Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.85%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1865 days | 100% |
| Harriet Smith | 9/10 | 3311 days | 42% |
| Anna Wooster | 8/10 | 3349 days | 40% |
| Theo Macer | 10/10 | 3350 days | 41% |
| Alex | 9/10 | 3384 days | 39% |
| Patrick | 8/10 | 3389 days | 38% |
| Bob | 8/10 | 3392 days | 38% |
| Svenja | 8/10 | 3400 days | 38% |
| Nolwen | 9/10 | 3409 days | 38% |
| Cassandra Geyer | 10/10 | 3633 days | 29% |
| Sophia and Karen | 10/10 | 3645 days | 29% |
| gonzalo caldiz | 9/10 | 3652 days | 28% |
| Johannes Frank | 10/10 | 3660 days | 28% |
| Nancy Logan | 8/10 | 3667 days | 27% |
| Sophie Kalnymsky | 9/10 | 3684 days | 27% |
| Henry Wichler | 9/10 | 3693 days | 27% |
| Leo James | 8/10 | 3709 days | 26% |
| Philip | 10/10 | 3710 days | 26% |
| Ulrich Rix | 9/10 | 3722 days | 25% |
| Joshua Hortkorn | 7/10 | 3735 days | 23% |
| Daria and Annika | 8/10 | 3735 days | 25% |
| Anais Boileau | 8/10 | 3737 days | 25% |
| Sammy Cronin | 10/10 | 3754 days | 24% |
| Selma Krap | 8/10 | 3756 days | 24% |
| Martha Taatz | 10/10 | 4063 days | 12% |
| Liz and Alan Weathers | 9/10 | 4066 days | 12% |
| Jakub Stastny | 7/10 | 4364 days | 0% |
| Chris Handley | 8/10 | 4390 days | 19% |
| Eva-Maria Krueger | 10/10 | 4394 days | 20% |
| Ann Winter | 9/10 | 4412 days | 20% |
| Phillip | 9/10 | 4412 days | 20% |
| Vincent Schaeflier | 9/10 | 4420 days | 20% |
| Camille Gagnant | 10/10 | 4443 days | 20% |
| Anne Collet | 9/10 | 4446 days | 20% |
| Mark Wiggington | 9/10 | 4722 days | 20% |
| Nina Coopmans | 8/10 | 4728 days | 19% |
| Rey Germain | 8/10 | 4735 days | 19% |
| Yu-Ti Chu | 10/10 | 4750 days | 20% |
| Ton Martens | 10/10 | 4750 days | 20% |
| Sebastian | 10/10 | 4763 days | 20% |
| Constanze | 9/10 | 4763 days | 20% |
| Andre and Marina | 8/10 | 4792 days | 19% |
| Julien Bocherens | 10/10 | 4835 days | 20% |
| Sharon Yates | 10/10 | 4837 days | 20% |
| Stefan and Brigit and Janek | 9/10 | 4841 days | 20% |
| Oliver Kalmbach | 9/10 | 4858 days | 20% |
| Pietersen | 8/10 | 4860 days | 19% |
| Martina Posch | 10/10 | 4863 days | 20% |
| Anna Gottsch | 10/10 | 4864 days | 20% |
| Anna | 10/10 | 5091 days | 20% |
| Monika Kneidl | 10/10 | 5099 days | 20% |
| Jessica Tilly | 10/10 | 5099 days | 20% |
| Moss | 9/10 | 5109 days | 20% |
| Jill Homewood | 9/10 | 5117 days | 20% |
| Olivia Reiter | 10/10 | 5117 days | 20% |
| Ruth Har | 9/10 | 5118 days | 20% |
| Mike Wright | 10/10 | 5118 days | 20% |
| Ed Trucie | 10/10 | 5119 days | 20% |
| M Robinson | 8/10 | 5120 days | 19% |
| Stephanie Spurr | 10/10 | 5120 days | 20% |
| Melanie Friessen | 8/10 | 5126 days | 19% |
| Jochem Snyders | 9/10 | 5127 days | 20% |
| James Buryson | 7/10 | 5135 days | 18% |
| Johanna & Catrin | 8/10 | 5136 days | 19% |
| Susanne MacGyver | 7/10 | 5136 days | 18% |
| Sandra Andersen | 9/10 | 5136 days | 20% |
| Deana Peters | 8/10 | 5136 days | 19% |
| Tom Pratt | 7/10 | 5136 days | 18% |
| Rob Gill | 10/10 | 5137 days | 20% |
| Elise Violet | 8/10 | 5137 days | 19% |
| Walter & Heidi Baumann | 8/10 | 5138 days | 19% |
| Hendrik F | 9/10 | 5138 days | 20% |
| Emily Wikston | 9/10 | 5139 days | 20% |
| Nikki Bentley | 9/10 | 5139 days | 20% |
