G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

155 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 157 reviews. There are 155 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 155 valid reviews:

Rating Count Percentage
10/10 113
73%
9/10 27
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.06% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.06% and is based on 155 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 155 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.67%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Steve 9/10 53 days 100%
EI 10/10 145 days 100%
Andi 10/10 145 days 100%
Hannah 8/10 145 days 98%
Joe 10/10 176 days 99%
Aragorn 10/10 329 days 95%
Thomas 10/10 419 days 91%
Pierre and Martine 10/10 419 days 91%
Mike Howe 10/10 419 days 91%
Sebastian 10/10 450 days 89%
Thomas & Annette 10/10 481 days 88%
Anna 10/10 542 days 84%
Zoe M 10/10 542 days 84%
Thomas Engelhardt 10/10 572 days 82%
RM 10/10 634 days 78%
Corinne 8/10 695 days 72%
ellie 10/10 695 days 73%
Brendan 10/10 725 days 71%
Steve 10/10 756 days 68%
Milly 10/10 784 days 66%
Sarah Woolley 10/10 784 days 66%
Imme 10/10 815 days 63%
Christian Wood 10/10 815 days 63%
Kevin McCall 10/10 846 days 60%
Ralph 10/10 1211 days 27%
Bex & Carl 10/10 1211 days 27%
Gem 10/10 1241 days 25%
Andrew 10/10 1425 days 14%
Kristine V 10/10 1455 days 13%
Barbora 10/10 1514 days 10%
Cloe 10/10 1698 days 6%
Kay 8/10 1759 days 5%
Isabella S 10/10 1790 days 5%
Elin Pranter 10/10 1820 days 5%
Zuzana and family 10/10 1851 days 5%
Just a guy 10/10 1851 days 5%
Liz Wade 8/10 1879 days 5%
Tom S 10/10 1911 days 5%
Erica 8/10 1911 days 5%
Dieter Giesen 10/10 1911 days 5%
Robert 10/10 1942 days 5%
Chris 10/10 1942 days 5%
Callum Mann 10/10 2003 days 5%
Martin Hansen 10/10 2003 days 5%
angelika19 10/10 2003 days 5%
Anonymous 10/10 2064 days 4%
Anonymous 10/10 2095 days 4%
Nia 9/10 2186 days 4%
Maeike 9/10 2217 days 4%
Maika Laura 10/10 2217 days 4%
Axel & Sabine 10/10 2217 days 4%
Michael 10/10 2245 days 4%
Simone Maccagnan 10/10 2276 days 4%
Beate 9/10 2276 days 4%
Jonas and Lottie 10/10 2307 days 4%
Anita 9/10 2307 days 4%
Lance 10/10 2337 days 4%
Julia Thompson 10/10 2337 days 4%
Brett See 10/10 2368 days 4%
Grizzly Girl 9/10 2368 days 4%
kael Matthews 9/10 2368 days 4%
Kimberly 10/10 2398 days 4%
Jenna webber 9/10 2398 days 4%
Karina 10/10 2582 days 3%
Alde 10/10 2582 days 3%
The Weathersons 9/10 2595 days 2%
Tina Elsdon 10/10 2640 days 3%
Joanna du Toit 9/10 2671 days 3%
Nel Warnaar 10/10 2677 days 3%
Nigel Chapman 10/10 2701 days 3%
Craig Cini 10/10 2766 days 3%
Daniel Unkel 10/10 2815 days 3%
Eric Adelman 10/10 2862 days 3%
Jo Clarke 8/10 2903 days 3%
Jason Morehouse 10/10 2946 days 3%
Alan Brown 5/10 2975 days 2%
Matthias Wohlgemuth 7/10 2989 days 2%
Leilani Lemusu-Read 10/10 3005 days 3%
