Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for NZ Snow Tours.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

NZ Snow Tours

Valid Reviews

44 Valid Reviews

The NZ Snow Tours experience has a total of 44 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 44 valid reviews:

Rating Count Percentage
10/10 43
98%
9/10 1
2%
8/10 0
0%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

99.77% Average

The raw data average (mean) for all the NZ Snow Tours valid reviews is 99.77% and is based on 44 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Weighted Average

99.89%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Eddy Bussiere 10/10 2968 days 100%
Bert Roy 10/10 2968 days 100%
Sarah Baxter 10/10 2968 days 100%
June Fang 10/10 2999 days 97%
Kathy Torzsok 10/10 2999 days 97%
Carolyn Hobson 10/10 3334 days 67%
Nigel Garrard 10/10 3365 days 64%
Kylie McShanag 10/10 3668 days 36%
Joanna 10/10 3699 days 34%
George Couch 10/10 3700 days 33%
Patrick Ong 10/10 4065 days 0%
John Paxinos 10/10 4065 days 0%
ALAN MOLTON 9/10 4065 days 0%
Mary-Alice 10/10 4065 days 0%
Alex Chung 10/10 4065 days 0%
wen 10/10 4430 days 18%
dankajonjic 10/10 4430 days 18%
Mags 10/10 4430 days 18%
belsta74 10/10 4461 days 18%
tylercraddock 10/10 4461 days 18%
kitkatchunky_123 10/10 4461 days 18%
murfster 10/10 4796 days 18%
ralphfromgoondi 10/10 4796 days 18%
alexgoss 10/10 5130 days 18%
Harlow 10/10 5130 days 18%
Big Al 10/10 5130 days 18%
presel 10/10 5161 days 18%
Soph707 10/10 5161 days 18%
LyndonM 10/10 5161 days 18%
GlenH 10/10 5161 days 18%
tkirk82 10/10 5161 days 18%
Dazbar23 10/10 5161 days 18%
benspictures 10/10 5192 days 18%
lapcam 10/10 5192 days 18%
jamophoto 10/10 5192 days 18%
Lisa78 10/10 5192 days 18%
Mel 10/10 5192 days 18%
yealmchev 10/10 5192 days 18%
ailzy 10/10 5495 days 18%
hedge23 10/10 5526 days 18%
DAC72 10/10 5526 days 18%
soccernaut 10/10 5526 days 18%
mazarg 10/10 5526 days 18%
caz916 10/10 5526 days 18%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The NZ Snow Tours experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-2.98% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 76 days. However the NZ Snow Tours experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The NZ Snow Tours experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -2.94%
198 -2.95%
199 -2.97%
200 -2.98%
201 -3.00%
202 -3.01%
203 -3.03%

Balancing Adjustment

0.26% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

97%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.