Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Old Macdonalds Farm and Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Old Macdonalds Farm and Holiday Park
Valid Reviews
121 Valid Reviews
The Old Macdonalds Farm and Holiday Park experience has a total of 123 reviews. There are 121 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 121 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 24 |
|
20% |
| 9/10 | 17 |
|
14% |
| 8/10 | 40 |
|
33% |
| 7/10 | 27 |
|
22% |
| 6/10 | 3 |
|
2% |
| 5/10 | 5 |
|
4% |
| 4/10 | 2 |
|
2% |
| 3/10 | 3 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
79.50% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park valid reviews is 79.50% and is based on 121 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
67 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 121 valid reviews, the experience has 67 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 67 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 9 |
|
13% |
| 9/10 | 9 |
|
13% |
| 8/10 | 25 |
|
37% |
| 7/10 | 17 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
77.31% Average
The raw data average (mean) for all the Old Macdonalds Farm and Holiday Park face-to-face reviews is 77.31% and is based on 67 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
87.09%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Vanda | 10/10 | 628 days | 100% |
| Tanja & Sven | 9/10 | 1783 days | 6% |
| Colin | 10/10 | 1875 days | 6% |
| justin smith | 10/10 | 1936 days | 6% |
| Kate | 9/10 | 2028 days | 6% |
| Andy and Julia | 10/10 | 2057 days | 6% |
| Ines Rendler | 4/10 | 2089 days | 4% |
| Pedro | 7/10 | 2117 days | 5% |
| Johannes Stahl | 10/10 | 2179 days | 5% |
| Juliane | 7/10 | 2423 days | 5% |
| Simon Springett | 7/10 | 2469 days | 4% |
| Robin Heels | 10/10 | 2475 days | 5% |
| Alyson Reid | 6/10 | 2492 days | 4% |
| Ronald Daigneault | 8/10 | 2537 days | 4% |
| Jun Zhang | 7/10 | 2542 days | 4% |
| Edwin Bos | 8/10 | 2554 days | 4% |
| Nat Geider | 10/10 | 2594 days | 4% |
| Bill | 10/10 | 2604 days | 4% |
| Laureen Trainer | 8/10 | 2742 days | 4% |
| Rian Talen | 7/10 | 2767 days | 4% |
| Artemis | 7/10 | 2788 days | 4% |
| Jack Clise | 9/10 | 2792 days | 4% |
| Mailhos Cécile | 8/10 | 2822 days | 4% |
| Troy Russ | 10/10 | 2846 days | 4% |
| Lisa Erikssen | 8/10 | 2854 days | 4% |
| Martine Baars | 7/10 | 2882 days | 3% |
| Joost de Hond | 10/10 | 2926 days | 4% |
| Joanna du Toit | 9/10 | 3061 days | 3% |
| Iri Campbell | 8/10 | 3145 days | 3% |
| Peter Barker | 10/10 | 3170 days | 3% |
| Staffan Johansson | 6/10 | 3195 days | 2% |
| Leanne Carr | 7/10 | 3195 days | 3% |
| Kevin Johnston | 8/10 | 3212 days | 3% |
| Steve Newton | 8/10 | 3215 days | 3% |
| R Werder | 8/10 | 3228 days | 3% |
| Jean marc Daubenfeld | 8/10 | 3238 days | 3% |
| Matthew Hallowell | 5/10 | 3241 days | 2% |
| CMG | 7/10 | 3518 days | 2% |
| Stephanie Poppe | 8/10 | 3524 days | 2% |
| Andrew Jones | 9/10 | 3549 days | 2% |
| Julia | 8/10 | 3549 days | 2% |
| Jess Rose | 8/10 | 3549 days | 2% |
| Justin Cleverley | 9/10 | 3562 days | 2% |
| Sebastiaan Kemperman | 8/10 | 3563 days | 2% |
| Silke | 10/10 | 3591 days | 2% |
| Aram | 6/10 | 3598 days | 2% |
| Vera Witek | 10/10 | 3627 days | 2% |
| Joanna Doran | 10/10 | 3633 days | 2% |
| Tyler Hofer | 8/10 | 3639 days | 2% |
| Dieter & Lydia Schmees | 7/10 | 3639 days | 2% |
| Pia Sander | 9/10 | 3639 days | 2% |
