Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Stray.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Stray

Valid Reviews

195 Valid Reviews

The Stray experience has a total of 202 reviews. There are 195 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 195 valid reviews:

Rating Count Percentage
10/10 62
32%
9/10 42
22%
8/10 36
18%
7/10 31
16%
6/10 9
5%
5/10 7
4%
4/10 3
2%
3/10 5
3%
2/10 0
0%
1/10 0
0%

83.03% Average

The raw data average (mean) for all the Stray valid reviews is 83.03% and is based on 195 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

101 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 195 valid reviews, the experience has 101 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 101 face-to-face reviews:

Rating Count Percentage
10/10 10
10%
9/10 15
15%
8/10 30
30%
7/10 28
28%
6/10 6
6%
5/10 4
4%
4/10 3
3%
3/10 5
5%
2/10 0
0%
1/10 0
0%

74.65% Average

The raw data average (mean) for all the Stray face-to-face reviews is 74.65% and is based on 101 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

84.80%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Atte 6/10 2179 days 100%
Tom C 10/10 2970 days 74%
Jodie 10/10 2970 days 74%
Paul 10/10 2970 days 74%
Christin Ossege 10/10 3092 days 67%
Theodore Trozinski 9/10 3152 days 63%
Phil Hartmann 10/10 3305 days 56%
dana forrest 10/10 3397 days 51%
Abbi Smith 10/10 3458 days 47%
Nicko Wong 10/10 3489 days 46%
Jodine 10/10 3517 days 44%
Samuel Berwick 10/10 3517 days 44%
Amy Jellings 10/10 3609 days 39%
Anna Elden 9/10 3609 days 39%
Andrea Leichtl 10/10 3823 days 28%
Johanna Molenaar 7/10 3823 days 26%
Claudia Bauch 3/10 3852 days 13%
Charlotte Wilson 10/10 3854 days 26%
Chris Luebbi 8/10 3854 days 26%
jason beinstein 9/10 3882 days 24%
discoveringaway 9/10 3882 days 24%
ieva m 8/10 3913 days 22%
Sonia 10/10 3913 days 23%
Zsolt 10/10 3913 days 23%
Victoria Wander 10/10 3913 days 23%
TtotheT13 9/10 3944 days 21%
Kim O'Neill 10/10 3974 days 20%
Maia Kazaks 8/10 3974 days 19%
Colette Keely 10/10 4005 days 18%
Jen Hards 10/10 4035 days 16%
Thomas Jones 10/10 4066 days 15%
Raj Singh 10/10 4066 days 15%
Sohie 9/10 4224 days 6%
Robin Andersson 9/10 4247 days 5%
Megan Gallagher 10/10 4278 days 3%
Andy Brown 10/10 4278 days 3%
Vinnie K 10/10 4339 days 0%
Heather_Oz 9/10 4400 days 25%
luciasolda 10/10 4462 days 25%
jennyj 10/10 4492 days 25%
dwehrtmann 9/10 4523 days 25%
Evaislief 10/10 4553 days 25%
Malena 10/10 4584 days 25%
navilink 10/10 4584 days 25%
meganb04 10/10 4584 days 25%
MaryG 10/10 4584 days 25%
JoPycroft 10/10 4584 days 25%
lovebyname 9/10 4584 days 25%
Sonia Sennane 7/10 4585 days 23%
Tamara McVey 7/10 4596 days 23%
Rachel 7/10 4598 days 23%
Danielle & Jobbe 8/10 4598 days 25%
Andy Bridgman 8/10 4598 days 25%
Fiona Finke 6/10 4604 days 22%
Miron & Hendrik 8/10 4608 days 25%
marielou 10/10 4613 days 25%
iainmcgin 10/10 4613 days 25%
redkeels 10/10 4613 days 25%
lulu 6/10 4644 days 22%
Boogie 5/10 4675 days 19%
isha 9/10 4675 days 25%
pepper 9/10 4705 days 25%
Kez 10/10 4736 days 25%
Brilly01 8/10 4736 days 25%
yens123 9/10 4736 days 25%
louiset 9/10 4736 days 25%
siek09 9/10 4766 days 25%
rosey 10/10 4797 days 25%
Cadz 10/10 4797 days 25%
natalietrueman84 10/10 4828 days 25%
Josie 10/10 4828 days 25%
Scott_and_Stephanie 9/10 4919 days 25%
Samantha 10/10 4919 days 25%
Tracey Airiscough 9/10 4941 days 25%
Vanessa Hanzen 4/10 4942 days 16%
Lauren McKeone 7/10 4948 days 23%
Faye Cox 7/10 4948 days 23%
pudddddin 9/10 4950 days 25%
alicevarren 9/10 4950 days 25%
irisheyes 7/10 4950 days 23%
Steff 7/10 4970 days 23%
Forestal Youri 7/10 4970 days 23%
Amanda Craig 8/10 4972 days 25%
Olle Beide 8/10 4978 days 25%
