Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Stray.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Stray

Valid Reviews

195 Valid Reviews

The Stray experience has a total of 202 reviews. There are 195 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 195 valid reviews:

Rating Count Percentage
10/10 62
32%
9/10 42
22%
8/10 36
18%
7/10 31
16%
6/10 9
5%
5/10 7
4%
4/10 3
2%
3/10 5
3%
2/10 0
0%
1/10 0
0%

83.03% Average

The raw data average (mean) for all the Stray valid reviews is 83.03% and is based on 195 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

101 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 195 valid reviews, the experience has 101 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 101 face-to-face reviews:

Rating Count Percentage
10/10 10
10%
9/10 15
15%
8/10 30
30%
7/10 28
28%
6/10 6
6%
5/10 4
4%
4/10 3
3%
3/10 5
5%
2/10 0
0%
1/10 0
0%

74.65% Average

The raw data average (mean) for all the Stray face-to-face reviews is 74.65% and is based on 101 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

84.73%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Atte 6/10 2225 days 100%
Tom C 10/10 3015 days 73%
Jodie 10/10 3015 days 73%
Paul 10/10 3015 days 73%
Christin Ossege 10/10 3137 days 66%
Theodore Trozinski 9/10 3197 days 62%
Phil Hartmann 10/10 3350 days 54%
dana forrest 10/10 3442 days 49%
Abbi Smith 10/10 3503 days 46%
Nicko Wong 10/10 3534 days 44%
Jodine 10/10 3562 days 42%
Samuel Berwick 10/10 3562 days 42%
Amy Jellings 10/10 3654 days 37%
Anna Elden 9/10 3654 days 37%
Andrea Leichtl 10/10 3869 days 25%
Johanna Molenaar 7/10 3869 days 23%
Claudia Bauch 3/10 3898 days 11%
Charlotte Wilson 10/10 3899 days 24%
Chris Luebbi 8/10 3900 days 23%
jason beinstein 9/10 3927 days 22%
discoveringaway 9/10 3928 days 22%
ieva m 8/10 3959 days 20%
Sonia 10/10 3959 days 20%
Zsolt 10/10 3959 days 20%
Victoria Wander 10/10 3959 days 20%
TtotheT13 9/10 3990 days 18%
Kim O'Neill 10/10 4020 days 17%
Maia Kazaks 8/10 4020 days 16%
Colette Keely 10/10 4051 days 15%
Jen Hards 10/10 4081 days 13%
Thomas Jones 10/10 4112 days 12%
Raj Singh 10/10 4112 days 12%
Sohie 9/10 4270 days 3%
Robin Andersson 9/10 4293 days 2%
Megan Gallagher 10/10 4324 days 0%
Andy Brown 10/10 4324 days 0%
Vinnie K 10/10 4385 days 25%
Heather_Oz 9/10 4446 days 25%
luciasolda 10/10 4508 days 25%
jennyj 10/10 4538 days 25%
dwehrtmann 9/10 4569 days 25%
Evaislief 10/10 4599 days 25%
Malena 10/10 4630 days 25%
navilink 10/10 4630 days 25%
meganb04 10/10 4630 days 25%
MaryG 10/10 4630 days 25%
JoPycroft 10/10 4630 days 25%
lovebyname 9/10 4630 days 25%
Sonia Sennane 7/10 4631 days 23%
Tamara McVey 7/10 4642 days 23%
Rachel 7/10 4644 days 23%
Danielle & Jobbe 8/10 4644 days 25%
Andy Bridgman 8/10 4644 days 25%
Fiona Finke 6/10 4650 days 21%
Miron & Hendrik 8/10 4654 days 25%
marielou 10/10 4659 days 25%
iainmcgin 10/10 4659 days 25%
redkeels 10/10 4659 days 25%
lulu 6/10 4690 days 21%
Boogie 5/10 4721 days 19%
isha 9/10 4721 days 25%
pepper 9/10 4751 days 25%
Kez 10/10 4782 days 25%
Brilly01 8/10 4782 days 25%
yens123 9/10 4782 days 25%
louiset 9/10 4782 days 25%
siek09 9/10 4812 days 25%
rosey 10/10 4843 days 25%
Cadz 10/10 4843 days 25%
natalietrueman84 10/10 4874 days 25%
Josie 10/10 4874 days 25%
Scott_and_Stephanie 9/10 4965 days 25%
Samantha 10/10 4965 days 25%
Tracey Airiscough 9/10 4987 days 25%
Vanessa Hanzen 4/10 4988 days 15%
Lauren McKeone 7/10 4994 days 23%
Faye Cox 7/10 4994 days 23%
pudddddin 9/10 4996 days 25%
alicevarren 9/10 4996 days 25%
irisheyes 7/10 4996 days 23%
Steff 7/10 5016 days 23%
Forestal Youri 7/10 5016 days 23%
Amanda Craig 8/10 5018 days 25%
Olle Beide 8/10 5024 days 25%
