G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
93.36%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 280 days | 100% |
| Kim | 3/10 | 1070 days | 21% |
| Wendy | 6/10 | 2500 days | 3% |
| Sarah B | 10/10 | 2623 days | 4% |
| Laura Aiosa | 8/10 | 2684 days | 3% |
| Sarah Geran | 10/10 | 2684 days | 3% |
| Sarah | 10/10 | 2684 days | 3% |
| Amanda | 10/10 | 2684 days | 3% |
| Antoine Bordas | 10/10 | 3229 days | 2% |
| Jack Shaked | 10/10 | 3260 days | 2% |
| Varun Udayakumar | 9/10 | 3291 days | 2% |
| Tina Mjn | 10/10 | 3321 days | 2% |
| Thomas Roehm | 9/10 | 3535 days | 2% |
| Alex | 10/10 | 3535 days | 2% |
| MJ | 10/10 | 3535 days | 2% |
| Robert Cool | 10/10 | 3566 days | 2% |
| Sheila Jackson | 10/10 | 3566 days | 2% |
| Mantri B | 9/10 | 3566 days | 2% |
| NORA MUND | 10/10 | 3566 days | 2% |
| Mar Robles | 10/10 | 3566 days | 2% |
| Cwinsing | 10/10 | 3566 days | 2% |
| Jean Judd | 10/10 | 3566 days | 2% |
| James Theophilus | 10/10 | 3566 days | 2% |
| Mari Mitchell | 10/10 | 3567 days | 2% |
| Evi Frencken | 9/10 | 3595 days | 2% |
| Paul Reilly | 10/10 | 3595 days | 2% |
| Alex Lempka | 10/10 | 3595 days | 2% |
| Larry Lindsay | 9/10 | 3595 days | 2% |
| Darcy Porter | 10/10 | 3595 days | 2% |
| Emma | 10/10 | 3596 days | 2% |
| Richard Latham | 10/10 | 3596 days | 2% |
| Barbara Richards | 10/10 | 3596 days | 2% |
| Gustaf GustafK | 10/10 | 3626 days | 1% |
| Daniel Johansson | 10/10 | 3626 days | 1% |
| sara | 10/10 | 3626 days | 1% |
| Marcus Nyh | 10/10 | 3626 days | 1% |
| Alaina Allred | 10/10 | 3626 days | 1% |
| Matilda Fröjd | 10/10 | 3626 days | 1% |
| patricia | 10/10 | 3626 days | 1% |
| Tracee Guibord | 10/10 | 3626 days | 1% |
| David PAULL | 10/10 | 3627 days | 1% |
| isabella | 9/10 | 3627 days | 1% |
| Therese | 10/10 | 3627 days | 1% |
| Mattias Rydeblad | 9/10 | 3627 days | 1% |
| Jay A | 10/10 | 3657 days | 1% |
| Jenny Fan | 10/10 | 3657 days | 1% |
| Chris Norris | 10/10 | 3658 days | 1% |
| Ainhoa Goenaga | 10/10 | 3658 days | 1% |
| Anne Patzschke | 10/10 | 3658 days | 1% |
| Peter | 10/10 | 3658 days | 1% |
| meital cohen | 10/10 | 3658 days | 1% |
| Anna UK | 10/10 | 3658 days | 1% |
| Susan Simon | 10/10 | 3658 days | 1% |
| Tim | 10/10 | 3687 days | 1% |
| Virinder Sandhu | 10/10 | 3687 days | 1% |
| Lenny | 10/10 | 3687 days | 1% |
| Robyn | 10/10 | 3687 days | 1% |
| Josh Lawrence | 10/10 | 3687 days | 1% |
| Kevin Farthing | 10/10 | 3688 days | 1% |
| Kaia Demming | 10/10 | 3688 days | 1% |
| Brian Medway | 10/10 | 3688 days | 1% |
| Sarah | 10/10 | 3719 days | 1% |
| Sylvia | 10/10 | 3719 days | 1% |
| Anne Fischer | 10/10 | 3811 days | 1% |
| Dale Askew | 10/10 | 3901 days | 1% |
| Manuela Kohler | 10/10 | 3901 days | 1% |
| Courtney Fultz | 9/10 | 3901 days | 1% |
| Dee McC | 3/10 | 3901 days | 0% |
| Carina Dunkhorst | 10/10 | 3932 days | 1% |
| Emily Kelly | 10/10 | 3932 days | 1% |
| Laura G | 10/10 | 3932 days | 1% |
| Angela Paterson | 9/10 | 3932 days | 1% |
| Raima Svoboda | 10/10 | 3932 days | 1% |
| Renee Lance | 10/10 | 3932 days | 1% |
| David Ford | 10/10 | 3932 days | 1% |
| Yuri Jones | 9/10 | 3932 days | 1% |