JonathanMills 8/10 4978 days 25%
lisa 9/10 5009 days 25%
phydough 6/10 5040 days 22%
zippy 10/10 5131 days 25%
TerriH 10/10 5162 days 25%
ciara 10/10 5193 days 25%
mel1407 10/10 5193 days 25%
Claram 9/10 5223 days 25%
joycevanb 7/10 5254 days 23%
JohnG 10/10 5254 days 25%
nicolejr413 9/10 5284 days 25%
Antoine Migault 8/10 5305 days 25%
Christine T 7/10 5309 days 23%
Kay Beaumont 8/10 5317 days 25%
Johan 7/10 5317 days 23%
S Millet 9/10 5321 days 25%
Jens van Evp 9/10 5339 days 25%
Max Van der Zalm 9/10 5339 days 25%
Emily Walters 7/10 5341 days 23%
Brett Oz 9/10 5374 days 25%
greenbex 9/10 5374 days 25%
simonbo 3/10 5389 days 13%
katesc 9/10 5394 days 25%
martint 6/10 5398 days 22%
richelle 7/10 5398 days 23%
rosalindm 8/10 5399 days 25%
katepat 8/10 5405 days 25%
Beau 5/10 5405 days 19%
Debbie Rathbone 10/10 5412 days 25%
Ricarda 3/10 5415 days 13%
Malinka Nuefeld 4/10 5415 days 16%
Martin 9/10 5415 days 25%
Thomas Willi 8/10 5415 days 25%
Jess Pasos 9/10 5424 days 25%
stettim 10/10 5466 days 25%
Philipp 9/10 5466 days 25%
Holly Mrowiec 10/10 5496 days 25%
Sophie Keate 10/10 5533 days 25%
Sam Lightfoot 10/10 5533 days 25%
Jenny Lee 7/10 5555 days 23%
Cat Payne 9/10 5562 days 25%
Catherine Smiles 10/10 5563 days 25%
Nikki Turner 9/10 5570 days 25%
TaraD 10/10 5647 days 25%
BiancaA 9/10 5647 days 25%
hibbler 10/10 5649 days 25%
ferdinande 7/10 5651 days 23%
mariea 8/10 5661 days 25%
JennekeK 6/10 5661 days 22%
Ross 5/10 5663 days 19%
MarielR 7/10 5667 days 23%
NikW 8/10 5667 days 25%
Anna Skeer 9/10 5690 days 25%
EmmaB1 8/10 5695 days 25%
BethanD 9/10 5696 days 25%
renanf 8/10 5700 days 25%
Laura Muser 9/10 5708 days 25%
Alan Gallagher 7/10 5708 days 23%
Ellen Perrin 9/10 5708 days 25%
Julia 7/10 5711 days 23%
Philipp 10/10 5714 days 25%
Marieke 3/10 5715 days 13%
Katie 10/10 5718 days 25%
Ann-Kathren 7/10 5722 days 23%
Sonja 8/10 5754 days 25%
Claudia Schmidt 9/10 5766 days 25%
sylvia 8/10 5771 days 25%
Amy Newton 10/10 5774 days 25%
debsnz 10/10 5787 days 25%
Nicole 3/10 5796 days 13%
Spike 7/10 5856 days 23%
Sam Prior 8/10 5865 days 25%
Marco 7/10 5889 days 23%
Meike Biel 8/10 5999 days 25%
Helen 8/10 5999 days 25%
Mark 7/10 6019 days 23%
Julie 5/10 6029 days 19%
Marlo 7/10 6036 days 23%
Simon Mills 8/10 6046 days 25%
Sayaka 4/10 6061 days 16%
Camille 10/10 6062 days 25%
Anders 9/10 6062 days 25%
Laura 8/10 6085 days 25%
Ian 7/10 6089 days 23%
Carole Roccia 6/10 6090 days 22%
Thierry Berdah 8/10 6092 days 25%
Helena 8/10 6092 days 25%
Peter Katafey 6/10 6092 days 22%
Lindsey Woosnam 5/10 6092 days 19%
Katherine 7/10 6095 days 23%
Fred 6/10 6096 days 22%
Rob 5/10 6096 days 19%
Gav 10/10 6096 days 25%
Tom Anson 8/10 6097 days 25%
Paul Cowie 10/10 6124 days 25%
Jim 8/10 6133 days 25%
Willemien 7/10 6141 days 23%
Helen 8/10 6367 days 25%
David 5/10 6370 days 19%
Stefan 7/10 6370 days 23%
Gwen 8/10 6373 days 25%
Hanneke 8/10 6377 days 25%
Matt 7/10 6377 days 23%
Alex 8/10 6377 days 25%
Johnny 8/10 6377 days 25%
Aaron 9/10 6377 days 25%
Hilary 10/10 6386 days 25%
Nina 8/10 6421 days 25%
Italy 9/10 6421 days 25%
Helle 7/10 6421 days 23%
KikiNelissen 7/10 6427 days 23%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Stray experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.01% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 75 days. However the Stray experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Stray experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -2.96%
198 -2.98%
199 -2.99%
200 -3.01%
201 -3.02%
202 -3.04%
203 -3.05%

Balancing Adjustment

2.53% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

84%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.