Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
142 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 158 reviews. There are 142 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 142 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
8% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
8% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 10 |
|
7% |
| 1/10 | 21 |
|
15% |
56.69% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.69% and is based on 142 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 142 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
37.17%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Chris Barker | 2/10 | 308 days | 88% |
| Nicolas Brel | 3/10 | 431 days | 100% |
| Marije | 2/10 | 431 days | 84% |
| Rheanna L | 1/10 | 766 days | 55% |
| Rebecca | 1/10 | 950 days | 41% |
| Sebi | 1/10 | 1039 days | 34% |
| Gabriela | 1/10 | 1070 days | 31% |
| Trevor | 1/10 | 1101 days | 29% |
| Jan Henk van der Kolk | 1/10 | 1101 days | 29% |
| She and Vinz | 1/10 | 1619 days | 6% |
| Barrie from the UK | 1/10 | 2106 days | 4% |
| vincent pidoux | 1/10 | 2106 days | 4% |
| Flemming Mengel | 10/10 | 2135 days | 9% |
| Rick H | 5/10 | 2135 days | 7% |
| Alice Kate | 3/10 | 2166 days | 5% |
| Jaroslava Sipka | 7/10 | 2197 days | 8% |
| Timothy Ince | 9/10 | 2227 days | 9% |
| LP | 10/10 | 2227 days | 9% |
| Tim | 1/10 | 2441 days | 3% |
| Babak Makkinejad | 9/10 | 2500 days | 7% |
| Carsten Nielsen | 9/10 | 2531 days | 7% |
| Michael Yong | 9/10 | 2592 days | 7% |
| Guillaume | 3/10 | 2592 days | 4% |
| Aussie Lady | 2/10 | 2592 days | 3% |
| James | 3/10 | 2806 days | 3% |
| Ruth | 1/10 | 2806 days | 3% |
| Serge Trudel | 3/10 | 2806 days | 3% |
| Alan Julian | 6/10 | 2837 days | 5% |
| John Ridge | 6/10 | 2837 days | 5% |
| Karyn | 3/10 | 2837 days | 3% |
| 288 | 1/10 | 2865 days | 2% |
| Peter Zanker | 4/10 | 2951 days | 4% |
| Paul Brown | 1/10 | 2957 days | 2% |
| Gabe Hattingh | 4/10 | 2988 days | 4% |
| Ralf W | 1/10 | 3171 days | 2% |
| sue249 | 8/10 | 3171 days | 5% |
| D Hahn | 3/10 | 3179 days | 3% |
| Peter Brock | 5/10 | 3202 days | 4% |
| Samuel F | 1/10 | 3202 days | 2% |
| Barry Meredith | 6/10 | 3202 days | 4% |
| Neale Stead | 7/10 | 3202 days | 4% |
| Clémentine Llla | 2/10 | 3202 days | 2% |
| Wendy Kildey | 2/10 | 3202 days | 2% |
| Mia Allen | 7/10 | 3218 days | 4% |
| Guus smit | 8/10 | 3230 days | 4% |
| Walter Neff | 8/10 | 3230 days | 4% |
| Linda Beard | 7/10 | 3230 days | 4% |
| Xander | 7/10 | 3231 days | 4% |
| Hilde Timmerman | 5/10 | 3254 days | 3% |
| vern Lee | 2/10 | 3261 days | 2% |
| Anita Dyksterhuis | 8/10 | 3279 days | 4% |
| Rebecca Holmes | 6/10 | 3282 days | 4% |
| Ignacio Muerza | 1/10 | 3292 days | 2% |
| Alan Rock | 8/10 | 3297 days | 4% |
| Vicki Robey | 5/10 | 3302 days | 3% |
| James Suret | 7/10 | 3302 days | 4% |
| Barbara | 4/10 | 3307 days | 3% |
| Gazmira Molina | 3/10 | 3314 days | 2% |
| Alexandra Schmidt | 6/10 | 3317 days | 4% |
| Andres Gonzalez | 8/10 | 3318 days | 4% |
| Maggie Ward | 1/10 | 3322 days | 2% |
| Dorothy | 10/10 | 3353 days | 4% |
| Dali Jobson | 10/10 | 3383 days | 4% |
| Bill Wiltshire | 10/10 | 3383 days | 4% |
| gonzalo caldiz | 6/10 | 3556 days | 3% |
