Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

152 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 153 reviews. There are 152 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 152 valid reviews:

Rating Count Percentage
10/10 112
74%
9/10 26
17%
8/10 12
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.18% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.18% and is based on 152 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 152 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

98.76%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
EI 10/10 17 days 100%
Joe 10/10 48 days 100%
Aragorn 10/10 201 days 98%
Thomas 10/10 291 days 95%
Pierre and Martine 10/10 291 days 95%
Mike Howe 10/10 291 days 95%
Sebastian 10/10 322 days 94%
Thomas & Annette 10/10 353 days 93%
Anna 10/10 414 days 90%
Zoe M 10/10 414 days 90%
Thomas Engelhardt 10/10 444 days 89%
RM 10/10 506 days 85%
Corinne 8/10 567 days 80%
ellie 10/10 567 days 82%
Brendan 10/10 597 days 80%
Steve 10/10 628 days 78%
Milly 10/10 656 days 75%
Sarah Woolley 10/10 656 days 75%
Imme 10/10 687 days 73%
Christian Wood 10/10 687 days 73%
Kevin McCall 10/10 718 days 71%
Ralph 10/10 1083 days 36%
Bex & Carl 10/10 1083 days 36%
Gem 10/10 1113 days 34%
Andrew 10/10 1297 days 21%
Kristine V 10/10 1327 days 19%
Barbora 10/10 1386 days 16%
Cloe 10/10 1570 days 9%
Kay 8/10 1631 days 7%
Isabella S 10/10 1662 days 6%
Elin Pranter 10/10 1692 days 6%
Zuzana and family 10/10 1723 days 6%
Just a guy 10/10 1723 days 6%
Liz Wade 8/10 1752 days 5%
Tom S 10/10 1783 days 5%
Erica 8/10 1783 days 5%
Dieter Giesen 10/10 1783 days 5%
Robert 10/10 1814 days 5%
Chris 10/10 1814 days 5%
Callum Mann 10/10 1875 days 5%
Martin Hansen 10/10 1875 days 5%
angelika19 10/10 1875 days 5%
Anonymous 10/10 1936 days 5%
Anonymous 10/10 1967 days 5%
Nia 9/10 2058 days 4%
Maeike 9/10 2089 days 4%
Maika Laura 10/10 2089 days 4%
Axel & Sabine 10/10 2089 days 4%
Michael 10/10 2117 days 4%
Simone Maccagnan 10/10 2148 days 4%
Beate 9/10 2148 days 4%
Jonas and Lottie 10/10 2179 days 4%
Anita 9/10 2179 days 4%
Lance 10/10 2209 days 4%
Julia Thompson 10/10 2209 days 4%
Brett See 10/10 2240 days 4%
Grizzly Girl 9/10 2240 days 4%
kael Matthews 9/10 2240 days 4%
Kimberly 10/10 2270 days 4%
Jenna webber 9/10 2270 days 4%
Karina 10/10 2454 days 4%
Alde 10/10 2454 days 4%
The Weathersons 9/10 2467 days 3%
Tina Elsdon 10/10 2513 days 4%
Joanna du Toit 9/10 2544 days 4%
Nel Warnaar 10/10 2549 days 4%
Nigel Chapman 10/10 2573 days 3%
Craig Cini 10/10 2638 days 3%
Daniel Unkel 10/10 2687 days 3%
Eric Adelman 10/10 2734 days 3%
Jo Clarke 8/10 2775 days 3%
Jason Morehouse 10/10 2819 days 3%
Alan Brown 5/10 2847 days 2%
Matthias Wohlgemuth 7/10 2861 days 3%
Leilani Lemusu-Read 10/10 2878 days 3%
Kathrin Weigl 10/10 2895 days 3%
