Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
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Kiwi Campers New Zealand
Valid Reviews
141 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 157 reviews. There are 141 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 141 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
9% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
9% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 9 |
|
6% |
| 1/10 | 21 |
|
15% |
56.95% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.95% and is based on 141 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 141 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
36.94%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Nicolas Brel | 3/10 | 195 days | 100% |
| Marije | 2/10 | 195 days | 84% |
| Rheanna L | 1/10 | 530 days | 64% |
| Rebecca | 1/10 | 714 days | 54% |
| Sebi | 1/10 | 803 days | 48% |
| Gabriela | 1/10 | 834 days | 46% |
| Trevor | 1/10 | 865 days | 43% |
| Jan Henk van der Kolk | 1/10 | 865 days | 43% |
| She and Vinz | 1/10 | 1383 days | 12% |
| Barrie from the UK | 1/10 | 1870 days | 3% |
| vincent pidoux | 1/10 | 1870 days | 3% |
| Flemming Mengel | 10/10 | 1899 days | 9% |
| Rick H | 5/10 | 1899 days | 7% |
| Alice Kate | 3/10 | 1930 days | 5% |
| Jaroslava Sipka | 7/10 | 1960 days | 8% |
| Timothy Ince | 9/10 | 1991 days | 8% |
| LP | 10/10 | 1991 days | 8% |
| Tim | 1/10 | 2205 days | 3% |
| Babak Makkinejad | 9/10 | 2264 days | 7% |
| Carsten Nielsen | 9/10 | 2294 days | 7% |
| Michael Yong | 9/10 | 2355 days | 7% |
| Guillaume | 3/10 | 2356 days | 4% |
| Aussie Lady | 2/10 | 2356 days | 3% |
| James | 3/10 | 2570 days | 3% |
| Ruth | 1/10 | 2570 days | 2% |
| Serge Trudel | 3/10 | 2570 days | 3% |
| Alan Julian | 6/10 | 2600 days | 5% |
| John Ridge | 6/10 | 2601 days | 5% |
| Karyn | 3/10 | 2601 days | 3% |
| 288 | 1/10 | 2629 days | 2% |
| Peter Zanker | 4/10 | 2715 days | 4% |
| Paul Brown | 1/10 | 2720 days | 2% |
| Gabe Hattingh | 4/10 | 2751 days | 4% |
| Ralf W | 1/10 | 2934 days | 2% |
| sue249 | 8/10 | 2934 days | 5% |
| D Hahn | 3/10 | 2943 days | 3% |
| Peter Brock | 5/10 | 2965 days | 4% |
| Samuel F | 1/10 | 2965 days | 2% |
| Barry Meredith | 6/10 | 2965 days | 4% |
| Neale Stead | 7/10 | 2965 days | 4% |
| Clémentine Llla | 2/10 | 2965 days | 2% |
| Wendy Kildey | 2/10 | 2965 days | 2% |
| Mia Allen | 7/10 | 2982 days | 4% |
| Guus smit | 8/10 | 2993 days | 5% |
| Walter Neff | 8/10 | 2993 days | 5% |
| Linda Beard | 7/10 | 2993 days | 4% |
| Xander | 7/10 | 2995 days | 4% |
| Hilde Timmerman | 5/10 | 3018 days | 3% |
| vern Lee | 2/10 | 3024 days | 2% |
| Anita Dyksterhuis | 8/10 | 3043 days | 4% |
| Rebecca Holmes | 6/10 | 3046 days | 4% |
| Ignacio Muerza | 1/10 | 3055 days | 2% |
| Alan Rock | 8/10 | 3061 days | 4% |
| Vicki Robey | 5/10 | 3066 days | 3% |
| James Suret | 7/10 | 3066 days | 4% |
| Barbara | 4/10 | 3071 days | 3% |
| Gazmira Molina | 3/10 | 3078 days | 2% |
| Alexandra Schmidt | 6/10 | 3081 days | 4% |
| Andres Gonzalez | 8/10 | 3082 days | 4% |
| Maggie Ward | 1/10 | 3085 days | 2% |
| Dorothy | 10/10 | 3116 days | 4% |
| Dali Jobson | 10/10 | 3146 days | 4% |
| Bill Wiltshire | 10/10 | 3146 days | 4% |
| gonzalo caldiz | 6/10 | 3320 days | 3% |
| Taha Ala | 10/10 | 3330 days | 3% |
| Maartje | 5/10 | 3356 days | 2% |
