G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
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Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.62%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 426 days | 100% |
| bastien | 1/10 | 1371 days | 9% |
| Sean | 10/10 | 1432 days | 18% |
| Jürgen Rautenbach | 10/10 | 1917 days | 6% |
| Jane Doe | 1/10 | 1918 days | 2% |
| Sian | 10/10 | 2224 days | 5% |
| Jo Bavington | 8/10 | 2283 days | 5% |
| Pierre Longuet | 10/10 | 2557 days | 5% |
| rp1331 | 1/10 | 2558 days | 2% |
| Michael Townsend | 10/10 | 2588 days | 4% |
| Lina Andersson | 7/10 | 2616 days | 4% |
| Henry Schenker | 2/10 | 2617 days | 2% |
| Marc VandenHaute | 7/10 | 2647 days | 4% |
| Priya Priya | 8/10 | 2647 days | 4% |
| Anne Achie | 1/10 | 2678 days | 2% |
| peroni yann | 9/10 | 2708 days | 4% |
| Harriet | 2/10 | 2709 days | 2% |
| Brittany Field | 9/10 | 2861 days | 4% |
| Erkka Mäkinen | 8/10 | 2981 days | 3% |
| Ingrid Kiselka | 9/10 | 2988 days | 3% |
| Lisa Obers | 7/10 | 2997 days | 3% |
| Chloe Olsen | 7/10 | 3000 days | 3% |
| Marjolen Klomphaler | 8/10 | 3006 days | 3% |
| Aife O'Loughlin | 7/10 | 3012 days | 3% |
| Emma Emmalelong | 1/10 | 3043 days | 1% |
| Robertoi | 9/10 | 3087 days | 3% |
| Pascale Lemieux | 7/10 | 3293 days | 2% |
| Melanie Laffay | 8/10 | 3306 days | 3% |
| Hana Rachfalik | 9/10 | 3310 days | 3% |
| Hannes | 5/10 | 3317 days | 2% |
| Ben Devlin | 10/10 | 3321 days | 3% |
| Talissa Missiato | 8/10 | 3325 days | 3% |
| Horitz | 7/10 | 3332 days | 2% |
| Mia Gaynor | 7/10 | 3341 days | 2% |
| Matthias Clausen | 8/10 | 3343 days | 2% |
| Lucas Anderson | 9/10 | 3344 days | 3% |
| Briony | 7/10 | 3348 days | 2% |
| Carmen Pramstaller | 6/10 | 3350 days | 2% |
| Tobias | 5/10 | 3352 days | 2% |
| Bonnie Krautz | 7/10 | 3368 days | 2% |
| Anja P | 1/10 | 3378 days | 1% |
| Nick Sproat | 3/10 | 3379 days | 1% |
| Sophie Jenkins | 6/10 | 3411 days | 2% |
| Jeroen Bartelen | 2/10 | 3623 days | 1% |
| Oliver Blackmore | 7/10 | 4049 days | 1% |
| Casandra Prunica | 7/10 | 4052 days | 1% |
| Lauren Hedley | 7/10 | 4052 days | 1% |
| Sarah Christman | 7/10 | 4052 days | 1% |
| Johanna Kofler | 7/10 | 4053 days | 1% |
| Hannah | 7/10 | 4062 days | 1% |
| Olivia | 7/10 | 4062 days | 1% |
| Davina Teo | 7/10 | 4085 days | 1% |
| Nigel | 8/10 | 4085 days | 1% |
| Reisender Sohn | 1/10 | 4109 days | 0% |
| Chris | 3/10 | 4170 days | 0% |
| Bert Pubeg | 3/10 | 4170 days | 0% |
| Lala Cole | 3/10 | 4323 days | 0% |
| Hannah Actor-Engel | 3/10 | 4384 days | 1% |
| Brandon Wells | 4/10 | 4402 days | 1% |
| Katharina | 7/10 | 4402 days | 1% |
| Fabian | 7/10 | 4402 days | 1% |
| Steve Maona | 10/10 | 4408 days | 1% |
| Billy Koichopolos | 10/10 | 4408 days | 1% |
| Gina Lisi | 10/10 | 4408 days | 1% |
| Arno Leleu | 7/10 | 4424 days | 1% |
| Peter Moederer | 8/10 | 4432 days | 1% |
| Adam Urkhart | 9/10 | 4443 days | 1% |
| Lydia Holleman | 8/10 | 4496 days | 1% |
| prasub | 4/10 | 4535 days | 1% |
| Barbara Berkhout | 8/10 | 4765 days | 1% |
| Tamara McVey | 6/10 | 4792 days | 1% |
| Sandra Andersen | 8/10 | 4792 days | 1% |
| Helen Chilton | 8/10 | 4797 days | 1% |
| Oliver Graf | 7/10 | 4885 days | 1% |
| Mina Harker | 7/10 | 5108 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5114 days | 1% |
| Jaime Ress | 7/10 | 5126 days | 1% |
| Jolien Kruizinga | 8/10 | 5130 days | 1% |
| Florian | 6/10 | 5136 days | 1% |
