Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Milford Sound Day Cruises.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Milford Sound Day Cruises

Valid Reviews

299 Valid Reviews

The Milford Sound Day Cruises experience has a total of 301 reviews. There are 299 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 299 valid reviews:

Rating Count Percentage
10/10 87
29%
9/10 86
29%
8/10 77
26%
7/10 25
8%
6/10 14
5%
5/10 7
2%
4/10 1
0%
3/10 1
0%
2/10 0
0%
1/10 1
0%

85.69% Average

The raw data average (mean) for all the Milford Sound Day Cruises valid reviews is 85.69% and is based on 299 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

275 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 299 valid reviews, the experience has 275 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 275 face-to-face reviews:

Rating Count Percentage
10/10 78
28%
9/10 81
29%
8/10 72
26%
7/10 23
8%
6/10 13
5%
5/10 7
3%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 1
0%

85.82% Average

The raw data average (mean) for all the Milford Sound Day Cruises face-to-face reviews is 85.82% and is based on 275 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

86.50%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Geoff Steele 10/10 2631 days 100%
Brigitte CREPLET 9/10 2807 days 89%
Guillaume Deleuze 7/10 2869 days 80%
Jolien 8/10 2895 days 83%
Ignacio Muerza 10/10 2903 days 84%
Elien Dauwe 9/10 2913 days 83%
Louise Nicholls 9/10 2918 days 83%
Sebastian Braun 9/10 2918 days 83%
Eurard Achille 7/10 2921 days 78%
Brent Johnson 10/10 2937 days 82%
Huon 5/10 3154 days 53%
Timea Bagosi 9/10 3180 days 68%
Ben and Pauline 8/10 3193 days 66%
Anna Stoehr 10/10 3214 days 67%
Peter Hodgson 9/10 3215 days 66%
Herman Lubben 9/10 3221 days 66%
Jiri Benda 8/10 3534 days 47%
Jennifer Lerchbacher 9/10 3562 days 46%
Kristina Farkas 10/10 3562 days 47%
Tobias Becker 7/10 3589 days 42%
Sophia Kadel 9/10 3592 days 45%
Laura and Marie 8/10 3598 days 44%
Samuel Tohko 10/10 3620 days 43%
Andrew Kermode 10/10 3790 days 34%
Wouter Vanmoz 8/10 3896 days 27%
Laure Cops 8/10 3896 days 27%
Alexander Zimmer 9/10 3917 days 26%
Juliane 9/10 3924 days 26%
Laura Metz 9/10 3925 days 26%
Hubertus Thost 8/10 3925 days 25%
Luca Maria Willensrock 7/10 3934 days 24%
G Ballard 9/10 3938 days 25%
F Ballard 10/10 3938 days 25%
Sue L 10/10 3940 days 25%
Terry Seaman 8/10 3940 days 25%
Guillemette 9/10 3944 days 25%
Richard van den Bosch 9/10 3956 days 24%
Ina Daubenbuechel 9/10 3956 days 24%
Maya Bakker-deDreu 8/10 3961 days 23%
Anne and Steve Bartlett 9/10 3963 days 24%
Emeline Dupre 9/10 3972 days 23%
Elly Zimmer 9/10 3978 days 23%
Sven Woelk 10/10 4241 days 8%
Elizabeth Stenhouse 8/10 4246 days 7%
Jill Fischer 9/10 4277 days 6%
