Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
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Kiwi Campers New Zealand
Valid Reviews
141 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 157 reviews. There are 141 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 141 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
9% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
9% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 9 |
|
6% |
| 1/10 | 21 |
|
15% |
56.95% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.95% and is based on 141 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 141 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
36.67%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Nicolas Brel | 3/10 | 152 days | 100% |
| Marije | 2/10 | 152 days | 84% |
| Rheanna L | 1/10 | 487 days | 65% |
| Rebecca | 1/10 | 671 days | 56% |
| Sebi | 1/10 | 760 days | 50% |
| Gabriela | 1/10 | 791 days | 48% |
| Trevor | 1/10 | 822 days | 46% |
| Jan Henk van der Kolk | 1/10 | 822 days | 46% |
| She and Vinz | 1/10 | 1340 days | 14% |
| Barrie from the UK | 1/10 | 1827 days | 3% |
| vincent pidoux | 1/10 | 1827 days | 3% |
| Flemming Mengel | 10/10 | 1856 days | 9% |
| Rick H | 5/10 | 1856 days | 7% |
| Alice Kate | 3/10 | 1887 days | 5% |
| Jaroslava Sipka | 7/10 | 1918 days | 8% |
| Timothy Ince | 9/10 | 1948 days | 8% |
| LP | 10/10 | 1948 days | 8% |
| Tim | 1/10 | 2162 days | 3% |
| Babak Makkinejad | 9/10 | 2221 days | 7% |
| Carsten Nielsen | 9/10 | 2252 days | 7% |
| Michael Yong | 9/10 | 2313 days | 7% |
| Guillaume | 3/10 | 2313 days | 4% |
| Aussie Lady | 2/10 | 2313 days | 3% |
| James | 3/10 | 2527 days | 3% |
| Ruth | 1/10 | 2527 days | 2% |
| Serge Trudel | 3/10 | 2527 days | 3% |
| Alan Julian | 6/10 | 2558 days | 5% |
| John Ridge | 6/10 | 2558 days | 5% |
| Karyn | 3/10 | 2558 days | 3% |
| 288 | 1/10 | 2586 days | 2% |
| Peter Zanker | 4/10 | 2672 days | 4% |
| Paul Brown | 1/10 | 2678 days | 2% |
| Gabe Hattingh | 4/10 | 2709 days | 4% |
| Ralf W | 1/10 | 2892 days | 2% |
| sue249 | 8/10 | 2892 days | 5% |
| D Hahn | 3/10 | 2900 days | 2% |
| Peter Brock | 5/10 | 2923 days | 4% |
| Samuel F | 1/10 | 2923 days | 2% |
| Barry Meredith | 6/10 | 2923 days | 4% |
| Neale Stead | 7/10 | 2923 days | 5% |
| Clémentine Llla | 2/10 | 2923 days | 2% |
| Wendy Kildey | 2/10 | 2923 days | 2% |
| Mia Allen | 7/10 | 2939 days | 4% |
| Guus smit | 8/10 | 2951 days | 5% |
| Walter Neff | 8/10 | 2951 days | 5% |
| Linda Beard | 7/10 | 2951 days | 4% |
| Xander | 7/10 | 2952 days | 4% |
| Hilde Timmerman | 5/10 | 2975 days | 3% |
| vern Lee | 2/10 | 2982 days | 2% |
| Anita Dyksterhuis | 8/10 | 3000 days | 4% |
| Rebecca Holmes | 6/10 | 3003 days | 4% |
| Ignacio Muerza | 1/10 | 3013 days | 2% |
| Alan Rock | 8/10 | 3018 days | 4% |
| Vicki Robey | 5/10 | 3023 days | 3% |
| James Suret | 7/10 | 3023 days | 4% |
| Barbara | 4/10 | 3028 days | 3% |
| Gazmira Molina | 3/10 | 3035 days | 2% |
| Alexandra Schmidt | 6/10 | 3038 days | 4% |
| Andres Gonzalez | 8/10 | 3039 days | 4% |
| Maggie Ward | 1/10 | 3043 days | 2% |
| Dorothy | 10/10 | 3074 days | 4% |
| Dali Jobson | 10/10 | 3104 days | 4% |
| Bill Wiltshire | 10/10 | 3104 days | 4% |
| gonzalo caldiz | 6/10 | 3277 days | 3% |
| Taha Ala | 10/10 | 3288 days | 4% |
| Maartje | 5/10 | 3313 days | 3% |
| Ellen F | 5/10 | 3317 days | 3% |
