Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
139 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 156 reviews. There are 139 valid reviews that are included when calculating the ranking score and 17 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 139 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
9% |
| 8/10 | 23 |
|
17% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
9% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 9 |
|
6% |
| 2/10 | 8 |
|
6% |
| 1/10 | 21 |
|
15% |
57.41% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 57.41% and is based on 139 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 139 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
38.28%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Rheanna L | 1/10 | 367 days | 100% |
| Rebecca | 1/10 | 551 days | 90% |
| Sebi | 1/10 | 640 days | 83% |
| Gabriela | 1/10 | 671 days | 80% |
| Trevor | 1/10 | 702 days | 78% |
| Jan Henk van der Kolk | 1/10 | 702 days | 78% |
| She and Vinz | 1/10 | 1220 days | 28% |
| Barrie from the UK | 1/10 | 1707 days | 6% |
| vincent pidoux | 1/10 | 1707 days | 6% |
| Flemming Mengel | 10/10 | 1736 days | 15% |
| Rick H | 5/10 | 1736 days | 11% |
| Alice Kate | 3/10 | 1767 days | 7% |
| Jaroslava Sipka | 7/10 | 1798 days | 12% |
| Timothy Ince | 9/10 | 1828 days | 13% |
| LP | 10/10 | 1828 days | 13% |
| Tim | 1/10 | 2042 days | 5% |
| Babak Makkinejad | 9/10 | 2101 days | 12% |
| Carsten Nielsen | 9/10 | 2132 days | 12% |
| Michael Yong | 9/10 | 2193 days | 11% |
| Guillaume | 3/10 | 2193 days | 6% |
| Aussie Lady | 2/10 | 2193 days | 5% |
| James | 3/10 | 2407 days | 6% |
| Ruth | 1/10 | 2407 days | 4% |
| Serge Trudel | 3/10 | 2407 days | 6% |
| Alan Julian | 6/10 | 2438 days | 9% |
| John Ridge | 6/10 | 2438 days | 9% |
| Karyn | 3/10 | 2438 days | 5% |
| 288 | 1/10 | 2466 days | 4% |
| Peter Zanker | 4/10 | 2552 days | 6% |
| Paul Brown | 1/10 | 2558 days | 4% |
| Gabe Hattingh | 4/10 | 2589 days | 6% |
| Ralf W | 1/10 | 2772 days | 3% |
| sue249 | 8/10 | 2772 days | 8% |
| D Hahn | 3/10 | 2780 days | 4% |
| Peter Brock | 5/10 | 2803 days | 6% |
| Samuel F | 1/10 | 2803 days | 3% |
| Barry Meredith | 6/10 | 2803 days | 7% |
| Neale Stead | 7/10 | 2803 days | 8% |
| Clémentine Llla | 2/10 | 2803 days | 4% |
| Wendy Kildey | 2/10 | 2803 days | 4% |
| Mia Allen | 7/10 | 2819 days | 8% |
| Guus smit | 8/10 | 2831 days | 8% |
| Walter Neff | 8/10 | 2831 days | 8% |
| Linda Beard | 7/10 | 2831 days | 7% |
| Xander | 7/10 | 2832 days | 7% |
| Hilde Timmerman | 5/10 | 2855 days | 6% |
| vern Lee | 2/10 | 2862 days | 4% |
| Anita Dyksterhuis | 8/10 | 2880 days | 8% |
| Rebecca Holmes | 6/10 | 2883 days | 7% |
| Ignacio Muerza | 1/10 | 2893 days | 3% |
| Alan Rock | 8/10 | 2898 days | 8% |
| Vicki Robey | 5/10 | 2903 days | 6% |
| James Suret | 7/10 | 2903 days | 7% |
| Barbara | 4/10 | 2908 days | 5% |
| Gazmira Molina | 3/10 | 2915 days | 4% |
| Alexandra Schmidt | 6/10 | 2918 days | 7% |
| Andres Gonzalez | 8/10 | 2919 days | 7% |
| Maggie Ward | 1/10 | 2923 days | 3% |
| Dorothy | 10/10 | 2954 days | 7% |
| Dali Jobson | 10/10 | 2984 days | 7% |
| Bill Wiltshire | 10/10 | 2984 days | 7% |
| gonzalo caldiz | 6/10 | 3157 days | 5% |
| Taha Ala | 10/10 | 3168 days | 6% |
| Maartje | 5/10 | 3193 days | 5% |
| Ellen F | 5/10 | 3197 days | 5% |
