G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
146 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 161 reviews. There are 146 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 146 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 119 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.85% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.85% and is based on 146 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 146 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.17%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kim | 3/10 | 794 days | 100% |
| Wendy | 6/10 | 2224 days | 10% |
| Sarah B | 10/10 | 2347 days | 11% |
| Laura Aiosa | 8/10 | 2408 days | 10% |
| Sarah Geran | 10/10 | 2408 days | 10% |
| Sarah | 10/10 | 2408 days | 10% |
| Amanda | 10/10 | 2408 days | 10% |
| Antoine Bordas | 10/10 | 2953 days | 7% |
| Jack Shaked | 10/10 | 2984 days | 7% |
| Varun Udayakumar | 9/10 | 3015 days | 7% |
| Tina Mjn | 10/10 | 3045 days | 7% |
| Thomas Roehm | 9/10 | 3259 days | 5% |
| Alex | 10/10 | 3259 days | 6% |
| MJ | 10/10 | 3259 days | 6% |
| Robert Cool | 10/10 | 3290 days | 5% |
| Sheila Jackson | 10/10 | 3290 days | 5% |
| Mantri B | 9/10 | 3290 days | 5% |
| NORA MUND | 10/10 | 3290 days | 5% |
| Mar Robles | 10/10 | 3290 days | 5% |
| Cwinsing | 10/10 | 3290 days | 5% |
| Jean Judd | 10/10 | 3290 days | 5% |
| James Theophilus | 10/10 | 3290 days | 5% |
| Mari Mitchell | 10/10 | 3291 days | 5% |
| Evi Frencken | 9/10 | 3319 days | 5% |
| Paul Reilly | 10/10 | 3319 days | 5% |
| Alex Lempka | 10/10 | 3319 days | 5% |
| Larry Lindsay | 9/10 | 3319 days | 5% |
| Darcy Porter | 10/10 | 3319 days | 5% |
| Emma | 10/10 | 3320 days | 5% |
| Richard Latham | 10/10 | 3320 days | 5% |
| Barbara Richards | 10/10 | 3320 days | 5% |
| Gustaf GustafK | 10/10 | 3350 days | 5% |
| Daniel Johansson | 10/10 | 3350 days | 5% |
| sara | 10/10 | 3350 days | 5% |
| Marcus Nyh | 10/10 | 3350 days | 5% |
| Alaina Allred | 10/10 | 3350 days | 5% |
| Matilda Fröjd | 10/10 | 3350 days | 5% |
| patricia | 10/10 | 3350 days | 5% |
| Tracee Guibord | 10/10 | 3350 days | 5% |
| David PAULL | 10/10 | 3351 days | 5% |
| isabella | 9/10 | 3351 days | 5% |
| Therese | 10/10 | 3351 days | 5% |
| Mattias Rydeblad | 9/10 | 3351 days | 5% |
| Jay A | 10/10 | 3381 days | 5% |
| Jenny Fan | 10/10 | 3381 days | 5% |
| Chris Norris | 10/10 | 3382 days | 5% |
| Ainhoa Goenaga | 10/10 | 3382 days | 5% |
| Anne Patzschke | 10/10 | 3382 days | 5% |
| Peter | 10/10 | 3382 days | 5% |
| meital cohen | 10/10 | 3382 days | 5% |
| Anna UK | 10/10 | 3382 days | 5% |
| Susan Simon | 10/10 | 3382 days | 5% |
| Tim | 10/10 | 3411 days | 5% |
| Virinder Sandhu | 10/10 | 3411 days | 5% |
| Lenny | 10/10 | 3411 days | 5% |
| Robyn | 10/10 | 3411 days | 5% |
| Josh Lawrence | 10/10 | 3411 days | 5% |
| Kevin Farthing | 10/10 | 3412 days | 5% |
| Kaia Demming | 10/10 | 3412 days | 5% |
| Brian Medway | 10/10 | 3412 days | 5% |
| Sarah | 10/10 | 3443 days | 4% |
| Sylvia | 10/10 | 3443 days | 4% |
| Anne Fischer | 10/10 | 3535 days | 4% |
| Dale Askew | 10/10 | 3625 days | 3% |
| Manuela Kohler | 10/10 | 3625 days | 3% |
| Courtney Fultz | 9/10 | 3625 days | 3% |
| Dee McC | 3/10 | 3625 days | 2% |
| Carina Dunkhorst | 10/10 | 3656 days | 3% |
| Emily Kelly | 10/10 | 3656 days | 3% |
| Laura G | 10/10 | 3656 days | 3% |
| Angela Paterson | 9/10 | 3656 days | 3% |
| Raima Svoboda | 10/10 | 3656 days | 3% |