| renee verwey | 5/10 | 3336 days | 2% |
| Kang Minki | 2/10 | 3348 days | 1% |
| Louisa Blanchet | 1/10 | 3348 days | 1% |
| Stephen Maloon | 8/10 | 3379 days | 3% |
| Angela Hornby | 10/10 | 3379 days | 3% |
| Lee Giffard | 9/10 | 3409 days | 3% |
| Hendrik N. | 10/10 | 3409 days | 3% |
| Remco van Santen | 8/10 | 3409 days | 3% |
| kym kenny | 10/10 | 3440 days | 3% |
| Jennifer Lerchbacher | 5/10 | 3669 days | 2% |
| Reggie Max | 1/10 | 3682 days | 1% |
| Brian Scott | 3/10 | 3682 days | 1% |
| Jeff McInroy | 1/10 | 3713 days | 1% |
| Katie Stillman | 8/10 | 3727 days | 2% |
| Christian Roerig | 9/10 | 3744 days | 2% |
| Julian Kuemme | 9/10 | 3994 days | 1% |
| Mandy Reich | 7/10 | 3995 days | 1% |
| Jean Curry | 8/10 | 3997 days | 1% |
| Ricky White | 7/10 | 4018 days | 1% |
| Astrid | 2/10 | 4047 days | 0% |
| Anthony Brown | 7/10 | 4071 days | 1% |
| Sarah Strong | 7/10 | 4071 days | 1% |
| Lyn | 9/10 | 4078 days | 1% |
| Dieter Hirsch | 4/10 | 4084 days | 0% |
| Mike39 | 2/10 | 4109 days | 0% |
| Francois | 8/10 | 4384 days | 1% |
| CAH | 9/10 | 4443 days | 1% |
| Jes Paulsen | 8/10 | 4463 days | 1% |
| Darren Abbott | 8/10 | 4467 days | 1% |
| Frederick Neilsen | 5/10 | 4486 days | 1% |
| Cathy | 10/10 | 4565 days | 1% |
| Heewin Otten | 5/10 | 4771 days | 1% |
| jorf52 | 6/10 | 4778 days | 1% |
| Arnoldus Bergmans | 8/10 | 4844 days | 1% |
| Marek Woznica | 8/10 | 4847 days | 1% |
| Edward Marhi | 4/10 | 5081 days | 1% |
| Kris Gijbels | 6/10 | 5093 days | 1% |
| Margaret Lally | 8/10 | 5097 days | 1% |
| Stefanie | 7/10 | 5100 days | 1% |
| Barry Digby | 8/10 | 5102 days | 1% |
| Katherine and Pete Smal | 9/10 | 5105 days | 1% |
| Sue Croft | 9/10 | 5112 days | 1% |
| Pascal | 7/10 | 5133 days | 1% |
| young | 10/10 | 5388 days | 1% |
| Behrenot | 4/10 | 5397 days | 1% |
| Haupt | 6/10 | 5470 days | 1% |
| Shirley C | 6/10 | 5472 days | 1% |
| Cecile | 8/10 | 5483 days | 1% |
| Helen Power | 8/10 | 5503 days | 1% |
| Keith Maplestone | 8/10 | 5507 days | 1% |
| Holliger | 7/10 | 5525 days | 1% |
| ryanherold | 1/10 | 5539 days | 0% |
| Monika Wenzel | 6/10 | 5578 days | 1% |
| Christy | 7/10 | 5580 days | 1% |
| Gemma Morris | 9/10 | 5593 days | 1% |
| brianp | 7/10 | 5686 days | 1% |
| MarkP | 7/10 | 5811 days | 1% |
| VincentD | 4/10 | 5848 days | 1% |
| JoseB | 6/10 | 5848 days | 1% |
| AdelineC | 8/10 | 5849 days | 1% |
| Ute | 7/10 | 5867 days | 1% |
| Jan | 8/10 | 5879 days | 1% |
| Young Dianne | 10/10 | 5977 days | 1% |
| Thom | 2/10 | 6150 days | 0% |
| Chris | 10/10 | 6164 days | 1% |
| Toni Keown | 10/10 | 6170 days | 1% |
| Jason Page | 3/10 | 6194 days | 1% |
| Jones | 5/10 | 6205 days | 1% |
| Katherine | 8/10 | 6213 days | 1% |
| Caridi | 4/10 | 6213 days | 1% |
| Esa | 5/10 | 6565 days | 1% |
| Jensen | 4/10 | 6584 days | 1% |
| Bernhard | 10/10 | 6588 days | 1% |
| Michael | 5/10 | 6612 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.57% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 55 days. The Kiwi Campers New Zealand experience has 1 recent ranking. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 46 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 43 | -0.88% |
| 44 | -0.90% |
| 45 | -0.92% |
| 46 | -0.94% |
| 47 | -0.96% |
| 48 | -0.98% |
| 49 | -1.00% |
| … | … |
Balancing Adjustment
32.12% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
64%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.