Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

155 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 157 reviews. There are 155 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 155 valid reviews:

Rating Count Percentage
10/10 113
73%
9/10 27
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.06% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.06% and is based on 155 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 155 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.66%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Steve 9/10 63 days 100%
EI 10/10 155 days 100%
Andi 10/10 155 days 100%
Hannah 8/10 155 days 98%
Joe 10/10 186 days 99%
Aragorn 10/10 339 days 95%
Thomas 10/10 429 days 91%
Pierre and Martine 10/10 429 days 91%
Mike Howe 10/10 429 days 91%
Sebastian 10/10 460 days 89%
Thomas & Annette 10/10 491 days 87%
Anna 10/10 552 days 84%
Zoe M 10/10 552 days 84%
Thomas Engelhardt 10/10 582 days 82%
RM 10/10 644 days 77%
Corinne 8/10 705 days 71%
ellie 10/10 705 days 72%
Brendan 10/10 735 days 70%
Steve 10/10 766 days 67%
Milly 10/10 794 days 65%
Sarah Woolley 10/10 794 days 65%
Imme 10/10 825 days 62%
Christian Wood 10/10 825 days 62%
Kevin McCall 10/10 856 days 59%
Ralph 10/10 1221 days 26%
Bex & Carl 10/10 1221 days 26%
Gem 10/10 1251 days 24%
Andrew 10/10 1435 days 14%
Kristine V 10/10 1465 days 12%
Barbora 10/10 1524 days 10%
Cloe 10/10 1708 days 6%
Kay 8/10 1769 days 5%
Isabella S 10/10 1800 days 5%
Elin Pranter 10/10 1830 days 5%
Zuzana and family 10/10 1861 days 5%
Just a guy 10/10 1861 days 5%
Liz Wade 8/10 1890 days 5%
Tom S 10/10 1921 days 5%
Erica 8/10 1921 days 5%
Dieter Giesen 10/10 1921 days 5%
Robert 10/10 1952 days 5%
Chris 10/10 1952 days 5%
Callum Mann 10/10 2013 days 5%
Martin Hansen 10/10 2013 days 5%
angelika19 10/10 2013 days 5%
Anonymous 10/10 2074 days 4%
Anonymous 10/10 2105 days 4%
Nia 9/10 2196 days 4%
Maeike 9/10 2227 days 4%
Maika Laura 10/10 2227 days 4%
Axel & Sabine 10/10 2227 days 4%
Michael 10/10 2255 days 4%
Simone Maccagnan 10/10 2286 days 4%
Beate 9/10 2286 days 4%
Jonas and Lottie 10/10 2317 days 4%
Anita 9/10 2317 days 4%
Lance 10/10 2347 days 4%
Julia Thompson 10/10 2347 days 4%
Brett See 10/10 2378 days 4%
Grizzly Girl 9/10 2378 days 4%
kael Matthews 9/10 2378 days 4%
Kimberly 10/10 2408 days 4%
Jenna webber 9/10 2408 days 4%
Karina 10/10 2592 days 3%
Alde 10/10 2592 days 3%
The Weathersons 9/10 2605 days 2%
Tina Elsdon 10/10 2651 days 3%
Joanna du Toit 9/10 2682 days 3%
Nel Warnaar 10/10 2687 days 3%
Nigel Chapman 10/10 2711 days 3%
Craig Cini 10/10 2776 days 3%
Daniel Unkel 10/10 2825 days 3%
Eric Adelman 10/10 2872 days 3%
Jo Clarke 8/10 2913 days 3%
Jason Morehouse 10/10 2957 days 3%
Alan Brown 5/10 2985 days 2%
Matthias Wohlgemuth 7/10 2999 days 2%
Leilani Lemusu-Read 10/10 3016 days 3%