| Ellen F | 5/10 | 3359 days | 2% |
| renee verwey | 5/10 | 3379 days | 2% |
| Kang Minki | 2/10 | 3391 days | 1% |
| Louisa Blanchet | 1/10 | 3391 days | 1% |
| Stephen Maloon | 8/10 | 3421 days | 3% |
| Angela Hornby | 10/10 | 3422 days | 3% |
| Lee Giffard | 9/10 | 3451 days | 3% |
| Hendrik N. | 10/10 | 3451 days | 3% |
| Remco van Santen | 8/10 | 3452 days | 3% |
| kym kenny | 10/10 | 3483 days | 3% |
| Jennifer Lerchbacher | 5/10 | 3712 days | 1% |
| Reggie Max | 1/10 | 3724 days | 1% |
| Brian Scott | 3/10 | 3724 days | 1% |
| Jeff McInroy | 1/10 | 3756 days | 1% |
| Katie Stillman | 8/10 | 3770 days | 2% |
| Christian Roerig | 9/10 | 3786 days | 2% |
| Julian Kuemme | 9/10 | 4037 days | 1% |
| Mandy Reich | 7/10 | 4038 days | 1% |
| Jean Curry | 8/10 | 4040 days | 1% |
| Ricky White | 7/10 | 4061 days | 1% |
| Astrid | 2/10 | 4090 days | 0% |
| Anthony Brown | 7/10 | 4114 days | 1% |
| Sarah Strong | 7/10 | 4114 days | 1% |
| Lyn | 9/10 | 4121 days | 1% |
| Dieter Hirsch | 4/10 | 4127 days | 0% |
| Mike39 | 2/10 | 4152 days | 0% |
| Francois | 8/10 | 4427 days | 1% |
| CAH | 9/10 | 4486 days | 1% |
| Jes Paulsen | 8/10 | 4506 days | 1% |
| Darren Abbott | 8/10 | 4510 days | 1% |
| Frederick Neilsen | 5/10 | 4529 days | 1% |
| Cathy | 10/10 | 4608 days | 2% |
| Heewin Otten | 5/10 | 4814 days | 1% |
| jorf52 | 6/10 | 4821 days | 1% |
| Arnoldus Bergmans | 8/10 | 4887 days | 1% |
| Marek Woznica | 8/10 | 4890 days | 1% |
| Edward Marhi | 4/10 | 5124 days | 1% |
| Kris Gijbels | 6/10 | 5136 days | 1% |
| Margaret Lally | 8/10 | 5140 days | 1% |
| Stefanie | 7/10 | 5143 days | 1% |
| Barry Digby | 8/10 | 5145 days | 1% |
| Katherine and Pete Smal | 9/10 | 5148 days | 1% |
| Sue Croft | 9/10 | 5155 days | 1% |
| Pascal | 7/10 | 5176 days | 1% |
| young | 10/10 | 5431 days | 2% |
| Behrenot | 4/10 | 5440 days | 1% |
| Haupt | 6/10 | 5513 days | 1% |
| Shirley C | 6/10 | 5515 days | 1% |
| Cecile | 8/10 | 5526 days | 1% |
| Helen Power | 8/10 | 5546 days | 1% |
| Keith Maplestone | 8/10 | 5550 days | 1% |
| Holliger | 7/10 | 5568 days | 1% |
| ryanherold | 1/10 | 5582 days | 0% |
| Monika Wenzel | 6/10 | 5621 days | 1% |
| Christy | 7/10 | 5623 days | 1% |
| Gemma Morris | 9/10 | 5636 days | 1% |
| brianp | 7/10 | 5729 days | 1% |
| MarkP | 7/10 | 5854 days | 1% |
| VincentD | 4/10 | 5891 days | 1% |
| JoseB | 6/10 | 5891 days | 1% |
| AdelineC | 8/10 | 5892 days | 1% |
| Ute | 7/10 | 5909 days | 1% |
| Jan | 8/10 | 5921 days | 1% |
| Young Dianne | 10/10 | 6019 days | 2% |
| Thom | 2/10 | 6193 days | 0% |
| Chris | 10/10 | 6206 days | 2% |
| Toni Keown | 10/10 | 6212 days | 2% |
| Jason Page | 3/10 | 6237 days | 1% |
| Jones | 5/10 | 6248 days | 1% |
| Katherine | 8/10 | 6256 days | 1% |
| Caridi | 4/10 | 6256 days | 1% |
| Esa | 5/10 | 6608 days | 1% |
| Jensen | 4/10 | 6627 days | 1% |
| Bernhard | 10/10 | 6631 days | 2% |
| Michael | 5/10 | 6655 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.55% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 65 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 89 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 86 | -1.50% |
| 87 | -1.52% |
| 88 | -1.53% |
| 89 | -1.55% |
| 90 | -1.57% |
| 91 | -1.59% |
| 92 | -1.60% |
| … | … |
Balancing Adjustment
32.35% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
64%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.