Jeanne Moustier 10/10 4318 days 3%
Martyn Kool 7/10 4353 days 1%
Andrea Wollmann 9/10 4354 days 1%
Leticia Martin 8/10 4358 days 1%
Franz Schueler 10/10 4359 days 1%
Knorr Bracher 8/10 4371 days 0%
Jacquemard 8/10 4372 days 0%
C Schaap 10/10 4378 days 0%
Monika Kneidl 10/10 4617 days 29%
Jessica Tilly 8/10 4617 days 29%
Robin Sable 8/10 4623 days 29%
Stephanie Spurr 7/10 4638 days 27%
J Jmal 10/10 4638 days 29%
Lucy Duffy 9/10 4645 days 29%
Wil de Kubber 8/10 4647 days 29%
Hans Duerst 8/10 4648 days 29%
Pete & Pat Etheridge 7/10 4651 days 27%
Beeny 8/10 4652 days 29%
Stephanie Brueck 6/10 4653 days 25%
Rob Gill 10/10 4655 days 29%
Rikke & Trine Bundgaard 8/10 4656 days 29%
Manuela Weber 8/10 4656 days 29%
Villa 8/10 4656 days 29%
David & Sue Lokkerbol 6/10 4657 days 25%
Markus & Miriam 8/10 4658 days 29%
Siegfried Krueger 10/10 4658 days 29%
Jurg Pfaendler 9/10 4659 days 29%
Rainer Schnell 8/10 4663 days 29%
Steve Goodyear 10/10 4663 days 29%
Chris & Jen Spencer 8/10 4682 days 29%
Monika & Roger 9/10 4684 days 29%
Alfred & Henrike 10/10 4696 days 29%
JBunn 7/10 4702 days 27%
Ross Cooke 10/10 4740 days 29%
Berry 10/10 4744 days 29%
Heather & Jenny 6/10 4748 days 25%
jenckes 6/10 4824 days 25%
GenH 8/10 4947 days 29%
Frank & Margot Best 9/10 4960 days 29%
Marc Edwards 10/10 4966 days 29%
Jon_and_Family 9/10 4977 days 29%
Becky Edney 10/10 4982 days 29%
Gordon Agent 10/10 4985 days 29%
Leroy Dimitri 10/10 4990 days 29%
Gunter 6/10 4991 days 25%
Daniel Kriecht 8/10 4991 days 29%
Sandra Milch 10/10 4992 days 29%
L Wright 8/10 4992 days 29%
noname 8/10 4993 days 29%
Richard Dudfield 10/10 4994 days 29%
Michel Monnin 9/10 4994 days 29%
Urs and Isabella 9/10 4995 days 29%
Thomas 10/10 4995 days 29%
Richard Gallichan 9/10 4995 days 29%
Jean Barker 8/10 4995 days 29%
Karin Kueng 6/10 4996 days 25%
Juergen Wolf 9/10 4998 days 29%
Juliane Kleiu 10/10 4998 days 29%
Malcolm McLean 10/10 4998 days 29%
Nathalie Verzeletti 8/10 4998 days 29%
Rebecca Johnston 8/10 4999 days 29%
David Mellard 10/10 5000 days 29%
Tricia Goggin 8/10 5000 days 29%
Lisa 9/10 5000 days 29%
Monique 8/10 5000 days 29%
Keith Ogley 8/10 5002 days 29%
Laurent Michon 8/10 5006 days 29%
Jack Vermeidem 9/10 5006 days 29%
Alan Munday 10/10 5006 days 29%
Ebi & Beate 10/10 5008 days 29%
Binita 4/10 5008 days 19%
A Dekker 8/10 5008 days 29%
John Gray 10/10 5009 days 29%
Gert Vogelaers 8/10 5011 days 29%
Alice 7/10 5012 days 27%
Manu & Gabi 10/10 5013 days 29%
Sandra 9/10 5013 days 29%
James Jackson 9/10 5026 days 29%
John Price 10/10 5026 days 29%
Fabian 8/10 5027 days 29%
Robert Cox 9/10 5027 days 29%
Sarraute 9/10 5028 days 29%
Webster 9/10 5029 days 29%
Derek Archibald 9/10 5029 days 29%
D Hoekstra 10/10 5031 days 29%
Ellen Thompson 10/10 5031 days 29%
