G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 225 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
89.08%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1371 days | 100% |
| Harriet Smith | 9/10 | 2817 days | 18% |
| Anna Wooster | 8/10 | 2855 days | 17% |
| Theo Macer | 10/10 | 2856 days | 18% |
| Alex | 9/10 | 2890 days | 17% |
| Patrick | 8/10 | 2895 days | 17% |
| Bob | 8/10 | 2898 days | 17% |
| Svenja | 8/10 | 2906 days | 17% |
| Nolwen | 9/10 | 2915 days | 17% |
| Cassandra Geyer | 10/10 | 3139 days | 14% |
| Sophia and Karen | 10/10 | 3151 days | 14% |
| gonzalo caldiz | 9/10 | 3158 days | 14% |
| Johannes Frank | 10/10 | 3166 days | 14% |
| Nancy Logan | 8/10 | 3173 days | 14% |
| Sophie Kalnymsky | 9/10 | 3190 days | 14% |
| Henry Wichler | 9/10 | 3199 days | 14% |
| Leo James | 8/10 | 3215 days | 13% |
| Philip | 10/10 | 3216 days | 13% |
| Ulrich Rix | 9/10 | 3228 days | 13% |
| Joshua Hortkorn | 7/10 | 3241 days | 12% |
| Daria and Annika | 8/10 | 3241 days | 13% |
| Anais Boileau | 8/10 | 3243 days | 13% |
| Sammy Cronin | 10/10 | 3260 days | 13% |
| Selma Krap | 8/10 | 3262 days | 13% |
| Martha Taatz | 10/10 | 3569 days | 9% |
| Liz and Alan Weathers | 9/10 | 3572 days | 9% |
| Jakub Stastny | 7/10 | 3870 days | 5% |
| Chris Handley | 8/10 | 3896 days | 5% |
| Eva-Maria Krueger | 10/10 | 3900 days | 5% |
| Ann Winter | 9/10 | 3918 days | 5% |
| Phillip | 9/10 | 3918 days | 5% |
| Vincent Schaeflier | 9/10 | 3926 days | 5% |
| Camille Gagnant | 10/10 | 3949 days | 5% |
| Anne Collet | 9/10 | 3952 days | 5% |
| Mark Wiggington | 9/10 | 4228 days | 2% |
| Nina Coopmans | 8/10 | 4234 days | 2% |
| Rey Germain | 8/10 | 4241 days | 1% |
| Yu-Ti Chu | 10/10 | 4256 days | 1% |
| Ton Martens | 10/10 | 4256 days | 1% |
| Sebastian | 10/10 | 4269 days | 1% |
| Constanze | 9/10 | 4269 days | 1% |
| Andre and Marina | 8/10 | 4298 days | 1% |
| Julien Bocherens | 10/10 | 4341 days | 0% |
| Sharon Yates | 10/10 | 4343 days | 0% |
| Stefan and Brigit and Janek | 9/10 | 4347 days | 0% |
| Oliver Kalmbach | 9/10 | 4364 days | 0% |
| Pietersen | 8/10 | 4366 days | 0% |
| Martina Posch | 10/10 | 4369 days | 0% |
| Anna Gottsch | 10/10 | 4370 days | 0% |
| Anna | 10/10 | 4597 days | 6% |
| Monika Kneidl | 10/10 | 4605 days | 6% |
| Jessica Tilly | 10/10 | 4605 days | 6% |
| Moss | 9/10 | 4615 days | 6% |
| Jill Homewood | 9/10 | 4623 days | 6% |
| Olivia Reiter | 10/10 | 4623 days | 6% |
| Ruth Har | 9/10 | 4624 days | 6% |
| Mike Wright | 10/10 | 4624 days | 6% |
| Ed Trucie | 10/10 | 4625 days | 6% |
| M Robinson | 8/10 | 4626 days | 6% |
| Stephanie Spurr | 10/10 | 4626 days | 6% |
| Melanie Friessen | 8/10 | 4632 days | 6% |
| Jochem Snyders | 9/10 | 4633 days | 6% |
| James Buryson | 7/10 | 4641 days | 5% |
| Johanna & Catrin | 8/10 | 4642 days | 6% |
| Susanne MacGyver | 7/10 | 4642 days | 5% |
| Sandra Andersen | 9/10 | 4642 days | 6% |
| Deana Peters | 8/10 | 4642 days | 6% |
| Tom Pratt | 7/10 | 4642 days | 5% |
| Rob Gill | 10/10 | 4643 days | 6% |
| Elise Violet | 8/10 | 4643 days | 6% |
| Walter & Heidi Baumann | 8/10 | 4644 days | 6% |
| Hendrik F | 9/10 | 4644 days | 6% |
| Emily Wikston | 9/10 | 4645 days | 6% |
