Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
140 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 156 reviews. There are 140 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 140 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
9% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
9% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 8 |
|
6% |
| 1/10 | 21 |
|
15% |
57.21% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 57.21% and is based on 140 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 140 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
37.74%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Nicolas Brel | 3/10 | 84 days | 100% |
| Rheanna L | 1/10 | 419 days | 67% |
| Rebecca | 1/10 | 603 days | 59% |
| Sebi | 1/10 | 692 days | 54% |
| Gabriela | 1/10 | 723 days | 53% |
| Trevor | 1/10 | 754 days | 51% |
| Jan Henk van der Kolk | 1/10 | 754 days | 51% |
| She and Vinz | 1/10 | 1272 days | 17% |
| Barrie from the UK | 1/10 | 1759 days | 4% |
| vincent pidoux | 1/10 | 1759 days | 4% |
| Flemming Mengel | 10/10 | 1788 days | 9% |
| Rick H | 5/10 | 1788 days | 7% |
| Alice Kate | 3/10 | 1819 days | 5% |
| Jaroslava Sipka | 7/10 | 1849 days | 8% |
| Timothy Ince | 9/10 | 1880 days | 9% |
| LP | 10/10 | 1880 days | 9% |
| Tim | 1/10 | 2094 days | 3% |
| Babak Makkinejad | 9/10 | 2153 days | 8% |
| Carsten Nielsen | 9/10 | 2183 days | 8% |
| Michael Yong | 9/10 | 2244 days | 8% |
| Guillaume | 3/10 | 2245 days | 4% |
| Aussie Lady | 2/10 | 2245 days | 3% |
| James | 3/10 | 2459 days | 4% |
| Ruth | 1/10 | 2459 days | 3% |
| Serge Trudel | 3/10 | 2459 days | 4% |
| Alan Julian | 6/10 | 2489 days | 6% |
| John Ridge | 6/10 | 2490 days | 6% |
| Karyn | 3/10 | 2490 days | 4% |
| 288 | 1/10 | 2518 days | 3% |
| Peter Zanker | 4/10 | 2604 days | 4% |
| Paul Brown | 1/10 | 2609 days | 3% |
| Gabe Hattingh | 4/10 | 2640 days | 4% |
| Ralf W | 1/10 | 2823 days | 2% |
| sue249 | 8/10 | 2823 days | 5% |
| D Hahn | 3/10 | 2832 days | 3% |
| Peter Brock | 5/10 | 2854 days | 4% |
| Samuel F | 1/10 | 2854 days | 2% |
| Barry Meredith | 6/10 | 2854 days | 5% |
| Neale Stead | 7/10 | 2854 days | 5% |
| Clémentine Llla | 2/10 | 2854 days | 2% |
| Wendy Kildey | 2/10 | 2854 days | 2% |
| Mia Allen | 7/10 | 2871 days | 5% |
| Guus smit | 8/10 | 2882 days | 5% |
| Walter Neff | 8/10 | 2882 days | 5% |
| Linda Beard | 7/10 | 2882 days | 5% |
| Xander | 7/10 | 2884 days | 5% |
| Hilde Timmerman | 5/10 | 2907 days | 4% |
| vern Lee | 2/10 | 2913 days | 2% |
| Anita Dyksterhuis | 8/10 | 2932 days | 5% |
| Rebecca Holmes | 6/10 | 2935 days | 4% |
| Ignacio Muerza | 1/10 | 2944 days | 2% |
| Alan Rock | 8/10 | 2950 days | 5% |
| Vicki Robey | 5/10 | 2955 days | 4% |
| James Suret | 7/10 | 2955 days | 5% |
| Barbara | 4/10 | 2960 days | 3% |
| Gazmira Molina | 3/10 | 2967 days | 3% |
| Alexandra Schmidt | 6/10 | 2970 days | 4% |
| Andres Gonzalez | 8/10 | 2971 days | 5% |
| Maggie Ward | 1/10 | 2974 days | 2% |
| Dorothy | 10/10 | 3005 days | 5% |
| Dali Jobson | 10/10 | 3035 days | 5% |
| Bill Wiltshire | 10/10 | 3035 days | 5% |
| gonzalo caldiz | 6/10 | 3209 days | 4% |
| Taha Ala | 10/10 | 3219 days | 4% |
| Maartje | 5/10 | 3245 days | 3% |
| Ellen F | 5/10 | 3248 days | 3% |
| renee verwey | 5/10 | 3268 days | 3% |