Kathrin Weigl 10/10 3033 days 3%
Yachar Tajamady 10/10 3074 days 2%
Tina Brill 10/10 3108 days 2%
Robert Ciarrocchi 10/10 3175 days 2%
Courtney 10/10 3200 days 2%
Cullen Wiginton 10/10 3242 days 2%
Alan Honey 9/10 3272 days 2%
Shaun Burns 10/10 3280 days 2%
Etienne Boeziek 10/10 3284 days 2%
Julia Clark 9/10 3308 days 2%
Sandra Kruse 10/10 3310 days 2%
Victoria Lee 10/10 3390 days 2%
Max Brunner 10/10 3405 days 2%
Hanna from Germany 10/10 3417 days 2%
Sarah Gurney 10/10 3442 days 2%
Ron Web 10/10 3443 days 2%
Claudius How 10/10 3443 days 2%
Jayne Lewis 10/10 3443 days 2%
Jade Duncan 10/10 3461 days 2%
Steve Warren 10/10 3472 days 2%
Megan 10/10 3504 days 2%
Nicolas Justin 10/10 3678 days 1%
Julia 10/10 3688 days 1%
John Wray 10/10 3716 days 1%
Constantin D 10/10 3728 days 1%
Jonathan Arndt 10/10 3729 days 1%
Virpi Andersson 10/10 3747 days 1%
Dieter Schmees 9/10 3759 days 1%
Manuela 10/10 3774 days 1%
Dieter & Lydia Schmees 9/10 3778 days 1%
Bert Snel 10/10 3778 days 1%
oren schnabel 10/10 3778 days 1%
SUE COLEMAN 9/10 3778 days 1%
Astrid Egesten 9/10 3785 days 1%
Gianpiero Rodari 9/10 3808 days 1%
sahni 9/10 3992 days 1%
Jan Legein 10/10 4030 days 0%
Josefin Lind 9/10 4032 days 0%
Herman Holmgist 9/10 4032 days 0%
Leeann Newton 9/10 4079 days 0%
Andrew Young 10/10 4081 days 0%
GN100 9/10 4081 days 0%
Michael Turek 10/10 4112 days 0%
Linda Morey 10/10 4112 days 0%
Eric and Nienke 8/10 4143 days 0%
Julian Kemp 10/10 4173 days 0%
Steve Warren 10/10 4204 days 0%
PaulMacca 10/10 4296 days 0%
AoP 10/10 4418 days 1%
Penny Compton 10/10 4418 days 1%
Julian Roots 8/10 4418 days 1%
Helen and Ogi 10/10 4431 days 1%
Lis Bon 10/10 4446 days 1%
Pahlfamily 10/10 4477 days 1%
Joroen Borkert 9/10 4495 days 1%
Johannes OBerlin 10/10 4780 days 1%
Shavill 10/10 4783 days 1%
Michael Stoll 10/10 4793 days 1%
E Smudde 8/10 4796 days 1%
RhysWendy 10/10 4843 days 1%
Ken Jones 9/10 5124 days 1%
Steve Waterhouse 8/10 5134 days 1%
Jan Visser 8/10 5149 days 1%
Victoria Purver 10/10 5152 days 1%
Andrew Koster 9/10 5162 days 1%
Emma Edis-Bates 9/10 5165 days 1%
rhubarbsky 10/10 5239 days 1%
krisevelyn 9/10 5453 days 1%
Caitriona Doyle 10/10 5536 days 1%
Hanz 10/10 5538 days 1%
Linley Faulkner 10/10 5542 days 1%
EA Anders 10/10 5559 days 1%
Family van Hessem 8/10 5562 days 1%
Anna 10/10 5612 days 1%
Jessica Clarisse 10/10 5616 days 1%
Christine Suess 10/10 5616 days 1%
LindaV 8/10 5882 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.35% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 61 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 19 days. Adjustments are according to the following table.

Days Adjustment
16 -0.29%
17 -0.31%
18 -0.33%
19 -0.35%
20 -0.37%
21 -0.38%
22 -0.40%

Balancing Adjustment

0.22% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

98%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.