Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

151 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 152 reviews. There are 151 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 151 valid reviews:

Rating Count Percentage
10/10 111
74%
9/10 26
17%
8/10 12
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.16% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.16% and is based on 151 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 151 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

98.70%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Joe 10/10 31 days 100%
Aragorn 10/10 184 days 98%
Thomas 10/10 274 days 96%
Pierre and Martine 10/10 274 days 96%
Mike Howe 10/10 274 days 96%
Sebastian 10/10 305 days 95%
Thomas & Annette 10/10 336 days 94%
Anna 10/10 397 days 91%
Zoe M 10/10 397 days 91%
Thomas Engelhardt 10/10 427 days 90%
RM 10/10 489 days 86%
Corinne 8/10 550 days 81%
ellie 10/10 550 days 83%
Brendan 10/10 580 days 81%
Steve 10/10 611 days 79%
Milly 10/10 639 days 77%
Sarah Woolley 10/10 639 days 77%
Imme 10/10 670 days 74%
Christian Wood 10/10 670 days 74%
Kevin McCall 10/10 701 days 72%
Ralph 10/10 1066 days 38%
Bex & Carl 10/10 1066 days 38%
Gem 10/10 1096 days 35%
Andrew 10/10 1280 days 22%
Kristine V 10/10 1310 days 20%
Barbora 10/10 1369 days 17%
Cloe 10/10 1553 days 9%
Kay 8/10 1614 days 7%
Isabella S 10/10 1645 days 7%
Elin Pranter 10/10 1675 days 6%
Zuzana and family 10/10 1706 days 6%
Just a guy 10/10 1706 days 6%
Liz Wade 8/10 1734 days 5%
Tom S 10/10 1766 days 5%
Erica 8/10 1766 days 5%
Dieter Giesen 10/10 1766 days 5%
Robert 10/10 1797 days 5%
Chris 10/10 1797 days 5%
Callum Mann 10/10 1858 days 5%
Martin Hansen 10/10 1858 days 5%
angelika19 10/10 1858 days 5%
Anonymous 10/10 1919 days 5%
Anonymous 10/10 1950 days 5%
Nia 9/10 2041 days 4%
Maeike 9/10 2072 days 4%
Maika Laura 10/10 2072 days 4%
Axel & Sabine 10/10 2072 days 4%
Michael 10/10 2100 days 4%
Simone Maccagnan 10/10 2131 days 4%
Beate 9/10 2131 days 4%
Jonas and Lottie 10/10 2162 days 4%
Anita 9/10 2162 days 4%
Lance 10/10 2192 days 4%
Julia Thompson 10/10 2192 days 4%
Brett See 10/10 2223 days 4%
Grizzly Girl 9/10 2223 days 4%
kael Matthews 9/10 2223 days 4%
Kimberly 10/10 2253 days 4%
Jenna webber 9/10 2253 days 4%
Karina 10/10 2437 days 4%
Alde 10/10 2437 days 4%
The Weathersons 9/10 2450 days 3%
Tina Elsdon 10/10 2495 days 4%
Joanna du Toit 9/10 2526 days 4%
Nel Warnaar 10/10 2532 days 4%
Nigel Chapman 10/10 2556 days 3%
Craig Cini 10/10 2621 days 3%
Daniel Unkel 10/10 2670 days 3%
Eric Adelman 10/10 2717 days 3%
Jo Clarke 8/10 2758 days 3%
Jason Morehouse 10/10 2801 days 3%
Alan Brown 5/10 2830 days 2%
Matthias Wohlgemuth 7/10 2844 days 3%
Leilani Lemusu-Read 10/10 2860 days 3%
Kathrin Weigl 10/10 2878 days 3%
Yachar Tajamady 10/10 2919 days 3%
Tina Brill 10/10 2952 days 3%
Robert Ciarrocchi 10/10 3020 days 3%
Courtney 10/10 3045 days 3%
Cullen Wiginton 10/10 3087 days 2%
Alan Honey 9/10 3117 days 2%
Shaun Burns 10/10 3125 days 2%
Etienne Boeziek 10/10 3129 days 2%
Julia Clark 9/10 3153 days 2%
Sandra Kruse 10/10 3155 days 2%
Victoria Lee 10/10 3235 days 2%
Max Brunner 10/10 3250 days 2%
Hanna from Germany 10/10 3262 days 2%
Sarah Gurney 10/10 3287 days 2%
Ron Web 10/10 3287 days 2%
Claudius How 10/10 3288 days 2%
Jayne Lewis 10/10 3288 days 2%
Jade Duncan 10/10 3306 days 2%
Steve Warren 10/10 3317 days 2%
Megan 10/10 3348 days 2%
Nicolas Justin 10/10 3523 days 1%
Julia 10/10 3532 days 2%
John Wray 10/10 3560 days 2%
Constantin D 10/10 3573 days 2%
Jonathan Arndt 10/10 3574 days 2%
Virpi Andersson 10/10 3591 days 1%
Dieter Schmees 9/10 3604 days 1%
Manuela 10/10 3619 days 1%
Dieter & Lydia Schmees 9/10 3622 days 1%
Bert Snel 10/10 3622 days 1%
oren schnabel 10/10 3622 days 1%
SUE COLEMAN 9/10 3622 days 1%
Astrid Egesten 9/10 3630 days 1%
Gianpiero Rodari 9/10 3652 days 1%
sahni 9/10 3837 days 1%
Jan Legein 10/10 3875 days 1%
Josefin Lind 9/10 3877 days 1%
Herman Holmgist 9/10 3877 days 1%
Leeann Newton 9/10 3924 days 1%
Andrew Young 10/10 3926 days 1%
GN100 9/10 3926 days 1%
Michael Turek 10/10 3957 days 1%
Linda Morey 10/10 3957 days 1%
Eric and Nienke 8/10 3988 days 1%
Julian Kemp 10/10 4018 days 1%
Steve Warren 10/10 4049 days 1%
PaulMacca 10/10 4141 days 0%
AoP 10/10 4263 days 0%
Penny Compton 10/10 4263 days 0%
Julian Roots 8/10 4263 days 0%
Helen and Ogi 10/10 4276 days 0%
Lis Bon 10/10 4291 days 0%
Pahlfamily 10/10 4322 days 0%
Joroen Borkert 9/10 4340 days 0%
Johannes OBerlin 10/10 4625 days 1%
Shavill 10/10 4628 days 1%
Michael Stoll 10/10 4638 days 1%
E Smudde 8/10 4641 days 1%
RhysWendy 10/10 4688 days 1%
Ken Jones 9/10 4969 days 1%
Steve Waterhouse 8/10 4979 days 1%
Jan Visser 8/10 4994 days 1%
Victoria Purver 10/10 4997 days 1%
Andrew Koster 9/10 5007 days 1%
Emma Edis-Bates 9/10 5010 days 1%
rhubarbsky 10/10 5084 days 1%
krisevelyn 9/10 5298 days 1%
Caitriona Doyle 10/10 5381 days 1%
Hanz 10/10 5383 days 1%
Linley Faulkner 10/10 5387 days 1%
EA Anders 10/10 5404 days 1%
Family van Hessem 8/10 5407 days 1%
Anna 10/10 5457 days 1%
Jessica Clarisse 10/10 5461 days 1%
Christine Suess 10/10 5461 days 1%
LindaV 8/10 5727 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.12% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 50 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 6 days. Adjustments are according to the following table.

Days Adjustment
3 -0.06%
4 -0.08%
5 -0.10%
6 -0.12%
7 -0.14%
8 -0.15%
9 -0.17%

Balancing Adjustment

0.12% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

99%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.