| Siegfried Krueger | 10/10 | 5140 days | 20% |
| Janet | 10/10 | 5153 days | 20% |
| CMJ | 9/10 | 5184 days | 20% |
| Julia Edman | 8/10 | 5198 days | 19% |
| Sarah Graham | 10/10 | 5231 days | 20% |
| Laura McCusker | 9/10 | 5231 days | 20% |
| Melanie Wood | 8/10 | 5231 days | 19% |
| J Bliss | 8/10 | 5245 days | 19% |
| Jack Potman | 8/10 | 5447 days | 19% |
| Lennart Lundberg | 10/10 | 5461 days | 20% |
| Katy Johnson | 8/10 | 5465 days | 19% |
| Iain Campbell | 8/10 | 5468 days | 19% |
| Susannah Eduart | 10/10 | 5470 days | 20% |
| Patrick Gloede | 9/10 | 5473 days | 20% |
| Daniel Kriecht | 10/10 | 5473 days | 20% |
| Marian | 9/10 | 5476 days | 20% |
| Marquardt and Bernd | 10/10 | 5476 days | 20% |
| Thorsten Grocholl | 9/10 | 5477 days | 20% |
| Cory Wornell | 9/10 | 5479 days | 20% |
| W Groshops | 9/10 | 5479 days | 20% |
| Aimee Pollett | 8/10 | 5480 days | 19% |
| John Mayer | 8/10 | 5480 days | 19% |
| Mr Stanley and Miss Christy | 10/10 | 5480 days | 20% |
| Marty Fey | 10/10 | 5481 days | 20% |
| Tricia Goggin | 9/10 | 5482 days | 20% |
| Jim & Suzy Ducker | 9/10 | 5483 days | 20% |
| Niklas Ronnino | 8/10 | 5488 days | 19% |
| Sue Hickman | 10/10 | 5488 days | 20% |
| Silvia Schmutz | 10/10 | 5490 days | 20% |
| Andreas Fritesche | 8/10 | 5493 days | 19% |
| Annelie & Martin | 10/10 | 5494 days | 20% |
| Ursula Scherch | 9/10 | 5494 days | 20% |
| Alexander & Stephanie | 8/10 | 5495 days | 19% |
| J Holden | 9/10 | 5496 days | 20% |
| Mr and Mrs Lambert | 10/10 | 5497 days | 20% |
| Jean-Francois Guilbault | 9/10 | 5503 days | 20% |
| Amanda Wallace | 9/10 | 5508 days | 20% |
| Diana Clipsham | 8/10 | 5509 days | 19% |
| J Thorn | 10/10 | 5509 days | 20% |
| Daniel Bogdanowitsch | 10/10 | 5509 days | 20% |
| E M Klap | 8/10 | 5509 days | 19% |
| Sandra Schneifer | 9/10 | 5509 days | 20% |
| John Balson | 10/10 | 5510 days | 20% |
| Mark Robinson | 10/10 | 5510 days | 20% |
| Gillian de Vries | 9/10 | 5511 days | 20% |
| Hemi Stein | 10/10 | 5512 days | 20% |
| C Gobl | 8/10 | 5517 days | 19% |
| Moniek Steyaert | 8/10 | 5518 days | 19% |
| Remke | 2/10 | 5519 days | 9% |
| aggiemary04 | 10/10 | 5641 days | 20% |
| Bjorn Sall | 8/10 | 5836 days | 19% |
| Benedict Fluthman | 6/10 | 5845 days | 17% |
| Peter Schmidt | 5/10 | 5855 days | 15% |
| Leonard Vans | 7/10 | 5855 days | 18% |
| Matthias A | 9/10 | 5857 days | 20% |
| Barbara & Sven | 9/10 | 5857 days | 20% |
| Jonathan Martin | 9/10 | 5858 days | 20% |
| Jan Kuenzel | 10/10 | 5861 days | 20% |
| Evelien Thijs | 8/10 | 5862 days | 19% |
| Mark | 8/10 | 5863 days | 19% |
| Hans & Huxi | 8/10 | 5863 days | 19% |
| John Mathers | 10/10 | 5864 days | 20% |
| S Bourford | 9/10 | 5864 days | 20% |
| Heike Pless | 10/10 | 5864 days | 20% |
| Henrik Plichta | 9/10 | 5864 days | 20% |
| Peter Koeck | 10/10 | 5864 days | 20% |
| Roger Trusedale | 9/10 | 5865 days | 20% |
| Neal | 10/10 | 5868 days | 20% |
| Tim Stick | 8/10 | 5869 days | 19% |
| David Hobson | 9/10 | 5875 days | 20% |
| Nikki Wood | 9/10 | 5877 days | 20% |
| van der Wakker | 8/10 | 5878 days | 19% |
| Thomas Stopp | 10/10 | 5883 days | 20% |
| Alain Deslandres | 8/10 | 5896 days | 19% |
| Honeymooners | 4/10 | 5914 days | 13% |
