G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
Rating | Count | Percentage | |
---|---|---|---|
10/10 | 11 |
|
7% |
9/10 | 19 |
|
12% |
8/10 | 41 |
|
26% |
7/10 | 43 |
|
27% |
6/10 | 12 |
|
8% |
5/10 | 9 |
|
6% |
4/10 | 6 |
|
4% |
3/10 | 6 |
|
4% |
2/10 | 4 |
|
3% |
1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
Rating | Count | Percentage | |
---|---|---|---|
10/10 | 6 |
|
5% |
9/10 | 14 |
|
11% |
8/10 | 37 |
|
30% |
7/10 | 40 |
|
32% |
6/10 | 11 |
|
9% |
5/10 | 9 |
|
7% |
4/10 | 5 |
|
4% |
3/10 | 1 |
|
1% |
2/10 | 1 |
|
1% |
1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
69.41%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
Reviewer | Rating | Age | Relative Weight |
---|---|---|---|
W.F. | 6/10 | 383 days | 100% |
bastien | 1/10 | 1328 days | 10% |
Sean | 10/10 | 1389 days | 20% |
Jürgen Rautenbach | 10/10 | 1874 days | 6% |
Jane Doe | 1/10 | 1875 days | 2% |
Sian | 10/10 | 2181 days | 5% |
Jo Bavington | 8/10 | 2240 days | 5% |
Pierre Longuet | 10/10 | 2514 days | 5% |
rp1331 | 1/10 | 2515 days | 2% |
Michael Townsend | 10/10 | 2545 days | 5% |
Lina Andersson | 7/10 | 2573 days | 4% |
Henry Schenker | 2/10 | 2574 days | 2% |
Marc VandenHaute | 7/10 | 2604 days | 4% |
Priya Priya | 8/10 | 2604 days | 4% |
Anne Achie | 1/10 | 2635 days | 2% |
peroni yann | 9/10 | 2665 days | 4% |
Harriet | 2/10 | 2666 days | 2% |
Brittany Field | 9/10 | 2818 days | 4% |
Erkka Mäkinen | 8/10 | 2938 days | 3% |
Ingrid Kiselka | 9/10 | 2945 days | 3% |
Lisa Obers | 7/10 | 2954 days | 3% |
Chloe Olsen | 7/10 | 2957 days | 3% |
Marjolen Klomphaler | 8/10 | 2963 days | 3% |
Aife O'Loughlin | 7/10 | 2969 days | 3% |
Emma Emmalelong | 1/10 | 3000 days | 1% |
Robertoi | 9/10 | 3044 days | 3% |
Pascale Lemieux | 7/10 | 3250 days | 3% |
Melanie Laffay | 8/10 | 3263 days | 3% |
Hana Rachfalik | 9/10 | 3267 days | 3% |
Hannes | 5/10 | 3274 days | 2% |
Ben Devlin | 10/10 | 3278 days | 3% |
Talissa Missiato | 8/10 | 3282 days | 3% |
Horitz | 7/10 | 3289 days | 2% |
Mia Gaynor | 7/10 | 3298 days | 2% |
Matthias Clausen | 8/10 | 3300 days | 3% |
Lucas Anderson | 9/10 | 3301 days | 3% |
Briony | 7/10 | 3305 days | 2% |
Carmen Pramstaller | 6/10 | 3307 days | 2% |
Tobias | 5/10 | 3309 days | 2% |
Bonnie Krautz | 7/10 | 3325 days | 2% |
Anja P | 1/10 | 3335 days | 1% |
Nick Sproat | 3/10 | 3336 days | 1% |
Sophie Jenkins | 6/10 | 3368 days | 2% |
Jeroen Bartelen | 2/10 | 3580 days | 1% |
Oliver Blackmore | 7/10 | 4006 days | 1% |
Casandra Prunica | 7/10 | 4009 days | 1% |
Lauren Hedley | 7/10 | 4009 days | 1% |
Sarah Christman | 7/10 | 4009 days | 1% |
Johanna Kofler | 7/10 | 4010 days | 1% |
Hannah | 7/10 | 4019 days | 1% |
Olivia | 7/10 | 4019 days | 1% |
Davina Teo | 7/10 | 4042 days | 1% |
Nigel | 8/10 | 4042 days | 1% |
Reisender Sohn | 1/10 | 4066 days | 0% |
Chris | 3/10 | 4127 days | 0% |
Bert Pubeg | 3/10 | 4127 days | 0% |
Lala Cole | 3/10 | 4280 days | 0% |
Hannah Actor-Engel | 3/10 | 4341 days | 0% |
Brandon Wells | 4/10 | 4359 days | 0% |
Katharina | 7/10 | 4359 days | 0% |
Fabian | 7/10 | 4359 days | 0% |
Steve Maona | 10/10 | 4365 days | 0% |
Billy Koichopolos | 10/10 | 4365 days | 0% |
Gina Lisi | 10/10 | 4365 days | 0% |
Arno Leleu | 7/10 | 4381 days | 1% |
Peter Moederer | 8/10 | 4389 days | 1% |
Adam Urkhart | 9/10 | 4400 days | 1% |
Lydia Holleman | 8/10 | 4453 days | 1% |
prasub | 4/10 | 4492 days | 1% |
Barbara Berkhout | 8/10 | 4722 days | 1% |
Tamara McVey | 6/10 | 4749 days | 1% |
Sandra Andersen | 8/10 | 4749 days | 1% |
Helen Chilton | 8/10 | 4754 days | 1% |
Oliver Graf | 7/10 | 4842 days | 1% |
