Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Stray.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Stray

Valid Reviews

195 Valid Reviews

The Stray experience has a total of 202 reviews. There are 195 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 195 valid reviews:

Rating Count Percentage
10/10 62
32%
9/10 42
22%
8/10 36
18%
7/10 31
16%
6/10 9
5%
5/10 7
4%
4/10 3
2%
3/10 5
3%
2/10 0
0%
1/10 0
0%

83.03% Average

The raw data average (mean) for all the Stray valid reviews is 83.03% and is based on 195 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

101 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 195 valid reviews, the experience has 101 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 101 face-to-face reviews:

Rating Count Percentage
10/10 10
10%
9/10 15
15%
8/10 30
30%
7/10 28
28%
6/10 6
6%
5/10 4
4%
4/10 3
3%
3/10 5
5%
2/10 0
0%
1/10 0
0%

74.65% Average

The raw data average (mean) for all the Stray face-to-face reviews is 74.65% and is based on 101 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

84.57%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Atte 6/10 2274 days 100%
Tom C 10/10 3065 days 72%
Jodie 10/10 3065 days 72%
Paul 10/10 3065 days 72%
Christin Ossege 10/10 3187 days 66%
Theodore Trozinski 9/10 3247 days 62%
Phil Hartmann 10/10 3400 days 54%
dana forrest 10/10 3492 days 49%
Abbi Smith 10/10 3553 days 45%
Nicko Wong 10/10 3584 days 44%
Jodine 10/10 3612 days 42%
Samuel Berwick 10/10 3612 days 42%
Amy Jellings 10/10 3704 days 37%
Anna Elden 9/10 3704 days 37%
Andrea Leichtl 10/10 3918 days 25%
Johanna Molenaar 7/10 3918 days 23%
Claudia Bauch 3/10 3947 days 13%
Charlotte Wilson 10/10 3949 days 23%
Chris Luebbi 8/10 3949 days 23%
jason beinstein 9/10 3977 days 22%
discoveringaway 9/10 3977 days 22%
ieva m 8/10 4008 days 20%
Sonia 10/10 4008 days 20%
Zsolt 10/10 4008 days 20%
Victoria Wander 10/10 4008 days 20%
TtotheT13 9/10 4039 days 18%
Kim O'Neill 10/10 4069 days 17%
Maia Kazaks 8/10 4069 days 16%
Colette Keely 10/10 4100 days 15%
Jen Hards 10/10 4130 days 13%
Thomas Jones 10/10 4161 days 12%
Raj Singh 10/10 4161 days 12%
Sohie 9/10 4319 days 3%
Robin Andersson 9/10 4342 days 2%
Megan Gallagher 10/10 4373 days 0%
Andy Brown 10/10 4373 days 0%
Vinnie K 10/10 4434 days 28%
Heather_Oz 9/10 4495 days 28%
luciasolda 10/10 4557 days 28%
jennyj 10/10 4587 days 28%
dwehrtmann 9/10 4618 days 28%
Evaislief 10/10 4648 days 28%
Malena 10/10 4679 days 28%
navilink 10/10 4679 days 28%
meganb04 10/10 4679 days 28%
MaryG 10/10 4679 days 28%
JoPycroft 10/10 4679 days 28%
lovebyname 9/10 4679 days 28%
Sonia Sennane 7/10 4680 days 26%
Tamara McVey 7/10 4691 days 26%
Rachel 7/10 4693 days 26%
Danielle & Jobbe 8/10 4693 days 27%
Andy Bridgman 8/10 4693 days 27%
Fiona Finke 6/10 4699 days 24%
Miron & Hendrik 8/10 4703 days 27%
marielou 10/10 4708 days 28%
iainmcgin 10/10 4708 days 28%
redkeels 10/10 4708 days 28%
lulu 6/10 4739 days 24%
Boogie 5/10 4770 days 21%
isha 9/10 4770 days 28%
pepper 9/10 4800 days 28%
Kez 10/10 4831 days 28%
Brilly01 8/10 4831 days 27%
yens123 9/10 4831 days 28%
louiset 9/10 4831 days 28%
siek09 9/10 4861 days 28%
rosey 10/10 4892 days 28%
Cadz 10/10 4892 days 28%
natalietrueman84 10/10 4923 days 28%
Josie 10/10 4923 days 28%
Scott_and_Stephanie 9/10 5014 days 28%
Samantha 10/10 5014 days 28%
Tracey Airiscough 9/10 5036 days 28%
Vanessa Hanzen 4/10 5037 days 18%
Lauren McKeone 7/10 5043 days 26%
Faye Cox 7/10 5043 days 26%
pudddddin 9/10 5045 days 28%
alicevarren 9/10 5045 days 28%
irisheyes 7/10 5045 days 26%
Steff 7/10 5065 days 26%
Forestal Youri 7/10 5065 days 26%
Amanda Craig 8/10 5067 days 27%
Olle Beide 8/10 5073 days 27%