Kathrin Weigl 10/10 3023 days 3%
Yachar Tajamady 10/10 3064 days 2%
Tina Brill 10/10 3097 days 2%
Robert Ciarrocchi 10/10 3165 days 2%
Courtney 10/10 3190 days 2%
Cullen Wiginton 10/10 3232 days 2%
Alan Honey 9/10 3262 days 2%
Shaun Burns 10/10 3270 days 2%
Etienne Boeziek 10/10 3274 days 2%
Julia Clark 9/10 3298 days 2%
Sandra Kruse 10/10 3300 days 2%
Victoria Lee 10/10 3380 days 2%
Max Brunner 10/10 3395 days 2%
Hanna from Germany 10/10 3407 days 2%
Sarah Gurney 10/10 3432 days 2%
Ron Web 10/10 3432 days 2%
Claudius How 10/10 3433 days 2%
Jayne Lewis 10/10 3433 days 2%
Jade Duncan 10/10 3451 days 2%
Steve Warren 10/10 3462 days 2%
Megan 10/10 3493 days 2%
Nicolas Justin 10/10 3668 days 1%
Julia 10/10 3677 days 1%
John Wray 10/10 3705 days 1%
Constantin D 10/10 3718 days 1%
Jonathan Arndt 10/10 3719 days 1%
Virpi Andersson 10/10 3736 days 1%
Dieter Schmees 9/10 3749 days 1%
Manuela 10/10 3764 days 1%
Dieter & Lydia Schmees 9/10 3767 days 1%
Bert Snel 10/10 3767 days 1%
oren schnabel 10/10 3767 days 1%
SUE COLEMAN 9/10 3767 days 1%
Astrid Egesten 9/10 3775 days 1%
Gianpiero Rodari 9/10 3797 days 1%
sahni 9/10 3982 days 1%
Jan Legein 10/10 4020 days 0%
Josefin Lind 9/10 4022 days 0%
Herman Holmgist 9/10 4022 days 0%
Leeann Newton 9/10 4069 days 0%
Andrew Young 10/10 4071 days 0%
GN100 9/10 4071 days 0%
Michael Turek 10/10 4102 days 0%
Linda Morey 10/10 4102 days 0%
Eric and Nienke 8/10 4133 days 0%
Julian Kemp 10/10 4163 days 0%
Steve Warren 10/10 4194 days 0%
PaulMacca 10/10 4286 days 0%
AoP 10/10 4408 days 1%
Penny Compton 10/10 4408 days 1%
Julian Roots 8/10 4408 days 1%
Helen and Ogi 10/10 4421 days 1%
Lis Bon 10/10 4436 days 1%
Pahlfamily 10/10 4467 days 1%
Joroen Borkert 9/10 4485 days 1%
Johannes OBerlin 10/10 4770 days 1%
Shavill 10/10 4773 days 1%
Michael Stoll 10/10 4783 days 1%
E Smudde 8/10 4786 days 1%
RhysWendy 10/10 4833 days 1%
Ken Jones 9/10 5114 days 1%
Steve Waterhouse 8/10 5124 days 1%
Jan Visser 8/10 5139 days 1%
Victoria Purver 10/10 5142 days 1%
Andrew Koster 9/10 5152 days 1%
Emma Edis-Bates 9/10 5155 days 1%
rhubarbsky 10/10 5229 days 1%
krisevelyn 9/10 5443 days 1%
Caitriona Doyle 10/10 5526 days 1%
Hanz 10/10 5528 days 1%
Linley Faulkner 10/10 5532 days 1%
EA Anders 10/10 5549 days 1%
Family van Hessem 8/10 5552 days 1%
Anna 10/10 5602 days 1%
Jessica Clarisse 10/10 5606 days 1%
Christine Suess 10/10 5606 days 1%
LindaV 8/10 5872 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.15% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 59 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 8 days. Adjustments are according to the following table.

Days Adjustment
5 -0.10%
6 -0.12%
7 -0.13%
8 -0.15%
9 -0.17%
10 -0.19%
11 -0.21%

Balancing Adjustment

0.21% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

98%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.