Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Marlborough Wine Trail.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Marlborough Wine Trail

Valid Reviews

27 Valid Reviews

The Marlborough Wine Trail experience has a total of 28 reviews. There are 27 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 27 valid reviews:

Rating Count Percentage
10/10 10
37%
9/10 14
52%
8/10 2
7%
7/10 1
4%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.22% Average

The raw data average (mean) for all the Marlborough Wine Trail valid reviews is 92.22% and is based on 27 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

26 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 27 valid reviews, the experience has 26 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 26 face-to-face reviews:

Rating Count Percentage
10/10 9
35%
9/10 14
54%
8/10 2
8%
7/10 1
4%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

91.92% Average

The raw data average (mean) for all the Marlborough Wine Trail face-to-face reviews is 91.92% and is based on 26 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

92.32%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Roeland Driessen 10/10 3590 days 100%
Aitnan Melman 10/10 3958 days 52%
Kevin Desjandino 10/10 4339 days 3%
Paul Lawrence 9/10 4350 days 1%
Joanna 9/10 4358 days 0%
Carly Braddock 9/10 4616 days 63%
Sandra Andersen 9/10 4639 days 63%
Rick & Suus 9/10 4640 days 63%
Alan Findlay 9/10 4642 days 63%
Paul Fairbrass 9/10 4649 days 63%
Claudia & Julian 10/10 4654 days 64%
Mikala Dinka 9/10 4719 days 63%
Karin & Bastiaan 9/10 4957 days 63%
Julie Norton 10/10 4963 days 64%
K Wallis 10/10 4992 days 64%
Jake Webster 8/10 5344 days 62%
Inbar Yizhar Barnea 8/10 5346 days 62%
Tim Smith 9/10 5349 days 63%
A Libbis 9/10 5350 days 63%
Colin Daniels 9/10 5360 days 63%
Toni 10/10 5380 days 64%
Emily Walters 9/10 5384 days 63%
rowan bryant 10/10 5431 days 64%
stafanie_norman 9/10 5432 days 63%
Lynn Maguire 10/10 5434 days 64%
pthreadgood 10/10 5446 days 64%
Jansen 7/10 5452 days 59%

Adjustments

No Adjustment

Several adjustments to the weighted average may be added to improve relevancy and credibility. Marlborough Wine Trail does not meet the criteria for any of these adjustments to apply.

Balancing Adjustment

0.71% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled folk are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

93%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.