Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

161 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 163 reviews. There are 161 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 161 valid reviews:

Rating Count Percentage
10/10 118
73%
9/10 28
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.15% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.15% and is based on 161 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 161 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.60%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Rudi van Altena 10/10 31 days 100%
Jan 10/10 31 days 100%
james creed 10/10 62 days 100%
Martin 9/10 62 days 99%
Scott Asplin 10/10 307 days 95%
Viktoria 10/10 307 days 95%
Steve 9/10 396 days 90%
EI 10/10 488 days 86%
Andi 10/10 488 days 86%
Hannah 8/10 488 days 85%
Joe 10/10 519 days 85%
Aragorn 10/10 672 days 74%
Thomas 10/10 762 days 67%
Pierre and Martine 10/10 762 days 67%
Mike Howe 10/10 762 days 67%
Sebastian 10/10 793 days 64%
Thomas & Annette 10/10 824 days 61%
Anna 10/10 885 days 55%
Zoe M 10/10 885 days 55%
Thomas Engelhardt 10/10 915 days 52%
RM 10/10 977 days 46%
Corinne 8/10 1038 days 40%
ellie 10/10 1038 days 40%
Brendan 10/10 1068 days 38%
Steve 10/10 1099 days 35%
Milly 10/10 1127 days 33%
Sarah Woolley 10/10 1127 days 33%
Imme 10/10 1158 days 30%
Christian Wood 10/10 1158 days 30%
Kevin McCall 10/10 1189 days 28%
Ralph 10/10 1554 days 9%
Bex & Carl 10/10 1554 days 9%
Gem 10/10 1584 days 8%
Andrew 10/10 1768 days 5%
Kristine V 10/10 1798 days 5%
Barbora 10/10 1857 days 5%
Cloe 10/10 2041 days 5%
Kay 8/10 2102 days 4%
Isabella S 10/10 2133 days 4%
Elin Pranter 10/10 2163 days 4%
Zuzana and family 10/10 2194 days 4%
Just a guy 10/10 2194 days 4%
Liz Wade 8/10 2222 days 4%
Tom S 10/10 2254 days 4%
Erica 8/10 2254 days 4%
Dieter Giesen 10/10 2254 days 4%
Robert 10/10 2285 days 4%
Chris 10/10 2285 days 4%
Callum Mann 10/10 2346 days 4%
Martin Hansen 10/10 2346 days 4%
angelika19 10/10 2346 days 4%
Anonymous 10/10 2407 days 4%
Anonymous 10/10 2438 days 4%
Nia 9/10 2529 days 4%
Maeike 9/10 2560 days 4%
Maika Laura 10/10 2560 days 4%
Axel & Sabine 10/10 2560 days 4%
Michael 10/10 2588 days 3%
Simone Maccagnan 10/10 2619 days 3%
Beate 9/10 2619 days 3%
Jonas and Lottie 10/10 2650 days 3%
Anita 9/10 2650 days 3%
Lance 10/10 2680 days 3%
Julia Thompson 10/10 2680 days 3%
Brett See 10/10 2711 days 3%
Grizzly Girl 9/10 2711 days 3%
kael Matthews 9/10 2711 days 3%
Kimberly 10/10 2741 days 3%
Jenna webber 9/10 2741 days 3%
Karina 10/10 2925 days 3%
Alde 10/10 2925 days 3%
The Weathersons 9/10 2938 days 2%
Tina Elsdon 10/10 2983 days 3%
Joanna du Toit 9/10 3014 days 3%
Nel Warnaar 10/10 3020 days 3%
Nigel Chapman 10/10 3044 days 3%
Craig Cini 10/10 3109 days 2%
Daniel Unkel 10/10 3158 days 2%
Eric Adelman 10/10 3205 days 2%
Jo Clarke 8/10 3246 days 2%
Jason Morehouse 10/10 3289 days 2%
Alan Brown 5/10 3318 days 2%
