Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Little River Campground.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
71 Valid Reviews
The Little River Campground experience has a total of 71 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 71 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 49 |
|
69% |
| 9/10 | 6 |
|
8% |
| 8/10 | 4 |
|
6% |
| 7/10 | 7 |
|
10% |
| 6/10 | 1 |
|
1% |
| 5/10 | 1 |
|
1% |
| 4/10 | 1 |
|
1% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
90.85% Average
The raw data average (mean) for all the Little River Campground valid reviews is 90.85% and is based on 71 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
8 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 71 valid reviews, the experience has 8 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 8 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 3 |
|
38% |
| 9/10 | 0 |
|
0% |
| 8/10 | 2 |
|
25% |
| 7/10 | 2 |
|
25% |
| 6/10 | 1 |
|
13% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
82.50% Average
The raw data average (mean) for all the Little River Campground face-to-face reviews is 82.50% and is based on 8 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
89.14%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Eline | 7/10 | 257 days | 100% |
| Felix | 4/10 | 622 days | 57% |
| Kim | 10/10 | 653 days | 84% |
| Janet Lewis | 9/10 | 713 days | 78% |
| Louise | 9/10 | 774 days | 73% |
| Katie Edser | 10/10 | 1019 days | 47% |
| Catherine Barriel | 10/10 | 1047 days | 44% |
| Citlali & Mike | 10/10 | 1078 days | 41% |
| Matthew | 10/10 | 1078 days | 41% |
| Julia | 10/10 | 1109 days | 38% |
| Sonia Rocha | 10/10 | 1109 days | 38% |
| :Shane: | 10/10 | 1535 days | 11% |
| Scott | 10/10 | 1535 days | 11% |
| Julieanne Eason | 10/10 | 1808 days | 6% |
| Lucy and Chris | 10/10 | 1869 days | 5% |
| Jess and Shaun | 10/10 | 1869 days | 5% |
| Carla | 10/10 | 2143 days | 5% |
| Captain Erick | 7/10 | 2143 days | 5% |
| Darla | 10/10 | 2174 days | 5% |
| Richard & Chris, UK | 7/10 | 2174 days | 4% |
| Timothy Davies | 10/10 | 2235 days | 5% |
| Joan & Tony | 10/10 | 2449 days | 4% |
| Sophie | 10/10 | 2480 days | 4% |
| Melanie Berger | 10/10 | 2508 days | 4% |
| Raphy | 9/10 | 2539 days | 4% |
| Mark Blezard | 10/10 | 2570 days | 4% |
| EH | 10/10 | 2631 days | 4% |
| Gina | 10/10 | 2631 days | 4% |
| Marie Sassenberg | 10/10 | 2631 days | 4% |
| Joe | 9/10 | 2661 days | 4% |
| Ken and Denice Paterson | 10/10 | 2845 days | 3% |
| Elsie Cornish | 10/10 | 2870 days | 3% |
| Audrey Brault | 10/10 | 2880 days | 3% |
| Manon Moreno | 8/10 | 2895 days | 2% |
| Paul Churton | 10/10 | 2903 days | 3% |
| Laura Meelynn | 10/10 | 2934 days | 3% |
| Graham Moger | 10/10 | 2950 days | 3% |
| Hester | 10/10 | 3237 days | 2% |
| Amy Smith | 3/10 | 3258 days | 1% |
| Teresa Scott | 10/10 | 3268 days | 2% |
| AdamAndCarlin Parkerson | 10/10 | 3299 days | 2% |
| Liz Barnett | 10/10 | 3543 days | 2% |
| Claudia McConnell | 10/10 | 3543 days | 2% |
| Frederik Lambrecht | 10/10 | 3604 days | 2% |
| Borja Valls | 10/10 | 3631 days | 2% |
| Jesse Newman | 10/10 | 3634 days | 2% |
| Sarah Gurney | 10/10 | 3659 days | 2% |
| Singapore Sling | 5/10 | 3665 days | 1% |
| Liz Bushby | 10/10 | 3687 days | 1% |
| Will Frost | 9/10 | 3689 days | 1% |
| Duncan White | 10/10 | 3695 days | 1% |
| Paul Nebrich | 9/10 | 3914 days | 1% |
| Eric Lambley | 7/10 | 4017 days | 0% |
| Hannibal Reizen | 10/10 | 4028 days | 1% |
| Bert Snel | 10/10 | 4030 days | 1% |
| SUE COLEMAN | 8/10 | 4030 days | 1% |
| Hubert Schmid | 8/10 | 4085 days | 0% |
| tschavalon | 10/10 | 4091 days | 1% |
| Lindsay Roup | 10/10 | 4184 days | 0% |
| Jenny | 10/10 | 4327 days | 0% |
| Rachael | 10/10 | 4327 days | 0% |
| Monique Monique | 7/10 | 4334 days | 0% |
| Andreas | 10/10 | 4365 days | 0% |
| Jonny Strinati | 8/10 | 4640 days | 1% |
| François | 10/10 | 4640 days | 1% |
| Servane Solana | 10/10 | 4730 days | 1% |
| naturerocks | 7/10 | 4761 days | 1% |
| Audelsol | 10/10 | 4761 days | 1% |
| Bandzior | 2/10 | 4791 days | 0% |
| Sophie | 7/10 | 5430 days | 1% |
| John Mathers | 6/10 | 5776 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Little River Campground experience has plenty of reviews and does not meet the criteria for any adjustment.
-4.06% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Little River Campground experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Little River Campground experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.00% |
| 198 | -4.02% |
| 199 | -4.04% |
| 200 | -4.06% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
1.81% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.