G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
89.10%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1386 days | 100% |
| Harriet Smith | 9/10 | 2832 days | 19% |
| Anna Wooster | 8/10 | 2870 days | 18% |
| Theo Macer | 10/10 | 2871 days | 18% |
| Alex | 9/10 | 2905 days | 18% |
| Patrick | 8/10 | 2910 days | 18% |
| Bob | 8/10 | 2913 days | 18% |
| Svenja | 8/10 | 2921 days | 17% |
| Nolwen | 9/10 | 2930 days | 18% |
| Cassandra Geyer | 10/10 | 3154 days | 15% |
| Sophia and Karen | 10/10 | 3166 days | 15% |
| gonzalo caldiz | 9/10 | 3173 days | 15% |
| Johannes Frank | 10/10 | 3181 days | 15% |
| Nancy Logan | 8/10 | 3188 days | 14% |
| Sophie Kalnymsky | 9/10 | 3205 days | 14% |
| Henry Wichler | 9/10 | 3214 days | 14% |
| Leo James | 8/10 | 3230 days | 14% |
| Philip | 10/10 | 3231 days | 14% |
| Ulrich Rix | 9/10 | 3244 days | 14% |
| Joshua Hortkorn | 7/10 | 3256 days | 13% |
| Daria and Annika | 8/10 | 3256 days | 13% |
| Anais Boileau | 8/10 | 3258 days | 13% |
| Sammy Cronin | 10/10 | 3275 days | 14% |
| Selma Krap | 8/10 | 3277 days | 13% |
| Martha Taatz | 10/10 | 3584 days | 10% |
| Liz and Alan Weathers | 9/10 | 3587 days | 10% |
| Jakub Stastny | 7/10 | 3885 days | 6% |
| Chris Handley | 8/10 | 3911 days | 6% |
| Eva-Maria Krueger | 10/10 | 3915 days | 6% |
| Ann Winter | 9/10 | 3933 days | 5% |
| Phillip | 9/10 | 3933 days | 5% |
| Vincent Schaeflier | 9/10 | 3941 days | 5% |
| Camille Gagnant | 10/10 | 3964 days | 5% |
| Anne Collet | 9/10 | 3967 days | 5% |
| Mark Wiggington | 9/10 | 4243 days | 2% |
| Nina Coopmans | 8/10 | 4249 days | 2% |
| Rey Germain | 8/10 | 4256 days | 1% |
| Yu-Ti Chu | 10/10 | 4271 days | 1% |
| Ton Martens | 10/10 | 4271 days | 1% |
| Sebastian | 10/10 | 4284 days | 1% |
| Constanze | 9/10 | 4284 days | 1% |
| Andre and Marina | 8/10 | 4313 days | 1% |
| Julien Bocherens | 10/10 | 4356 days | 0% |
| Sharon Yates | 10/10 | 4358 days | 0% |
| Stefan and Brigit and Janek | 9/10 | 4362 days | 0% |
| Oliver Kalmbach | 9/10 | 4379 days | 0% |
| Pietersen | 8/10 | 4381 days | 6% |
| Martina Posch | 10/10 | 4384 days | 6% |
| Anna Gottsch | 10/10 | 4385 days | 6% |
| Anna | 10/10 | 4612 days | 6% |
| Monika Kneidl | 10/10 | 4620 days | 6% |
| Jessica Tilly | 10/10 | 4620 days | 6% |
| Moss | 9/10 | 4630 days | 6% |
| Jill Homewood | 9/10 | 4638 days | 6% |
| Olivia Reiter | 10/10 | 4638 days | 6% |
| Ruth Har | 9/10 | 4639 days | 6% |
| Mike Wright | 10/10 | 4639 days | 6% |
| Ed Trucie | 10/10 | 4640 days | 6% |
| M Robinson | 8/10 | 4641 days | 6% |
| Stephanie Spurr | 10/10 | 4641 days | 6% |
| Melanie Friessen | 8/10 | 4647 days | 6% |
| Jochem Snyders | 9/10 | 4648 days | 6% |
| James Buryson | 7/10 | 4656 days | 6% |
| Johanna & Catrin | 8/10 | 4657 days | 6% |
| Susanne MacGyver | 7/10 | 4657 days | 6% |
| Sandra Andersen | 9/10 | 4657 days | 6% |
| Deana Peters | 8/10 | 4657 days | 6% |
| Tom Pratt | 7/10 | 4657 days | 6% |
| Rob Gill | 10/10 | 4658 days | 6% |
| Elise Violet | 8/10 | 4658 days | 6% |
| Walter & Heidi Baumann | 8/10 | 4659 days | 6% |
| Hendrik F | 9/10 | 4659 days | 6% |
| Emily Wikston | 9/10 | 4660 days | 6% |
| Nikki Bentley | 9/10 | 4660 days | 6% |