| Clemmie Sinclair | 8/10 | 5136 days | 1% |
| Lil Irish | 7/10 | 5145 days | 1% |
| Carolin Ranner | 7/10 | 5147 days | 1% |
| Jarrett King | 6/10 | 5147 days | 1% |
| Lieve Verdonck | 8/10 | 5147 days | 1% |
| Justin Pearce | 7/10 | 5150 days | 1% |
| Cesar | 6/10 | 5151 days | 1% |
| Pat MacDonald | 7/10 | 5161 days | 1% |
| Katharina Dierkes | 8/10 | 5161 days | 1% |
| Emma Edis-Bates | 8/10 | 5162 days | 1% |
| Cara Dungay | 7/10 | 5162 days | 1% |
| Ruben and Jetske | 8/10 | 5164 days | 1% |
| Helen Keighley | 8/10 | 5166 days | 1% |
| Sprangers | 6/10 | 5167 days | 1% |
| Kristie | 9/10 | 5197 days | 1% |
| Marie | 7/10 | 5480 days | 1% |
| Michael Egli | 8/10 | 5502 days | 1% |
| Angela | 6/10 | 5512 days | 1% |
| Yasmin Abrahams | 8/10 | 5513 days | 1% |
| Rob | 8/10 | 5513 days | 1% |
| Barbara & Sven | 8/10 | 5513 days | 1% |
| Don & Alice | 7/10 | 5515 days | 1% |
| Max Mareen | 7/10 | 5520 days | 1% |
| Mieke Knoops | 7/10 | 5521 days | 1% |
| Johan Norregaard | 8/10 | 5531 days | 1% |
| Lisa Beauchemin | 7/10 | 5534 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5534 days | 1% |
| Belinda Godhard | 9/10 | 5536 days | 1% |
| Dersiree Moerbeek | 9/10 | 5537 days | 1% |
| Rachel & Barak | 7/10 | 5537 days | 1% |
| Charlotte | 7/10 | 5538 days | 1% |
| Sibille Fischer | 8/10 | 5552 days | 1% |
| Jonathan Angela | 6/10 | 5553 days | 1% |
| niekv | 9/10 | 5586 days | 1% |
| foucherm | 8/10 | 5594 days | 1% |
| jamesg | 4/10 | 5599 days | 1% |
| Artur D | 9/10 | 5603 days | 1% |
| Katerina Wimmer | 5/10 | 5612 days | 1% |
| Roman Hauri | 5/10 | 5613 days | 1% |
| Dermot Bryne | 5/10 | 5624 days | 1% |
| zoey1 | 6/10 | 5710 days | 1% |
| Ritag | 3/10 | 5717 days | 1% |
| SBlake | 10/10 | 5850 days | 1% |
| RichardA | 2/10 | 5852 days | 1% |
| FramiskaH | 4/10 | 5863 days | 1% |
| JaninaF | 5/10 | 5863 days | 1% |
| MartinG | 9/10 | 5878 days | 1% |
| PellucoFrance | 8/10 | 5879 days | 1% |
| Steven | 9/10 | 5879 days | 1% |
| CarleyJ | 10/10 | 5879 days | 1% |
| GaryW | 6/10 | 5880 days | 1% |
| Claudia | 5/10 | 5881 days | 1% |
| Jan | 8/10 | 5881 days | 1% |
| siemen | 7/10 | 5886 days | 1% |
| Majken | 5/10 | 5888 days | 1% |
| Ian S | 8/10 | 5894 days | 1% |
| Michael | 9/10 | 5909 days | 1% |
| Pia | 8/10 | 5911 days | 1% |
| Lucas | 8/10 | 5917 days | 1% |
| Lieke | 7/10 | 5917 days | 1% |
| Kori | 4/10 | 5957 days | 1% |
| Raey | 9/10 | 6042 days | 1% |
| sasssy | 8/10 | 6119 days | 1% |
| Daniela | 8/10 | 6221 days | 1% |
| Richard Anthony | 7/10 | 6232 days | 1% |
| Alexandra Vogeli | 7/10 | 6232 days | 1% |
| Eon Alers | 8/10 | 6235 days | 1% |
| Annette Hurst | 8/10 | 6235 days | 1% |
| Emma Dickinson | 8/10 | 6242 days | 1% |
| Mariska | 8/10 | 6243 days | 1% |
| Dirk | 8/10 | 6244 days | 1% |
| Carola | 7/10 | 6244 days | 1% |
| Philippe | 9/10 | 6246 days | 1% |
| Sean Pierce | 8/10 | 6250 days | 1% |
| April | 9/10 | 6254 days | 1% |
| Anna | 9/10 | 6285 days | 1% |
| MrsWesley | 5/10 | 6572 days | 1% |
| Michaela | 8/10 | 6599 days | 1% |
| Reggie | 4/10 | 6611 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.72% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 60 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.66% |
| 198 | -3.68% |
| 199 | -3.70% |
| 200 | -3.72% |
| 201 | -3.74% |
| 202 | -3.76% |
| 203 | -3.77% |
| … | … |
Balancing Adjustment
11.76% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.