JonathanMills 8/10 5024 days 25%
lisa 9/10 5055 days 25%
phydough 6/10 5086 days 21%
zippy 10/10 5177 days 25%
TerriH 10/10 5208 days 25%
ciara 10/10 5239 days 25%
mel1407 10/10 5239 days 25%
Claram 9/10 5269 days 25%
joycevanb 7/10 5300 days 23%
JohnG 10/10 5300 days 25%
nicolejr413 9/10 5330 days 25%
Antoine Migault 8/10 5351 days 25%
Christine T 7/10 5355 days 23%
Kay Beaumont 8/10 5363 days 25%
Johan 7/10 5363 days 23%
S Millet 9/10 5367 days 25%
Jens van Evp 9/10 5385 days 25%
Max Van der Zalm 9/10 5385 days 25%
Emily Walters 7/10 5387 days 23%
Brett Oz 9/10 5420 days 25%
greenbex 9/10 5420 days 25%
simonbo 3/10 5435 days 12%
katesc 9/10 5440 days 25%
martint 6/10 5444 days 21%
richelle 7/10 5444 days 23%
rosalindm 8/10 5445 days 25%
katepat 8/10 5451 days 25%
Beau 5/10 5451 days 19%
Debbie Rathbone 10/10 5458 days 25%
Ricarda 3/10 5461 days 12%
Malinka Nuefeld 4/10 5461 days 15%
Martin 9/10 5461 days 25%
Thomas Willi 8/10 5461 days 25%
Jess Pasos 9/10 5470 days 25%
stettim 10/10 5512 days 25%
Philipp 9/10 5512 days 25%
Holly Mrowiec 10/10 5542 days 25%
Sophie Keate 10/10 5579 days 25%
Sam Lightfoot 10/10 5579 days 25%
Jenny Lee 7/10 5601 days 23%
Cat Payne 9/10 5608 days 25%
Catherine Smiles 10/10 5609 days 25%
Nikki Turner 9/10 5616 days 25%
TaraD 10/10 5693 days 25%
BiancaA 9/10 5693 days 25%
hibbler 10/10 5695 days 25%
ferdinande 7/10 5696 days 23%
mariea 8/10 5706 days 25%
JennekeK 6/10 5707 days 21%
Ross 5/10 5709 days 19%
MarielR 7/10 5713 days 23%
NikW 8/10 5713 days 25%
Anna Skeer 9/10 5736 days 25%
EmmaB1 8/10 5741 days 25%
BethanD 9/10 5742 days 25%
renanf 8/10 5746 days 25%
Laura Muser 9/10 5753 days 25%
Alan Gallagher 7/10 5754 days 23%
Ellen Perrin 9/10 5754 days 25%
Julia 7/10 5757 days 23%
Philipp 10/10 5759 days 25%
Marieke 3/10 5761 days 12%
Katie 10/10 5763 days 25%
Ann-Kathren 7/10 5767 days 23%
Sonja 8/10 5799 days 25%
Claudia Schmidt 9/10 5811 days 25%
sylvia 8/10 5816 days 25%
Amy Newton 10/10 5819 days 25%
debsnz 10/10 5832 days 25%
Nicole 3/10 5841 days 12%
Spike 7/10 5901 days 23%
Sam Prior 8/10 5910 days 25%
Marco 7/10 5934 days 23%
Meike Biel 8/10 6045 days 25%
Helen 8/10 6045 days 25%
Mark 7/10 6065 days 23%
Julie 5/10 6075 days 19%
Marlo 7/10 6082 days 23%
Simon Mills 8/10 6092 days 25%
Sayaka 4/10 6107 days 15%
Camille 10/10 6108 days 25%
Anders 9/10 6108 days 25%
Laura 8/10 6131 days 25%
Ian 7/10 6135 days 23%
Carole Roccia 6/10 6136 days 21%
Thierry Berdah 8/10 6138 days 25%
Helena 8/10 6138 days 25%
Peter Katafey 6/10 6138 days 21%
Lindsey Woosnam 5/10 6138 days 19%
Katherine 7/10 6141 days 23%
Fred 6/10 6142 days 21%
Rob 5/10 6142 days 19%
Gav 10/10 6142 days 25%
Tom Anson 8/10 6143 days 25%
Paul Cowie 10/10 6170 days 25%
Jim 8/10 6179 days 25%
Willemien 7/10 6187 days 23%
Helen 8/10 6413 days 25%
David 5/10 6416 days 19%
Stefan 7/10 6416 days 23%
Gwen 8/10 6419 days 25%
Hanneke 8/10 6423 days 25%
Matt 7/10 6423 days 23%
Alex 8/10 6423 days 25%
Johnny 8/10 6423 days 25%
Aaron 9/10 6423 days 25%
Hilary 10/10 6432 days 25%
Nina 8/10 6467 days 25%
Italy 9/10 6467 days 25%
Helle 7/10 6467 days 23%
KikiNelissen 7/10 6473 days 23%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Stray experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.89% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 49 days. However the Stray experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Stray experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.84%
198 -3.86%
199 -3.87%
200 -3.89%
201 -3.91%
202 -3.93%
203 -3.95%

Balancing Adjustment

2.78% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

84%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.