Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for U Fly Extreme.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

U Fly Extreme

Valid Reviews

68 Valid Reviews

The U Fly Extreme experience has a total of 68 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 68 valid reviews:

Rating Count Percentage
10/10 63
93%
9/10 4
6%
8/10 1
1%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

99.12% Average

The raw data average (mean) for all the U Fly Extreme valid reviews is 99.12% and is based on 68 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

20 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 68 valid reviews, the experience has 20 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 20 face-to-face reviews:

Rating Count Percentage
10/10 15
75%
9/10 4
20%
8/10 1
5%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

97.00% Average

The raw data average (mean) for all the U Fly Extreme face-to-face reviews is 97.00% and is based on 20 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

99.25%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Greg Little 10/10 3582 days 79%
Dieter Schmees 10/10 3605 days 76%
Jonas Olsen 10/10 3838 days 65%
Alex Sheldon 10/10 3924 days 42%
Jeremy Maurer 10/10 3989 days 45%
Patrycja Polakowska 10/10 4274 days 4%
William Haynie 10/10 4323 days 0%
babune48 10/10 4384 days 61%
jimmyviera 10/10 4384 days 61%
Shaktale 10/10 4415 days 61%
shaynelighty 10/10 4415 days 61%
tateyjnr 10/10 4568 days 61%
Rufus_Katz 10/10 4629 days 61%
Daniel 10/10 4633 days 48%
hankharris 10/10 4689 days 61%
Swedes 10/10 4720 days 61%
Bastian_Heinz 10/10 4720 days 61%
katel86 10/10 4811 days 61%
Adam Duus-Boolsen 9/10 4987 days 47%
migraineur 10/10 5023 days 61%
ashafir 10/10 5023 days 61%
Mick Doherty 10/10 5054 days 61%
starkstromspielplatz 10/10 5054 days 61%
daw1906 10/10 5085 days 61%
shehlit 10/10 5085 days 61%
kirstgb 10/10 5146 days 61%
slipsius 10/10 5146 days 61%
Timoe 10/10 5176 days 61%
ChunHow 10/10 5176 days 61%
dgavish 10/10 5238 days 61%
cam2004 10/10 5268 days 61%
michael 10/10 5268 days 61%
Andrew Cooke 10/10 5329 days 61%
Moritz 10/10 5329 days 61%
Ellie Parkes 10/10 5388 days 61%
sirstroh 10/10 5388 days 61%
Amanda Hoff 10/10 5388 days 61%
Polo 10/10 5419 days 61%
Mira 10/10 5450 days 61%
Bart de Jong 10/10 5450 days 61%
Vivienne O'Reilly 9/10 5473 days 47%
torandsimon 10/10 5480 days 61%
mzx2 10/10 5480 days 61%
Claire Salter 10/10 5511 days 61%
NZJenJen 10/10 5541 days 61%
Aaron Farry 10/10 5572 days 61%
mayo 10/10 5603 days 61%
Jeremy 8/10 5695 days 46%
Neal 10/10 5696 days 61%
KjellR 10/10 5697 days 48%
CharityW 9/10 5697 days 47%
RichardA 10/10 5701 days 48%
Anne Hofer 10/10 5732 days 61%
crazyklaus 10/10 5733 days 61%
mash 10/10 5740 days 61%
Darroch Footprint Travel Guides 10/10 5742 days 61%
Jhon 10/10 5744 days 48%
davy 10/10 5745 days 61%
Timg 10/10 5746 days 48%
Oliver Hoppe 10/10 5838 days 61%
Sune 9/10 5884 days 47%
Christina Endicott 10/10 5990 days 48%
Brian Endicott 10/10 5990 days 48%
Katherine Humphrey 10/10 6023 days 48%
Phil Ritchie 10/10 6039 days 48%
Emma Parsons 10/10 6039 days 48%
Jenny Hancock 10/10 6039 days 48%
BCanuck 10/10 6043 days 61%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The U Fly Extreme experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.88% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 49 days. However the U Fly Extreme experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The U Fly Extreme experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.82%
198 -3.84%
199 -3.86%
200 -3.88%
201 -3.90%
202 -3.92%
203 -3.94%

Balancing Adjustment

0.40% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

96%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.