Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.31%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 325 days | 100% |
| bastien | 1/10 | 1270 days | 11% |
| Sean | 10/10 | 1331 days | 23% |
| Jürgen Rautenbach | 10/10 | 1817 days | 6% |
| Jane Doe | 1/10 | 1817 days | 2% |
| Sian | 10/10 | 2123 days | 5% |
| Jo Bavington | 8/10 | 2182 days | 5% |
| Pierre Longuet | 10/10 | 2457 days | 5% |
| rp1331 | 1/10 | 2457 days | 2% |
| Michael Townsend | 10/10 | 2488 days | 4% |
| Lina Andersson | 7/10 | 2516 days | 4% |
| Henry Schenker | 2/10 | 2516 days | 2% |
| Marc VandenHaute | 7/10 | 2547 days | 4% |
| Priya Priya | 8/10 | 2547 days | 4% |
| Anne Achie | 1/10 | 2578 days | 2% |
| peroni yann | 9/10 | 2608 days | 4% |
| Harriet | 2/10 | 2608 days | 2% |
| Brittany Field | 9/10 | 2761 days | 4% |
| Erkka Mäkinen | 8/10 | 2881 days | 3% |
| Ingrid Kiselka | 9/10 | 2887 days | 3% |
| Lisa Obers | 7/10 | 2896 days | 3% |
| Chloe Olsen | 7/10 | 2899 days | 3% |
| Marjolen Klomphaler | 8/10 | 2905 days | 3% |
| Aife O'Loughlin | 7/10 | 2912 days | 3% |
| Emma Emmalelong | 1/10 | 2943 days | 1% |
| Robertoi | 9/10 | 2986 days | 3% |
| Pascale Lemieux | 7/10 | 3192 days | 3% |
| Melanie Laffay | 8/10 | 3205 days | 3% |
| Hana Rachfalik | 9/10 | 3209 days | 3% |
| Hannes | 5/10 | 3216 days | 2% |
| Ben Devlin | 10/10 | 3220 days | 3% |
| Talissa Missiato | 8/10 | 3224 days | 3% |
| Horitz | 7/10 | 3231 days | 2% |
| Mia Gaynor | 7/10 | 3240 days | 2% |
| Matthias Clausen | 8/10 | 3242 days | 3% |
| Lucas Anderson | 9/10 | 3243 days | 3% |
| Briony | 7/10 | 3247 days | 2% |
| Carmen Pramstaller | 6/10 | 3249 days | 2% |
| Tobias | 5/10 | 3251 days | 2% |
| Bonnie Krautz | 7/10 | 3267 days | 2% |
| Anja P | 1/10 | 3278 days | 1% |
| Nick Sproat | 3/10 | 3278 days | 1% |
| Sophie Jenkins | 6/10 | 3310 days | 2% |
| Jeroen Bartelen | 2/10 | 3523 days | 1% |
| Oliver Blackmore | 7/10 | 3948 days | 1% |
| Casandra Prunica | 7/10 | 3951 days | 1% |
| Lauren Hedley | 7/10 | 3951 days | 1% |
| Sarah Christman | 7/10 | 3951 days | 1% |
| Johanna Kofler | 7/10 | 3952 days | 1% |
| Hannah | 7/10 | 3961 days | 1% |
| Olivia | 7/10 | 3961 days | 1% |
| Davina Teo | 7/10 | 3984 days | 1% |
| Nigel | 8/10 | 3984 days | 1% |
| Reisender Sohn | 1/10 | 4008 days | 0% |
| Chris | 3/10 | 4069 days | 0% |
| Bert Pubeg | 3/10 | 4069 days | 0% |
| Lala Cole | 3/10 | 4222 days | 0% |
| Hannah Actor-Engel | 3/10 | 4283 days | 0% |
| Brandon Wells | 4/10 | 4301 days | 0% |
| Katharina | 7/10 | 4301 days | 0% |
| Fabian | 7/10 | 4301 days | 0% |
| Steve Maona | 10/10 | 4307 days | 0% |
| Billy Koichopolos | 10/10 | 4307 days | 0% |
| Gina Lisi | 10/10 | 4307 days | 0% |
| Arno Leleu | 7/10 | 4323 days | 0% |
| Peter Moederer | 8/10 | 4331 days | 0% |
| Adam Urkhart | 9/10 | 4342 days | 0% |
| Lydia Holleman | 8/10 | 4395 days | 1% |
| prasub | 4/10 | 4434 days | 1% |
| Barbara Berkhout | 8/10 | 4664 days | 1% |
| Tamara McVey | 6/10 | 4691 days | 1% |
| Sandra Andersen | 8/10 | 4691 days | 1% |
| Helen Chilton | 8/10 | 4696 days | 1% |
| Oliver Graf | 7/10 | 4784 days | 1% |
| Mina Harker | 7/10 | 5007 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5013 days | 1% |
| Jaime Ress | 7/10 | 5025 days | 1% |
| Jolien Kruizinga | 8/10 | 5029 days | 1% |
| Florian | 6/10 | 5035 days | 1% |
| Clemmie Sinclair | 8/10 | 5035 days | 1% |