Matthias Wohlgemuth 7/10 3332 days 2%
Leilani Lemusu-Read 10/10 3348 days 2%
Kathrin Weigl 10/10 3366 days 2%
Yachar Tajamady 10/10 3407 days 2%
Tina Brill 10/10 3440 days 2%
Robert Ciarrocchi 10/10 3508 days 2%
Courtney 10/10 3533 days 2%
Cullen Wiginton 10/10 3575 days 2%
Alan Honey 9/10 3605 days 1%
Shaun Burns 10/10 3613 days 1%
Etienne Boeziek 10/10 3617 days 1%
Julia Clark 9/10 3641 days 1%
Sandra Kruse 10/10 3643 days 1%
Victoria Lee 10/10 3723 days 1%
Max Brunner 10/10 3738 days 1%
Hanna from Germany 10/10 3750 days 1%
Sarah Gurney 10/10 3775 days 1%
Ron Web 10/10 3775 days 1%
Claudius How 10/10 3776 days 1%
Jayne Lewis 10/10 3776 days 1%
Jade Duncan 10/10 3794 days 1%
Steve Warren 10/10 3805 days 1%
Megan 10/10 3836 days 1%
Nicolas Justin 10/10 4011 days 0%
Julia 10/10 4020 days 1%
John Wray 10/10 4048 days 1%
Constantin D 10/10 4061 days 1%
Jonathan Arndt 10/10 4062 days 1%
Virpi Andersson 10/10 4079 days 1%
Dieter Schmees 9/10 4092 days 0%
Manuela 10/10 4107 days 0%
Dieter & Lydia Schmees 9/10 4110 days 0%
Bert Snel 10/10 4110 days 0%
oren schnabel 10/10 4110 days 0%
SUE COLEMAN 9/10 4110 days 0%
Astrid Egesten 9/10 4118 days 0%
Gianpiero Rodari 9/10 4140 days 0%
sahni 9/10 4325 days 0%
Jan Legein 10/10 4363 days 0%
Josefin Lind 9/10 4365 days 0%
Herman Holmgist 9/10 4365 days 0%
Leeann Newton 9/10 4412 days 1%
Andrew Young 10/10 4414 days 1%
GN100 9/10 4414 days 1%
Michael Turek 10/10 4445 days 1%
Linda Morey 10/10 4445 days 1%
Eric and Nienke 8/10 4476 days 1%
Julian Kemp 10/10 4506 days 1%
Steve Warren 10/10 4537 days 1%
PaulMacca 10/10 4629 days 1%
AoP 10/10 4751 days 1%
Penny Compton 10/10 4751 days 1%
Julian Roots 8/10 4751 days 1%
Helen and Ogi 10/10 4764 days 1%
Lis Bon 10/10 4779 days 1%
Pahlfamily 10/10 4810 days 1%
Joroen Borkert 9/10 4828 days 1%
Johannes OBerlin 10/10 5113 days 1%
Shavill 10/10 5116 days 1%
Michael Stoll 10/10 5126 days 1%
E Smudde 8/10 5129 days 1%
RhysWendy 10/10 5176 days 1%
Ken Jones 9/10 5457 days 1%
Steve Waterhouse 8/10 5467 days 1%
Jan Visser 8/10 5482 days 1%
Victoria Purver 10/10 5485 days 1%
Andrew Koster 9/10 5495 days 1%
Emma Edis-Bates 9/10 5498 days 1%
rhubarbsky 10/10 5572 days 1%
krisevelyn 9/10 5786 days 1%
Caitriona Doyle 10/10 5869 days 1%
Hanz 10/10 5871 days 1%
Linley Faulkner 10/10 5875 days 1%
EA Anders 10/10 5892 days 1%
Family van Hessem 8/10 5895 days 1%
Anna 10/10 5945 days 1%
Jessica Clarisse 10/10 5949 days 1%
Christine Suess 10/10 5949 days 1%
LindaV 8/10 6215 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.08% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 55 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 4 days. Adjustments are according to the following table.

Days Adjustment
1 -0.02%
2 -0.04%
3 -0.06%
4 -0.08%
5 -0.10%
6 -0.12%
7 -0.14%

Balancing Adjustment

0.21% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

98%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.