G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.78%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 674 days | 100% |
| bastien | 1/10 | 1619 days | 5% |
| Sean | 10/10 | 1680 days | 10% |
| Jürgen Rautenbach | 10/10 | 2166 days | 7% |
| Jane Doe | 1/10 | 2166 days | 3% |
| Sian | 10/10 | 2472 days | 6% |
| Jo Bavington | 8/10 | 2531 days | 6% |
| Pierre Longuet | 10/10 | 2806 days | 5% |
| rp1331 | 1/10 | 2806 days | 2% |
| Michael Townsend | 10/10 | 2837 days | 5% |
| Lina Andersson | 7/10 | 2865 days | 4% |
| Henry Schenker | 2/10 | 2865 days | 2% |
| Marc VandenHaute | 7/10 | 2896 days | 4% |
| Priya Priya | 8/10 | 2896 days | 4% |
| Anne Achie | 1/10 | 2927 days | 2% |
| peroni yann | 9/10 | 2957 days | 4% |
| Harriet | 2/10 | 2957 days | 2% |
| Brittany Field | 9/10 | 3110 days | 4% |
| Erkka Mäkinen | 8/10 | 3230 days | 3% |
| Ingrid Kiselka | 9/10 | 3236 days | 3% |
| Lisa Obers | 7/10 | 3245 days | 3% |
| Chloe Olsen | 7/10 | 3248 days | 3% |
| Marjolen Klomphaler | 8/10 | 3254 days | 3% |
| Aife O'Loughlin | 7/10 | 3261 days | 3% |
| Emma Emmalelong | 1/10 | 3292 days | 1% |
| Robertoi | 9/10 | 3335 days | 3% |
| Pascale Lemieux | 7/10 | 3541 days | 2% |
| Melanie Laffay | 8/10 | 3554 days | 2% |
| Hana Rachfalik | 9/10 | 3558 days | 2% |
| Hannes | 5/10 | 3565 days | 2% |
| Ben Devlin | 10/10 | 3569 days | 2% |
| Talissa Missiato | 8/10 | 3573 days | 2% |
| Horitz | 7/10 | 3580 days | 2% |
| Mia Gaynor | 7/10 | 3589 days | 2% |
| Matthias Clausen | 8/10 | 3591 days | 2% |
| Lucas Anderson | 9/10 | 3592 days | 2% |
| Briony | 7/10 | 3596 days | 2% |
| Carmen Pramstaller | 6/10 | 3598 days | 2% |
| Tobias | 5/10 | 3600 days | 2% |
| Bonnie Krautz | 7/10 | 3616 days | 2% |
| Anja P | 1/10 | 3627 days | 1% |
| Nick Sproat | 3/10 | 3627 days | 1% |
| Sophie Jenkins | 6/10 | 3659 days | 2% |
| Jeroen Bartelen | 2/10 | 3872 days | 1% |
| Oliver Blackmore | 7/10 | 4297 days | 0% |
| Casandra Prunica | 7/10 | 4300 days | 0% |
| Lauren Hedley | 7/10 | 4300 days | 0% |
| Sarah Christman | 7/10 | 4300 days | 0% |
| Johanna Kofler | 7/10 | 4301 days | 0% |
| Hannah | 7/10 | 4310 days | 0% |
| Olivia | 7/10 | 4310 days | 0% |
| Davina Teo | 7/10 | 4333 days | 0% |
| Nigel | 8/10 | 4333 days | 0% |
| Reisender Sohn | 1/10 | 4357 days | 0% |
| Chris | 3/10 | 4418 days | 1% |
| Bert Pubeg | 3/10 | 4418 days | 1% |
| Lala Cole | 3/10 | 4571 days | 1% |
| Hannah Actor-Engel | 3/10 | 4632 days | 1% |
| Brandon Wells | 4/10 | 4650 days | 1% |
| Katharina | 7/10 | 4650 days | 1% |
| Fabian | 7/10 | 4650 days | 1% |
| Steve Maona | 10/10 | 4656 days | 2% |
| Billy Koichopolos | 10/10 | 4656 days | 2% |
| Gina Lisi | 10/10 | 4656 days | 2% |
| Arno Leleu | 7/10 | 4672 days | 1% |
| Peter Moederer | 8/10 | 4680 days | 2% |
| Adam Urkhart | 9/10 | 4691 days | 2% |
| Lydia Holleman | 8/10 | 4744 days | 2% |
| prasub | 4/10 | 4783 days | 1% |
| Barbara Berkhout | 8/10 | 5013 days | 2% |
| Tamara McVey | 6/10 | 5040 days | 1% |
| Sandra Andersen | 8/10 | 5040 days | 2% |
| Helen Chilton | 8/10 | 5045 days | 2% |
| Oliver Graf | 7/10 | 5133 days | 1% |
| Mina Harker | 7/10 | 5356 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5362 days | 1% |
| Jaime Ress | 7/10 | 5374 days | 1% |
| Jolien Kruizinga | 8/10 | 5378 days | 2% |
