G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.42%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 226 days | 100% |
| bastien | 1/10 | 1171 days | 14% |
| Sean | 10/10 | 1232 days | 30% |
| Jürgen Rautenbach | 10/10 | 1718 days | 7% |
| Jane Doe | 1/10 | 1718 days | 3% |
| Sian | 10/10 | 2024 days | 5% |
| Jo Bavington | 8/10 | 2083 days | 5% |
| Pierre Longuet | 10/10 | 2358 days | 5% |
| rp1331 | 1/10 | 2358 days | 2% |
| Michael Townsend | 10/10 | 2389 days | 5% |
| Lina Andersson | 7/10 | 2417 days | 4% |
| Henry Schenker | 2/10 | 2417 days | 2% |
| Marc VandenHaute | 7/10 | 2448 days | 4% |
| Priya Priya | 8/10 | 2448 days | 4% |
| Anne Achie | 1/10 | 2479 days | 2% |
| peroni yann | 9/10 | 2509 days | 4% |
| Harriet | 2/10 | 2509 days | 2% |
| Brittany Field | 9/10 | 2662 days | 4% |
| Erkka Mäkinen | 8/10 | 2782 days | 4% |
| Ingrid Kiselka | 9/10 | 2788 days | 4% |
| Lisa Obers | 7/10 | 2797 days | 3% |
| Chloe Olsen | 7/10 | 2800 days | 3% |
| Marjolen Klomphaler | 8/10 | 2806 days | 4% |
| Aife O'Loughlin | 7/10 | 2813 days | 3% |
| Emma Emmalelong | 1/10 | 2844 days | 1% |
| Robertoi | 9/10 | 2887 days | 3% |
| Pascale Lemieux | 7/10 | 3093 days | 3% |
| Melanie Laffay | 8/10 | 3106 days | 3% |
| Hana Rachfalik | 9/10 | 3110 days | 3% |
| Hannes | 5/10 | 3117 days | 2% |
| Ben Devlin | 10/10 | 3121 days | 3% |
| Talissa Missiato | 8/10 | 3125 days | 3% |
| Horitz | 7/10 | 3132 days | 3% |
| Mia Gaynor | 7/10 | 3141 days | 3% |
| Matthias Clausen | 8/10 | 3143 days | 3% |
| Lucas Anderson | 9/10 | 3144 days | 3% |
| Briony | 7/10 | 3148 days | 3% |
| Carmen Pramstaller | 6/10 | 3150 days | 2% |
| Tobias | 5/10 | 3152 days | 2% |
| Bonnie Krautz | 7/10 | 3168 days | 3% |
| Anja P | 1/10 | 3179 days | 1% |
| Nick Sproat | 3/10 | 3179 days | 1% |
| Sophie Jenkins | 6/10 | 3211 days | 2% |
| Jeroen Bartelen | 2/10 | 3424 days | 1% |
| Oliver Blackmore | 7/10 | 3849 days | 1% |
| Casandra Prunica | 7/10 | 3852 days | 1% |
| Lauren Hedley | 7/10 | 3852 days | 1% |
| Sarah Christman | 7/10 | 3852 days | 1% |
| Johanna Kofler | 7/10 | 3853 days | 1% |
| Hannah | 7/10 | 3862 days | 1% |
| Olivia | 7/10 | 3862 days | 1% |
| Davina Teo | 7/10 | 3885 days | 1% |
| Nigel | 8/10 | 3885 days | 1% |
| Reisender Sohn | 1/10 | 3909 days | 0% |
| Chris | 3/10 | 3970 days | 0% |
| Bert Pubeg | 3/10 | 3970 days | 0% |
| Lala Cole | 3/10 | 4123 days | 0% |
| Hannah Actor-Engel | 3/10 | 4184 days | 0% |
| Brandon Wells | 4/10 | 4202 days | 0% |
| Katharina | 7/10 | 4202 days | 0% |
| Fabian | 7/10 | 4202 days | 0% |
| Steve Maona | 10/10 | 4208 days | 0% |
| Billy Koichopolos | 10/10 | 4208 days | 0% |
| Gina Lisi | 10/10 | 4208 days | 0% |
| Arno Leleu | 7/10 | 4224 days | 0% |
| Peter Moederer | 8/10 | 4232 days | 0% |
| Adam Urkhart | 9/10 | 4243 days | 0% |
| Lydia Holleman | 8/10 | 4296 days | 0% |
| prasub | 4/10 | 4335 days | 0% |
| Barbara Berkhout | 8/10 | 4565 days | 1% |
| Tamara McVey | 6/10 | 4592 days | 1% |
| Sandra Andersen | 8/10 | 4592 days | 1% |
| Helen Chilton | 8/10 | 4597 days | 1% |
| Oliver Graf | 7/10 | 4685 days | 1% |
| Mina Harker | 7/10 | 4908 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 4914 days | 1% |
| Jaime Ress | 7/10 | 4926 days | 1% |
| Jolien Kruizinga | 8/10 | 4930 days | 1% |
| Florian | 6/10 | 4936 days | 1% |
| Clemmie Sinclair | 8/10 | 4936 days | 1% |
