Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

155 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 157 reviews. There are 155 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 155 valid reviews:

Rating Count Percentage
10/10 113
73%
9/10 27
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.06% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.06% and is based on 155 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 155 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.65%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Steve 9/10 73 days 100%
EI 10/10 165 days 100%
Andi 10/10 165 days 100%
Hannah 8/10 165 days 98%
Joe 10/10 196 days 99%
Aragorn 10/10 349 days 94%
Thomas 10/10 439 days 90%
Pierre and Martine 10/10 439 days 90%
Mike Howe 10/10 439 days 90%
Sebastian 10/10 470 days 89%
Thomas & Annette 10/10 501 days 87%
Anna 10/10 562 days 83%
Zoe M 10/10 562 days 83%
Thomas Engelhardt 10/10 592 days 81%
RM 10/10 654 days 77%
Corinne 8/10 715 days 70%
ellie 10/10 715 days 72%
Brendan 10/10 745 days 69%
Steve 10/10 776 days 66%
Milly 10/10 804 days 64%
Sarah Woolley 10/10 804 days 64%
Imme 10/10 835 days 61%
Christian Wood 10/10 835 days 61%
Kevin McCall 10/10 866 days 58%
Ralph 10/10 1231 days 25%
Bex & Carl 10/10 1231 days 25%
Gem 10/10 1261 days 23%
Andrew 10/10 1445 days 13%
Kristine V 10/10 1475 days 12%
Barbora 10/10 1534 days 10%
Cloe 10/10 1718 days 6%
Kay 8/10 1779 days 5%
Isabella S 10/10 1810 days 5%
Elin Pranter 10/10 1840 days 5%
Zuzana and family 10/10 1871 days 5%
Just a guy 10/10 1871 days 5%
Liz Wade 8/10 1899 days 5%
Tom S 10/10 1931 days 5%
Erica 8/10 1931 days 5%
Dieter Giesen 10/10 1931 days 5%
Robert 10/10 1962 days 5%
Chris 10/10 1962 days 5%
Callum Mann 10/10 2023 days 5%
Martin Hansen 10/10 2023 days 5%
angelika19 10/10 2023 days 5%
Anonymous 10/10 2084 days 4%
Anonymous 10/10 2115 days 4%
Nia 9/10 2206 days 4%
Maeike 9/10 2237 days 4%
Maika Laura 10/10 2237 days 4%
Axel & Sabine 10/10 2237 days 4%
Michael 10/10 2265 days 4%
Simone Maccagnan 10/10 2296 days 4%
Beate 9/10 2296 days 4%
Jonas and Lottie 10/10 2327 days 4%
Anita 9/10 2327 days 4%
Lance 10/10 2357 days 4%
Julia Thompson 10/10 2357 days 4%
Brett See 10/10 2388 days 4%
Grizzly Girl 9/10 2388 days 4%
kael Matthews 9/10 2388 days 4%
Kimberly 10/10 2418 days 4%
Jenna webber 9/10 2418 days 4%
Karina 10/10 2602 days 3%
Alde 10/10 2602 days 3%
The Weathersons 9/10 2615 days 2%
Tina Elsdon 10/10 2660 days 3%
Joanna du Toit 9/10 2691 days 3%
Nel Warnaar 10/10 2697 days 3%
Nigel Chapman 10/10 2721 days 3%
Craig Cini 10/10 2786 days 3%
Daniel Unkel 10/10 2835 days 3%
Eric Adelman 10/10 2882 days 3%
Jo Clarke 8/10 2923 days 3%
Jason Morehouse 10/10 2966 days 3%
Alan Brown 5/10 2995 days 2%
Matthias Wohlgemuth 7/10 3009 days 2%
Leilani Lemusu-Read 10/10 3025 days 3%