| Nikki Bentley | 9/10 | 4645 days | 6% |
| Siegfried Krueger | 10/10 | 4646 days | 6% |
| Janet | 10/10 | 4659 days | 6% |
| CMJ | 9/10 | 4690 days | 6% |
| Julia Edman | 8/10 | 4704 days | 6% |
| Sarah Graham | 10/10 | 4737 days | 6% |
| Laura McCusker | 9/10 | 4737 days | 6% |
| Melanie Wood | 8/10 | 4737 days | 6% |
| J Bliss | 8/10 | 4751 days | 6% |
| Jack Potman | 8/10 | 4953 days | 6% |
| Lennart Lundberg | 10/10 | 4967 days | 6% |
| Katy Johnson | 8/10 | 4971 days | 6% |
| Iain Campbell | 8/10 | 4974 days | 6% |
| Susannah Eduart | 10/10 | 4976 days | 6% |
| Patrick Gloede | 9/10 | 4979 days | 6% |
| Daniel Kriecht | 10/10 | 4979 days | 6% |
| Marian | 9/10 | 4982 days | 6% |
| Marquardt and Bernd | 10/10 | 4982 days | 6% |
| Thorsten Grocholl | 9/10 | 4983 days | 6% |
| Cory Wornell | 9/10 | 4985 days | 6% |
| W Groshops | 9/10 | 4985 days | 6% |
| Aimee Pollett | 8/10 | 4986 days | 6% |
| John Mayer | 8/10 | 4986 days | 6% |
| Mr Stanley and Miss Christy | 10/10 | 4986 days | 6% |
| Marty Fey | 10/10 | 4987 days | 6% |
| Tricia Goggin | 9/10 | 4988 days | 6% |
| Jim & Suzy Ducker | 9/10 | 4989 days | 6% |
| Niklas Ronnino | 8/10 | 4994 days | 6% |
| Sue Hickman | 10/10 | 4994 days | 6% |
| Silvia Schmutz | 10/10 | 4996 days | 6% |
| Andreas Fritesche | 8/10 | 4999 days | 6% |
| Annelie & Martin | 10/10 | 5000 days | 6% |
| Ursula Scherch | 9/10 | 5000 days | 6% |
| Alexander & Stephanie | 8/10 | 5001 days | 6% |
| J Holden | 9/10 | 5002 days | 6% |
| Mr and Mrs Lambert | 10/10 | 5003 days | 6% |
| Jean-Francois Guilbault | 9/10 | 5009 days | 6% |
| Amanda Wallace | 9/10 | 5014 days | 6% |
| Diana Clipsham | 8/10 | 5015 days | 6% |
| J Thorn | 10/10 | 5015 days | 6% |
| Daniel Bogdanowitsch | 10/10 | 5015 days | 6% |
| E M Klap | 8/10 | 5015 days | 6% |
| Sandra Schneifer | 9/10 | 5015 days | 6% |
| John Balson | 10/10 | 5016 days | 6% |
| Mark Robinson | 10/10 | 5016 days | 6% |
| Gillian de Vries | 9/10 | 5017 days | 6% |
| Hemi Stein | 10/10 | 5018 days | 6% |
| C Gobl | 8/10 | 5023 days | 6% |
| Moniek Steyaert | 8/10 | 5024 days | 6% |
| Remke | 2/10 | 5025 days | 3% |
| aggiemary04 | 10/10 | 5147 days | 6% |
| Bjorn Sall | 8/10 | 5342 days | 6% |
| Benedict Fluthman | 6/10 | 5351 days | 5% |
| Peter Schmidt | 5/10 | 5361 days | 4% |
| Leonard Vans | 7/10 | 5361 days | 5% |
| Matthias A | 9/10 | 5363 days | 6% |
| Barbara & Sven | 9/10 | 5363 days | 6% |
| Jonathan Martin | 9/10 | 5364 days | 6% |
| Jan Kuenzel | 10/10 | 5367 days | 6% |
| Evelien Thijs | 8/10 | 5368 days | 6% |
| Mark | 8/10 | 5369 days | 6% |
| Hans & Huxi | 8/10 | 5369 days | 6% |
| John Mathers | 10/10 | 5370 days | 6% |
| S Bourford | 9/10 | 5370 days | 6% |
| Heike Pless | 10/10 | 5370 days | 6% |
| Henrik Plichta | 9/10 | 5370 days | 6% |
| Peter Koeck | 10/10 | 5370 days | 6% |
| Roger Trusedale | 9/10 | 5371 days | 6% |
| Neal | 10/10 | 5374 days | 6% |
| Tim Stick | 8/10 | 5375 days | 6% |
| David Hobson | 9/10 | 5381 days | 6% |
| Nikki Wood | 9/10 | 5383 days | 6% |
| van der Wakker | 8/10 | 5384 days | 6% |
| Thomas Stopp | 10/10 | 5389 days | 6% |
| Alain Deslandres | 8/10 | 5402 days | 6% |
| Honeymooners | 4/10 | 5420 days | 4% |
| balthes | 7/10 | 5434 days | 5% |
