G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Stray.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick's avatar

Cymen Crick

Rankers Owner

Stray

Valid Reviews

195 Valid Reviews

The Stray experience has a total of 202 reviews. There are 195 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 195 valid reviews:

Rating Count Percentage
10/10 62
32%
9/10 42
22%
8/10 36
18%
7/10 31
16%
6/10 9
5%
5/10 7
4%
4/10 3
2%
3/10 5
3%
2/10 0
0%
1/10 0
0%

83.03% Average

The raw data average (mean) for all the Stray valid reviews is 83.03% and is based on 195 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

101 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 195 valid reviews, the experience has 101 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 101 face-to-face reviews:

Rating Count Percentage
10/10 10
10%
9/10 15
15%
8/10 30
30%
7/10 28
28%
6/10 6
6%
5/10 4
4%
4/10 3
3%
3/10 5
5%
2/10 0
0%
1/10 0
0%

74.65% Average

The raw data average (mean) for all the Stray face-to-face reviews is 74.65% and is based on 101 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

84.51%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Atte 6/10 2371 days 100%
Tom C 10/10 3162 days 68%
Jodie 10/10 3162 days 68%
Paul 10/10 3162 days 68%
Christin Ossege 10/10 3284 days 61%
Theodore Trozinski 9/10 3344 days 56%
Phil Hartmann 10/10 3497 days 47%
dana forrest 10/10 3589 days 42%
Abbi Smith 10/10 3650 days 38%
Nicko Wong 10/10 3681 days 36%
Jodine 10/10 3709 days 34%
Samuel Berwick 10/10 3709 days 34%
Amy Jellings 10/10 3801 days 28%
Anna Elden 9/10 3801 days 28%
Andrea Leichtl 10/10 4015 days 15%
Johanna Molenaar 7/10 4015 days 14%
Claudia Bauch 3/10 4044 days 4%
Charlotte Wilson 10/10 4046 days 13%
Chris Luebbi 8/10 4046 days 13%
jason beinstein 9/10 4074 days 11%
discoveringaway 9/10 4074 days 11%
ieva m 8/10 4105 days 9%
Sonia 10/10 4105 days 10%
Zsolt 10/10 4105 days 10%
Victoria Wander 10/10 4105 days 10%
TtotheT13 9/10 4136 days 7%
Kim O'Neill 10/10 4166 days 6%
Maia Kazaks 8/10 4166 days 5%
Colette Keely 10/10 4197 days 4%
Jen Hards 10/10 4227 days 2%
Thomas Jones 10/10 4258 days 0%
Raj Singh 10/10 4258 days 0%
Sohie 9/10 4416 days 24%
Robin Andersson 9/10 4439 days 24%
Megan Gallagher 10/10 4470 days 24%
Andy Brown 10/10 4470 days 24%
Vinnie K 10/10 4531 days 24%
Heather_Oz 9/10 4592 days 24%
luciasolda 10/10 4654 days 24%
jennyj 10/10 4684 days 24%
dwehrtmann 9/10 4715 days 24%
Evaislief 10/10 4745 days 24%
Malena 10/10 4776 days 24%
navilink 10/10 4776 days 24%
meganb04 10/10 4776 days 24%
MaryG 10/10 4776 days 24%
JoPycroft 10/10 4776 days 24%
lovebyname 9/10 4776 days 24%
Sonia Sennane 7/10 4777 days 22%
Tamara McVey 7/10 4788 days 22%
Rachel 7/10 4790 days 22%
Danielle & Jobbe 8/10 4790 days 24%
Andy Bridgman 8/10 4790 days 24%
Fiona Finke 6/10 4796 days 20%
Miron & Hendrik 8/10 4800 days 24%
marielou 10/10 4805 days 24%
iainmcgin 10/10 4805 days 24%
redkeels 10/10 4805 days 24%
lulu 6/10 4836 days 20%
Boogie 5/10 4867 days 17%
isha 9/10 4867 days 24%
pepper 9/10 4897 days 24%
Kez 10/10 4928 days 24%
Brilly01 8/10 4928 days 24%
yens123 9/10 4928 days 24%
louiset 9/10 4928 days 24%
siek09 9/10 4958 days 24%
rosey 10/10 4989 days 24%
Cadz 10/10 4989 days 24%
natalietrueman84 10/10 5020 days 24%
Josie 10/10 5020 days 24%
Scott_and_Stephanie 9/10 5111 days 24%
Samantha 10/10 5111 days 24%
Tracey Airiscough 9/10 5133 days 24%
Vanessa Hanzen 4/10 5134 days 13%
Lauren McKeone 7/10 5140 days 22%
Faye Cox 7/10 5140 days 22%
pudddddin 9/10 5142 days 24%
alicevarren 9/10 5142 days 24%
irisheyes 7/10 5142 days 22%
Steff 7/10 5162 days 22%
Forestal Youri 7/10 5162 days 22%
Amanda Craig 8/10 5164 days 24%