| Kang Minki | 2/10 | 3280 days | 2% |
| Louisa Blanchet | 1/10 | 3280 days | 2% |
| Stephen Maloon | 8/10 | 3310 days | 4% |
| Angela Hornby | 10/10 | 3311 days | 4% |
| Lee Giffard | 9/10 | 3340 days | 4% |
| Hendrik N. | 10/10 | 3340 days | 4% |
| Remco van Santen | 8/10 | 3341 days | 4% |
| kym kenny | 10/10 | 3372 days | 4% |
| Jennifer Lerchbacher | 5/10 | 3601 days | 2% |
| Reggie Max | 1/10 | 3613 days | 1% |
| Brian Scott | 3/10 | 3613 days | 1% |
| Jeff McInroy | 1/10 | 3645 days | 1% |
| Katie Stillman | 8/10 | 3659 days | 3% |
| Christian Roerig | 9/10 | 3675 days | 3% |
| Julian Kuemme | 9/10 | 3926 days | 2% |
| Mandy Reich | 7/10 | 3927 days | 2% |
| Jean Curry | 8/10 | 3929 days | 2% |
| Ricky White | 7/10 | 3950 days | 1% |
| Astrid | 2/10 | 3979 days | 1% |
| Anthony Brown | 7/10 | 4003 days | 1% |
| Sarah Strong | 7/10 | 4003 days | 1% |
| Lyn | 9/10 | 4010 days | 1% |
| Dieter Hirsch | 4/10 | 4016 days | 1% |
| Mike39 | 2/10 | 4041 days | 1% |
| Francois | 8/10 | 4316 days | 0% |
| CAH | 9/10 | 4375 days | 0% |
| Jes Paulsen | 8/10 | 4395 days | 2% |
| Darren Abbott | 8/10 | 4399 days | 2% |
| Frederick Neilsen | 5/10 | 4418 days | 1% |
| Cathy | 10/10 | 4497 days | 2% |
| Heewin Otten | 5/10 | 4703 days | 1% |
| jorf52 | 6/10 | 4710 days | 2% |
| Arnoldus Bergmans | 8/10 | 4776 days | 2% |
| Marek Woznica | 8/10 | 4779 days | 2% |
| Edward Marhi | 4/10 | 5013 days | 1% |
| Kris Gijbels | 6/10 | 5025 days | 2% |
| Margaret Lally | 8/10 | 5029 days | 2% |
| Stefanie | 7/10 | 5032 days | 2% |
| Barry Digby | 8/10 | 5034 days | 2% |
| Katherine and Pete Smal | 9/10 | 5037 days | 2% |
| Sue Croft | 9/10 | 5044 days | 2% |
| Pascal | 7/10 | 5065 days | 2% |
| young | 10/10 | 5320 days | 2% |
| Behrenot | 4/10 | 5329 days | 1% |
| Haupt | 6/10 | 5402 days | 2% |
| Shirley C | 6/10 | 5404 days | 2% |
| Cecile | 8/10 | 5415 days | 2% |
| Helen Power | 8/10 | 5435 days | 2% |
| Keith Maplestone | 8/10 | 5439 days | 2% |
| Holliger | 7/10 | 5457 days | 2% |
| ryanherold | 1/10 | 5471 days | 1% |
| Monika Wenzel | 6/10 | 5510 days | 2% |
| Christy | 7/10 | 5512 days | 2% |
| Gemma Morris | 9/10 | 5525 days | 2% |
| brianp | 7/10 | 5618 days | 2% |
| MarkP | 7/10 | 5743 days | 2% |
| VincentD | 4/10 | 5780 days | 1% |
| JoseB | 6/10 | 5780 days | 2% |
| AdelineC | 8/10 | 5781 days | 2% |
| Ute | 7/10 | 5798 days | 2% |
| Jan | 8/10 | 5810 days | 2% |
| Young Dianne | 10/10 | 5909 days | 2% |
| Thom | 2/10 | 6082 days | 1% |
| Chris | 10/10 | 6095 days | 2% |
| Toni Keown | 10/10 | 6101 days | 2% |
| Jason Page | 3/10 | 6126 days | 1% |
| Jones | 5/10 | 6137 days | 1% |
| Katherine | 8/10 | 6145 days | 2% |
| Caridi | 4/10 | 6145 days | 1% |
| Esa | 5/10 | 6497 days | 1% |
| Jensen | 4/10 | 6516 days | 1% |
| Bernhard | 10/10 | 6520 days | 2% |
| Michael | 5/10 | 6544 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.01% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 41 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 50 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 47 | -0.95% |
| 48 | -0.97% |
| 49 | -0.99% |
| 50 | -1.01% |
| 51 | -1.03% |
| 52 | -1.05% |
| 53 | -1.07% |
| … | … |
Balancing Adjustment
31.90% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
65%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.