Yachar Tajamady 10/10 2936 days 3%
Tina Brill 10/10 2970 days 3%
Robert Ciarrocchi 10/10 3037 days 3%
Courtney 10/10 3062 days 3%
Cullen Wiginton 10/10 3104 days 2%
Alan Honey 9/10 3134 days 2%
Shaun Burns 10/10 3142 days 2%
Etienne Boeziek 10/10 3146 days 2%
Julia Clark 9/10 3170 days 2%
Sandra Kruse 10/10 3172 days 2%
Victoria Lee 10/10 3252 days 2%
Max Brunner 10/10 3267 days 2%
Hanna from Germany 10/10 3279 days 2%
Sarah Gurney 10/10 3304 days 2%
Ron Web 10/10 3305 days 2%
Claudius How 10/10 3305 days 2%
Jayne Lewis 10/10 3305 days 2%
Jade Duncan 10/10 3323 days 2%
Steve Warren 10/10 3334 days 2%
Megan 10/10 3366 days 2%
Nicolas Justin 10/10 3540 days 1%
Julia 10/10 3550 days 2%
John Wray 10/10 3578 days 2%
Constantin D 10/10 3590 days 2%
Jonathan Arndt 10/10 3591 days 2%
Virpi Andersson 10/10 3609 days 1%
Dieter Schmees 9/10 3621 days 1%
Manuela 10/10 3636 days 1%
Dieter & Lydia Schmees 9/10 3640 days 1%
Bert Snel 10/10 3640 days 1%
oren schnabel 10/10 3640 days 1%
SUE COLEMAN 9/10 3640 days 1%
Astrid Egesten 9/10 3647 days 1%
Gianpiero Rodari 9/10 3670 days 1%
sahni 9/10 3854 days 1%
Jan Legein 10/10 3892 days 1%
Josefin Lind 9/10 3894 days 1%
Herman Holmgist 9/10 3894 days 1%
Leeann Newton 9/10 3941 days 1%
Andrew Young 10/10 3943 days 1%
GN100 9/10 3943 days 1%
Michael Turek 10/10 3974 days 1%
Linda Morey 10/10 3974 days 1%
Eric and Nienke 8/10 4005 days 1%
Julian Kemp 10/10 4035 days 1%
Steve Warren 10/10 4066 days 1%
PaulMacca 10/10 4158 days 0%
AoP 10/10 4280 days 0%
Penny Compton 10/10 4280 days 0%
Julian Roots 8/10 4280 days 0%
Helen and Ogi 10/10 4293 days 0%
Lis Bon 10/10 4308 days 0%
Pahlfamily 10/10 4339 days 0%
Joroen Borkert 9/10 4357 days 0%
Johannes OBerlin 10/10 4642 days 1%
Shavill 10/10 4645 days 1%
Michael Stoll 10/10 4655 days 1%
E Smudde 8/10 4658 days 1%
RhysWendy 10/10 4705 days 1%
Ken Jones 9/10 4986 days 1%
Steve Waterhouse 8/10 4996 days 1%
Jan Visser 8/10 5011 days 1%
Victoria Purver 10/10 5014 days 1%
Andrew Koster 9/10 5024 days 1%
Emma Edis-Bates 9/10 5027 days 1%
rhubarbsky 10/10 5101 days 1%
krisevelyn 9/10 5315 days 1%
Caitriona Doyle 10/10 5398 days 1%
Hanz 10/10 5400 days 1%
Linley Faulkner 10/10 5404 days 1%
EA Anders 10/10 5421 days 1%
Family van Hessem 8/10 5424 days 1%
Anna 10/10 5474 days 1%
Jessica Clarisse 10/10 5478 days 1%
Christine Suess 10/10 5478 days 1%
LindaV 8/10 5744 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.14% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 44 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 7 days. Adjustments are according to the following table.

Days Adjustment
4 -0.08%
5 -0.10%
6 -0.12%
7 -0.14%
8 -0.16%
9 -0.18%
10 -0.20%

Balancing Adjustment

0.11% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

99%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.