Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Old Macdonalds Farm and Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Old Macdonalds Farm and Holiday Park
Valid Reviews
122 Valid Reviews
The Old Macdonalds Farm and Holiday Park experience has a total of 124 reviews. There are 122 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 122 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 25 |
|
20% |
| 9/10 | 17 |
|
14% |
| 8/10 | 40 |
|
33% |
| 7/10 | 27 |
|
22% |
| 6/10 | 3 |
|
2% |
| 5/10 | 5 |
|
4% |
| 4/10 | 2 |
|
2% |
| 3/10 | 3 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
79.67% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park valid reviews is 79.67% and is based on 122 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
67 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 122 valid reviews, the experience has 67 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 67 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 9 |
|
13% |
| 9/10 | 9 |
|
13% |
| 8/10 | 25 |
|
37% |
| 7/10 | 17 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
77.31% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park face-to-face reviews is 77.31% and is based on 67 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
90.58%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Bea | 10/10 | 48 days | 100% |
| Vanda | 10/10 | 659 days | 75% |
| Tanja & Sven | 9/10 | 1814 days | 5% |
| Colin | 10/10 | 1906 days | 5% |
| justin smith | 10/10 | 1967 days | 5% |
| Kate | 9/10 | 2059 days | 4% |
| Andy and Julia | 10/10 | 2088 days | 4% |
| Ines Rendler | 4/10 | 2120 days | 3% |
| Pedro | 7/10 | 2148 days | 4% |
| Johannes Stahl | 10/10 | 2210 days | 4% |
| Juliane | 7/10 | 2454 days | 3% |
| Simon Springett | 7/10 | 2500 days | 3% |
| Robin Heels | 10/10 | 2506 days | 4% |
| Alyson Reid | 6/10 | 2523 days | 3% |
| Ronald Daigneault | 8/10 | 2568 days | 3% |
| Jun Zhang | 7/10 | 2573 days | 3% |
| Edwin Bos | 8/10 | 2585 days | 3% |
| Nat Geider | 10/10 | 2625 days | 3% |
| Bill | 10/10 | 2635 days | 3% |
| Laureen Trainer | 8/10 | 2773 days | 3% |
| Rian Talen | 7/10 | 2798 days | 3% |
| Artemis | 7/10 | 2819 days | 3% |
| Jack Clise | 9/10 | 2823 days | 3% |
| Mailhos Cécile | 8/10 | 2853 days | 3% |
| Troy Russ | 10/10 | 2877 days | 3% |
| Lisa Erikssen | 8/10 | 2885 days | 3% |
| Martine Baars | 7/10 | 2913 days | 3% |
| Joost de Hond | 10/10 | 2957 days | 3% |
| Joanna du Toit | 9/10 | 3092 days | 2% |
| Iri Campbell | 8/10 | 3176 days | 2% |
| Peter Barker | 10/10 | 3201 days | 2% |
| Staffan Johansson | 6/10 | 3226 days | 2% |
| Leanne Carr | 7/10 | 3226 days | 2% |
| Kevin Johnston | 8/10 | 3243 days | 2% |
| Steve Newton | 8/10 | 3246 days | 2% |
| R Werder | 8/10 | 3259 days | 2% |
| Jean marc Daubenfeld | 8/10 | 3269 days | 2% |
| Matthew Hallowell | 5/10 | 3272 days | 2% |
| CMG | 7/10 | 3549 days | 1% |
| Stephanie Poppe | 8/10 | 3555 days | 2% |
| Andrew Jones | 9/10 | 3580 days | 2% |
| Julia | 8/10 | 3580 days | 2% |
| Jess Rose | 8/10 | 3580 days | 2% |
| Justin Cleverley | 9/10 | 3593 days | 2% |
| Sebastiaan Kemperman | 8/10 | 3594 days | 1% |
| Silke | 10/10 | 3622 days | 1% |
| Aram | 6/10 | 3629 days | 1% |
| Vera Witek | 10/10 | 3658 days | 1% |
| Joanna Doran | 10/10 | 3664 days | 1% |
| Tyler Hofer | 8/10 | 3670 days | 1% |
| Dieter & Lydia Schmees | 7/10 | 3670 days | 1% |
| Pia Sander | 9/10 | 3670 days | 1% |
