Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Skippers Canyon Jet.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Skippers Canyon Jet

Valid Reviews

64 Valid Reviews

The Skippers Canyon Jet experience has a total of 65 reviews. There are 64 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 64 valid reviews:

Rating Count Percentage
10/10 28
44%
9/10 23
36%
8/10 10
16%
7/10 2
3%
6/10 1
2%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

91.72% Average

The raw data average (mean) for all the Skippers Canyon Jet valid reviews is 91.72% and is based on 64 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

40 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 64 valid reviews, the experience has 40 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 40 face-to-face reviews:

Rating Count Percentage
10/10 10
25%
9/10 17
43%
8/10 10
25%
7/10 2
5%
6/10 1
3%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

88.25% Average

The raw data average (mean) for all the Skippers Canyon Jet face-to-face reviews is 88.25% and is based on 40 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

91.30%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Tomas Lloyd 8/10 3216 days 100%
Cameron Jeal 7/10 3292 days 82%
Frans Derks 9/10 4383 days 9%
Jenben 10/10 4420 days 10%
Esther Goh 9/10 4604 days 9%
Eltel 10/10 4634 days 10%
Green UK 6/10 4646 days 0%
Robin Sable 10/10 4646 days 10%
DJohnson 9/10 4847 days 9%
Prideaux 9/10 5010 days 9%
Ray Banham 9/10 5011 days 9%
Sophia Kelly 10/10 5015 days 10%
Werner and Rita 9/10 5015 days 9%
Tom Bushell 9/10 5015 days 9%
John Cullin 10/10 5021 days 10%
Victoria Boolsen 9/10 5023 days 9%
Adam Duus-Boolsen 8/10 5023 days 9%
Laura Leigh 8/10 5024 days 9%
Brian Lind 9/10 5046 days 9%
Sarraute 9/10 5051 days 9%
Gillian de Vries 8/10 5052 days 9%
H Schepers 8/10 5055 days 9%
Hee Min Kang 9/10 5056 days 9%
sezybee 10/10 5243 days 10%
jewelz 10/10 5243 days 10%
Keita-Karen Buchanan 8/10 5382 days 9%
David B 8/10 5391 days 9%
Yssel de Schepper 10/10 5402 days 10%
Janny Meerdinnk Veldboow 8/10 5402 days 9%
Bert Tonwen 10/10 5405 days 10%
Ian E 9/10 5420 days 9%
Wildtime 10/10 5455 days 10%
Jillian 10/10 5455 days 10%
TomL 10/10 5516 days 10%
rincoln 10/10 5516 days 10%
Edward Bugg 10/10 5547 days 10%
Suzanne 10/10 5547 days 10%
EllieMiller 10/10 5547 days 10%
JosephF 10/10 5669 days 10%
tinkerbe11 9/10 5730 days 9%
mikestep 10/10 5730 days 10%
kymberlyw 10/10 5732 days 10%
Edcan 10/10 5748 days 10%
Doll 9/10 5754 days 9%
Rob 8/10 5754 days 9%
TammyH 8/10 5756 days 9%
Brian 9/10 5771 days 9%
Dean Rodick 10/10 5850 days 10%
shelly milne 9/10 5925 days 9%
Richard Ebbett 9/10 5925 days 9%
Jennie 7/10 5937 days 5%
famlou 10/10 5946 days 10%
Martha 9/10 5946 days 9%
Thomas Bachmann 10/10 5979 days 10%
Brian 9/10 5979 days 9%
Nigel McArthur 10/10 6012 days 10%
sukmi 10/10 6047 days 10%
Rhys Howell 10/10 6064 days 10%
Anke Bohrer 10/10 6077 days 10%
Rob and Dorothy 9/10 6100 days 9%
jahirst 9/10 6112 days 9%
Paula Curtis 10/10 6134 days 10%
Kelly 9/10 6134 days 9%
Wendy Williams 9/10 6222 days 9%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Skippers Canyon Jet experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.07% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Skippers Canyon Jet experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Skippers Canyon Jet experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.01%
198 -4.03%
199 -4.05%
200 -4.07%
201 -4.09%
202 -4.11%
203 -4.13%

Balancing Adjustment

1.42% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

89%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.