Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.81%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 686 days | 100% |
| bastien | 1/10 | 1631 days | 5% |
| Sean | 10/10 | 1692 days | 10% |
| Jürgen Rautenbach | 10/10 | 2177 days | 7% |
| Jane Doe | 1/10 | 2178 days | 3% |
| Sian | 10/10 | 2484 days | 6% |
| Jo Bavington | 8/10 | 2543 days | 6% |
| Pierre Longuet | 10/10 | 2817 days | 5% |
| rp1331 | 1/10 | 2818 days | 2% |
| Michael Townsend | 10/10 | 2848 days | 5% |
| Lina Andersson | 7/10 | 2876 days | 4% |
| Henry Schenker | 2/10 | 2877 days | 2% |
| Marc VandenHaute | 7/10 | 2907 days | 4% |
| Priya Priya | 8/10 | 2907 days | 4% |
| Anne Achie | 1/10 | 2938 days | 2% |
| peroni yann | 9/10 | 2968 days | 4% |
| Harriet | 2/10 | 2969 days | 2% |
| Brittany Field | 9/10 | 3121 days | 4% |
| Erkka Mäkinen | 8/10 | 3241 days | 3% |
| Ingrid Kiselka | 9/10 | 3248 days | 3% |
| Lisa Obers | 7/10 | 3257 days | 3% |
| Chloe Olsen | 7/10 | 3260 days | 3% |
| Marjolen Klomphaler | 8/10 | 3266 days | 3% |
| Aife O'Loughlin | 7/10 | 3272 days | 3% |
| Emma Emmalelong | 1/10 | 3303 days | 1% |
| Robertoi | 9/10 | 3347 days | 3% |
| Pascale Lemieux | 7/10 | 3553 days | 2% |
| Melanie Laffay | 8/10 | 3566 days | 2% |
| Hana Rachfalik | 9/10 | 3570 days | 2% |
| Hannes | 5/10 | 3577 days | 2% |
| Ben Devlin | 10/10 | 3581 days | 2% |
| Talissa Missiato | 8/10 | 3585 days | 2% |
| Horitz | 7/10 | 3592 days | 2% |
| Mia Gaynor | 7/10 | 3601 days | 2% |
| Matthias Clausen | 8/10 | 3603 days | 2% |
| Lucas Anderson | 9/10 | 3604 days | 2% |
| Briony | 7/10 | 3608 days | 2% |
| Carmen Pramstaller | 6/10 | 3610 days | 2% |
| Tobias | 5/10 | 3612 days | 2% |
| Bonnie Krautz | 7/10 | 3628 days | 2% |
| Anja P | 1/10 | 3638 days | 1% |
| Nick Sproat | 3/10 | 3639 days | 1% |
| Sophie Jenkins | 6/10 | 3671 days | 2% |
| Jeroen Bartelen | 2/10 | 3883 days | 1% |
| Oliver Blackmore | 7/10 | 4309 days | 0% |
| Casandra Prunica | 7/10 | 4312 days | 0% |
| Lauren Hedley | 7/10 | 4312 days | 0% |
| Sarah Christman | 7/10 | 4312 days | 0% |
| Johanna Kofler | 7/10 | 4313 days | 0% |
| Hannah | 7/10 | 4322 days | 0% |
| Olivia | 7/10 | 4322 days | 0% |
| Davina Teo | 7/10 | 4345 days | 0% |
| Nigel | 8/10 | 4345 days | 0% |
| Reisender Sohn | 1/10 | 4369 days | 0% |
| Chris | 3/10 | 4430 days | 1% |
| Bert Pubeg | 3/10 | 4430 days | 1% |
| Lala Cole | 3/10 | 4583 days | 1% |
| Hannah Actor-Engel | 3/10 | 4644 days | 1% |
| Brandon Wells | 4/10 | 4662 days | 1% |
| Katharina | 7/10 | 4662 days | 1% |
| Fabian | 7/10 | 4662 days | 1% |
| Steve Maona | 10/10 | 4668 days | 2% |
| Billy Koichopolos | 10/10 | 4668 days | 2% |
| Gina Lisi | 10/10 | 4668 days | 2% |
| Arno Leleu | 7/10 | 4684 days | 1% |
| Peter Moederer | 8/10 | 4692 days | 2% |
| Adam Urkhart | 9/10 | 4703 days | 2% |
| Lydia Holleman | 8/10 | 4756 days | 2% |
| prasub | 4/10 | 4795 days | 1% |
| Barbara Berkhout | 8/10 | 5025 days | 2% |
| Tamara McVey | 6/10 | 5052 days | 1% |
| Sandra Andersen | 8/10 | 5052 days | 2% |
| Helen Chilton | 8/10 | 5057 days | 2% |
| Oliver Graf | 7/10 | 5145 days | 1% |
| Mina Harker | 7/10 | 5368 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5374 days | 1% |
| Jaime Ress | 7/10 | 5386 days | 1% |
| Jolien Kruizinga | 8/10 | 5390 days | 2% |
| Florian | 6/10 | 5396 days | 1% |
