Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.31%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 276 days | 100% |
| bastien | 1/10 | 1221 days | 13% |
| Sean | 10/10 | 1282 days | 26% |
| Jürgen Rautenbach | 10/10 | 1767 days | 6% |
| Jane Doe | 1/10 | 1768 days | 2% |
| Sian | 10/10 | 2074 days | 5% |
| Jo Bavington | 8/10 | 2133 days | 5% |
| Pierre Longuet | 10/10 | 2407 days | 5% |
| rp1331 | 1/10 | 2408 days | 2% |
| Michael Townsend | 10/10 | 2438 days | 5% |
| Lina Andersson | 7/10 | 2466 days | 4% |
| Henry Schenker | 2/10 | 2467 days | 2% |
| Marc VandenHaute | 7/10 | 2497 days | 4% |
| Priya Priya | 8/10 | 2497 days | 4% |
| Anne Achie | 1/10 | 2528 days | 2% |
| peroni yann | 9/10 | 2558 days | 4% |
| Harriet | 2/10 | 2559 days | 2% |
| Brittany Field | 9/10 | 2711 days | 4% |
| Erkka Mäkinen | 8/10 | 2831 days | 4% |
| Ingrid Kiselka | 9/10 | 2838 days | 4% |
| Lisa Obers | 7/10 | 2847 days | 3% |
| Chloe Olsen | 7/10 | 2850 days | 3% |
| Marjolen Klomphaler | 8/10 | 2856 days | 3% |
| Aife O'Loughlin | 7/10 | 2862 days | 3% |
| Emma Emmalelong | 1/10 | 2893 days | 1% |
| Robertoi | 9/10 | 2937 days | 3% |
| Pascale Lemieux | 7/10 | 3143 days | 3% |
| Melanie Laffay | 8/10 | 3156 days | 3% |
| Hana Rachfalik | 9/10 | 3160 days | 3% |
| Hannes | 5/10 | 3167 days | 2% |
| Ben Devlin | 10/10 | 3171 days | 3% |
| Talissa Missiato | 8/10 | 3175 days | 3% |
| Horitz | 7/10 | 3182 days | 3% |
| Mia Gaynor | 7/10 | 3191 days | 3% |
| Matthias Clausen | 8/10 | 3193 days | 3% |
| Lucas Anderson | 9/10 | 3194 days | 3% |
| Briony | 7/10 | 3198 days | 3% |
| Carmen Pramstaller | 6/10 | 3200 days | 2% |
| Tobias | 5/10 | 3202 days | 2% |
| Bonnie Krautz | 7/10 | 3218 days | 2% |
| Anja P | 1/10 | 3228 days | 1% |
| Nick Sproat | 3/10 | 3229 days | 1% |
| Sophie Jenkins | 6/10 | 3261 days | 2% |
| Jeroen Bartelen | 2/10 | 3473 days | 1% |
| Oliver Blackmore | 7/10 | 3899 days | 1% |
| Casandra Prunica | 7/10 | 3902 days | 1% |
| Lauren Hedley | 7/10 | 3902 days | 1% |
| Sarah Christman | 7/10 | 3902 days | 1% |
| Johanna Kofler | 7/10 | 3903 days | 1% |
| Hannah | 7/10 | 3912 days | 1% |
| Olivia | 7/10 | 3912 days | 1% |
| Davina Teo | 7/10 | 3935 days | 1% |
| Nigel | 8/10 | 3935 days | 1% |
| Reisender Sohn | 1/10 | 3959 days | 0% |
| Chris | 3/10 | 4020 days | 0% |
| Bert Pubeg | 3/10 | 4020 days | 0% |
| Lala Cole | 3/10 | 4173 days | 0% |
| Hannah Actor-Engel | 3/10 | 4234 days | 0% |
| Brandon Wells | 4/10 | 4252 days | 0% |
| Katharina | 7/10 | 4252 days | 0% |
| Fabian | 7/10 | 4252 days | 0% |
| Steve Maona | 10/10 | 4258 days | 0% |
| Billy Koichopolos | 10/10 | 4258 days | 0% |
| Gina Lisi | 10/10 | 4258 days | 0% |
| Arno Leleu | 7/10 | 4274 days | 0% |
| Peter Moederer | 8/10 | 4282 days | 0% |
| Adam Urkhart | 9/10 | 4293 days | 0% |
| Lydia Holleman | 8/10 | 4346 days | 0% |
| prasub | 4/10 | 4385 days | 1% |
| Barbara Berkhout | 8/10 | 4615 days | 1% |
| Tamara McVey | 6/10 | 4642 days | 1% |
| Sandra Andersen | 8/10 | 4642 days | 1% |
| Helen Chilton | 8/10 | 4647 days | 1% |
| Oliver Graf | 7/10 | 4735 days | 1% |
| Mina Harker | 7/10 | 4958 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 4964 days | 1% |
| Jaime Ress | 7/10 | 4976 days | 1% |
| Jolien Kruizinga | 8/10 | 4980 days | 1% |
| Florian | 6/10 | 4986 days | 1% |
| Clemmie Sinclair | 8/10 | 4986 days | 1% |
