Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
157 Valid Reviews
The Smiths Farm Holiday Park experience has a total of 160 reviews. There are 157 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 157 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 115 |
|
73% |
| 9/10 | 27 |
|
17% |
| 8/10 | 13 |
|
8% |
| 7/10 | 1 |
|
1% |
| 6/10 | 0 |
|
0% |
| 5/10 | 1 |
|
1% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.11% Average
The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.11% and is based on 157 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
29 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 157 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 29 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 13 |
|
45% |
| 9/10 | 11 |
|
38% |
| 8/10 | 5 |
|
17% |
| 7/10 | 0 |
|
0% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
92.76% Average
The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
97.66%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Scott Asplin | 10/10 | 259 days | 100% |
| Viktoria | 10/10 | 259 days | 100% |
| Steve | 9/10 | 348 days | 96% |
| EI | 10/10 | 440 days | 92% |
| Andi | 10/10 | 440 days | 92% |
| Hannah | 8/10 | 440 days | 91% |
| Joe | 10/10 | 471 days | 91% |
| Aragorn | 10/10 | 624 days | 81% |
| Thomas | 10/10 | 714 days | 74% |
| Pierre and Martine | 10/10 | 714 days | 74% |
| Mike Howe | 10/10 | 714 days | 74% |
| Sebastian | 10/10 | 745 days | 71% |
| Thomas & Annette | 10/10 | 776 days | 68% |
| Anna | 10/10 | 837 days | 62% |
| Zoe M | 10/10 | 837 days | 62% |
| Thomas Engelhardt | 10/10 | 867 days | 59% |
| RM | 10/10 | 929 days | 53% |
| Corinne | 8/10 | 990 days | 46% |
| ellie | 10/10 | 990 days | 47% |
| Brendan | 10/10 | 1020 days | 44% |
| Steve | 10/10 | 1051 days | 41% |
| Milly | 10/10 | 1079 days | 38% |
| Sarah Woolley | 10/10 | 1079 days | 38% |
| Imme | 10/10 | 1110 days | 36% |
| Christian Wood | 10/10 | 1110 days | 36% |
| Kevin McCall | 10/10 | 1141 days | 33% |
| Ralph | 10/10 | 1506 days | 11% |
| Bex & Carl | 10/10 | 1506 days | 11% |
| Gem | 10/10 | 1536 days | 10% |
| Andrew | 10/10 | 1720 days | 6% |
| Kristine V | 10/10 | 1750 days | 6% |
| Barbora | 10/10 | 1809 days | 5% |
| Cloe | 10/10 | 1993 days | 5% |
| Kay | 8/10 | 2054 days | 5% |
| Isabella S | 10/10 | 2085 days | 5% |
| Elin Pranter | 10/10 | 2115 days | 5% |
| Zuzana and family | 10/10 | 2146 days | 5% |
| Just a guy | 10/10 | 2146 days | 5% |
| Liz Wade | 8/10 | 2175 days | 4% |
| Tom S | 10/10 | 2206 days | 4% |
| Erica | 8/10 | 2206 days | 4% |
| Dieter Giesen | 10/10 | 2206 days | 4% |
| Robert | 10/10 | 2237 days | 4% |
| Chris | 10/10 | 2237 days | 4% |
| Callum Mann | 10/10 | 2298 days | 4% |
| Martin Hansen | 10/10 | 2298 days | 4% |
| angelika19 | 10/10 | 2298 days | 4% |
| Anonymous | 10/10 | 2359 days | 4% |
| Anonymous | 10/10 | 2390 days | 4% |
| Nia | 9/10 | 2481 days | 4% |
| Maeike | 9/10 | 2512 days | 4% |
| Maika Laura | 10/10 | 2512 days | 4% |
| Axel & Sabine | 10/10 | 2512 days | 4% |
| Michael | 10/10 | 2540 days | 4% |
| Simone Maccagnan | 10/10 | 2571 days | 4% |
| Beate | 9/10 | 2571 days | 4% |
| Jonas and Lottie | 10/10 | 2602 days | 4% |
| Anita | 9/10 | 2602 days | 4% |
| Lance | 10/10 | 2632 days | 4% |
| Julia Thompson | 10/10 | 2632 days | 4% |
| Brett See | 10/10 | 2663 days | 3% |
| Grizzly Girl | 9/10 | 2663 days | 3% |
| kael Matthews | 9/10 | 2663 days | 3% |
| Kimberly | 10/10 | 2693 days | 3% |
| Jenna webber | 9/10 | 2693 days | 3% |
| Karina | 10/10 | 2877 days | 3% |
| Alde | 10/10 | 2877 days | 3% |
| The Weathersons | 9/10 | 2890 days | 2% |
| Tina Elsdon | 10/10 | 2936 days | 3% |
| Joanna du Toit | 9/10 | 2967 days | 3% |
| Nel Warnaar | 10/10 | 2972 days | 3% |
| Nigel Chapman | 10/10 | 2996 days | 3% |
| Craig Cini | 10/10 | 3061 days | 3% |
| Daniel Unkel | 10/10 | 3110 days | 3% |