| Taha Ala | 10/10 | 3567 days | 3% |
| Maartje | 5/10 | 3592 days | 2% |
| Ellen F | 5/10 | 3596 days | 2% |
| renee verwey | 5/10 | 3615 days | 2% |
| Kang Minki | 2/10 | 3627 days | 1% |
| Louisa Blanchet | 1/10 | 3627 days | 1% |
| Stephen Maloon | 8/10 | 3658 days | 3% |
| Angela Hornby | 10/10 | 3658 days | 3% |
| Lee Giffard | 9/10 | 3688 days | 3% |
| Hendrik N. | 10/10 | 3688 days | 3% |
| Remco van Santen | 8/10 | 3688 days | 3% |
| kym kenny | 10/10 | 3719 days | 3% |
| Jennifer Lerchbacher | 5/10 | 3948 days | 1% |
| Reggie Max | 1/10 | 3961 days | 1% |
| Brian Scott | 3/10 | 3961 days | 1% |
| Jeff McInroy | 1/10 | 3992 days | 1% |
| Katie Stillman | 8/10 | 4006 days | 1% |
| Christian Roerig | 9/10 | 4023 days | 1% |
| Julian Kuemme | 9/10 | 4273 days | 0% |
| Mandy Reich | 7/10 | 4274 days | 0% |
| Jean Curry | 8/10 | 4276 days | 0% |
| Ricky White | 7/10 | 4297 days | 0% |
| Astrid | 2/10 | 4326 days | 0% |
| Anthony Brown | 7/10 | 4350 days | 0% |
| Sarah Strong | 7/10 | 4350 days | 0% |
| Lyn | 9/10 | 4357 days | 0% |
| Dieter Hirsch | 4/10 | 4363 days | 0% |
| Mike39 | 2/10 | 4388 days | 1% |
| Francois | 8/10 | 4663 days | 2% |
| CAH | 9/10 | 4722 days | 2% |
| Jes Paulsen | 8/10 | 4742 days | 2% |
| Darren Abbott | 8/10 | 4746 days | 2% |
| Frederick Neilsen | 5/10 | 4765 days | 2% |
| Cathy | 10/10 | 4844 days | 2% |
| Heewin Otten | 5/10 | 5050 days | 2% |
| jorf52 | 6/10 | 5057 days | 2% |
| Arnoldus Bergmans | 8/10 | 5123 days | 2% |
| Marek Woznica | 8/10 | 5126 days | 2% |
| Edward Marhi | 4/10 | 5360 days | 1% |
| Kris Gijbels | 6/10 | 5372 days | 2% |
| Margaret Lally | 8/10 | 5376 days | 2% |
| Stefanie | 7/10 | 5379 days | 2% |
| Barry Digby | 8/10 | 5381 days | 2% |
| Katherine and Pete Smal | 9/10 | 5384 days | 2% |
| Sue Croft | 9/10 | 5391 days | 2% |
| Pascal | 7/10 | 5412 days | 2% |
| young | 10/10 | 5667 days | 2% |
| Behrenot | 4/10 | 5676 days | 1% |
| Haupt | 6/10 | 5749 days | 2% |
| Shirley C | 6/10 | 5751 days | 2% |
| Cecile | 8/10 | 5762 days | 2% |
| Helen Power | 8/10 | 5782 days | 2% |
| Keith Maplestone | 8/10 | 5786 days | 2% |
| Holliger | 7/10 | 5804 days | 2% |
| ryanherold | 1/10 | 5818 days | 1% |
| Monika Wenzel | 6/10 | 5857 days | 2% |
| Christy | 7/10 | 5859 days | 2% |
| Gemma Morris | 9/10 | 5872 days | 2% |
| brianp | 7/10 | 5965 days | 2% |
| MarkP | 7/10 | 6090 days | 2% |
| VincentD | 4/10 | 6127 days | 1% |
| JoseB | 6/10 | 6127 days | 2% |
| AdelineC | 8/10 | 6128 days | 2% |
| Ute | 7/10 | 6145 days | 2% |
| Jan | 8/10 | 6157 days | 2% |
| Young Dianne | 10/10 | 6256 days | 2% |
| Thom | 2/10 | 6429 days | 1% |
| Chris | 10/10 | 6442 days | 2% |
| Toni Keown | 10/10 | 6448 days | 2% |
| Jason Page | 3/10 | 6473 days | 1% |
| Jones | 5/10 | 6484 days | 2% |
| Katherine | 8/10 | 6492 days | 2% |
| Caridi | 4/10 | 6492 days | 1% |
| Esa | 5/10 | 6844 days | 2% |
| Jensen | 4/10 | 6863 days | 1% |
| Bernhard | 10/10 | 6867 days | 2% |
| Michael | 5/10 | 6891 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.07% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
Balancing Adjustment
32.98% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
63%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.