Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

157 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 159 reviews. There are 157 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 157 valid reviews:

Rating Count Percentage
10/10 115
73%
9/10 27
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.11% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.11% and is based on 157 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 157 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.69%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Scott Asplin 10/10 219 days 100%
Viktoria 10/10 219 days 100%
Steve 9/10 308 days 96%
EI 10/10 400 days 93%
Andi 10/10 400 days 93%
Hannah 8/10 400 days 92%
Joe 10/10 431 days 92%
Aragorn 10/10 584 days 83%
Thomas 10/10 674 days 76%
Pierre and Martine 10/10 674 days 76%
Mike Howe 10/10 674 days 76%
Sebastian 10/10 705 days 74%
Thomas & Annette 10/10 736 days 71%
Anna 10/10 797 days 66%
Zoe M 10/10 797 days 66%
Thomas Engelhardt 10/10 827 days 63%
RM 10/10 889 days 56%
Corinne 8/10 950 days 49%
ellie 10/10 950 days 50%
Brendan 10/10 980 days 47%
Steve 10/10 1011 days 44%
Milly 10/10 1039 days 41%
Sarah Woolley 10/10 1039 days 41%
Imme 10/10 1070 days 39%
Christian Wood 10/10 1070 days 39%
Kevin McCall 10/10 1101 days 36%
Ralph 10/10 1466 days 13%
Bex & Carl 10/10 1466 days 13%
Gem 10/10 1496 days 11%
Andrew 10/10 1680 days 6%
Kristine V 10/10 1710 days 6%
Barbora 10/10 1769 days 5%
Cloe 10/10 1953 days 5%
Kay 8/10 2014 days 5%
Isabella S 10/10 2045 days 5%
Elin Pranter 10/10 2075 days 5%
Zuzana and family 10/10 2106 days 5%
Just a guy 10/10 2106 days 5%
Liz Wade 8/10 2134 days 4%
Tom S 10/10 2166 days 4%
Erica 8/10 2166 days 4%
Dieter Giesen 10/10 2166 days 4%
Robert 10/10 2197 days 4%
Chris 10/10 2197 days 4%
Callum Mann 10/10 2258 days 4%
Martin Hansen 10/10 2258 days 4%
angelika19 10/10 2258 days 4%
Anonymous 10/10 2319 days 4%
Anonymous 10/10 2350 days 4%
Nia 9/10 2441 days 4%
Maeike 9/10 2472 days 4%
Maika Laura 10/10 2472 days 4%
Axel & Sabine 10/10 2472 days 4%
Michael 10/10 2500 days 4%
Simone Maccagnan 10/10 2531 days 4%
Beate 9/10 2531 days 4%
Jonas and Lottie 10/10 2562 days 4%
Anita 9/10 2562 days 4%
Lance 10/10 2592 days 4%
Julia Thompson 10/10 2592 days 4%
Brett See 10/10 2623 days 3%
Grizzly Girl 9/10 2623 days 3%
kael Matthews 9/10 2623 days 3%
Kimberly 10/10 2653 days 3%
Jenna webber 9/10 2653 days 3%
Karina 10/10 2837 days 3%
Alde 10/10 2837 days 3%
The Weathersons 9/10 2850 days 2%
Tina Elsdon 10/10 2895 days 3%
Joanna du Toit 9/10 2926 days 3%
Nel Warnaar 10/10 2932 days 3%
Nigel Chapman 10/10 2956 days 3%
Craig Cini 10/10 3021 days 3%
Daniel Unkel 10/10 3070 days 3%
Eric Adelman 10/10 3117 days 2%
Jo Clarke 8/10 3158 days 2%
Jason Morehouse 10/10 3201 days 2%
Alan Brown 5/10 3230 days 2%