| eliertv | 7/10 | 5435 days | 5% |
| gabei | 9/10 | 5435 days | 6% |
| marcol | 10/10 | 5436 days | 6% |
| florian | 9/10 | 5436 days | 6% |
| mariak | 7/10 | 5437 days | 5% |
| Steffi Marco | 10/10 | 5455 days | 6% |
| Stephanie Steiner | 8/10 | 5455 days | 6% |
| Bert Wierzy | 7/10 | 5458 days | 5% |
| Sarah Goeckener | 7/10 | 5461 days | 5% |
| Zach | 9/10 | 5461 days | 6% |
| katharina | 7/10 | 5461 days | 5% |
| Bushbeck | 10/10 | 5461 days | 6% |
| bdevries | 9/10 | 5462 days | 6% |
| Stefanie Micheler | 10/10 | 5462 days | 6% |
| Vanessa | 9/10 | 5462 days | 6% |
| Gina Swindells | 10/10 | 5462 days | 6% |
| Elodie | 8/10 | 5462 days | 6% |
| MV Vroenhoven | 8/10 | 5466 days | 6% |
| Karen Fisher | 10/10 | 5477 days | 6% |
| Dimitry Zonnet | 9/10 | 5477 days | 6% |
| jmulrooney | 10/10 | 5481 days | 6% |
| Francesca | 8/10 | 5496 days | 6% |
| G Miller | 10/10 | 5542 days | 6% |
| muriellef | 9/10 | 5577 days | 6% |
| Andrea | 8/10 | 5615 days | 6% |
| KimC | 8/10 | 5683 days | 6% |
| BVanW | 9/10 | 5687 days | 6% |
| VirginiaR | 10/10 | 5687 days | 6% |
| AndrewL1 | 8/10 | 5687 days | 6% |
| HansH1 | 9/10 | 5690 days | 6% |
| Lisa Duin | 7/10 | 5693 days | 5% |
| Lucia Vontobel | 9/10 | 5693 days | 6% |
| LaurensD | 8/10 | 5695 days | 6% |
| Jan | 9/10 | 5712 days | 6% |
| JohannaB | 9/10 | 5714 days | 6% |
| Viola | 9/10 | 5714 days | 6% |
| Elinor Wajngot | 10/10 | 5717 days | 6% |
| Hannes Ockerman | 7/10 | 5718 days | 5% |
| FrasorK | 9/10 | 5728 days | 6% |
| HelenAustralia | 9/10 | 5728 days | 6% |
| JuliaG1 | 9/10 | 5728 days | 6% |
| Douglas | 8/10 | 5736 days | 6% |
| Eugene | 9/10 | 5736 days | 6% |
| InkenGermany | 10/10 | 5737 days | 6% |
| ralphl | 7/10 | 5739 days | 5% |
| Chris | 9/10 | 5762 days | 6% |
| Denis | 10/10 | 5764 days | 6% |
| Andie | 8/10 | 5767 days | 6% |
| Erik | 9/10 | 5767 days | 6% |
| George | 10/10 | 5771 days | 6% |
| Miranda | 8/10 | 5771 days | 6% |
| Sandy | 9/10 | 5771 days | 6% |
| Emory | 9/10 | 5779 days | 6% |
| Patrick | 10/10 | 5816 days | 6% |
| Lucy | 9/10 | 5825 days | 6% |
| Masako | 10/10 | 5829 days | 6% |
| NeeleO | 8/10 | 5846 days | 6% |
| mark_mientjes | 10/10 | 5858 days | 6% |
| Tom van Ommen | 10/10 | 5858 days | 6% |
| Nathan | 10/10 | 5867 days | 6% |
| Sune | 9/10 | 5884 days | 6% |
| Allison Hosley | 10/10 | 5894 days | 6% |
| Brent Scanlan | 10/10 | 6037 days | 6% |
| Marian Mckinney | 5/10 | 6088 days | 4% |
| Steven | 8/10 | 6092 days | 6% |
| Brendan Marshall | 9/10 | 6100 days | 6% |
| Damien Marshall | 8/10 | 6100 days | 6% |
| Roman | 7/10 | 6106 days | 5% |
| ranker_851 | 9/10 | 6106 days | 6% |
| Vaclaf | 8/10 | 6106 days | 6% |
| Alex | 10/10 | 6123 days | 6% |
| Anneli | 8/10 | 6143 days | 6% |
| Shelley | 10/10 | 6402 days | 6% |
| John | 10/10 | 6425 days | 6% |
| Jonas | 8/10 | 6430 days | 6% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.89% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 49 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.84% |
| 198 | -3.86% |
| 199 | -3.87% |
| 200 | -3.89% |
| 201 | -3.91% |
| 202 | -3.93% |
| 203 | -3.95% |
| … | … |
Balancing Adjustment
1.78% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.