JonathanMills 8/10 5073 days 27%
lisa 9/10 5104 days 28%
phydough 6/10 5135 days 24%
zippy 10/10 5226 days 28%
TerriH 10/10 5257 days 28%
ciara 10/10 5288 days 28%
mel1407 10/10 5288 days 28%
Claram 9/10 5318 days 28%
joycevanb 7/10 5349 days 26%
JohnG 10/10 5349 days 28%
nicolejr413 9/10 5379 days 28%
Antoine Migault 8/10 5400 days 27%
Christine T 7/10 5404 days 26%
Kay Beaumont 8/10 5412 days 27%
Johan 7/10 5412 days 26%
S Millet 9/10 5416 days 28%
Jens van Evp 9/10 5434 days 28%
Max Van der Zalm 9/10 5434 days 28%
Emily Walters 7/10 5436 days 26%
Brett Oz 9/10 5469 days 28%
greenbex 9/10 5469 days 28%
simonbo 3/10 5484 days 15%
katesc 9/10 5489 days 28%
martint 6/10 5493 days 24%
richelle 7/10 5493 days 26%
rosalindm 8/10 5494 days 27%
katepat 8/10 5500 days 27%
Beau 5/10 5500 days 21%
Debbie Rathbone 10/10 5507 days 28%
Ricarda 3/10 5510 days 15%
Malinka Nuefeld 4/10 5510 days 18%
Martin 9/10 5510 days 28%
Thomas Willi 8/10 5510 days 27%
Jess Pasos 9/10 5519 days 28%
stettim 10/10 5561 days 28%
Philipp 9/10 5561 days 28%
Holly Mrowiec 10/10 5591 days 28%
Sophie Keate 10/10 5628 days 28%
Sam Lightfoot 10/10 5628 days 28%
Jenny Lee 7/10 5650 days 26%
Cat Payne 9/10 5657 days 28%
Catherine Smiles 10/10 5658 days 28%
Nikki Turner 9/10 5665 days 28%
TaraD 10/10 5742 days 28%
BiancaA 9/10 5742 days 28%
hibbler 10/10 5744 days 28%
ferdinande 7/10 5746 days 26%
mariea 8/10 5756 days 27%
JennekeK 6/10 5756 days 24%
Ross 5/10 5758 days 21%
MarielR 7/10 5762 days 26%
NikW 8/10 5762 days 27%
Anna Skeer 9/10 5785 days 28%
EmmaB1 8/10 5790 days 27%
BethanD 9/10 5791 days 28%
renanf 8/10 5795 days 27%
Laura Muser 9/10 5803 days 28%
Alan Gallagher 7/10 5803 days 26%
Ellen Perrin 9/10 5803 days 28%
Julia 7/10 5806 days 26%
Philipp 10/10 5809 days 28%
Marieke 3/10 5810 days 15%
Katie 10/10 5813 days 28%
Ann-Kathren 7/10 5817 days 26%
Sonja 8/10 5849 days 27%
Claudia Schmidt 9/10 5861 days 28%
sylvia 8/10 5866 days 27%
Amy Newton 10/10 5869 days 28%
debsnz 10/10 5882 days 28%
Nicole 3/10 5891 days 15%
Spike 7/10 5951 days 26%
Sam Prior 8/10 5960 days 27%
Marco 7/10 5984 days 26%
Meike Biel 8/10 6094 days 27%
Helen 8/10 6094 days 27%
Mark 7/10 6114 days 26%
Julie 5/10 6124 days 21%
Marlo 7/10 6131 days 26%
Simon Mills 8/10 6141 days 27%
Sayaka 4/10 6156 days 18%
Camille 10/10 6157 days 28%
Anders 9/10 6157 days 28%
Laura 8/10 6180 days 27%
Ian 7/10 6184 days 26%
Carole Roccia 6/10 6185 days 24%
Thierry Berdah 8/10 6187 days 27%
Helena 8/10 6187 days 27%
Peter Katafey 6/10 6187 days 24%
Lindsey Woosnam 5/10 6187 days 21%
Katherine 7/10 6190 days 26%
Fred 6/10 6191 days 24%
Rob 5/10 6191 days 21%
Gav 10/10 6191 days 28%
Tom Anson 8/10 6192 days 27%
Paul Cowie 10/10 6219 days 28%
Jim 8/10 6228 days 27%
Willemien 7/10 6236 days 26%
Helen 8/10 6462 days 27%
David 5/10 6465 days 21%
Stefan 7/10 6465 days 26%
Gwen 8/10 6468 days 27%
Hanneke 8/10 6472 days 27%
Matt 7/10 6472 days 26%
Alex 8/10 6472 days 27%
Johnny 8/10 6472 days 27%
Aaron 9/10 6472 days 28%
Hilary 10/10 6481 days 28%
Nina 8/10 6516 days 27%
Italy 9/10 6516 days 28%
Helle 7/10 6516 days 26%
KikiNelissen 7/10 6522 days 26%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Stray experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.03% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 41 days. However the Stray experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Stray experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.97%
198 -3.99%
199 -4.01%
200 -4.03%
201 -4.05%
202 -4.07%
203 -4.09%

Balancing Adjustment

2.85% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

83%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.