Matthias Wohlgemuth 7/10 3244 days 2%
Leilani Lemusu-Read 10/10 3260 days 2%
Kathrin Weigl 10/10 3278 days 2%
Yachar Tajamady 10/10 3319 days 2%
Tina Brill 10/10 3352 days 2%
Robert Ciarrocchi 10/10 3420 days 2%
Courtney 10/10 3445 days 2%
Cullen Wiginton 10/10 3487 days 2%
Alan Honey 9/10 3517 days 2%
Shaun Burns 10/10 3525 days 2%
Etienne Boeziek 10/10 3529 days 2%
Julia Clark 9/10 3553 days 2%
Sandra Kruse 10/10 3555 days 2%
Victoria Lee 10/10 3635 days 1%
Max Brunner 10/10 3650 days 1%
Hanna from Germany 10/10 3662 days 1%
Sarah Gurney 10/10 3687 days 1%
Ron Web 10/10 3687 days 1%
Claudius How 10/10 3688 days 1%
Jayne Lewis 10/10 3688 days 1%
Jade Duncan 10/10 3706 days 1%
Steve Warren 10/10 3717 days 1%
Megan 10/10 3748 days 1%
Nicolas Justin 10/10 3923 days 1%
Julia 10/10 3932 days 1%
John Wray 10/10 3960 days 1%
Constantin D 10/10 3973 days 1%
Jonathan Arndt 10/10 3974 days 1%
Virpi Andersson 10/10 3991 days 1%
Dieter Schmees 9/10 4004 days 0%
Manuela 10/10 4019 days 0%
Dieter & Lydia Schmees 9/10 4022 days 1%
Bert Snel 10/10 4022 days 1%
oren schnabel 10/10 4022 days 1%
SUE COLEMAN 9/10 4022 days 1%
Astrid Egesten 9/10 4030 days 0%
Gianpiero Rodari 9/10 4052 days 1%
sahni 9/10 4237 days 0%
Jan Legein 10/10 4275 days 0%
Josefin Lind 9/10 4277 days 0%
Herman Holmgist 9/10 4277 days 0%
Leeann Newton 9/10 4324 days 0%
Andrew Young 10/10 4326 days 0%
GN100 9/10 4326 days 0%
Michael Turek 10/10 4357 days 0%
Linda Morey 10/10 4357 days 0%
Eric and Nienke 8/10 4388 days 1%
Julian Kemp 10/10 4418 days 1%
Steve Warren 10/10 4449 days 1%
PaulMacca 10/10 4541 days 1%
AoP 10/10 4663 days 1%
Penny Compton 10/10 4663 days 1%
Julian Roots 8/10 4663 days 1%
Helen and Ogi 10/10 4676 days 1%
Lis Bon 10/10 4691 days 1%
Pahlfamily 10/10 4722 days 1%
Joroen Borkert 9/10 4740 days 1%
Johannes OBerlin 10/10 5025 days 1%
Shavill 10/10 5028 days 1%
Michael Stoll 10/10 5038 days 1%
E Smudde 8/10 5041 days 1%
RhysWendy 10/10 5088 days 1%
Ken Jones 9/10 5369 days 1%
Steve Waterhouse 8/10 5379 days 1%
Jan Visser 8/10 5394 days 1%
Victoria Purver 10/10 5397 days 1%
Andrew Koster 9/10 5407 days 1%
Emma Edis-Bates 9/10 5410 days 1%
rhubarbsky 10/10 5484 days 1%
krisevelyn 9/10 5698 days 1%
Caitriona Doyle 10/10 5781 days 1%
Hanz 10/10 5783 days 1%
Linley Faulkner 10/10 5787 days 1%
EA Anders 10/10 5804 days 1%
Family van Hessem 8/10 5807 days 1%
Anna 10/10 5857 days 1%
Jessica Clarisse 10/10 5861 days 1%
Christine Suess 10/10 5861 days 1%
LindaV 8/10 6127 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.07% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.01%
198 -4.03%
199 -4.05%
200 -4.07%
201 -4.09%
202 -4.11%
203 -4.13%

Balancing Adjustment

0.57% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

94%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.