| balthes | 7/10 | 5928 days | 18% |
| eliertv | 7/10 | 5929 days | 18% |
| gabei | 9/10 | 5929 days | 20% |
| marcol | 10/10 | 5930 days | 20% |
| florian | 9/10 | 5930 days | 20% |
| mariak | 7/10 | 5931 days | 18% |
| Steffi Marco | 10/10 | 5949 days | 20% |
| Stephanie Steiner | 8/10 | 5949 days | 19% |
| Bert Wierzy | 7/10 | 5952 days | 18% |
| Sarah Goeckener | 7/10 | 5955 days | 18% |
| Zach | 9/10 | 5955 days | 20% |
| katharina | 7/10 | 5955 days | 18% |
| Bushbeck | 10/10 | 5955 days | 20% |
| bdevries | 9/10 | 5956 days | 20% |
| Stefanie Micheler | 10/10 | 5956 days | 20% |
| Vanessa | 9/10 | 5956 days | 20% |
| Gina Swindells | 10/10 | 5956 days | 20% |
| Elodie | 8/10 | 5956 days | 19% |
| MV Vroenhoven | 8/10 | 5960 days | 19% |
| Karen Fisher | 10/10 | 5971 days | 20% |
| Dimitry Zonnet | 9/10 | 5971 days | 20% |
| jmulrooney | 10/10 | 5975 days | 20% |
| Francesca | 8/10 | 5990 days | 19% |
| G Miller | 10/10 | 6036 days | 20% |
| muriellef | 9/10 | 6071 days | 20% |
| Andrea | 8/10 | 6109 days | 19% |
| KimC | 8/10 | 6177 days | 19% |
| BVanW | 9/10 | 6181 days | 20% |
| VirginiaR | 10/10 | 6181 days | 20% |
| AndrewL1 | 8/10 | 6181 days | 19% |
| HansH1 | 9/10 | 6184 days | 20% |
| Lisa Duin | 7/10 | 6187 days | 18% |
| Lucia Vontobel | 9/10 | 6187 days | 20% |
| LaurensD | 8/10 | 6189 days | 19% |
| Jan | 9/10 | 6206 days | 20% |
| JohannaB | 9/10 | 6208 days | 20% |
| Viola | 9/10 | 6208 days | 20% |
| Elinor Wajngot | 10/10 | 6211 days | 20% |
| Hannes Ockerman | 7/10 | 6212 days | 18% |
| FrasorK | 9/10 | 6222 days | 20% |
| HelenAustralia | 9/10 | 6222 days | 20% |
| JuliaG1 | 9/10 | 6222 days | 20% |
| Douglas | 8/10 | 6230 days | 19% |
| Eugene | 9/10 | 6230 days | 20% |
| InkenGermany | 10/10 | 6231 days | 20% |
| ralphl | 7/10 | 6233 days | 18% |
| Chris | 9/10 | 6256 days | 20% |
| Denis | 10/10 | 6258 days | 20% |
| Andie | 8/10 | 6261 days | 19% |
| Erik | 9/10 | 6261 days | 20% |
| George | 10/10 | 6265 days | 20% |
| Miranda | 8/10 | 6265 days | 19% |
| Sandy | 9/10 | 6265 days | 20% |
| Emory | 9/10 | 6273 days | 20% |
| Patrick | 10/10 | 6310 days | 20% |
| Lucy | 9/10 | 6319 days | 20% |
| Masako | 10/10 | 6323 days | 20% |
| NeeleO | 8/10 | 6340 days | 19% |
| mark_mientjes | 10/10 | 6352 days | 20% |
| Tom van Ommen | 10/10 | 6352 days | 20% |
| Nathan | 10/10 | 6361 days | 20% |
| Sune | 9/10 | 6378 days | 20% |
| Allison Hosley | 10/10 | 6388 days | 20% |
| Brent Scanlan | 10/10 | 6531 days | 20% |
| Marian Mckinney | 5/10 | 6582 days | 15% |
| Steven | 8/10 | 6586 days | 19% |
| Brendan Marshall | 9/10 | 6594 days | 20% |
| Damien Marshall | 8/10 | 6594 days | 19% |
| Roman | 7/10 | 6600 days | 18% |
| ranker_851 | 9/10 | 6600 days | 20% |
| Vaclaf | 8/10 | 6600 days | 19% |
| Alex | 10/10 | 6617 days | 20% |
| Anneli | 8/10 | 6637 days | 19% |
| Shelley | 10/10 | 6896 days | 20% |
| John | 10/10 | 6919 days | 20% |
| Jonas | 8/10 | 6924 days | 19% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.02% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.96% |
| 198 | -3.98% |
| 199 | -4.00% |
| 200 | -4.02% |
| 201 | -4.04% |
| 202 | -4.06% |
| 203 | -4.08% |
| … | … |
Balancing Adjustment
1.86% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.