| Florian | 6/10 | 5384 days | 1% |
| Clemmie Sinclair | 8/10 | 5384 days | 2% |
| Lil Irish | 7/10 | 5393 days | 1% |
| Carolin Ranner | 7/10 | 5395 days | 1% |
| Jarrett King | 6/10 | 5395 days | 1% |
| Lieve Verdonck | 8/10 | 5395 days | 2% |
| Justin Pearce | 7/10 | 5398 days | 1% |
| Cesar | 6/10 | 5399 days | 1% |
| Pat MacDonald | 7/10 | 5409 days | 1% |
| Katharina Dierkes | 8/10 | 5409 days | 2% |
| Emma Edis-Bates | 8/10 | 5410 days | 2% |
| Cara Dungay | 7/10 | 5410 days | 1% |
| Ruben and Jetske | 8/10 | 5412 days | 2% |
| Helen Keighley | 8/10 | 5414 days | 2% |
| Sprangers | 6/10 | 5415 days | 1% |
| Kristie | 9/10 | 5445 days | 2% |
| Marie | 7/10 | 5728 days | 1% |
| Michael Egli | 8/10 | 5750 days | 2% |
| Angela | 6/10 | 5760 days | 1% |
| Yasmin Abrahams | 8/10 | 5761 days | 2% |
| Rob | 8/10 | 5761 days | 2% |
| Barbara & Sven | 8/10 | 5761 days | 2% |
| Don & Alice | 7/10 | 5763 days | 1% |
| Max Mareen | 7/10 | 5768 days | 1% |
| Mieke Knoops | 7/10 | 5769 days | 1% |
| Johan Norregaard | 8/10 | 5779 days | 2% |
| Lisa Beauchemin | 7/10 | 5782 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5782 days | 1% |
| Belinda Godhard | 9/10 | 5784 days | 2% |
| Dersiree Moerbeek | 9/10 | 5785 days | 2% |
| Rachel & Barak | 7/10 | 5785 days | 1% |
| Charlotte | 7/10 | 5786 days | 1% |
| Sibille Fischer | 8/10 | 5800 days | 2% |
| Jonathan Angela | 6/10 | 5801 days | 1% |
| niekv | 9/10 | 5834 days | 2% |
| foucherm | 8/10 | 5842 days | 2% |
| jamesg | 4/10 | 5847 days | 1% |
| Artur D | 9/10 | 5851 days | 2% |
| Katerina Wimmer | 5/10 | 5860 days | 1% |
| Roman Hauri | 5/10 | 5861 days | 1% |
| Dermot Bryne | 5/10 | 5872 days | 1% |
| zoey1 | 6/10 | 5958 days | 1% |
| Ritag | 3/10 | 5965 days | 1% |
| SBlake | 10/10 | 6098 days | 2% |
| RichardA | 2/10 | 6100 days | 1% |
| FramiskaH | 4/10 | 6111 days | 1% |
| JaninaF | 5/10 | 6111 days | 1% |
| MartinG | 9/10 | 6126 days | 2% |
| PellucoFrance | 8/10 | 6127 days | 2% |
| Steven | 9/10 | 6127 days | 2% |
| CarleyJ | 10/10 | 6127 days | 2% |
| GaryW | 6/10 | 6128 days | 1% |
| Claudia | 5/10 | 6130 days | 1% |
| Jan | 8/10 | 6130 days | 2% |
| siemen | 7/10 | 6135 days | 1% |
| Majken | 5/10 | 6137 days | 1% |
| Ian S | 8/10 | 6142 days | 2% |
| Michael | 9/10 | 6158 days | 2% |
| Pia | 8/10 | 6159 days | 2% |
| Lucas | 8/10 | 6165 days | 2% |
| Lieke | 7/10 | 6165 days | 1% |
| Kori | 4/10 | 6206 days | 1% |
| Raey | 9/10 | 6291 days | 2% |
| sasssy | 8/10 | 6367 days | 2% |
| Daniela | 8/10 | 6469 days | 2% |
| Richard Anthony | 7/10 | 6480 days | 1% |
| Alexandra Vogeli | 7/10 | 6480 days | 1% |
| Eon Alers | 8/10 | 6483 days | 2% |
| Annette Hurst | 8/10 | 6483 days | 2% |
| Emma Dickinson | 8/10 | 6490 days | 2% |
| Mariska | 8/10 | 6491 days | 2% |
| Dirk | 8/10 | 6492 days | 2% |
| Carola | 7/10 | 6492 days | 1% |
| Philippe | 9/10 | 6494 days | 2% |
| Sean Pierce | 8/10 | 6498 days | 2% |
| April | 9/10 | 6502 days | 2% |
| Anna | 9/10 | 6533 days | 2% |
| MrsWesley | 5/10 | 6820 days | 1% |
| Michaela | 8/10 | 6847 days | 2% |
| Reggie | 4/10 | 6859 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.07% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
Balancing Adjustment
11.90% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.