Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Fullers Auckland.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

CC
Cymen Crick's avatar

Cymen Crick

Rankers Owner

Fullers Auckland

Valid Reviews

33 Valid Reviews

The Fullers Auckland experience has a total of 35 reviews. There are 33 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 33 valid reviews:

Rating Count Percentage
10/10 4
12%
9/10 3
9%
8/10 11
33%
7/10 5
15%
6/10 1
3%
5/10 1
3%
4/10 1
3%
3/10 0
0%
2/10 0
0%
1/10 7
21%

64.24% Average

The raw data average (mean) for all the Fullers Auckland valid reviews is 64.24% and is based on 33 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

22 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 33 valid reviews, the experience has 22 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 22 face-to-face reviews:

Rating Count Percentage
10/10 4
18%
9/10 3
14%
8/10 9
41%
7/10 4
18%
6/10 1
5%
5/10 0
0%
4/10 1
5%
3/10 0
0%
2/10 0
0%
1/10 0
0%

80.45% Average

The raw data average (mean) for all the Fullers Auckland face-to-face reviews is 80.45% and is based on 22 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

35.04%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Trishamccormick 1/10 348 days 44%
Sudan 1/10 439 days 42%
Andy Scott 8/10 469 days 100%
Vincent 1/10 653 days 35%
Luke 1/10 714 days 33%
Rob Salter-Church 1/10 714 days 33%
Sophie Day 1/10 773 days 31%
James 1/10 895 days 25%
Sebastian Verbeke 7/10 2998 days 2%
Wolfgang 6/10 3005 days 2%
Frederik Fuchs 10/10 3028 days 2%
Beatrice and Cyrill 9/10 3199 days 2%
Sabrina Schneider 10/10 3256 days 2%
Hannah Neitzke 8/10 3305 days 2%
Sanne Meijer 7/10 3984 days 0%
Claudia 10/10 4038 days 0%
Mr NisbetJones 7/10 4736 days 0%
Nathalie Verzeletti 8/10 5087 days 0%
dbg9891 5/10 5217 days 0%
Kurt 9/10 5395 days 0%
Armand 4/10 5476 days 0%
Brian Elmes 10/10 5485 days 0%
Patrick 7/10 5643 days 0%
Colin Church 8/10 5796 days 0%
BrunoG 8/10 5814 days 0%
GrillGermany 8/10 5854 days 0%
Maettu 8/10 5886 days 0%
Nick 7/10 6014 days 0%
Caroline Cole 8/10 6173 days 0%
Kathy Hawey 8/10 6195 days 0%
Roger and Heather Smith 9/10 6201 days 0%
Christoph&Isabell 8/10 6209 days 0%
Reina Lohaye 8/10 6211 days 0%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Fullers Auckland experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.15% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 52 days. However the Fullers Auckland experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Fullers Auckland experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.09%
198 -4.11%
199 -4.13%
200 -4.15%
201 -4.18%
202 -4.20%
203 -4.22%

Balancing Adjustment

32.78% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

64%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.