Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.77%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1768 days | 100% |
| Harriet Smith | 9/10 | 3214 days | 43% |
| Anna Wooster | 8/10 | 3252 days | 41% |
| Theo Macer | 10/10 | 3253 days | 42% |
| Alex | 9/10 | 3287 days | 40% |
| Patrick | 8/10 | 3292 days | 40% |
| Bob | 8/10 | 3295 days | 39% |
| Svenja | 8/10 | 3303 days | 39% |
| Nolwen | 9/10 | 3312 days | 39% |
| Cassandra Geyer | 10/10 | 3536 days | 31% |
| Sophia and Karen | 10/10 | 3548 days | 31% |
| gonzalo caldiz | 9/10 | 3555 days | 30% |
| Johannes Frank | 10/10 | 3563 days | 30% |
| Nancy Logan | 8/10 | 3570 days | 29% |
| Sophie Kalnymsky | 9/10 | 3587 days | 29% |
| Henry Wichler | 9/10 | 3596 days | 28% |
| Leo James | 8/10 | 3612 days | 28% |
| Philip | 10/10 | 3613 days | 28% |
| Ulrich Rix | 9/10 | 3626 days | 27% |
| Joshua Hortkorn | 7/10 | 3638 days | 25% |
| Daria and Annika | 8/10 | 3638 days | 27% |
| Anais Boileau | 8/10 | 3640 days | 27% |
| Sammy Cronin | 10/10 | 3657 days | 26% |
| Selma Krap | 8/10 | 3659 days | 26% |
| Martha Taatz | 10/10 | 3966 days | 15% |
| Liz and Alan Weathers | 9/10 | 3969 days | 14% |
| Jakub Stastny | 7/10 | 4267 days | 3% |
| Chris Handley | 8/10 | 4293 days | 2% |
| Eva-Maria Krueger | 10/10 | 4297 days | 2% |
| Ann Winter | 9/10 | 4315 days | 1% |
| Phillip | 9/10 | 4315 days | 1% |
| Vincent Schaeflier | 9/10 | 4323 days | 1% |
| Camille Gagnant | 10/10 | 4346 days | 0% |
| Anne Collet | 9/10 | 4349 days | 0% |
| Mark Wiggington | 9/10 | 4625 days | 18% |
| Nina Coopmans | 8/10 | 4631 days | 18% |
| Rey Germain | 8/10 | 4638 days | 18% |
| Yu-Ti Chu | 10/10 | 4653 days | 18% |
| Ton Martens | 10/10 | 4653 days | 18% |
| Sebastian | 10/10 | 4666 days | 18% |
| Constanze | 9/10 | 4666 days | 18% |
| Andre and Marina | 8/10 | 4695 days | 18% |
| Julien Bocherens | 10/10 | 4738 days | 18% |
| Sharon Yates | 10/10 | 4740 days | 18% |
| Stefan and Brigit and Janek | 9/10 | 4744 days | 18% |
| Oliver Kalmbach | 9/10 | 4761 days | 18% |
| Pietersen | 8/10 | 4763 days | 18% |
| Martina Posch | 10/10 | 4766 days | 18% |
| Anna Gottsch | 10/10 | 4767 days | 18% |
| Anna | 10/10 | 4994 days | 18% |
| Monika Kneidl | 10/10 | 5002 days | 18% |
| Jessica Tilly | 10/10 | 5002 days | 18% |
| Moss | 9/10 | 5012 days | 18% |
| Jill Homewood | 9/10 | 5020 days | 18% |
| Olivia Reiter | 10/10 | 5020 days | 18% |
| Ruth Har | 9/10 | 5021 days | 18% |
| Mike Wright | 10/10 | 5021 days | 18% |
| Ed Trucie | 10/10 | 5022 days | 18% |
| M Robinson | 8/10 | 5023 days | 18% |
| Stephanie Spurr | 10/10 | 5023 days | 18% |
| Melanie Friessen | 8/10 | 5029 days | 18% |
| Jochem Snyders | 9/10 | 5030 days | 18% |
| James Buryson | 7/10 | 5038 days | 17% |
| Johanna & Catrin | 8/10 | 5039 days | 18% |
| Susanne MacGyver | 7/10 | 5039 days | 17% |
| Sandra Andersen | 9/10 | 5039 days | 18% |
| Deana Peters | 8/10 | 5039 days | 18% |
| Tom Pratt | 7/10 | 5039 days | 17% |
| Rob Gill | 10/10 | 5040 days | 18% |
| Elise Violet | 8/10 | 5040 days | 18% |
| Walter & Heidi Baumann | 8/10 | 5041 days | 18% |
| Hendrik F | 9/10 | 5041 days | 18% |
| Emily Wikston | 9/10 | 5042 days | 18% |
