G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.30%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 292 days | 100% |
| bastien | 1/10 | 1237 days | 12% |
| Sean | 10/10 | 1298 days | 25% |
| Jürgen Rautenbach | 10/10 | 1784 days | 6% |
| Jane Doe | 1/10 | 1784 days | 2% |
| Sian | 10/10 | 2090 days | 5% |
| Jo Bavington | 8/10 | 2149 days | 5% |
| Pierre Longuet | 10/10 | 2424 days | 5% |
| rp1331 | 1/10 | 2424 days | 2% |
| Michael Townsend | 10/10 | 2455 days | 5% |
| Lina Andersson | 7/10 | 2483 days | 4% |
| Henry Schenker | 2/10 | 2483 days | 2% |
| Marc VandenHaute | 7/10 | 2514 days | 4% |
| Priya Priya | 8/10 | 2514 days | 4% |
| Anne Achie | 1/10 | 2545 days | 2% |
| peroni yann | 9/10 | 2575 days | 4% |
| Harriet | 2/10 | 2575 days | 2% |
| Brittany Field | 9/10 | 2728 days | 4% |
| Erkka Mäkinen | 8/10 | 2848 days | 4% |
| Ingrid Kiselka | 9/10 | 2854 days | 4% |
| Lisa Obers | 7/10 | 2863 days | 3% |
| Chloe Olsen | 7/10 | 2866 days | 3% |
| Marjolen Klomphaler | 8/10 | 2872 days | 3% |
| Aife O'Loughlin | 7/10 | 2879 days | 3% |
| Emma Emmalelong | 1/10 | 2910 days | 1% |
| Robertoi | 9/10 | 2953 days | 3% |
| Pascale Lemieux | 7/10 | 3159 days | 3% |
| Melanie Laffay | 8/10 | 3172 days | 3% |
| Hana Rachfalik | 9/10 | 3176 days | 3% |
| Hannes | 5/10 | 3183 days | 2% |
| Ben Devlin | 10/10 | 3187 days | 3% |
| Talissa Missiato | 8/10 | 3191 days | 3% |
| Horitz | 7/10 | 3198 days | 3% |
| Mia Gaynor | 7/10 | 3207 days | 3% |
| Matthias Clausen | 8/10 | 3209 days | 3% |
| Lucas Anderson | 9/10 | 3210 days | 3% |
| Briony | 7/10 | 3214 days | 3% |
| Carmen Pramstaller | 6/10 | 3216 days | 2% |
| Tobias | 5/10 | 3218 days | 2% |
| Bonnie Krautz | 7/10 | 3234 days | 3% |
| Anja P | 1/10 | 3245 days | 1% |
| Nick Sproat | 3/10 | 3245 days | 1% |
| Sophie Jenkins | 6/10 | 3277 days | 2% |
| Jeroen Bartelen | 2/10 | 3490 days | 1% |
| Oliver Blackmore | 7/10 | 3915 days | 1% |
| Casandra Prunica | 7/10 | 3918 days | 1% |
| Lauren Hedley | 7/10 | 3918 days | 1% |
| Sarah Christman | 7/10 | 3918 days | 1% |
| Johanna Kofler | 7/10 | 3919 days | 1% |
| Hannah | 7/10 | 3928 days | 1% |
| Olivia | 7/10 | 3928 days | 1% |
| Davina Teo | 7/10 | 3951 days | 1% |
| Nigel | 8/10 | 3951 days | 1% |
| Reisender Sohn | 1/10 | 3975 days | 0% |
| Chris | 3/10 | 4036 days | 0% |
| Bert Pubeg | 3/10 | 4036 days | 0% |
| Lala Cole | 3/10 | 4189 days | 0% |
| Hannah Actor-Engel | 3/10 | 4250 days | 0% |
| Brandon Wells | 4/10 | 4268 days | 0% |
| Katharina | 7/10 | 4268 days | 0% |
| Fabian | 7/10 | 4268 days | 0% |
| Steve Maona | 10/10 | 4274 days | 0% |
| Billy Koichopolos | 10/10 | 4274 days | 0% |
| Gina Lisi | 10/10 | 4274 days | 0% |
| Arno Leleu | 7/10 | 4290 days | 0% |
| Peter Moederer | 8/10 | 4298 days | 0% |
| Adam Urkhart | 9/10 | 4309 days | 0% |
| Lydia Holleman | 8/10 | 4362 days | 0% |
| prasub | 4/10 | 4401 days | 1% |
| Barbara Berkhout | 8/10 | 4631 days | 1% |
| Tamara McVey | 6/10 | 4658 days | 1% |
| Sandra Andersen | 8/10 | 4658 days | 1% |
| Helen Chilton | 8/10 | 4663 days | 1% |
| Oliver Graf | 7/10 | 4751 days | 1% |
| Mina Harker | 7/10 | 4974 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 4980 days | 1% |
| Jaime Ress | 7/10 | 4992 days | 1% |
| Jolien Kruizinga | 8/10 | 4996 days | 1% |
| Florian | 6/10 | 5002 days | 1% |
| Clemmie Sinclair | 8/10 | 5002 days | 1% |