| Heiko Dreyer | 10/10 | 3932 days | 1% |
| Jonathan Karron | 9/10 | 3960 days | 1% |
| Julia Stan | 10/10 | 3960 days | 1% |
| Jessica Zais | 10/10 | 3960 days | 1% |
| Sarah Wilson | 10/10 | 3960 days | 1% |
| EMMA DARK | 10/10 | 3960 days | 1% |
| Lisa Wilson | 10/10 | 3960 days | 1% |
| Lis Francis | 9/10 | 3960 days | 1% |
| Homer Chiu | 10/10 | 3960 days | 1% |
| Dan Cawley | 10/10 | 3991 days | 1% |
| Kathrin Seifert | 10/10 | 3991 days | 1% |
| Ann Toplis | 10/10 | 3991 days | 1% |
| Trevor Watkins | 10/10 | 3991 days | 1% |
| Allison TIpper | 10/10 | 3991 days | 1% |
| Niek Evers | 9/10 | 3992 days | 1% |
| Nigel Murphy | 10/10 | 3992 days | 1% |
| Michael Bluestone | 10/10 | 3992 days | 1% |
| Frida Jehrlander | 10/10 | 3992 days | 1% |
| Heather Boucher | 10/10 | 3992 days | 1% |
| Toby | 10/10 | 3992 days | 1% |
| Barbara Settles | 10/10 | 4022 days | 1% |
| Alison Quigley | 10/10 | 4052 days | 1% |
| Daniel Krýcha | 10/10 | 4052 days | 1% |
| Mon | 10/10 | 4052 days | 1% |
| Graham Young | 10/10 | 4267 days | 0% |
| Helen Capell | 10/10 | 4298 days | 0% |
| Helen Gross | 10/10 | 4326 days | 0% |
| Fletcher | 10/10 | 4357 days | 0% |
| lizzie clarke | 10/10 | 4357 days | 0% |
| Ruben van Selm | 10/10 | 4357 days | 0% |
| Ulrich Merker | 9/10 | 4388 days | 1% |
| Jennifer Frame | 10/10 | 4388 days | 1% |
| Alex Dettori | 10/10 | 4388 days | 1% |
| Oihana San Sebastian | 10/10 | 4388 days | 1% |
| Lara Kratky | 10/10 | 4388 days | 1% |
| Gaelle C | 10/10 | 4418 days | 1% |
| Nicole Joos | 10/10 | 4418 days | 1% |
| SAK | 10/10 | 4418 days | 1% |
| samantha perry | 10/10 | 4418 days | 1% |
| kali burnell | 10/10 | 4449 days | 1% |
| Ricky Gullett | 10/10 | 4449 days | 1% |
| Jan Mathias | 10/10 | 4510 days | 1% |
| Ruth | 10/10 | 4663 days | 1% |
| Juliana Marinho | 8/10 | 4663 days | 1% |
| Sarah Herdewyn | 10/10 | 4663 days | 1% |
| jake long | 10/10 | 4690 days | 1% |
| TravelTine | 10/10 | 4722 days | 1% |
| JDadey | 10/10 | 4722 days | 1% |
| Shawnee Mohney | 10/10 | 4722 days | 1% |
| Brian&Mike | 10/10 | 4722 days | 1% |
| rashmi manghrani | 10/10 | 4722 days | 1% |
| Markus_Schmitt | 10/10 | 4783 days | 1% |
| OllyLennard | 10/10 | 4906 days | 1% |
| emhewson | 10/10 | 5057 days | 1% |
| FlyKiwiFly | 10/10 | 5088 days | 1% |
| SandyK | 10/10 | 5119 days | 1% |
| bigappleangie | 10/10 | 5453 days | 1% |
| coolmodee | 10/10 | 5514 days | 1% |
| lana_allen | 10/10 | 5514 days | 1% |
| DACraddock | 9/10 | 5514 days | 1% |
| FeeMac | 10/10 | 5849 days | 1% |
| zoey1 | 7/10 | 5958 days | 1% |
| RichardA | 9/10 | 6100 days | 1% |
| Jonhamlin | 9/10 | 6141 days | 1% |
| laura2482 | 10/10 | 6142 days | 1% |
| renanf | 9/10 | 6144 days | 1% |
| BenD | 9/10 | 6173 days | 1% |
| LauraA | 9/10 | 6173 days | 1% |
| Jonathan Liew | 10/10 | 6244 days | 1% |
| Karin Hell | 9/10 | 6534 days | 1% |
| Maria Massalitina | 10/10 | 6548 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.07% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
Balancing Adjustment
1.10% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
90%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.