Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.73%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 400 days | 100% |
| bastien | 1/10 | 1345 days | 9% |
| Sean | 10/10 | 1406 days | 19% |
| Jürgen Rautenbach | 10/10 | 1892 days | 6% |
| Jane Doe | 1/10 | 1892 days | 3% |
| Sian | 10/10 | 2198 days | 5% |
| Jo Bavington | 8/10 | 2257 days | 5% |
| Pierre Longuet | 10/10 | 2532 days | 5% |
| rp1331 | 1/10 | 2532 days | 2% |
| Michael Townsend | 10/10 | 2563 days | 5% |
| Lina Andersson | 7/10 | 2591 days | 4% |
| Henry Schenker | 2/10 | 2591 days | 2% |
| Marc VandenHaute | 7/10 | 2622 days | 4% |
| Priya Priya | 8/10 | 2622 days | 4% |
| Anne Achie | 1/10 | 2653 days | 2% |
| peroni yann | 9/10 | 2683 days | 4% |
| Harriet | 2/10 | 2683 days | 2% |
| Brittany Field | 9/10 | 2836 days | 4% |
| Erkka Mäkinen | 8/10 | 2956 days | 3% |
| Ingrid Kiselka | 9/10 | 2962 days | 4% |
| Lisa Obers | 7/10 | 2971 days | 3% |
| Chloe Olsen | 7/10 | 2974 days | 3% |
| Marjolen Klomphaler | 8/10 | 2980 days | 3% |
| Aife O'Loughlin | 7/10 | 2987 days | 3% |
| Emma Emmalelong | 1/10 | 3018 days | 1% |
| Robertoi | 9/10 | 3061 days | 3% |
| Pascale Lemieux | 7/10 | 3267 days | 3% |
| Melanie Laffay | 8/10 | 3280 days | 3% |
| Hana Rachfalik | 9/10 | 3284 days | 3% |
| Hannes | 5/10 | 3291 days | 2% |
| Ben Devlin | 10/10 | 3295 days | 3% |
| Talissa Missiato | 8/10 | 3299 days | 3% |
| Horitz | 7/10 | 3306 days | 2% |
| Mia Gaynor | 7/10 | 3315 days | 2% |
| Matthias Clausen | 8/10 | 3317 days | 3% |
| Lucas Anderson | 9/10 | 3318 days | 3% |
| Briony | 7/10 | 3322 days | 2% |
| Carmen Pramstaller | 6/10 | 3324 days | 2% |
| Tobias | 5/10 | 3326 days | 2% |
| Bonnie Krautz | 7/10 | 3342 days | 2% |
| Anja P | 1/10 | 3353 days | 1% |
| Nick Sproat | 3/10 | 3353 days | 1% |
| Sophie Jenkins | 6/10 | 3385 days | 2% |
| Jeroen Bartelen | 2/10 | 3598 days | 1% |
| Oliver Blackmore | 7/10 | 4023 days | 1% |
| Casandra Prunica | 7/10 | 4026 days | 1% |
| Lauren Hedley | 7/10 | 4026 days | 1% |
| Sarah Christman | 7/10 | 4026 days | 1% |
| Johanna Kofler | 7/10 | 4027 days | 1% |
| Hannah | 7/10 | 4036 days | 1% |
| Olivia | 7/10 | 4036 days | 1% |
| Davina Teo | 7/10 | 4059 days | 1% |
| Nigel | 8/10 | 4059 days | 1% |
| Reisender Sohn | 1/10 | 4083 days | 0% |
| Chris | 3/10 | 4144 days | 0% |
| Bert Pubeg | 3/10 | 4144 days | 0% |
| Lala Cole | 3/10 | 4297 days | 0% |
| Hannah Actor-Engel | 3/10 | 4358 days | 0% |
| Brandon Wells | 4/10 | 4376 days | 0% |
| Katharina | 7/10 | 4376 days | 0% |
| Fabian | 7/10 | 4376 days | 0% |
| Steve Maona | 10/10 | 4382 days | 1% |
| Billy Koichopolos | 10/10 | 4382 days | 1% |
| Gina Lisi | 10/10 | 4382 days | 1% |
| Arno Leleu | 7/10 | 4398 days | 1% |
| Peter Moederer | 8/10 | 4406 days | 1% |
| Adam Urkhart | 9/10 | 4417 days | 1% |
| Lydia Holleman | 8/10 | 4470 days | 1% |
| prasub | 4/10 | 4509 days | 1% |
| Barbara Berkhout | 8/10 | 4739 days | 1% |
| Tamara McVey | 6/10 | 4766 days | 1% |
| Sandra Andersen | 8/10 | 4766 days | 1% |
| Helen Chilton | 8/10 | 4771 days | 1% |
| Oliver Graf | 7/10 | 4859 days | 1% |
| Mina Harker | 7/10 | 5082 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5088 days | 1% |
| Jaime Ress | 7/10 | 5100 days | 1% |
| Jolien Kruizinga | 8/10 | 5104 days | 1% |
| Florian | 6/10 | 5110 days | 1% |