| Lil Irish | 7/10 | 4945 days | 1% |
| Carolin Ranner | 7/10 | 4947 days | 1% |
| Jarrett King | 6/10 | 4947 days | 1% |
| Lieve Verdonck | 8/10 | 4947 days | 1% |
| Justin Pearce | 7/10 | 4950 days | 1% |
| Cesar | 6/10 | 4951 days | 1% |
| Pat MacDonald | 7/10 | 4961 days | 1% |
| Katharina Dierkes | 8/10 | 4961 days | 1% |
| Emma Edis-Bates | 8/10 | 4962 days | 1% |
| Cara Dungay | 7/10 | 4962 days | 1% |
| Ruben and Jetske | 8/10 | 4964 days | 1% |
| Helen Keighley | 8/10 | 4966 days | 1% |
| Sprangers | 6/10 | 4967 days | 1% |
| Kristie | 9/10 | 4997 days | 1% |
| Marie | 7/10 | 5280 days | 1% |
| Michael Egli | 8/10 | 5302 days | 1% |
| Angela | 6/10 | 5312 days | 1% |
| Yasmin Abrahams | 8/10 | 5313 days | 1% |
| Rob | 8/10 | 5313 days | 1% |
| Barbara & Sven | 8/10 | 5313 days | 1% |
| Don & Alice | 7/10 | 5315 days | 1% |
| Max Mareen | 7/10 | 5320 days | 1% |
| Mieke Knoops | 7/10 | 5321 days | 1% |
| Johan Norregaard | 8/10 | 5331 days | 1% |
| Lisa Beauchemin | 7/10 | 5334 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5334 days | 1% |
| Belinda Godhard | 9/10 | 5336 days | 1% |
| Dersiree Moerbeek | 9/10 | 5337 days | 1% |
| Rachel & Barak | 7/10 | 5337 days | 1% |
| Charlotte | 7/10 | 5338 days | 1% |
| Sibille Fischer | 8/10 | 5352 days | 1% |
| Jonathan Angela | 6/10 | 5353 days | 1% |
| niekv | 9/10 | 5386 days | 1% |
| foucherm | 8/10 | 5394 days | 1% |
| jamesg | 4/10 | 5399 days | 1% |
| Artur D | 9/10 | 5403 days | 1% |
| Katerina Wimmer | 5/10 | 5412 days | 1% |
| Roman Hauri | 5/10 | 5413 days | 1% |
| Dermot Bryne | 5/10 | 5424 days | 1% |
| zoey1 | 6/10 | 5510 days | 1% |
| Ritag | 3/10 | 5517 days | 1% |
| SBlake | 10/10 | 5650 days | 1% |
| RichardA | 2/10 | 5652 days | 0% |
| FramiskaH | 4/10 | 5663 days | 1% |
| JaninaF | 5/10 | 5663 days | 1% |
| MartinG | 9/10 | 5678 days | 1% |
| PellucoFrance | 8/10 | 5679 days | 1% |
| Steven | 9/10 | 5679 days | 1% |
| CarleyJ | 10/10 | 5679 days | 1% |
| GaryW | 6/10 | 5680 days | 1% |
| Claudia | 5/10 | 5682 days | 1% |
| Jan | 8/10 | 5682 days | 1% |
| siemen | 7/10 | 5686 days | 1% |
| Majken | 5/10 | 5688 days | 1% |
| Ian S | 8/10 | 5694 days | 1% |
| Michael | 9/10 | 5710 days | 1% |
| Pia | 8/10 | 5711 days | 1% |
| Lucas | 8/10 | 5717 days | 1% |
| Lieke | 7/10 | 5717 days | 1% |
| Kori | 4/10 | 5758 days | 1% |
| Raey | 9/10 | 5843 days | 1% |
| sasssy | 8/10 | 5919 days | 1% |
| Daniela | 8/10 | 6021 days | 1% |
| Richard Anthony | 7/10 | 6032 days | 1% |
| Alexandra Vogeli | 7/10 | 6032 days | 1% |
| Eon Alers | 8/10 | 6035 days | 1% |
| Annette Hurst | 8/10 | 6035 days | 1% |
| Emma Dickinson | 8/10 | 6042 days | 1% |
| Mariska | 8/10 | 6043 days | 1% |
| Dirk | 8/10 | 6044 days | 1% |
| Carola | 7/10 | 6044 days | 1% |
| Philippe | 9/10 | 6046 days | 1% |
| Sean Pierce | 8/10 | 6050 days | 1% |
| April | 9/10 | 6054 days | 1% |
| Anna | 9/10 | 6085 days | 1% |
| MrsWesley | 5/10 | 6372 days | 1% |
| Michaela | 8/10 | 6399 days | 1% |
| Reggie | 4/10 | 6411 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-5.92% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 79 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.87% |
| 198 | -2.89% |
| 199 | -2.90% |
| 200 | -2.92% |
| 201 | -2.93% |
| 202 | -2.95% |
| 203 | -2.96% |
| … | … |
Balancing Adjustment
11.31% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.