Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for South Brighton Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
South Brighton Holiday Park
Valid Reviews
73 Valid Reviews
The South Brighton Holiday Park experience has a total of 79 reviews. There are 73 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 73 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 14 |
|
19% |
| 9/10 | 18 |
|
25% |
| 8/10 | 19 |
|
26% |
| 7/10 | 7 |
|
10% |
| 6/10 | 6 |
|
8% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 2 |
|
3% |
77.95% Average
The raw data average (mean) for all the South Brighton Holiday Park valid reviews is 77.95% and is based on 73 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
10 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 73 valid reviews, the experience has 10 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 10 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 2 |
|
20% |
| 9/10 | 1 |
|
10% |
| 8/10 | 3 |
|
30% |
| 7/10 | 2 |
|
20% |
| 6/10 | 1 |
|
10% |
| 5/10 | 1 |
|
10% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
78.00% Average
The raw data average (mean) for all the South Brighton Holiday Park face-to-face reviews is 78.00% and is based on 10 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
81.32%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kay | 8/10 | 216 days | 100% |
| Klaudia Fekete | 9/10 | 247 days | 100% |
| Pauline | 8/10 | 276 days | 98% |
| Lu | 1/10 | 307 days | 40% |
| Annessa Eason | 10/10 | 338 days | 98% |
| June Cormack | 9/10 | 399 days | 94% |
| Lizelle Bennett | 9/10 | 429 days | 93% |
| Marie Perret | 9/10 | 429 days | 93% |
| Amy Catley | 10/10 | 552 days | 86% |
| Lynsey Keaton | 8/10 | 613 days | 81% |
| Suzanne p | 10/10 | 613 days | 82% |
| Danny Mac | 6/10 | 641 days | 69% |
| Trui Waalwijk | 3/10 | 672 days | 42% |
| Kellie | 10/10 | 672 days | 78% |
| Alex | 9/10 | 672 days | 77% |
| Julia | 8/10 | 703 days | 74% |
| Peter | 1/10 | 733 days | 29% |
| Rambo23 | 9/10 | 733 days | 72% |
| Alex Tikonoff | 4/10 | 733 days | 47% |
| Ramona | 9/10 | 1371 days | 17% |
| Ada | 8/10 | 1402 days | 16% |
| Morgan | 8/10 | 1494 days | 11% |
| Keith & Kay Finlayson | 6/10 | 1921 days | 4% |
| Janna Schneppenheim | 10/10 | 2074 days | 5% |
| Bob C | 9/10 | 2102 days | 5% |
| Marilli | 10/10 | 2164 days | 4% |
| Hanna | 9/10 | 2164 days | 4% |
| Andrew | 3/10 | 2194 days | 2% |
| Nifty | 8/10 | 2194 days | 4% |
| Joe | 8/10 | 2225 days | 4% |
| Cassie | 7/10 | 2255 days | 4% |
| Boa | 9/10 | 2286 days | 4% |
| Stephen Lindsay | 8/10 | 2378 days | 4% |
| Paul and Paula | 8/10 | 2519 days | 4% |
| Sanne Heil | 8/10 | 2528 days | 4% |
| Nora Tobies | 7/10 | 2534 days | 3% |
| Michael Talbot | 5/10 | 2564 days | 3% |
| Silvia Rissi | 10/10 | 2571 days | 4% |
| Howard Morris | 6/10 | 2592 days | 3% |
| Vanessa Stubbs | 6/10 | 2616 days | 3% |
| Tracey Tyson | 10/10 | 2738 days | 3% |
| Kate and Dom | 8/10 | 2813 days | 2% |
| Rebecca Lindsey | 7/10 | 2862 days | 3% |
| S Webb | 10/10 | 2896 days | 3% |
| Peter Passlack | 9/10 | 2932 days | 3% |
| Julia Mayerhoefer | 8/10 | 3139 days | 2% |
| Lisa Conradie | 7/10 | 3198 days | 2% |
| leo lionheart | 10/10 | 3474 days | 2% |
| Rossco | 3/10 | 3503 days | 1% |
| Jean-Claude Escutary | 9/10 | 3536 days | 2% |
| Mark Angell | 8/10 | 3608 days | 1% |
| Bert Snel | 9/10 | 3624 days | 1% |
| Kane F | 10/10 | 3715 days | 1% |
| Mike Fricker | 8/10 | 3900 days | 1% |
| Jeanne Knights | 9/10 | 3959 days | 1% |
| Andy Karl | 9/10 | 3959 days | 1% |
| catherine welsh | 7/10 | 3959 days | 1% |
| Helen Buxton | 9/10 | 3967 days | 0% |
| Alan Blackburn | 6/10 | 3990 days | 1% |
| Kiwix3 | 9/10 | 4081 days | 0% |
| Mycall | 9/10 | 4234 days | 0% |
| Trissy MP | 5/10 | 4265 days | 0% |
| Chantal Mortel | 8/10 | 4270 days | 0% |
| CanadaGirl23 | 10/10 | 4324 days | 0% |
| Andrew K | 8/10 | 4324 days | 0% |
| Lyn Deavin | 7/10 | 4642 days | 1% |
| Seraphim Karin | 10/10 | 4656 days | 1% |
| damaca | 8/10 | 4812 days | 1% |
| Sofie Dubillot | 10/10 | 4999 days | 1% |
| Marcus Kippner | 5/10 | 5352 days | 0% |
| Emily Walters | 7/10 | 5387 days | 1% |
| Laura Walters | 8/10 | 5388 days | 1% |
| andriesk | 6/10 | 5577 days | 0% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The South Brighton Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.78% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 49 days. However the South Brighton Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The South Brighton Holiday Park experience has been adjusted for 194 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 191 | -3.72% |
| 192 | -3.74% |
| 193 | -3.76% |
| 194 | -3.78% |
| 195 | -3.80% |
| 196 | -3.82% |
| 197 | -3.84% |
| … | … |
Balancing Adjustment
3.74% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
81%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.