| Lil Irish | 7/10 | 4995 days | 1% |
| Carolin Ranner | 7/10 | 4997 days | 1% |
| Jarrett King | 6/10 | 4997 days | 1% |
| Lieve Verdonck | 8/10 | 4997 days | 1% |
| Justin Pearce | 7/10 | 5000 days | 1% |
| Cesar | 6/10 | 5001 days | 1% |
| Pat MacDonald | 7/10 | 5011 days | 1% |
| Katharina Dierkes | 8/10 | 5011 days | 1% |
| Emma Edis-Bates | 8/10 | 5012 days | 1% |
| Cara Dungay | 7/10 | 5012 days | 1% |
| Ruben and Jetske | 8/10 | 5014 days | 1% |
| Helen Keighley | 8/10 | 5016 days | 1% |
| Sprangers | 6/10 | 5017 days | 1% |
| Kristie | 9/10 | 5047 days | 1% |
| Marie | 7/10 | 5330 days | 1% |
| Michael Egli | 8/10 | 5352 days | 1% |
| Angela | 6/10 | 5362 days | 1% |
| Yasmin Abrahams | 8/10 | 5363 days | 1% |
| Rob | 8/10 | 5363 days | 1% |
| Barbara & Sven | 8/10 | 5363 days | 1% |
| Don & Alice | 7/10 | 5365 days | 1% |
| Max Mareen | 7/10 | 5370 days | 1% |
| Mieke Knoops | 7/10 | 5371 days | 1% |
| Johan Norregaard | 8/10 | 5381 days | 1% |
| Lisa Beauchemin | 7/10 | 5384 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5384 days | 1% |
| Belinda Godhard | 9/10 | 5386 days | 1% |
| Dersiree Moerbeek | 9/10 | 5387 days | 1% |
| Rachel & Barak | 7/10 | 5387 days | 1% |
| Charlotte | 7/10 | 5388 days | 1% |
| Sibille Fischer | 8/10 | 5402 days | 1% |
| Jonathan Angela | 6/10 | 5403 days | 1% |
| niekv | 9/10 | 5436 days | 1% |
| foucherm | 8/10 | 5444 days | 1% |
| jamesg | 4/10 | 5449 days | 1% |
| Artur D | 9/10 | 5453 days | 1% |
| Katerina Wimmer | 5/10 | 5462 days | 1% |
| Roman Hauri | 5/10 | 5463 days | 1% |
| Dermot Bryne | 5/10 | 5474 days | 1% |
| zoey1 | 6/10 | 5560 days | 1% |
| Ritag | 3/10 | 5567 days | 1% |
| SBlake | 10/10 | 5700 days | 1% |
| RichardA | 2/10 | 5702 days | 0% |
| FramiskaH | 4/10 | 5713 days | 1% |
| JaninaF | 5/10 | 5713 days | 1% |
| MartinG | 9/10 | 5728 days | 1% |
| PellucoFrance | 8/10 | 5729 days | 1% |
| Steven | 9/10 | 5729 days | 1% |
| CarleyJ | 10/10 | 5729 days | 1% |
| GaryW | 6/10 | 5730 days | 1% |
| Claudia | 5/10 | 5731 days | 1% |
| Jan | 8/10 | 5731 days | 1% |
| siemen | 7/10 | 5736 days | 1% |
| Majken | 5/10 | 5738 days | 1% |
| Ian S | 8/10 | 5744 days | 1% |
| Michael | 9/10 | 5759 days | 1% |
| Pia | 8/10 | 5761 days | 1% |
| Lucas | 8/10 | 5767 days | 1% |
| Lieke | 7/10 | 5767 days | 1% |
| Kori | 4/10 | 5807 days | 1% |
| Raey | 9/10 | 5892 days | 1% |
| sasssy | 8/10 | 5969 days | 1% |
| Daniela | 8/10 | 6071 days | 1% |
| Richard Anthony | 7/10 | 6082 days | 1% |
| Alexandra Vogeli | 7/10 | 6082 days | 1% |
| Eon Alers | 8/10 | 6085 days | 1% |
| Annette Hurst | 8/10 | 6085 days | 1% |
| Emma Dickinson | 8/10 | 6092 days | 1% |
| Mariska | 8/10 | 6093 days | 1% |
| Dirk | 8/10 | 6094 days | 1% |
| Carola | 7/10 | 6094 days | 1% |
| Philippe | 9/10 | 6096 days | 1% |
| Sean Pierce | 8/10 | 6100 days | 1% |
| April | 9/10 | 6104 days | 1% |
| Anna | 9/10 | 6135 days | 1% |
| MrsWesley | 5/10 | 6422 days | 1% |
| Michaela | 8/10 | 6449 days | 1% |
| Reggie | 4/10 | 6461 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.89% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 49 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.84% |
| 198 | -3.86% |
| 199 | -3.87% |
| 200 | -3.89% |
| 201 | -3.91% |
| 202 | -3.93% |
| 203 | -3.95% |
| … | … |
Balancing Adjustment
12.12% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.