
Rene 9/10 6270 days 39%
Dorothee 9/10 6270 days 39%
Zdenek 9/10 6270 days 39%
BrzezinskaM 10/10 6271 days 40%
AndreB 10/10 6271 days 40%
Donna 10/10 6272 days 40%
TammyH 9/10 6272 days 39%
Linda 5/10 6278 days 29%
Phillip 1/10 6278 days 14%
Susan 9/10 6279 days 39%
GrahamM1 10/10 6279 days 40%
CarstenU 10/10 6280 days 40%
JetteG 10/10 6280 days 40%
GingerPrince 8/10 6280 days 39%
VacherD 8/10 6281 days 39%
Brian 9/10 6286 days 39%
RandiL 7/10 6288 days 37%
CarinnaGermany 8/10 6288 days 39%
Rachel 10/10 6296 days 40%
Claire 10/10 6296 days 40%
Raphael 8/10 6303 days 39%
Caroline 10/10 6304 days 40%
Denk 9/10 6308 days 39%
Pia 9/10 6312 days 39%
David 8/10 6319 days 39%
Johann 10/10 6323 days 40%
Carina 10/10 6325 days 40%
Maria 8/10 6359 days 39%
Mat 6/10 6363 days 34%
midlands_missus 10/10 6368 days 40%
Charlotta Halfwordson 10/10 6377 days 40%
Mary 10/10 6381 days 40%
Atsuko 8/10 6453 days 39%
Mikel 9/10 6486 days 39%
Sarah 8/10 6495 days 39%
Jim Summers 8/10 6495 days 39%
Astrid Snippe 9/10 6588 days 39%
James Gibbs 8/10 6588 days 39%
Meike Biel 5/10 6596 days 29%
Rachel 9/10 6612 days 39%
Naoko 9/10 6612 days 39%
Franz 9/10 6617 days 39%
George Jeffs 10/10 6625 days 40%
Jacob 9/10 6629 days 39%
Stuart Bartram 9/10 6629 days 39%
Lisa Tame 9/10 6633 days 39%
Wolfgang 9/10 6633 days 39%
Greg & Lynette 10/10 6639 days 40%
Omri Hasson 8/10 6643 days 39%
D.A. Mulder 9/10 6645 days 39%
Wendy Lomas 10/10 6655 days 40%
Bronwyn Gaby 9/10 6692 days 39%
Floren 10/10 6735 days 40%
Rob Boston 3/10 6794 days 20%
Patricia Leighton 10/10 6848 days 40%
Svenja 8/10 6962 days 39%
Sue 10/10 6964 days 40%
Akiko&Shibotsu 9/10 6964 days 39%
Adi 9/10 6972 days 39%
Cat 9/10 6976 days 39%
Katie 6/10 6979 days 34%
Raul 10/10 6981 days 40%
IdanNakash 8/10 6982 days 39%
Sandra 10/10 6983 days 40%
TeamFlorida 10/10 6983 days 40%
Pam Rose 10/10 6986 days 40%
Fenke 8/10 6988 days 39%
Bas 8/10 6988 days 39%
John Beirne 9/10 7000 days 39%
Jennifer 7/10 7000 days 37%
Rachel 6/10 7000 days 34%
Jacobien 10/10 7016 days 40%
Henrich 8/10 7021 days 39%
Jim 10/10 7022 days 40%
Messing 5/10 7024 days 29%
Marriott 10/10 7024 days 40%
Liz 9/10 7024 days 39%
Ian 7/10 7028 days 37%
pfiffner 9/10 7028 days 39%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Milford Sound Day Cruises experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-2.96% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 84 days. However the Milford Sound Day Cruises experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Milford Sound Day Cruises experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -2.91%
198 -2.93%
199 -2.94%
200 -2.96%
201 -2.97%
202 -2.99%
203 -3.00%

Balancing Adjustment

2.13% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

86%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.