| Nikki Bentley | 9/10 | 5042 days | 18% |
| Siegfried Krueger | 10/10 | 5043 days | 18% |
| Janet | 10/10 | 5056 days | 18% |
| CMJ | 9/10 | 5087 days | 18% |
| Julia Edman | 8/10 | 5101 days | 18% |
| Sarah Graham | 10/10 | 5134 days | 18% |
| Laura McCusker | 9/10 | 5134 days | 18% |
| Melanie Wood | 8/10 | 5134 days | 18% |
| J Bliss | 8/10 | 5148 days | 18% |
| Jack Potman | 8/10 | 5350 days | 18% |
| Lennart Lundberg | 10/10 | 5364 days | 18% |
| Katy Johnson | 8/10 | 5368 days | 18% |
| Iain Campbell | 8/10 | 5371 days | 18% |
| Susannah Eduart | 10/10 | 5373 days | 18% |
| Patrick Gloede | 9/10 | 5376 days | 18% |
| Daniel Kriecht | 10/10 | 5376 days | 18% |
| Marian | 9/10 | 5379 days | 18% |
| Marquardt and Bernd | 10/10 | 5379 days | 18% |
| Thorsten Grocholl | 9/10 | 5380 days | 18% |
| Cory Wornell | 9/10 | 5382 days | 18% |
| W Groshops | 9/10 | 5382 days | 18% |
| Aimee Pollett | 8/10 | 5383 days | 18% |
| John Mayer | 8/10 | 5383 days | 18% |
| Mr Stanley and Miss Christy | 10/10 | 5383 days | 18% |
| Marty Fey | 10/10 | 5384 days | 18% |
| Tricia Goggin | 9/10 | 5385 days | 18% |
| Jim & Suzy Ducker | 9/10 | 5386 days | 18% |
| Niklas Ronnino | 8/10 | 5391 days | 18% |
| Sue Hickman | 10/10 | 5391 days | 18% |
| Silvia Schmutz | 10/10 | 5393 days | 18% |
| Andreas Fritesche | 8/10 | 5396 days | 18% |
| Annelie & Martin | 10/10 | 5397 days | 18% |
| Ursula Scherch | 9/10 | 5397 days | 18% |
| Alexander & Stephanie | 8/10 | 5398 days | 18% |
| J Holden | 9/10 | 5399 days | 18% |
| Mr and Mrs Lambert | 10/10 | 5400 days | 18% |
| Jean-Francois Guilbault | 9/10 | 5406 days | 18% |
| Amanda Wallace | 9/10 | 5411 days | 18% |
| Diana Clipsham | 8/10 | 5412 days | 18% |
| J Thorn | 10/10 | 5412 days | 18% |
| Daniel Bogdanowitsch | 10/10 | 5412 days | 18% |
| E M Klap | 8/10 | 5412 days | 18% |
| Sandra Schneifer | 9/10 | 5412 days | 18% |
| John Balson | 10/10 | 5413 days | 18% |
| Mark Robinson | 10/10 | 5413 days | 18% |
| Gillian de Vries | 9/10 | 5414 days | 18% |
| Hemi Stein | 10/10 | 5415 days | 18% |
| C Gobl | 8/10 | 5420 days | 18% |
| Moniek Steyaert | 8/10 | 5421 days | 18% |
| Remke | 2/10 | 5422 days | 8% |
| aggiemary04 | 10/10 | 5544 days | 18% |
| Bjorn Sall | 8/10 | 5739 days | 18% |
| Benedict Fluthman | 6/10 | 5748 days | 16% |
| Peter Schmidt | 5/10 | 5758 days | 14% |
| Leonard Vans | 7/10 | 5758 days | 17% |
| Matthias A | 9/10 | 5760 days | 18% |
| Barbara & Sven | 9/10 | 5760 days | 18% |
| Jonathan Martin | 9/10 | 5761 days | 18% |
| Jan Kuenzel | 10/10 | 5764 days | 18% |
| Evelien Thijs | 8/10 | 5765 days | 18% |
| Mark | 8/10 | 5766 days | 18% |
| Hans & Huxi | 8/10 | 5766 days | 18% |
| John Mathers | 10/10 | 5767 days | 18% |
| S Bourford | 9/10 | 5767 days | 18% |
| Heike Pless | 10/10 | 5767 days | 18% |
| Henrik Plichta | 9/10 | 5767 days | 18% |
| Peter Koeck | 10/10 | 5767 days | 18% |
| Roger Trusedale | 9/10 | 5768 days | 18% |
| Neal | 10/10 | 5771 days | 18% |
| Tim Stick | 8/10 | 5772 days | 18% |
| David Hobson | 9/10 | 5778 days | 18% |
| Nikki Wood | 9/10 | 5780 days | 18% |
| van der Wakker | 8/10 | 5781 days | 18% |
| Thomas Stopp | 10/10 | 5786 days | 18% |
| Alain Deslandres | 8/10 | 5799 days | 18% |