Olle Beide 8/10 5170 days 24%
JonathanMills 8/10 5170 days 24%
lisa 9/10 5201 days 24%
phydough 6/10 5232 days 20%
zippy 10/10 5323 days 24%
TerriH 10/10 5354 days 24%
ciara 10/10 5385 days 24%
mel1407 10/10 5385 days 24%
Claram 9/10 5415 days 24%
joycevanb 7/10 5446 days 22%
JohnG 10/10 5446 days 24%
nicolejr413 9/10 5476 days 24%
Antoine Migault 8/10 5497 days 24%
Christine T 7/10 5501 days 22%
Kay Beaumont 8/10 5509 days 24%
Johan 7/10 5509 days 22%
S Millet 9/10 5513 days 24%
Jens van Evp 9/10 5531 days 24%
Max Van der Zalm 9/10 5531 days 24%
Emily Walters 7/10 5533 days 22%
Brett Oz 9/10 5566 days 24%
greenbex 9/10 5566 days 24%
simonbo 3/10 5581 days 10%
katesc 9/10 5586 days 24%
martint 6/10 5590 days 20%
richelle 7/10 5590 days 22%
rosalindm 8/10 5591 days 24%
katepat 8/10 5597 days 24%
Beau 5/10 5597 days 17%
Debbie Rathbone 10/10 5604 days 24%
Ricarda 3/10 5607 days 10%
Malinka Nuefeld 4/10 5607 days 13%
Martin 9/10 5607 days 24%
Thomas Willi 8/10 5607 days 24%
Jess Pasos 9/10 5616 days 24%
stettim 10/10 5658 days 24%
Philipp 9/10 5658 days 24%
Holly Mrowiec 10/10 5688 days 24%
Sophie Keate 10/10 5725 days 24%
Sam Lightfoot 10/10 5725 days 24%
Jenny Lee 7/10 5747 days 22%
Cat Payne 9/10 5754 days 24%
Catherine Smiles 10/10 5755 days 24%
Nikki Turner 9/10 5762 days 24%
TaraD 10/10 5839 days 24%
BiancaA 9/10 5839 days 24%
hibbler 10/10 5841 days 24%
ferdinande 7/10 5843 days 22%
mariea 8/10 5853 days 24%
JennekeK 6/10 5853 days 20%
Ross 5/10 5855 days 17%
MarielR 7/10 5859 days 22%
NikW 8/10 5859 days 24%
Anna Skeer 9/10 5882 days 24%
EmmaB1 8/10 5887 days 24%
BethanD 9/10 5888 days 24%
renanf 8/10 5892 days 24%
Laura Muser 9/10 5900 days 24%
Alan Gallagher 7/10 5900 days 22%
Ellen Perrin 9/10 5900 days 24%
Julia 7/10 5903 days 22%
Philipp 10/10 5906 days 24%
Marieke 3/10 5907 days 10%
Katie 10/10 5910 days 24%
Ann-Kathren 7/10 5914 days 22%
Sonja 8/10 5946 days 24%
Claudia Schmidt 9/10 5958 days 24%
sylvia 8/10 5963 days 24%
Amy Newton 10/10 5966 days 24%
debsnz 10/10 5979 days 24%
Nicole 3/10 5988 days 10%
Spike 7/10 6048 days 22%
Sam Prior 8/10 6057 days 24%
Marco 7/10 6081 days 22%
Meike Biel 8/10 6191 days 24%
Helen 8/10 6191 days 24%
Mark 7/10 6211 days 22%
Julie 5/10 6221 days 17%
Marlo 7/10 6228 days 22%
Simon Mills 8/10 6238 days 24%
Sayaka 4/10 6253 days 13%
Camille 10/10 6254 days 24%
Anders 9/10 6254 days 24%
Laura 8/10 6277 days 24%
Ian 7/10 6281 days 22%
Carole Roccia 6/10 6282 days 20%
Thierry Berdah 8/10 6284 days 24%
Helena 8/10 6284 days 24%
Peter Katafey 6/10 6284 days 20%
Lindsey Woosnam 5/10 6284 days 17%
Katherine 7/10 6287 days 22%
Fred 6/10 6288 days 20%
Rob 5/10 6288 days 17%
Gav 10/10 6288 days 24%
Tom Anson 8/10 6289 days 24%
Paul Cowie 10/10 6316 days 24%
Jim 8/10 6325 days 24%
Willemien 7/10 6333 days 22%
Helen 8/10 6559 days 24%
David 5/10 6562 days 17%
Stefan 7/10 6562 days 22%
Gwen 8/10 6565 days 24%
Hanneke 8/10 6569 days 24%
Matt 7/10 6569 days 22%
Alex 8/10 6569 days 24%
Johnny 8/10 6569 days 24%
Aaron 9/10 6569 days 24%
Hilary 10/10 6578 days 24%
Nina 8/10 6613 days 24%
Italy 9/10 6613 days 24%
Helle 7/10 6613 days 22%
KikiNelissen 7/10 6619 days 22%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Stray experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.79% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 59 days. However the Stray experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Stray experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.73%
198 -3.75%
199 -3.77%
200 -3.79%
201 -3.81%
202 -3.83%
203 -3.85%

Balancing Adjustment

2.81% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

83%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.