| Clemmie Sinclair | 8/10 | 5396 days | 2% |
| Lil Irish | 7/10 | 5405 days | 1% |
| Carolin Ranner | 7/10 | 5407 days | 1% |
| Jarrett King | 6/10 | 5407 days | 1% |
| Lieve Verdonck | 8/10 | 5407 days | 2% |
| Justin Pearce | 7/10 | 5410 days | 1% |
| Cesar | 6/10 | 5411 days | 1% |
| Pat MacDonald | 7/10 | 5421 days | 1% |
| Katharina Dierkes | 8/10 | 5421 days | 2% |
| Emma Edis-Bates | 8/10 | 5422 days | 2% |
| Cara Dungay | 7/10 | 5422 days | 1% |
| Ruben and Jetske | 8/10 | 5424 days | 2% |
| Helen Keighley | 8/10 | 5426 days | 2% |
| Sprangers | 6/10 | 5427 days | 1% |
| Kristie | 9/10 | 5457 days | 2% |
| Marie | 7/10 | 5740 days | 1% |
| Michael Egli | 8/10 | 5762 days | 2% |
| Angela | 6/10 | 5772 days | 1% |
| Yasmin Abrahams | 8/10 | 5773 days | 2% |
| Rob | 8/10 | 5773 days | 2% |
| Barbara & Sven | 8/10 | 5773 days | 2% |
| Don & Alice | 7/10 | 5775 days | 1% |
| Max Mareen | 7/10 | 5780 days | 1% |
| Mieke Knoops | 7/10 | 5781 days | 1% |
| Johan Norregaard | 8/10 | 5791 days | 2% |
| Lisa Beauchemin | 7/10 | 5794 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5794 days | 1% |
| Belinda Godhard | 9/10 | 5796 days | 2% |
| Dersiree Moerbeek | 9/10 | 5797 days | 2% |
| Rachel & Barak | 7/10 | 5797 days | 1% |
| Charlotte | 7/10 | 5798 days | 1% |
| Sibille Fischer | 8/10 | 5812 days | 2% |
| Jonathan Angela | 6/10 | 5813 days | 1% |
| niekv | 9/10 | 5846 days | 2% |
| foucherm | 8/10 | 5854 days | 2% |
| jamesg | 4/10 | 5859 days | 1% |
| Artur D | 9/10 | 5863 days | 2% |
| Katerina Wimmer | 5/10 | 5872 days | 1% |
| Roman Hauri | 5/10 | 5873 days | 1% |
| Dermot Bryne | 5/10 | 5884 days | 1% |
| zoey1 | 6/10 | 5970 days | 1% |
| Ritag | 3/10 | 5977 days | 1% |
| SBlake | 10/10 | 6110 days | 2% |
| RichardA | 2/10 | 6112 days | 1% |
| FramiskaH | 4/10 | 6123 days | 1% |
| JaninaF | 5/10 | 6123 days | 1% |
| MartinG | 9/10 | 6138 days | 2% |
| PellucoFrance | 8/10 | 6139 days | 2% |
| Steven | 9/10 | 6139 days | 2% |
| CarleyJ | 10/10 | 6139 days | 2% |
| GaryW | 6/10 | 6140 days | 1% |
| Claudia | 5/10 | 6141 days | 1% |
| Jan | 8/10 | 6141 days | 2% |
| siemen | 7/10 | 6146 days | 1% |
| Majken | 5/10 | 6148 days | 1% |
| Ian S | 8/10 | 6154 days | 2% |
| Michael | 9/10 | 6169 days | 2% |
| Pia | 8/10 | 6171 days | 2% |
| Lucas | 8/10 | 6177 days | 2% |
| Lieke | 7/10 | 6177 days | 1% |
| Kori | 4/10 | 6217 days | 1% |
| Raey | 9/10 | 6303 days | 2% |
| sasssy | 8/10 | 6379 days | 2% |
| Daniela | 8/10 | 6481 days | 2% |
| Richard Anthony | 7/10 | 6492 days | 1% |
| Alexandra Vogeli | 7/10 | 6492 days | 1% |
| Eon Alers | 8/10 | 6495 days | 2% |
| Annette Hurst | 8/10 | 6495 days | 2% |
| Emma Dickinson | 8/10 | 6502 days | 2% |
| Mariska | 8/10 | 6503 days | 2% |
| Dirk | 8/10 | 6504 days | 2% |
| Carola | 7/10 | 6504 days | 1% |
| Philippe | 9/10 | 6506 days | 2% |
| Sean Pierce | 8/10 | 6510 days | 2% |
| April | 9/10 | 6514 days | 2% |
| Anna | 9/10 | 6545 days | 2% |
| MrsWesley | 5/10 | 6832 days | 1% |
| Michaela | 8/10 | 6859 days | 2% |
| Reggie | 4/10 | 6871 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.05% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.99% |
| 198 | -4.01% |
| 199 | -4.03% |
| 200 | -4.05% |
| 201 | -4.07% |
| 202 | -4.09% |
| 203 | -4.11% |
| … | … |
Balancing Adjustment
11.86% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.