Leontine van Laar 8/10 5031 days 29%
Karen Phillips 8/10 5033 days 29%
Ashleigh Buckley 8/10 5036 days 29%
Rosey834 8/10 5067 days 29%
dollimyxture 8/10 5067 days 29%
JudyandAndre 10/10 5067 days 29%
hendrik king 8/10 5067 days 29%
Julie 10/10 5128 days 29%
jenny_nitschke 10/10 5251 days 29%
Lomas 10/10 5303 days 29%
Stephan Imartina 6/10 5308 days 25%
Peter Aerborg 8/10 5309 days 29%
jenniferuk 7/10 5312 days 27%
Peter and Hilda 10/10 5342 days 29%
Hana Vokata 7/10 5347 days 27%
Don & Geraldine 10/10 5348 days 29%
Marg 8/10 5348 days 29%
Corine van Been 8/10 5355 days 29%
maggie Webster 10/10 5359 days 29%
katrina Marshall 9/10 5359 days 29%
Schumacher 9/10 5360 days 29%
Bowness 10/10 5360 days 29%
s_butler 10/10 5361 days 29%
Gerald Veldink 8/10 5361 days 29%
Evans 8/10 5361 days 29%
Marcia & Bruce 10/10 5363 days 29%
Benedict Fluthman 9/10 5363 days 29%
Ingrid Zell 9/10 5364 days 29%
R Bakker 8/10 5364 days 29%
Marcus Kippner 9/10 5364 days 29%
Bert Meuleuorijks 7/10 5369 days 27%
Rod C 9/10 5371 days 29%
Yasmin Abrahams 8/10 5375 days 29%
Rob 9/10 5375 days 29%
Claudia 9/10 5380 days 29%
Nicola 7/10 5382 days 27%
Brian Morris 9/10 5382 days 29%
Max Mareen 9/10 5382 days 29%
Dieter Groscurth 10/10 5383 days 29%
Wilbert Germ 9/10 5386 days 29%
T. Timmers 7/10 5387 days 27%
Vincente Garrido 6/10 5396 days 25%
Johanna X 9/10 5396 days 29%
R Gilge 10/10 5397 days 29%
Susan Hitchins 9/10 5397 days 29%
Dick Rosman 6/10 5397 days 25%
Rachel & Barak 8/10 5399 days 29%
Ingrid Overes 7/10 5400 days 27%
Yvonne Ing 10/10 5400 days 29%
Anne Fri 8/10 5400 days 29%
Chance McGuire 10/10 5401 days 29%
S Luis Van Oler 8/10 5406 days 29%
E.M. Prideaux 10/10 5415 days 29%
Conor Coyle 5/10 5418 days 22%
Yvonne German 8/10 5418 days 29%
Mike 9/10 5447 days 29%
mariak 7/10 5449 days 27%
martint 10/10 5456 days 29%
Debbie Rathbone 5/10 5470 days 22%
katharina 6/10 5473 days 25%
Cyriel Schacken 8/10 5473 days 29%
X Neils 8/10 5485 days 29%
Sara Reekmans 8/10 5486 days 29%
nancyburns 10/10 5493 days 29%
Beth Lenoble 9/10 5524 days 29%
Ritag 9/10 5579 days 29%
simonsandra 8/10 5580 days 29%
terryd 7/10 5585 days 27%
Emear Donnelly 9/10 5628 days 29%
HerbertH 7/10 5699 days 27%
KarinS 9/10 5700 days 29%
Abby 8/10 5706 days 29%
annysp 9/10 5707 days 29%
Van Lent 9/10 5708 days 29%
HovingL 8/10 5719 days 29%
Enno Brehm 5/10 5719 days 22%
DimitriD 9/10 5724 days 29%
FramiskaH 7/10 5725 days 27%
AnjaC 10/10 5725 days 29%
Lars Haf 10/10 5725 days 29%
JaninaF 9/10 5725 days 29%
AnjaChrist 10/10 5725 days 29%
Edcan 10/10 5725 days 29%
RebeccaD1 9/10 5726 days 29%
Gil 7/10 5726 days 27%
MikeS 10/10 5727 days 29%
Francesca Sabat 7/10 5729 days 27%
GraceB 6/10 5729 days 25%
Doll 7/10 5730 days 27%
Rene 9/10 5730 days 29%
Dorothee 9/10 5730 days 29%