| Candice Bergon | 8/10 | 3646 days | 2% |
| Sina Leidig | 10/10 | 3669 days | 2% |
| Helma Druyken | 7/10 | 3913 days | 1% |
| Helen King | 8/10 | 4096 days | 1% |
| Team Kim&James | 10/10 | 4158 days | 0% |
| Pierre Cinquin | 8/10 | 4207 days | 0% |
| rickweldon | 10/10 | 4280 days | 0% |
| M Branche | 7/10 | 4282 days | 0% |
| Rouquette | 9/10 | 4290 days | 0% |
| Bjorn Hedmark | 8/10 | 4291 days | 0% |
| Lagunegrand | 7/10 | 4296 days | 0% |
| Dani Wallinger | 9/10 | 4302 days | 0% |
| Bill and Noreen | 7/10 | 4306 days | 0% |
| AnnaM | 9/10 | 4339 days | 0% |
| Inge & Erik | 8/10 | 4655 days | 1% |
| S & J McDonald | 5/10 | 4655 days | 1% |
| Danielle & Jobbe | 7/10 | 4659 days | 1% |
| Uwe Herrdum | 9/10 | 4661 days | 1% |
| Urban Reifler | 3/10 | 4685 days | 1% |
| ZephyrTL | 5/10 | 4705 days | 1% |
| Steve Waterhouse | 3/10 | 4996 days | 1% |
| Norm and Sky | 10/10 | 4999 days | 1% |
| Christian Pflegi | 3/10 | 4999 days | 1% |
| Avry Fabrice | 8/10 | 4999 days | 1% |
| Karin Kueng | 8/10 | 4999 days | 1% |
| Lynn | 4/10 | 4999 days | 1% |
| Jackie MacRostie | 10/10 | 5001 days | 1% |
| Jen Fyfe | 10/10 | 5002 days | 1% |
| Marty Fey | 8/10 | 5002 days | 1% |
| Mary Banks | 8/10 | 5004 days | 1% |
| Miriam | 10/10 | 5004 days | 1% |
| Cheryl & Ged Knight | 7/10 | 5007 days | 1% |
| Jacob Nube | 7/10 | 5007 days | 1% |
| Mirka Tinterova | 10/10 | 5013 days | 1% |
| Andreas Fritesche | 9/10 | 5014 days | 1% |
| Pam & Rob Tellwright | 7/10 | 5015 days | 1% |
| Steve Pearce | 7/10 | 5015 days | 1% |
| Vincent | 8/10 | 5015 days | 1% |
| John Hensman | 7/10 | 5015 days | 1% |
| Jeff Cerjan | 8/10 | 5018 days | 1% |
| Mark Irwin | 7/10 | 5022 days | 1% |
| Andrew Koster | 8/10 | 5024 days | 1% |
| Sarah Pattis | 8/10 | 5026 days | 1% |
| Katharina Dierkes | 8/10 | 5026 days | 1% |
| Jues Lueg | 8/10 | 5026 days | 1% |
| Ruben and Jetske | 8/10 | 5029 days | 1% |
| Marlies Brand | 9/10 | 5030 days | 1% |
| Chris | 8/10 | 5031 days | 1% |
| Daniela Seibel | 9/10 | 5031 days | 1% |
| Trov & Liz Warren | 8/10 | 5031 days | 1% |
| Julia | 8/10 | 5031 days | 1% |
| Roel Wesstra | 5/10 | 5031 days | 1% |
| Heike Toepelt | 9/10 | 5031 days | 1% |
| Seifert | 10/10 | 5031 days | 1% |
| Leslie Aldridge | 7/10 | 5032 days | 1% |
| David | 8/10 | 5039 days | 1% |
| Heike Pless | 10/10 | 5385 days | 1% |
| Jess Mill | 9/10 | 5410 days | 1% |
| Goewe | 8/10 | 5418 days | 1% |
| frederike | 8/10 | 5451 days | 1% |
| rita | 8/10 | 5710 days | 1% |
| Andrew Biddle | 8/10 | 5712 days | 1% |
| Andrew Smith | 7/10 | 5716 days | 1% |
| Hendrik Flier | 8/10 | 5716 days | 1% |
| Jen | 7/10 | 5753 days | 1% |
| Sam | 7/10 | 5753 days | 1% |
| Paul | 5/10 | 5764 days | 1% |
| S | 7/10 | 5764 days | 1% |
| Frances | 9/10 | 5764 days | 1% |
| Katrina | 7/10 | 5795 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Old Macdonalds Farm and Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.03% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 44 days. However the Old Macdonalds Farm and Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Old Macdonalds Farm and Holiday Park experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.97% |
| 198 | -3.99% |
| 199 | -4.01% |
| 200 | -4.03% |
| 201 | -4.05% |
| 202 | -4.07% |
| 203 | -4.09% |
| … | … |
Balancing Adjustment
2.23% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
85%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.