| Lil Irish | 7/10 | 5011 days | 1% |
| Carolin Ranner | 7/10 | 5013 days | 1% |
| Jarrett King | 6/10 | 5013 days | 1% |
| Lieve Verdonck | 8/10 | 5013 days | 1% |
| Justin Pearce | 7/10 | 5016 days | 1% |
| Cesar | 6/10 | 5017 days | 1% |
| Pat MacDonald | 7/10 | 5027 days | 1% |
| Katharina Dierkes | 8/10 | 5027 days | 1% |
| Emma Edis-Bates | 8/10 | 5028 days | 1% |
| Cara Dungay | 7/10 | 5028 days | 1% |
| Ruben and Jetske | 8/10 | 5030 days | 1% |
| Helen Keighley | 8/10 | 5032 days | 1% |
| Sprangers | 6/10 | 5033 days | 1% |
| Kristie | 9/10 | 5063 days | 1% |
| Marie | 7/10 | 5346 days | 1% |
| Michael Egli | 8/10 | 5368 days | 1% |
| Angela | 6/10 | 5378 days | 1% |
| Yasmin Abrahams | 8/10 | 5379 days | 1% |
| Rob | 8/10 | 5379 days | 1% |
| Barbara & Sven | 8/10 | 5379 days | 1% |
| Don & Alice | 7/10 | 5381 days | 1% |
| Max Mareen | 7/10 | 5386 days | 1% |
| Mieke Knoops | 7/10 | 5387 days | 1% |
| Johan Norregaard | 8/10 | 5397 days | 1% |
| Lisa Beauchemin | 7/10 | 5400 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5400 days | 1% |
| Belinda Godhard | 9/10 | 5402 days | 1% |
| Dersiree Moerbeek | 9/10 | 5403 days | 1% |
| Rachel & Barak | 7/10 | 5403 days | 1% |
| Charlotte | 7/10 | 5404 days | 1% |
| Sibille Fischer | 8/10 | 5418 days | 1% |
| Jonathan Angela | 6/10 | 5419 days | 1% |
| niekv | 9/10 | 5452 days | 1% |
| foucherm | 8/10 | 5460 days | 1% |
| jamesg | 4/10 | 5465 days | 1% |
| Artur D | 9/10 | 5469 days | 1% |
| Katerina Wimmer | 5/10 | 5478 days | 1% |
| Roman Hauri | 5/10 | 5479 days | 1% |
| Dermot Bryne | 5/10 | 5490 days | 1% |
| zoey1 | 6/10 | 5576 days | 1% |
| Ritag | 3/10 | 5583 days | 1% |
| SBlake | 10/10 | 5716 days | 1% |
| RichardA | 2/10 | 5718 days | 1% |
| FramiskaH | 4/10 | 5729 days | 1% |
| JaninaF | 5/10 | 5729 days | 1% |
| MartinG | 9/10 | 5744 days | 1% |
| PellucoFrance | 8/10 | 5745 days | 1% |
| Steven | 9/10 | 5745 days | 1% |
| CarleyJ | 10/10 | 5745 days | 1% |
| GaryW | 6/10 | 5746 days | 1% |
| Claudia | 5/10 | 5748 days | 1% |
| Jan | 8/10 | 5748 days | 1% |
| siemen | 7/10 | 5752 days | 1% |
| Majken | 5/10 | 5754 days | 1% |
| Ian S | 8/10 | 5760 days | 1% |
| Michael | 9/10 | 5776 days | 1% |
| Pia | 8/10 | 5777 days | 1% |
| Lucas | 8/10 | 5783 days | 1% |
| Lieke | 7/10 | 5783 days | 1% |
| Kori | 4/10 | 5824 days | 1% |
| Raey | 9/10 | 5909 days | 1% |
| sasssy | 8/10 | 5985 days | 1% |
| Daniela | 8/10 | 6087 days | 1% |
| Richard Anthony | 7/10 | 6098 days | 1% |
| Alexandra Vogeli | 7/10 | 6098 days | 1% |
| Eon Alers | 8/10 | 6101 days | 1% |
| Annette Hurst | 8/10 | 6101 days | 1% |
| Emma Dickinson | 8/10 | 6108 days | 1% |
| Mariska | 8/10 | 6109 days | 1% |
| Dirk | 8/10 | 6110 days | 1% |
| Carola | 7/10 | 6110 days | 1% |
| Philippe | 9/10 | 6112 days | 1% |
| Sean Pierce | 8/10 | 6116 days | 1% |
| April | 9/10 | 6120 days | 1% |
| Anna | 9/10 | 6151 days | 1% |
| MrsWesley | 5/10 | 6438 days | 1% |
| Michaela | 8/10 | 6465 days | 1% |
| Reggie | 4/10 | 6477 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.04% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 44 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.98% |
| 198 | -4.00% |
| 199 | -4.02% |
| 200 | -4.04% |
| 201 | -4.06% |
| 202 | -4.08% |
| 203 | -4.10% |
| … | … |
Balancing Adjustment
12.24% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.