| Candice Bergon | 8/10 | 3677 days | 1% |
| Sina Leidig | 10/10 | 3700 days | 1% |
| Helma Druyken | 7/10 | 3944 days | 1% |
| Helen King | 8/10 | 4127 days | 0% |
| Team Kim&James | 10/10 | 4189 days | 0% |
| Pierre Cinquin | 8/10 | 4238 days | 0% |
| rickweldon | 10/10 | 4311 days | 0% |
| M Branche | 7/10 | 4313 days | 0% |
| Rouquette | 9/10 | 4321 days | 0% |
| Bjorn Hedmark | 8/10 | 4322 days | 0% |
| Lagunegrand | 7/10 | 4327 days | 0% |
| Dani Wallinger | 9/10 | 4333 days | 0% |
| Bill and Noreen | 7/10 | 4337 days | 0% |
| AnnaM | 9/10 | 4370 days | 0% |
| Inge & Erik | 8/10 | 4686 days | 1% |
| S & J McDonald | 5/10 | 4686 days | 1% |
| Danielle & Jobbe | 7/10 | 4690 days | 1% |
| Uwe Herrdum | 9/10 | 4692 days | 1% |
| Urban Reifler | 3/10 | 4716 days | 1% |
| ZephyrTL | 5/10 | 4736 days | 1% |
| Steve Waterhouse | 3/10 | 5027 days | 1% |
| Norm and Sky | 10/10 | 5030 days | 1% |
| Christian Pflegi | 3/10 | 5030 days | 1% |
| Avry Fabrice | 8/10 | 5030 days | 1% |
| Karin Kueng | 8/10 | 5030 days | 1% |
| Lynn | 4/10 | 5030 days | 1% |
| Jackie MacRostie | 10/10 | 5032 days | 1% |
| Jen Fyfe | 10/10 | 5033 days | 1% |
| Marty Fey | 8/10 | 5033 days | 1% |
| Mary Banks | 8/10 | 5035 days | 1% |
| Miriam | 10/10 | 5035 days | 1% |
| Cheryl & Ged Knight | 7/10 | 5038 days | 1% |
| Jacob Nube | 7/10 | 5038 days | 1% |
| Mirka Tinterova | 10/10 | 5044 days | 1% |
| Andreas Fritesche | 9/10 | 5045 days | 1% |
| Pam & Rob Tellwright | 7/10 | 5046 days | 1% |
| Steve Pearce | 7/10 | 5046 days | 1% |
| Vincent | 8/10 | 5046 days | 1% |
| John Hensman | 7/10 | 5046 days | 1% |
| Jeff Cerjan | 8/10 | 5049 days | 1% |
| Mark Irwin | 7/10 | 5053 days | 1% |
| Andrew Koster | 8/10 | 5055 days | 1% |
| Sarah Pattis | 8/10 | 5057 days | 1% |
| Katharina Dierkes | 8/10 | 5057 days | 1% |
| Jues Lueg | 8/10 | 5057 days | 1% |
| Ruben and Jetske | 8/10 | 5060 days | 1% |
| Marlies Brand | 9/10 | 5061 days | 1% |
| Chris | 8/10 | 5062 days | 1% |
| Daniela Seibel | 9/10 | 5062 days | 1% |
| Trov & Liz Warren | 8/10 | 5062 days | 1% |
| Julia | 8/10 | 5062 days | 1% |
| Roel Wesstra | 5/10 | 5062 days | 1% |
| Heike Toepelt | 9/10 | 5062 days | 1% |
| Seifert | 10/10 | 5062 days | 1% |
| Leslie Aldridge | 7/10 | 5063 days | 1% |
| David | 8/10 | 5070 days | 1% |
| Heike Pless | 10/10 | 5416 days | 1% |
| Jess Mill | 9/10 | 5441 days | 1% |
| Goewe | 8/10 | 5449 days | 1% |
| frederike | 8/10 | 5482 days | 1% |
| rita | 8/10 | 5741 days | 1% |
| Andrew Biddle | 8/10 | 5743 days | 1% |
| Andrew Smith | 7/10 | 5747 days | 1% |
| Hendrik Flier | 8/10 | 5747 days | 1% |
| Jen | 7/10 | 5784 days | 1% |
| Sam | 7/10 | 5784 days | 1% |
| Paul | 5/10 | 5795 days | 1% |
| S | 7/10 | 5795 days | 1% |
| Frances | 9/10 | 5795 days | 1% |
| Katrina | 7/10 | 5826 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Old Macdonalds Farm and Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-0.38% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 41 days. However the Old Macdonalds Farm and Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Old Macdonalds Farm and Holiday Park experience has been adjusted for 19 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 16 | -0.32% |
| 17 | -0.34% |
| 18 | -0.36% |
| 19 | -0.38% |
| 20 | -0.40% |
| 21 | -0.42% |
| 22 | -0.44% |
| … | … |
Balancing Adjustment
0.97% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
91%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.