| Honeymooners | 4/10 | 5817 days | 12% |
| balthes | 7/10 | 5831 days | 17% |
| eliertv | 7/10 | 5832 days | 17% |
| gabei | 9/10 | 5832 days | 18% |
| marcol | 10/10 | 5833 days | 18% |
| florian | 9/10 | 5833 days | 18% |
| mariak | 7/10 | 5834 days | 17% |
| Steffi Marco | 10/10 | 5852 days | 18% |
| Stephanie Steiner | 8/10 | 5852 days | 18% |
| Bert Wierzy | 7/10 | 5855 days | 17% |
| Sarah Goeckener | 7/10 | 5858 days | 17% |
| Zach | 9/10 | 5858 days | 18% |
| katharina | 7/10 | 5858 days | 17% |
| Bushbeck | 10/10 | 5858 days | 18% |
| bdevries | 9/10 | 5859 days | 18% |
| Stefanie Micheler | 10/10 | 5859 days | 18% |
| Vanessa | 9/10 | 5859 days | 18% |
| Gina Swindells | 10/10 | 5859 days | 18% |
| Elodie | 8/10 | 5859 days | 18% |
| MV Vroenhoven | 8/10 | 5863 days | 18% |
| Karen Fisher | 10/10 | 5874 days | 18% |
| Dimitry Zonnet | 9/10 | 5874 days | 18% |
| jmulrooney | 10/10 | 5878 days | 18% |
| Francesca | 8/10 | 5893 days | 18% |
| G Miller | 10/10 | 5939 days | 18% |
| muriellef | 9/10 | 5974 days | 18% |
| Andrea | 8/10 | 6012 days | 18% |
| KimC | 8/10 | 6080 days | 18% |
| BVanW | 9/10 | 6084 days | 18% |
| VirginiaR | 10/10 | 6084 days | 18% |
| AndrewL1 | 8/10 | 6084 days | 18% |
| HansH1 | 9/10 | 6087 days | 18% |
| Lisa Duin | 7/10 | 6090 days | 17% |
| Lucia Vontobel | 9/10 | 6090 days | 18% |
| LaurensD | 8/10 | 6092 days | 18% |
| Jan | 9/10 | 6110 days | 18% |
| JohannaB | 9/10 | 6111 days | 18% |
| Viola | 9/10 | 6112 days | 18% |
| Elinor Wajngot | 10/10 | 6114 days | 18% |
| Hannes Ockerman | 7/10 | 6115 days | 17% |
| FrasorK | 9/10 | 6125 days | 18% |
| HelenAustralia | 9/10 | 6125 days | 18% |
| JuliaG1 | 9/10 | 6125 days | 18% |
| Douglas | 8/10 | 6134 days | 18% |
| Eugene | 9/10 | 6134 days | 18% |
| InkenGermany | 10/10 | 6134 days | 18% |
| ralphl | 7/10 | 6136 days | 17% |
| Chris | 9/10 | 6160 days | 18% |
| Denis | 10/10 | 6162 days | 18% |
| Andie | 8/10 | 6165 days | 18% |
| Erik | 9/10 | 6165 days | 18% |
| George | 10/10 | 6169 days | 18% |
| Miranda | 8/10 | 6169 days | 18% |
| Sandy | 9/10 | 6169 days | 18% |
| Emory | 9/10 | 6177 days | 18% |
| Patrick | 10/10 | 6214 days | 18% |
| Lucy | 9/10 | 6223 days | 18% |
| Masako | 10/10 | 6227 days | 18% |
| NeeleO | 8/10 | 6243 days | 18% |
| mark_mientjes | 10/10 | 6256 days | 18% |
| Tom van Ommen | 10/10 | 6256 days | 18% |
| Nathan | 10/10 | 6265 days | 18% |
| Sune | 9/10 | 6282 days | 18% |
| Allison Hosley | 10/10 | 6292 days | 18% |
| Brent Scanlan | 10/10 | 6434 days | 18% |
| Marian Mckinney | 5/10 | 6485 days | 14% |
| Steven | 8/10 | 6489 days | 18% |
| Brendan Marshall | 9/10 | 6497 days | 18% |
| Damien Marshall | 8/10 | 6497 days | 18% |
| Roman | 7/10 | 6503 days | 17% |
| ranker_851 | 9/10 | 6503 days | 18% |
| Vaclaf | 8/10 | 6503 days | 18% |
| Alex | 10/10 | 6520 days | 18% |
| Anneli | 8/10 | 6540 days | 18% |
| Shelley | 10/10 | 6799 days | 18% |
| John | 10/10 | 6822 days | 18% |
| Jonas | 8/10 | 6827 days | 18% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.07% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
Balancing Adjustment
1.88% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.