Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

157 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 160 reviews. There are 157 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 157 valid reviews:

Rating Count Percentage
10/10 115
73%
9/10 27
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.11% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.11% and is based on 157 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 157 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.66%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Scott Asplin 10/10 259 days 100%
Viktoria 10/10 259 days 100%
Steve 9/10 348 days 96%
EI 10/10 440 days 92%
Andi 10/10 440 days 92%
Hannah 8/10 440 days 91%
Joe 10/10 471 days 91%
Aragorn 10/10 624 days 81%
Thomas 10/10 714 days 74%
Pierre and Martine 10/10 714 days 74%
Mike Howe 10/10 714 days 74%
Sebastian 10/10 745 days 71%
Thomas & Annette 10/10 776 days 68%
Anna 10/10 837 days 62%
Zoe M 10/10 837 days 62%
Thomas Engelhardt 10/10 867 days 59%
RM 10/10 929 days 53%
Corinne 8/10 990 days 46%
ellie 10/10 990 days 47%
Brendan 10/10 1020 days 44%
Steve 10/10 1051 days 41%
Milly 10/10 1079 days 38%
Sarah Woolley 10/10 1079 days 38%
Imme 10/10 1110 days 36%
Christian Wood 10/10 1110 days 36%
Kevin McCall 10/10 1141 days 33%
Ralph 10/10 1506 days 11%
Bex & Carl 10/10 1506 days 11%
Gem 10/10 1536 days 10%
Andrew 10/10 1720 days 6%
Kristine V 10/10 1750 days 6%
Barbora 10/10 1809 days 5%
Cloe 10/10 1993 days 5%
Kay 8/10 2054 days 5%
Isabella S 10/10 2085 days 5%
Elin Pranter 10/10 2115 days 5%
Zuzana and family 10/10 2146 days 5%
Just a guy 10/10 2146 days 5%
Liz Wade 8/10 2175 days 4%
Tom S 10/10 2206 days 4%
Erica 8/10 2206 days 4%
Dieter Giesen 10/10 2206 days 4%
Robert 10/10 2237 days 4%
Chris 10/10 2237 days 4%
Callum Mann 10/10 2298 days 4%
Martin Hansen 10/10 2298 days 4%
angelika19 10/10 2298 days 4%
Anonymous 10/10 2359 days 4%
Anonymous 10/10 2390 days 4%
Nia 9/10 2481 days 4%
Maeike 9/10 2512 days 4%
Maika Laura 10/10 2512 days 4%
Axel & Sabine 10/10 2512 days 4%
Michael 10/10 2540 days 4%
Simone Maccagnan 10/10 2571 days 4%
Beate 9/10 2571 days 4%
Jonas and Lottie 10/10 2602 days 4%
Anita 9/10 2602 days 4%
Lance 10/10 2632 days 4%
Julia Thompson 10/10 2632 days 4%
Brett See 10/10 2663 days 3%
Grizzly Girl 9/10 2663 days 3%
kael Matthews 9/10 2663 days 3%
Kimberly 10/10 2693 days 3%
Jenna webber 9/10 2693 days 3%
Karina 10/10 2877 days 3%
Alde 10/10 2877 days 3%
The Weathersons 9/10 2890 days 2%
Tina Elsdon 10/10 2936 days 3%
Joanna du Toit 9/10 2967 days 3%
Nel Warnaar 10/10 2972 days 3%
Nigel Chapman 10/10 2996 days 3%
Craig Cini 10/10 3061 days 3%
Daniel Unkel 10/10 3110 days 3%
Eric Adelman 10/10 3157 days 2%
Jo Clarke 8/10 3198 days 2%
Jason Morehouse 10/10 3242 days 2%
Alan Brown 5/10 3270 days 2%
Matthias Wohlgemuth 7/10 3284 days 2%