Zdenek 9/10 5731 days 29%
BrzezinskaM 10/10 5732 days 29%
AndreB 10/10 5732 days 29%
Donna 10/10 5732 days 29%
TammyH 9/10 5733 days 29%
Linda 5/10 5738 days 22%
Phillip 1/10 5738 days 12%
Susan 9/10 5739 days 29%
GrahamM1 10/10 5740 days 29%
CarstenU 10/10 5741 days 29%
JetteG 10/10 5741 days 29%
GingerPrince 8/10 5741 days 29%
VacherD 8/10 5742 days 29%
Brian 9/10 5746 days 29%
RandiL 7/10 5749 days 27%
CarinnaGermany 8/10 5749 days 29%
Rachel 10/10 5756 days 29%
Claire 10/10 5756 days 29%
Raphael 8/10 5763 days 29%
Caroline 10/10 5764 days 29%
Denk 9/10 5769 days 29%
Pia 9/10 5773 days 29%
David 8/10 5780 days 29%
Johann 10/10 5783 days 29%
Carina 10/10 5785 days 29%
Maria 8/10 5819 days 29%
Mat 6/10 5824 days 25%
midlands_missus 10/10 5829 days 29%
Charlotta Halfwordson 10/10 5838 days 29%
Mary 10/10 5841 days 29%
Atsuko 8/10 5913 days 29%
Mikel 9/10 5946 days 29%
Sarah 8/10 5955 days 29%
Jim Summers 8/10 5955 days 29%
Astrid Snippe 9/10 6049 days 29%
James Gibbs 8/10 6049 days 29%
Meike Biel 5/10 6057 days 22%
Rachel 9/10 6073 days 29%
Naoko 9/10 6073 days 29%
Franz 9/10 6078 days 29%
George Jeffs 10/10 6086 days 29%
Jacob 9/10 6090 days 29%
Stuart Bartram 9/10 6090 days 29%
Lisa Tame 9/10 6094 days 29%
Wolfgang 9/10 6094 days 29%
Greg & Lynette 10/10 6100 days 29%
Omri Hasson 8/10 6104 days 29%
D.A. Mulder 9/10 6106 days 29%
Wendy Lomas 10/10 6116 days 29%
Bronwyn Gaby 9/10 6153 days 29%
Floren 10/10 6196 days 29%
Rob Boston 3/10 6255 days 16%
Patricia Leighton 10/10 6309 days 29%
Svenja 8/10 6423 days 29%
Sue 10/10 6425 days 29%
Akiko&Shibotsu 9/10 6425 days 29%
Adi 9/10 6433 days 29%
Cat 9/10 6437 days 29%
Katie 6/10 6440 days 25%
Raul 10/10 6442 days 29%
IdanNakash 8/10 6443 days 29%
Sandra 10/10 6444 days 29%
TeamFlorida 10/10 6444 days 29%
Pam Rose 10/10 6447 days 29%
Fenke 8/10 6449 days 29%
Bas 8/10 6449 days 29%
John Beirne 9/10 6461 days 29%
Jennifer 7/10 6461 days 27%
Rachel 6/10 6461 days 25%
Jacobien 10/10 6477 days 29%
Henrich 8/10 6482 days 29%
Jim 10/10 6483 days 29%
Messing 5/10 6485 days 22%
Marriott 10/10 6485 days 29%
Liz 9/10 6485 days 29%
Ian 7/10 6489 days 27%
pfiffner 9/10 6489 days 29%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Milford Sound Day Cruises experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.02% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 44 days. However the Milford Sound Day Cruises experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Milford Sound Day Cruises experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.96%
198 -3.98%
199 -4.00%
200 -4.02%
201 -4.04%
202 -4.06%
203 -4.08%

Balancing Adjustment

2.37% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

85%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.