| Clemmie Sinclair | 8/10 | 5110 days | 1% |
| Lil Irish | 7/10 | 5119 days | 1% |
| Carolin Ranner | 7/10 | 5121 days | 1% |
| Jarrett King | 6/10 | 5121 days | 1% |
| Lieve Verdonck | 8/10 | 5121 days | 1% |
| Justin Pearce | 7/10 | 5124 days | 1% |
| Cesar | 6/10 | 5125 days | 1% |
| Pat MacDonald | 7/10 | 5135 days | 1% |
| Katharina Dierkes | 8/10 | 5135 days | 1% |
| Emma Edis-Bates | 8/10 | 5136 days | 1% |
| Cara Dungay | 7/10 | 5136 days | 1% |
| Ruben and Jetske | 8/10 | 5138 days | 1% |
| Helen Keighley | 8/10 | 5140 days | 1% |
| Sprangers | 6/10 | 5141 days | 1% |
| Kristie | 9/10 | 5171 days | 1% |
| Marie | 7/10 | 5454 days | 1% |
| Michael Egli | 8/10 | 5476 days | 1% |
| Angela | 6/10 | 5486 days | 1% |
| Yasmin Abrahams | 8/10 | 5487 days | 1% |
| Rob | 8/10 | 5487 days | 1% |
| Barbara & Sven | 8/10 | 5487 days | 1% |
| Don & Alice | 7/10 | 5489 days | 1% |
| Max Mareen | 7/10 | 5494 days | 1% |
| Mieke Knoops | 7/10 | 5495 days | 1% |
| Johan Norregaard | 8/10 | 5505 days | 1% |
| Lisa Beauchemin | 7/10 | 5508 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5508 days | 1% |
| Belinda Godhard | 9/10 | 5510 days | 1% |
| Dersiree Moerbeek | 9/10 | 5511 days | 1% |
| Rachel & Barak | 7/10 | 5511 days | 1% |
| Charlotte | 7/10 | 5512 days | 1% |
| Sibille Fischer | 8/10 | 5526 days | 1% |
| Jonathan Angela | 6/10 | 5527 days | 1% |
| niekv | 9/10 | 5560 days | 1% |
| foucherm | 8/10 | 5568 days | 1% |
| jamesg | 4/10 | 5573 days | 1% |
| Artur D | 9/10 | 5577 days | 1% |
| Katerina Wimmer | 5/10 | 5586 days | 1% |
| Roman Hauri | 5/10 | 5587 days | 1% |
| Dermot Bryne | 5/10 | 5598 days | 1% |
| zoey1 | 6/10 | 5684 days | 1% |
| Ritag | 3/10 | 5691 days | 1% |
| SBlake | 10/10 | 5824 days | 1% |
| RichardA | 2/10 | 5826 days | 1% |
| FramiskaH | 4/10 | 5837 days | 1% |
| JaninaF | 5/10 | 5837 days | 1% |
| MartinG | 9/10 | 5852 days | 1% |
| PellucoFrance | 8/10 | 5853 days | 1% |
| Steven | 9/10 | 5853 days | 1% |
| CarleyJ | 10/10 | 5853 days | 1% |
| GaryW | 6/10 | 5854 days | 1% |
| Claudia | 5/10 | 5856 days | 1% |
| Jan | 8/10 | 5856 days | 1% |
| siemen | 7/10 | 5860 days | 1% |
| Majken | 5/10 | 5862 days | 1% |
| Ian S | 8/10 | 5868 days | 1% |
| Michael | 9/10 | 5884 days | 1% |
| Pia | 8/10 | 5885 days | 1% |
| Lucas | 8/10 | 5891 days | 1% |
| Lieke | 7/10 | 5891 days | 1% |
| Kori | 4/10 | 5932 days | 1% |
| Raey | 9/10 | 6017 days | 1% |
| sasssy | 8/10 | 6093 days | 1% |
| Daniela | 8/10 | 6195 days | 1% |
| Richard Anthony | 7/10 | 6206 days | 1% |
| Alexandra Vogeli | 7/10 | 6206 days | 1% |
| Eon Alers | 8/10 | 6209 days | 1% |
| Annette Hurst | 8/10 | 6209 days | 1% |
| Emma Dickinson | 8/10 | 6216 days | 1% |
| Mariska | 8/10 | 6217 days | 1% |
| Dirk | 8/10 | 6218 days | 1% |
| Carola | 7/10 | 6218 days | 1% |
| Philippe | 9/10 | 6220 days | 1% |
| Sean Pierce | 8/10 | 6224 days | 1% |
| April | 9/10 | 6228 days | 1% |
| Anna | 9/10 | 6259 days | 1% |
| MrsWesley | 5/10 | 6546 days | 1% |
| Michaela | 8/10 | 6573 days | 1% |
| Reggie | 4/10 | 6585 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.07% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 56 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
Balancing Adjustment
11.94% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.