| renee verwey | 5/10 | 3216 days | 5% |
| Kang Minki | 2/10 | 3228 days | 3% |
| Louisa Blanchet | 1/10 | 3228 days | 2% |
| Stephen Maloon | 8/10 | 3259 days | 6% |
| Angela Hornby | 10/10 | 3259 days | 6% |
| Lee Giffard | 9/10 | 3289 days | 6% |
| Hendrik N. | 10/10 | 3289 days | 6% |
| Remco van Santen | 8/10 | 3289 days | 6% |
| kym kenny | 10/10 | 3320 days | 5% |
| Jennifer Lerchbacher | 5/10 | 3549 days | 3% |
| Reggie Max | 1/10 | 3562 days | 2% |
| Brian Scott | 3/10 | 3562 days | 2% |
| Jeff McInroy | 1/10 | 3593 days | 2% |
| Katie Stillman | 8/10 | 3607 days | 4% |
| Christian Roerig | 9/10 | 3624 days | 4% |
| Julian Kuemme | 9/10 | 3874 days | 3% |
| Mandy Reich | 7/10 | 3875 days | 2% |
| Jean Curry | 8/10 | 3877 days | 3% |
| Ricky White | 7/10 | 3898 days | 2% |
| Astrid | 2/10 | 3927 days | 1% |
| Anthony Brown | 7/10 | 3951 days | 2% |
| Sarah Strong | 7/10 | 3951 days | 2% |
| Lyn | 9/10 | 3958 days | 2% |
| Dieter Hirsch | 4/10 | 3964 days | 1% |
| Mike39 | 2/10 | 3989 days | 1% |
| Francois | 8/10 | 4264 days | 1% |
| CAH | 9/10 | 4323 days | 0% |
| Jes Paulsen | 8/10 | 4343 days | 0% |
| Darren Abbott | 8/10 | 4347 days | 0% |
| Frederick Neilsen | 5/10 | 4366 days | 0% |
| Cathy | 10/10 | 4445 days | 3% |
| Heewin Otten | 5/10 | 4651 days | 2% |
| jorf52 | 6/10 | 4658 days | 2% |
| Arnoldus Bergmans | 8/10 | 4724 days | 3% |
| Marek Woznica | 8/10 | 4727 days | 3% |
| Edward Marhi | 4/10 | 4961 days | 2% |
| Kris Gijbels | 6/10 | 4973 days | 2% |
| Margaret Lally | 8/10 | 4977 days | 3% |
| Stefanie | 7/10 | 4980 days | 2% |
| Barry Digby | 8/10 | 4982 days | 3% |
| Katherine and Pete Smal | 9/10 | 4985 days | 3% |
| Sue Croft | 9/10 | 4992 days | 3% |
| Pascal | 7/10 | 5013 days | 2% |
| young | 10/10 | 5268 days | 3% |
| Behrenot | 4/10 | 5277 days | 2% |
| Haupt | 6/10 | 5350 days | 2% |
| Shirley C | 6/10 | 5352 days | 2% |
| Cecile | 8/10 | 5363 days | 3% |
| Helen Power | 8/10 | 5383 days | 3% |
| Keith Maplestone | 8/10 | 5387 days | 3% |
| Holliger | 7/10 | 5405 days | 2% |
| ryanherold | 1/10 | 5419 days | 1% |
| Monika Wenzel | 6/10 | 5458 days | 2% |
| Christy | 7/10 | 5460 days | 2% |
| Gemma Morris | 9/10 | 5473 days | 3% |
| brianp | 7/10 | 5566 days | 2% |
| MarkP | 7/10 | 5691 days | 2% |
| VincentD | 4/10 | 5728 days | 2% |
| JoseB | 6/10 | 5728 days | 2% |
| AdelineC | 8/10 | 5729 days | 3% |
| Ute | 7/10 | 5747 days | 2% |
| Jan | 8/10 | 5759 days | 3% |
| Young Dianne | 10/10 | 5857 days | 3% |
| Thom | 2/10 | 6030 days | 1% |
| Chris | 10/10 | 6043 days | 3% |
| Toni Keown | 10/10 | 6049 days | 3% |
| Jason Page | 3/10 | 6074 days | 1% |
| Jones | 5/10 | 6085 days | 2% |
| Katherine | 8/10 | 6093 days | 3% |
| Caridi | 4/10 | 6093 days | 2% |
| Esa | 5/10 | 6445 days | 2% |
| Jensen | 4/10 | 6464 days | 2% |
| Bernhard | 10/10 | 6468 days | 3% |
| Michael | 5/10 | 6492 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.88% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 49 days. The Kiwi Campers New Zealand experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.82% |
| 198 | -3.84% |
| 199 | -3.86% |
| 200 | -3.88% |
| 201 | -3.90% |
| 202 | -3.92% |
| 203 | -3.94% |
| … | … |
Balancing Adjustment
32.64% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
63%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.