| Siegfried Krueger | 10/10 | 4661 days | 6% |
| Janet | 10/10 | 4674 days | 6% |
| CMJ | 9/10 | 4705 days | 6% |
| Julia Edman | 8/10 | 4719 days | 6% |
| Sarah Graham | 10/10 | 4752 days | 6% |
| Laura McCusker | 9/10 | 4752 days | 6% |
| Melanie Wood | 8/10 | 4752 days | 6% |
| J Bliss | 8/10 | 4766 days | 6% |
| Jack Potman | 8/10 | 4968 days | 6% |
| Lennart Lundberg | 10/10 | 4982 days | 6% |
| Katy Johnson | 8/10 | 4986 days | 6% |
| Iain Campbell | 8/10 | 4989 days | 6% |
| Susannah Eduart | 10/10 | 4991 days | 6% |
| Patrick Gloede | 9/10 | 4994 days | 6% |
| Daniel Kriecht | 10/10 | 4994 days | 6% |
| Marian | 9/10 | 4997 days | 6% |
| Marquardt and Bernd | 10/10 | 4997 days | 6% |
| Thorsten Grocholl | 9/10 | 4998 days | 6% |
| Cory Wornell | 9/10 | 5000 days | 6% |
| W Groshops | 9/10 | 5000 days | 6% |
| Aimee Pollett | 8/10 | 5001 days | 6% |
| John Mayer | 8/10 | 5001 days | 6% |
| Mr Stanley and Miss Christy | 10/10 | 5001 days | 6% |
| Marty Fey | 10/10 | 5002 days | 6% |
| Tricia Goggin | 9/10 | 5003 days | 6% |
| Jim & Suzy Ducker | 9/10 | 5004 days | 6% |
| Niklas Ronnino | 8/10 | 5009 days | 6% |
| Sue Hickman | 10/10 | 5009 days | 6% |
| Silvia Schmutz | 10/10 | 5011 days | 6% |
| Andreas Fritesche | 8/10 | 5014 days | 6% |
| Annelie & Martin | 10/10 | 5015 days | 6% |
| Ursula Scherch | 9/10 | 5015 days | 6% |
| Alexander & Stephanie | 8/10 | 5016 days | 6% |
| J Holden | 9/10 | 5017 days | 6% |
| Mr and Mrs Lambert | 10/10 | 5018 days | 6% |
| Jean-Francois Guilbault | 9/10 | 5024 days | 6% |
| Amanda Wallace | 9/10 | 5029 days | 6% |
| Diana Clipsham | 8/10 | 5030 days | 6% |
| J Thorn | 10/10 | 5030 days | 6% |
| Daniel Bogdanowitsch | 10/10 | 5030 days | 6% |
| E M Klap | 8/10 | 5030 days | 6% |
| Sandra Schneifer | 9/10 | 5030 days | 6% |
| John Balson | 10/10 | 5031 days | 6% |
| Mark Robinson | 10/10 | 5031 days | 6% |
| Gillian de Vries | 9/10 | 5032 days | 6% |
| Hemi Stein | 10/10 | 5033 days | 6% |
| C Gobl | 8/10 | 5038 days | 6% |
| Moniek Steyaert | 8/10 | 5039 days | 6% |
| Remke | 2/10 | 5040 days | 3% |
| aggiemary04 | 10/10 | 5162 days | 6% |
| Bjorn Sall | 8/10 | 5357 days | 6% |
| Benedict Fluthman | 6/10 | 5366 days | 5% |
| Peter Schmidt | 5/10 | 5376 days | 5% |
| Leonard Vans | 7/10 | 5376 days | 6% |
| Matthias A | 9/10 | 5378 days | 6% |
| Barbara & Sven | 9/10 | 5378 days | 6% |
| Jonathan Martin | 9/10 | 5379 days | 6% |
| Jan Kuenzel | 10/10 | 5382 days | 6% |
| Evelien Thijs | 8/10 | 5383 days | 6% |
| Mark | 8/10 | 5384 days | 6% |
| Hans & Huxi | 8/10 | 5384 days | 6% |
| John Mathers | 10/10 | 5385 days | 6% |
| S Bourford | 9/10 | 5385 days | 6% |
| Heike Pless | 10/10 | 5385 days | 6% |
| Henrik Plichta | 9/10 | 5385 days | 6% |
| Peter Koeck | 10/10 | 5385 days | 6% |
| Roger Trusedale | 9/10 | 5386 days | 6% |
| Neal | 10/10 | 5389 days | 6% |
| Tim Stick | 8/10 | 5390 days | 6% |
| David Hobson | 9/10 | 5396 days | 6% |
| Nikki Wood | 9/10 | 5398 days | 6% |
| van der Wakker | 8/10 | 5399 days | 6% |
| Thomas Stopp | 10/10 | 5404 days | 6% |
| Alain Deslandres | 8/10 | 5417 days | 6% |
| Honeymooners | 4/10 | 5435 days | 4% |
| balthes | 7/10 | 5449 days | 6% |