Leilani Lemusu-Read 10/10 3301 days 2%
Kathrin Weigl 10/10 3318 days 2%
Yachar Tajamady 10/10 3359 days 2%
Tina Brill 10/10 3393 days 2%
Robert Ciarrocchi 10/10 3460 days 2%
Courtney 10/10 3485 days 2%
Cullen Wiginton 10/10 3527 days 2%
Alan Honey 9/10 3557 days 2%
Shaun Burns 10/10 3565 days 2%
Etienne Boeziek 10/10 3569 days 2%
Julia Clark 9/10 3593 days 2%
Sandra Kruse 10/10 3595 days 2%
Victoria Lee 10/10 3675 days 1%
Max Brunner 10/10 3690 days 1%
Hanna from Germany 10/10 3702 days 1%
Sarah Gurney 10/10 3727 days 1%
Ron Web 10/10 3728 days 1%
Claudius How 10/10 3728 days 1%
Jayne Lewis 10/10 3728 days 1%
Jade Duncan 10/10 3746 days 1%
Steve Warren 10/10 3757 days 1%
Megan 10/10 3789 days 1%
Nicolas Justin 10/10 3963 days 1%
Julia 10/10 3973 days 1%
John Wray 10/10 4001 days 1%
Constantin D 10/10 4013 days 1%
Jonathan Arndt 10/10 4014 days 1%
Virpi Andersson 10/10 4032 days 1%
Dieter Schmees 9/10 4044 days 0%
Manuela 10/10 4059 days 0%
Dieter & Lydia Schmees 9/10 4063 days 1%
Bert Snel 10/10 4063 days 1%
oren schnabel 10/10 4063 days 1%
SUE COLEMAN 9/10 4063 days 1%
Astrid Egesten 9/10 4070 days 0%
Gianpiero Rodari 9/10 4093 days 1%
sahni 9/10 4277 days 0%
Jan Legein 10/10 4315 days 0%
Josefin Lind 9/10 4317 days 0%
Herman Holmgist 9/10 4317 days 0%
Leeann Newton 9/10 4364 days 0%
Andrew Young 10/10 4366 days 0%
GN100 9/10 4366 days 0%
Michael Turek 10/10 4397 days 1%
Linda Morey 10/10 4397 days 1%
Eric and Nienke 8/10 4428 days 1%
Julian Kemp 10/10 4458 days 1%
Steve Warren 10/10 4489 days 1%
PaulMacca 10/10 4581 days 1%
AoP 10/10 4703 days 1%
Penny Compton 10/10 4703 days 1%
Julian Roots 8/10 4703 days 1%
Helen and Ogi 10/10 4716 days 1%
Lis Bon 10/10 4731 days 1%
Pahlfamily 10/10 4762 days 1%
Joroen Borkert 9/10 4780 days 1%
Johannes OBerlin 10/10 5065 days 1%
Shavill 10/10 5068 days 1%
Michael Stoll 10/10 5078 days 1%
E Smudde 8/10 5081 days 1%
RhysWendy 10/10 5128 days 1%
Ken Jones 9/10 5409 days 1%
Steve Waterhouse 8/10 5419 days 1%
Jan Visser 8/10 5434 days 1%
Victoria Purver 10/10 5437 days 1%
Andrew Koster 9/10 5447 days 1%
Emma Edis-Bates 9/10 5450 days 1%
rhubarbsky 10/10 5524 days 1%
krisevelyn 9/10 5738 days 1%
Caitriona Doyle 10/10 5821 days 1%
Hanz 10/10 5823 days 1%
Linley Faulkner 10/10 5827 days 1%
EA Anders 10/10 5844 days 1%
Family van Hessem 8/10 5847 days 1%
Anna 10/10 5897 days 1%
Jessica Clarisse 10/10 5901 days 1%
Christine Suess 10/10 5901 days 1%
LindaV 8/10 6167 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.08% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 45 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.02%
198 -4.04%
199 -4.06%
200 -4.08%
201 -4.10%
202 -4.12%
203 -4.14%

Balancing Adjustment

0.58% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

94%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.