| Renee Lance | 10/10 | 3656 days | 3% |
| David Ford | 10/10 | 3656 days | 3% |
| Yuri Jones | 9/10 | 3656 days | 3% |
| Heiko Dreyer | 10/10 | 3656 days | 3% |
| Jonathan Karron | 9/10 | 3684 days | 3% |
| Julia Stan | 10/10 | 3684 days | 3% |
| Jessica Zais | 10/10 | 3684 days | 3% |
| Sarah Wilson | 10/10 | 3684 days | 3% |
| EMMA DARK | 10/10 | 3684 days | 3% |
| Lisa Wilson | 10/10 | 3684 days | 3% |
| Lis Francis | 9/10 | 3684 days | 3% |
| Homer Chiu | 10/10 | 3684 days | 3% |
| Dan Cawley | 10/10 | 3715 days | 3% |
| Kathrin Seifert | 10/10 | 3715 days | 3% |
| Ann Toplis | 10/10 | 3715 days | 3% |
| Trevor Watkins | 10/10 | 3715 days | 3% |
| Allison TIpper | 10/10 | 3715 days | 3% |
| Niek Evers | 9/10 | 3716 days | 3% |
| Nigel Murphy | 10/10 | 3716 days | 3% |
| Michael Bluestone | 10/10 | 3716 days | 3% |
| Frida Jehrlander | 10/10 | 3716 days | 3% |
| Heather Boucher | 10/10 | 3716 days | 3% |
| Toby | 10/10 | 3716 days | 3% |
| Barbara Settles | 10/10 | 3746 days | 3% |
| Alison Quigley | 10/10 | 3776 days | 3% |
| Daniel Krýcha | 10/10 | 3776 days | 3% |
| Mon | 10/10 | 3776 days | 3% |
| Graham Young | 10/10 | 3991 days | 1% |
| Helen Capell | 10/10 | 4022 days | 1% |
| Helen Gross | 10/10 | 4050 days | 1% |
| Fletcher | 10/10 | 4081 days | 1% |
| lizzie clarke | 10/10 | 4081 days | 1% |
| Ruben van Selm | 10/10 | 4081 days | 1% |
| Ulrich Merker | 9/10 | 4112 days | 1% |
| Jennifer Frame | 10/10 | 4112 days | 1% |
| Alex Dettori | 10/10 | 4112 days | 1% |
| Oihana San Sebastian | 10/10 | 4112 days | 1% |
| Lara Kratky | 10/10 | 4112 days | 1% |
| Gaelle C | 10/10 | 4142 days | 1% |
| Nicole Joos | 10/10 | 4142 days | 1% |
| SAK | 10/10 | 4142 days | 1% |
| samantha perry | 10/10 | 4142 days | 1% |
| kali burnell | 10/10 | 4173 days | 0% |
| Ricky Gullett | 10/10 | 4173 days | 0% |
| Jan Mathias | 10/10 | 4234 days | 0% |
| Ruth | 10/10 | 4387 days | 2% |
| Juliana Marinho | 8/10 | 4387 days | 2% |
| Sarah Herdewyn | 10/10 | 4387 days | 2% |
| jake long | 10/10 | 4414 days | 2% |
| TravelTine | 10/10 | 4446 days | 2% |
| JDadey | 10/10 | 4446 days | 2% |
| Shawnee Mohney | 10/10 | 4446 days | 2% |
| Brian&Mike | 10/10 | 4446 days | 2% |
| rashmi manghrani | 10/10 | 4446 days | 2% |
| Markus_Schmitt | 10/10 | 4507 days | 2% |
| OllyLennard | 10/10 | 4630 days | 2% |
| emhewson | 10/10 | 4781 days | 2% |
| FlyKiwiFly | 10/10 | 4812 days | 2% |
| SandyK | 10/10 | 4843 days | 2% |
| bigappleangie | 10/10 | 5177 days | 2% |
| coolmodee | 10/10 | 5238 days | 2% |
| lana_allen | 10/10 | 5238 days | 2% |
| DACraddock | 9/10 | 5238 days | 2% |
| FeeMac | 10/10 | 5573 days | 2% |
| zoey1 | 7/10 | 5682 days | 1% |
| RichardA | 9/10 | 5824 days | 1% |
| Jonhamlin | 9/10 | 5866 days | 2% |
| laura2482 | 10/10 | 5866 days | 2% |
| renanf | 9/10 | 5868 days | 2% |
| BenD | 9/10 | 5897 days | 1% |
| LauraA | 9/10 | 5897 days | 1% |
| Jonathan Liew | 10/10 | 5968 days | 2% |
| Karin Hell | 9/10 | 6258 days | 1% |
| Maria Massalitina | 10/10 | 6272 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.08% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 56 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.02% |
| 198 | -4.04% |
| 199 | -4.06% |
| 200 | -4.08% |
| 201 | -4.10% |
| 202 | -4.12% |
| 203 | -4.14% |
| … | … |
Balancing Adjustment
2.01% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
86%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.