| eliertv | 7/10 | 5450 days | 6% |
| gabei | 9/10 | 5450 days | 6% |
| marcol | 10/10 | 5451 days | 6% |
| florian | 9/10 | 5451 days | 6% |
| mariak | 7/10 | 5452 days | 6% |
| Steffi Marco | 10/10 | 5470 days | 6% |
| Stephanie Steiner | 8/10 | 5470 days | 6% |
| Bert Wierzy | 7/10 | 5473 days | 6% |
| Sarah Goeckener | 7/10 | 5476 days | 6% |
| Zach | 9/10 | 5476 days | 6% |
| katharina | 7/10 | 5476 days | 6% |
| Bushbeck | 10/10 | 5476 days | 6% |
| bdevries | 9/10 | 5477 days | 6% |
| Stefanie Micheler | 10/10 | 5477 days | 6% |
| Vanessa | 9/10 | 5477 days | 6% |
| Gina Swindells | 10/10 | 5477 days | 6% |
| Elodie | 8/10 | 5477 days | 6% |
| MV Vroenhoven | 8/10 | 5481 days | 6% |
| Karen Fisher | 10/10 | 5492 days | 6% |
| Dimitry Zonnet | 9/10 | 5492 days | 6% |
| jmulrooney | 10/10 | 5496 days | 6% |
| Francesca | 8/10 | 5511 days | 6% |
| G Miller | 10/10 | 5557 days | 6% |
| muriellef | 9/10 | 5592 days | 6% |
| Andrea | 8/10 | 5630 days | 6% |
| KimC | 8/10 | 5698 days | 6% |
| BVanW | 9/10 | 5702 days | 6% |
| VirginiaR | 10/10 | 5702 days | 6% |
| AndrewL1 | 8/10 | 5702 days | 6% |
| HansH1 | 9/10 | 5705 days | 6% |
| Lisa Duin | 7/10 | 5708 days | 6% |
| Lucia Vontobel | 9/10 | 5708 days | 6% |
| LaurensD | 8/10 | 5710 days | 6% |
| Jan | 9/10 | 5728 days | 6% |
| JohannaB | 9/10 | 5729 days | 6% |
| Viola | 9/10 | 5729 days | 6% |
| Elinor Wajngot | 10/10 | 5732 days | 6% |
| Hannes Ockerman | 7/10 | 5733 days | 6% |
| FrasorK | 9/10 | 5743 days | 6% |
| HelenAustralia | 9/10 | 5743 days | 6% |
| JuliaG1 | 9/10 | 5743 days | 6% |
| Douglas | 8/10 | 5752 days | 6% |
| Eugene | 9/10 | 5752 days | 6% |
| InkenGermany | 10/10 | 5752 days | 6% |
| ralphl | 7/10 | 5754 days | 6% |
| Chris | 9/10 | 5777 days | 6% |
| Denis | 10/10 | 5779 days | 6% |
| Andie | 8/10 | 5782 days | 6% |
| Erik | 9/10 | 5783 days | 6% |
| George | 10/10 | 5787 days | 6% |
| Miranda | 8/10 | 5787 days | 6% |
| Sandy | 9/10 | 5787 days | 6% |
| Emory | 9/10 | 5795 days | 6% |
| Patrick | 10/10 | 5832 days | 6% |
| Lucy | 9/10 | 5841 days | 6% |
| Masako | 10/10 | 5845 days | 6% |
| NeeleO | 8/10 | 5861 days | 6% |
| mark_mientjes | 10/10 | 5873 days | 6% |
| Tom van Ommen | 10/10 | 5873 days | 6% |
| Nathan | 10/10 | 5883 days | 6% |
| Sune | 9/10 | 5900 days | 6% |
| Allison Hosley | 10/10 | 5909 days | 6% |
| Brent Scanlan | 10/10 | 6052 days | 6% |
| Marian Mckinney | 5/10 | 6103 days | 5% |
| Steven | 8/10 | 6107 days | 6% |
| Brendan Marshall | 9/10 | 6115 days | 6% |
| Damien Marshall | 8/10 | 6115 days | 6% |
| Roman | 7/10 | 6121 days | 6% |
| ranker_851 | 9/10 | 6121 days | 6% |
| Vaclaf | 8/10 | 6121 days | 6% |
| Alex | 10/10 | 6138 days | 6% |
| Anneli | 8/10 | 6158 days | 6% |
| Shelley | 10/10 | 6417 days | 6% |
| John | 10/10 | 6440 days | 6% |
| Jonas | 8/10 | 6445 days | 6% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.03% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 44 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.97% |
| 198 | -3.99% |
| 199 | -4.01% |
| 200 | -4.03% |
| 201 | -4.05% |
| 202 | -4.07% |
| 203 | -4.09% |
| … | … |
Balancing Adjustment
1.81% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.