| Lil Irish | 7/10 | 5044 days | 1% |
| Carolin Ranner | 7/10 | 5046 days | 1% |
| Jarrett King | 6/10 | 5046 days | 1% |
| Lieve Verdonck | 8/10 | 5046 days | 1% |
| Justin Pearce | 7/10 | 5049 days | 1% |
| Cesar | 6/10 | 5050 days | 1% |
| Pat MacDonald | 7/10 | 5060 days | 1% |
| Katharina Dierkes | 8/10 | 5060 days | 1% |
| Emma Edis-Bates | 8/10 | 5061 days | 1% |
| Cara Dungay | 7/10 | 5061 days | 1% |
| Ruben and Jetske | 8/10 | 5063 days | 1% |
| Helen Keighley | 8/10 | 5065 days | 1% |
| Sprangers | 6/10 | 5066 days | 1% |
| Kristie | 9/10 | 5096 days | 1% |
| Marie | 7/10 | 5379 days | 1% |
| Michael Egli | 8/10 | 5401 days | 1% |
| Angela | 6/10 | 5411 days | 1% |
| Yasmin Abrahams | 8/10 | 5412 days | 1% |
| Rob | 8/10 | 5412 days | 1% |
| Barbara & Sven | 8/10 | 5412 days | 1% |
| Don & Alice | 7/10 | 5414 days | 1% |
| Max Mareen | 7/10 | 5419 days | 1% |
| Mieke Knoops | 7/10 | 5420 days | 1% |
| Johan Norregaard | 8/10 | 5430 days | 1% |
| Lisa Beauchemin | 7/10 | 5433 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5433 days | 1% |
| Belinda Godhard | 9/10 | 5435 days | 1% |
| Dersiree Moerbeek | 9/10 | 5436 days | 1% |
| Rachel & Barak | 7/10 | 5436 days | 1% |
| Charlotte | 7/10 | 5437 days | 1% |
| Sibille Fischer | 8/10 | 5451 days | 1% |
| Jonathan Angela | 6/10 | 5452 days | 1% |
| niekv | 9/10 | 5485 days | 1% |
| foucherm | 8/10 | 5493 days | 1% |
| jamesg | 4/10 | 5498 days | 1% |
| Artur D | 9/10 | 5502 days | 1% |
| Katerina Wimmer | 5/10 | 5511 days | 1% |
| Roman Hauri | 5/10 | 5512 days | 1% |
| Dermot Bryne | 5/10 | 5523 days | 1% |
| zoey1 | 6/10 | 5609 days | 1% |
| Ritag | 3/10 | 5616 days | 1% |
| SBlake | 10/10 | 5749 days | 1% |
| RichardA | 2/10 | 5751 days | 0% |
| FramiskaH | 4/10 | 5762 days | 1% |
| JaninaF | 5/10 | 5762 days | 1% |
| MartinG | 9/10 | 5777 days | 1% |
| PellucoFrance | 8/10 | 5778 days | 1% |
| Steven | 9/10 | 5778 days | 1% |
| CarleyJ | 10/10 | 5778 days | 1% |
| GaryW | 6/10 | 5779 days | 1% |
| Claudia | 5/10 | 5781 days | 1% |
| Jan | 8/10 | 5781 days | 1% |
| siemen | 7/10 | 5786 days | 1% |
| Majken | 5/10 | 5788 days | 1% |
| Ian S | 8/10 | 5793 days | 1% |
| Michael | 9/10 | 5809 days | 1% |
| Pia | 8/10 | 5810 days | 1% |
| Lucas | 8/10 | 5816 days | 1% |
| Lieke | 7/10 | 5816 days | 1% |
| Kori | 4/10 | 5857 days | 1% |
| Raey | 9/10 | 5942 days | 1% |
| sasssy | 8/10 | 6018 days | 1% |
| Daniela | 8/10 | 6120 days | 1% |
| Richard Anthony | 7/10 | 6131 days | 1% |
| Alexandra Vogeli | 7/10 | 6131 days | 1% |
| Eon Alers | 8/10 | 6134 days | 1% |
| Annette Hurst | 8/10 | 6134 days | 1% |
| Emma Dickinson | 8/10 | 6141 days | 1% |
| Mariska | 8/10 | 6142 days | 1% |
| Dirk | 8/10 | 6143 days | 1% |
| Carola | 7/10 | 6143 days | 1% |
| Philippe | 9/10 | 6145 days | 1% |
| Sean Pierce | 8/10 | 6149 days | 1% |
| April | 9/10 | 6153 days | 1% |
| Anna | 9/10 | 6184 days | 1% |
| MrsWesley | 5/10 | 6471 days | 1% |
| Michaela | 8/10 | 6498 days | 1% |
| Reggie | 4/10 | 6510 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.03% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 41 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.97% |
| 198 | -3.99% |
| 199 | -4.01% |
| 200 | -4.03% |
| 201 | -4.05% |
| 202 | -4.07% |
| 203 | -4.09% |
| … | … |
Balancing Adjustment
12.23% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.