Kathrin Weigl 10/10 3043 days 3%
Yachar Tajamady 10/10 3084 days 2%
Tina Brill 10/10 3117 days 2%
Robert Ciarrocchi 10/10 3185 days 2%
Courtney 10/10 3210 days 2%
Cullen Wiginton 10/10 3252 days 2%
Alan Honey 9/10 3282 days 2%
Shaun Burns 10/10 3290 days 2%
Etienne Boeziek 10/10 3294 days 2%
Julia Clark 9/10 3318 days 2%
Sandra Kruse 10/10 3320 days 2%
Victoria Lee 10/10 3400 days 2%
Max Brunner 10/10 3415 days 2%
Hanna from Germany 10/10 3427 days 2%
Sarah Gurney 10/10 3452 days 2%
Ron Web 10/10 3452 days 2%
Claudius How 10/10 3453 days 2%
Jayne Lewis 10/10 3453 days 2%
Jade Duncan 10/10 3471 days 2%
Steve Warren 10/10 3482 days 2%
Megan 10/10 3513 days 2%
Nicolas Justin 10/10 3688 days 1%
Julia 10/10 3697 days 1%
John Wray 10/10 3725 days 1%
Constantin D 10/10 3738 days 1%
Jonathan Arndt 10/10 3739 days 1%
Virpi Andersson 10/10 3756 days 1%
Dieter Schmees 9/10 3769 days 1%
Manuela 10/10 3784 days 1%
Dieter & Lydia Schmees 9/10 3787 days 1%
Bert Snel 10/10 3787 days 1%
oren schnabel 10/10 3787 days 1%
SUE COLEMAN 9/10 3787 days 1%
Astrid Egesten 9/10 3795 days 1%
Gianpiero Rodari 9/10 3817 days 1%
sahni 9/10 4002 days 1%
Jan Legein 10/10 4040 days 0%
Josefin Lind 9/10 4042 days 0%
Herman Holmgist 9/10 4042 days 0%
Leeann Newton 9/10 4089 days 0%
Andrew Young 10/10 4091 days 0%
GN100 9/10 4091 days 0%
Michael Turek 10/10 4122 days 0%
Linda Morey 10/10 4122 days 0%
Eric and Nienke 8/10 4153 days 0%
Julian Kemp 10/10 4183 days 0%
Steve Warren 10/10 4214 days 0%
PaulMacca 10/10 4306 days 0%
AoP 10/10 4428 days 1%
Penny Compton 10/10 4428 days 1%
Julian Roots 8/10 4428 days 1%
Helen and Ogi 10/10 4441 days 1%
Lis Bon 10/10 4456 days 1%
Pahlfamily 10/10 4487 days 1%
Joroen Borkert 9/10 4505 days 1%
Johannes OBerlin 10/10 4790 days 1%
Shavill 10/10 4793 days 1%
Michael Stoll 10/10 4803 days 1%
E Smudde 8/10 4806 days 1%
RhysWendy 10/10 4853 days 1%
Ken Jones 9/10 5134 days 1%
Steve Waterhouse 8/10 5144 days 1%
Jan Visser 8/10 5159 days 1%
Victoria Purver 10/10 5162 days 1%
Andrew Koster 9/10 5172 days 1%
Emma Edis-Bates 9/10 5175 days 1%
rhubarbsky 10/10 5249 days 1%
krisevelyn 9/10 5463 days 1%
Caitriona Doyle 10/10 5546 days 1%
Hanz 10/10 5548 days 1%
Linley Faulkner 10/10 5552 days 1%
EA Anders 10/10 5569 days 1%
Family van Hessem 8/10 5572 days 1%
Anna 10/10 5622 days 1%
Jessica Clarisse 10/10 5626 days 1%
Christine Suess 10/10 5626 days 1%
LindaV 8/10 5892 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.48% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 66 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 28 days. Adjustments are according to the following table.

Days Adjustment
25 -0.43%
26 -0.45%
27 -0.47%
28 -0.48%
29 -0.50%
30 -0.52%
31 -0.54%

Balancing Adjustment

0.24% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

97%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.