| Eric Adelman | 10/10 | 3157 days | 2% |
| Jo Clarke | 8/10 | 3198 days | 2% |
| Jason Morehouse | 10/10 | 3242 days | 2% |
| Alan Brown | 5/10 | 3270 days | 2% |
| Matthias Wohlgemuth | 7/10 | 3284 days | 2% |
| Leilani Lemusu-Read | 10/10 | 3301 days | 2% |
| Kathrin Weigl | 10/10 | 3318 days | 2% |
| Yachar Tajamady | 10/10 | 3359 days | 2% |
| Tina Brill | 10/10 | 3393 days | 2% |
| Robert Ciarrocchi | 10/10 | 3460 days | 2% |
| Courtney | 10/10 | 3485 days | 2% |
| Cullen Wiginton | 10/10 | 3527 days | 2% |
| Alan Honey | 9/10 | 3557 days | 2% |
| Shaun Burns | 10/10 | 3565 days | 2% |
| Etienne Boeziek | 10/10 | 3569 days | 2% |
| Julia Clark | 9/10 | 3593 days | 2% |
| Sandra Kruse | 10/10 | 3595 days | 2% |
| Victoria Lee | 10/10 | 3675 days | 1% |
| Max Brunner | 10/10 | 3690 days | 1% |
| Hanna from Germany | 10/10 | 3702 days | 1% |
| Sarah Gurney | 10/10 | 3727 days | 1% |
| Ron Web | 10/10 | 3728 days | 1% |
| Claudius How | 10/10 | 3728 days | 1% |
| Jayne Lewis | 10/10 | 3728 days | 1% |
| Jade Duncan | 10/10 | 3746 days | 1% |
| Steve Warren | 10/10 | 3757 days | 1% |
| Megan | 10/10 | 3789 days | 1% |
| Nicolas Justin | 10/10 | 3963 days | 1% |
| Julia | 10/10 | 3973 days | 1% |
| John Wray | 10/10 | 4001 days | 1% |
| Constantin D | 10/10 | 4013 days | 1% |
| Jonathan Arndt | 10/10 | 4014 days | 1% |
| Virpi Andersson | 10/10 | 4032 days | 1% |
| Dieter Schmees | 9/10 | 4044 days | 0% |
| Manuela | 10/10 | 4059 days | 0% |
| Dieter & Lydia Schmees | 9/10 | 4063 days | 1% |
| Bert Snel | 10/10 | 4063 days | 1% |
| oren schnabel | 10/10 | 4063 days | 1% |
| SUE COLEMAN | 9/10 | 4063 days | 1% |
| Astrid Egesten | 9/10 | 4070 days | 0% |
| Gianpiero Rodari | 9/10 | 4093 days | 1% |
| sahni | 9/10 | 4277 days | 0% |
| Jan Legein | 10/10 | 4315 days | 0% |
| Josefin Lind | 9/10 | 4317 days | 0% |
| Herman Holmgist | 9/10 | 4317 days | 0% |
| Leeann Newton | 9/10 | 4364 days | 0% |
| Andrew Young | 10/10 | 4366 days | 0% |
| GN100 | 9/10 | 4366 days | 0% |
| Michael Turek | 10/10 | 4397 days | 1% |
| Linda Morey | 10/10 | 4397 days | 1% |
| Eric and Nienke | 8/10 | 4428 days | 1% |
| Julian Kemp | 10/10 | 4458 days | 1% |
| Steve Warren | 10/10 | 4489 days | 1% |
| PaulMacca | 10/10 | 4581 days | 1% |
| AoP | 10/10 | 4703 days | 1% |
| Penny Compton | 10/10 | 4703 days | 1% |
| Julian Roots | 8/10 | 4703 days | 1% |
| Helen and Ogi | 10/10 | 4716 days | 1% |
| Lis Bon | 10/10 | 4731 days | 1% |
| Pahlfamily | 10/10 | 4762 days | 1% |
| Joroen Borkert | 9/10 | 4780 days | 1% |
| Johannes OBerlin | 10/10 | 5065 days | 1% |
| Shavill | 10/10 | 5068 days | 1% |
| Michael Stoll | 10/10 | 5078 days | 1% |
| E Smudde | 8/10 | 5081 days | 1% |
| RhysWendy | 10/10 | 5128 days | 1% |
| Ken Jones | 9/10 | 5409 days | 1% |
| Steve Waterhouse | 8/10 | 5419 days | 1% |
| Jan Visser | 8/10 | 5434 days | 1% |
| Victoria Purver | 10/10 | 5437 days | 1% |
| Andrew Koster | 9/10 | 5447 days | 1% |
| Emma Edis-Bates | 9/10 | 5450 days | 1% |
| rhubarbsky | 10/10 | 5524 days | 1% |
| krisevelyn | 9/10 | 5738 days | 1% |
| Caitriona Doyle | 10/10 | 5821 days | 1% |
| Hanz | 10/10 | 5823 days | 1% |
| Linley Faulkner | 10/10 | 5827 days | 1% |
| EA Anders | 10/10 | 5844 days | 1% |
| Family van Hessem | 8/10 | 5847 days | 1% |
| Anna | 10/10 | 5897 days | 1% |
| Jessica Clarisse | 10/10 | 5901 days | 1% |
| Christine Suess | 10/10 | 5901 days | 1% |
| LindaV | 8/10 | 6167 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
-4.08% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 45 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Smiths Farm Holiday Park experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.02% |
| 198 | -4.04% |
| 199 | -4.06% |
| 200 | -4.08% |
| 201 | -4.10% |
| 202 | -4.12% |
| 203 | -4.14% |
| … | … |
0.58% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
94%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.