Mina Harker | 7/10 | 5065 days | 1% |
Ralph & Marloes Meyers | 7/10 | 5071 days | 1% |
Jaime Ress | 7/10 | 5083 days | 1% |
Jolien Kruizinga | 8/10 | 5087 days | 1% |
Florian | 6/10 | 5093 days | 1% |
Clemmie Sinclair | 8/10 | 5093 days | 1% |
Lil Irish | 7/10 | 5102 days | 1% |
Carolin Ranner | 7/10 | 5104 days | 1% |
Jarrett King | 6/10 | 5104 days | 1% |
Lieve Verdonck | 8/10 | 5104 days | 1% |
Justin Pearce | 7/10 | 5107 days | 1% |
Cesar | 6/10 | 5108 days | 1% |
Pat MacDonald | 7/10 | 5118 days | 1% |
Katharina Dierkes | 8/10 | 5118 days | 1% |
Emma Edis-Bates | 8/10 | 5119 days | 1% |
Cara Dungay | 7/10 | 5119 days | 1% |
Ruben and Jetske | 8/10 | 5121 days | 1% |
Helen Keighley | 8/10 | 5123 days | 1% |
Sprangers | 6/10 | 5124 days | 1% |
Kristie | 9/10 | 5154 days | 1% |
Marie | 7/10 | 5437 days | 1% |
Michael Egli | 8/10 | 5459 days | 1% |
Angela | 6/10 | 5469 days | 1% |
Yasmin Abrahams | 8/10 | 5470 days | 1% |
Rob | 8/10 | 5470 days | 1% |
Barbara & Sven | 8/10 | 5470 days | 1% |
Don & Alice | 7/10 | 5472 days | 1% |
Max Mareen | 7/10 | 5477 days | 1% |
Mieke Knoops | 7/10 | 5478 days | 1% |
Johan Norregaard | 8/10 | 5488 days | 1% |
Lisa Beauchemin | 7/10 | 5491 days | 1% |
Valerie Van Hemelrijck | 7/10 | 5491 days | 1% |
Belinda Godhard | 9/10 | 5493 days | 1% |
Dersiree Moerbeek | 9/10 | 5494 days | 1% |
Rachel & Barak | 7/10 | 5494 days | 1% |
Charlotte | 7/10 | 5495 days | 1% |
Sibille Fischer | 8/10 | 5509 days | 1% |
Jonathan Angela | 6/10 | 5510 days | 1% |
niekv | 9/10 | 5543 days | 1% |
foucherm | 8/10 | 5551 days | 1% |
jamesg | 4/10 | 5556 days | 1% |
Artur D | 9/10 | 5560 days | 1% |
Katerina Wimmer | 5/10 | 5569 days | 1% |
Roman Hauri | 5/10 | 5570 days | 1% |
Dermot Bryne | 5/10 | 5581 days | 1% |
zoey1 | 6/10 | 5667 days | 1% |
Ritag | 3/10 | 5674 days | 1% |
SBlake | 10/10 | 5807 days | 1% |
RichardA | 2/10 | 5809 days | 1% |
FramiskaH | 4/10 | 5820 days | 1% |
JaninaF | 5/10 | 5820 days | 1% |
MartinG | 9/10 | 5835 days | 1% |
PellucoFrance | 8/10 | 5836 days | 1% |
Steven | 9/10 | 5836 days | 1% |
CarleyJ | 10/10 | 5836 days | 1% |
GaryW | 6/10 | 5837 days | 1% |
Claudia | 5/10 | 5838 days | 1% |
Jan | 8/10 | 5838 days | 1% |
siemen | 7/10 | 5843 days | 1% |
Majken | 5/10 | 5845 days | 1% |
Ian S | 8/10 | 5851 days | 1% |
Michael | 9/10 | 5866 days | 1% |
Pia | 8/10 | 5868 days | 1% |
Lucas | 8/10 | 5874 days | 1% |
Lieke | 7/10 | 5874 days | 1% |
Kori | 4/10 | 5914 days | 1% |
Raey | 9/10 | 5999 days | 1% |
sasssy | 8/10 | 6076 days | 1% |
Daniela | 8/10 | 6178 days | 1% |
Richard Anthony | 7/10 | 6189 days | 1% |
Alexandra Vogeli | 7/10 | 6189 days | 1% |
Eon Alers | 8/10 | 6192 days | 1% |
Annette Hurst | 8/10 | 6192 days | 1% |
Emma Dickinson | 8/10 | 6199 days | 1% |
Mariska | 8/10 | 6200 days | 1% |
Dirk | 8/10 | 6201 days | 1% |
Carola | 7/10 | 6201 days | 1% |
Philippe | 9/10 | 6203 days | 1% |
Sean Pierce | 8/10 | 6207 days | 1% |
April | 9/10 | 6211 days | 1% |
Anna | 9/10 | 6242 days | 1% |
MrsWesley | 5/10 | 6529 days | 1% |
Michaela | 8/10 | 6556 days | 1% |
Reggie | 4/10 | 6568 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
-7.15% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 53 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
Recent Reviews | Adjustment |
---|---|
0 | -3.00% |
1 | -2.63% |
2 | -1.50% |
3 | -0.38% |
4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
Days | Adjustment |
---|---|
… | … |
197 | -4.09% |
198 | -4.11% |
199 | -4.13% |
200 | -4.15% |
201 | -4.17% |
202 | -4.19% |
203 | -4.21% |
… | … |
12.24% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.