Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Flying Kiwi Adventure Tours

Valid Reviews

146 Valid Reviews

The Flying Kiwi Adventure Tours experience has a total of 161 reviews. There are 146 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 146 valid reviews:

Rating Count Percentage
10/10 119
82%
9/10 21
14%
8/10 2
1%
7/10 1
1%
6/10 1
1%
5/10 0
0%
4/10 0
0%
3/10 2
1%
2/10 0
0%
1/10 0
0%

96.85% Average

The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.85% and is based on 146 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

5 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 146 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 5 face-to-face reviews:

Rating Count Percentage
10/10 0
0%
9/10 4
80%
8/10 0
0%
7/10 1
20%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

86.00% Average

The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

87.72%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Kim 3/10 672 days 100%
Wendy 6/10 2102 days 9%
Sarah B 10/10 2225 days 10%
Laura Aiosa 8/10 2286 days 10%
Sarah Geran 10/10 2286 days 10%
Sarah 10/10 2286 days 10%
Amanda 10/10 2286 days 10%
Antoine Bordas 10/10 2831 days 7%
Jack Shaked 10/10 2862 days 7%
Varun Udayakumar 9/10 2893 days 7%
Tina Mjn 10/10 2923 days 7%
Thomas Roehm 9/10 3137 days 6%
Alex 10/10 3137 days 6%
MJ 10/10 3137 days 6%
Robert Cool 10/10 3168 days 6%
Sheila Jackson 10/10 3168 days 6%
Mantri B 9/10 3168 days 6%
NORA MUND 10/10 3168 days 6%
Mar Robles 10/10 3168 days 6%
Cwinsing 10/10 3168 days 6%
Jean Judd 10/10 3168 days 6%
James Theophilus 10/10 3168 days 6%
Mari Mitchell 10/10 3169 days 6%
Evi Frencken 9/10 3197 days 5%
Paul Reilly 10/10 3197 days 5%
Alex Lempka 10/10 3197 days 5%
Larry Lindsay 9/10 3197 days 5%
Darcy Porter 10/10 3197 days 5%
Emma 10/10 3198 days 5%
Richard Latham 10/10 3198 days 5%
Barbara Richards 10/10 3198 days 5%
Gustaf GustafK 10/10 3228 days 5%
Daniel Johansson 10/10 3228 days 5%
sara 10/10 3228 days 5%
Marcus Nyh 10/10 3228 days 5%
Alaina Allred 10/10 3228 days 5%
Matilda Fröjd 10/10 3228 days 5%
patricia 10/10 3228 days 5%
Tracee Guibord 10/10 3228 days 5%
David PAULL 10/10 3229 days 5%
isabella 9/10 3229 days 5%
Therese 10/10 3229 days 5%
Mattias Rydeblad 9/10 3229 days 5%
Jay A 10/10 3259 days 5%
Jenny Fan 10/10 3259 days 5%
Chris Norris 10/10 3260 days 5%
Ainhoa Goenaga 10/10 3260 days 5%
Anne Patzschke 10/10 3260 days 5%
Peter 10/10 3260 days 5%
meital cohen 10/10 3260 days 5%
Anna UK 10/10 3260 days 5%
Susan Simon 10/10 3260 days 5%
Tim 10/10 3289 days 5%
Virinder Sandhu 10/10 3289 days 5%
Lenny 10/10 3289 days 5%
Robyn 10/10 3289 days 5%
Josh Lawrence 10/10 3289 days 5%
Kevin Farthing 10/10 3290 days 5%
Kaia Demming 10/10 3290 days 5%
Brian Medway 10/10 3290 days 5%
Sarah 10/10 3321 days 5%
Sylvia 10/10 3321 days 5%
Anne Fischer 10/10 3413 days 4%
Dale Askew 10/10 3503 days 4%
Manuela Kohler 10/10 3503 days 4%
Courtney Fultz 9/10 3503 days 4%
Dee McC 3/10 3503 days 2%
Carina Dunkhorst 10/10 3534 days 4%
Emily Kelly 10/10 3534 days 4%
Laura G 10/10 3534 days 4%
Angela Paterson 9/10 3534 days 4%
Raima Svoboda 10/10 3534 days 4%
Renee Lance 10/10 3534 days 4%
David Ford 10/10 3534 days 4%
Yuri Jones 9/10 3534 days 4%
Heiko Dreyer 10/10 3534 days 4%
Jonathan Karron 9/10 3562 days 4%
Julia Stan 10/10 3562 days 4%
Jessica Zais 10/10 3562 days 4%
Sarah Wilson 10/10 3562 days 4%
EMMA DARK 10/10 3562 days 4%
Lisa Wilson 10/10 3562 days 4%
Lis Francis 9/10 3562 days 4%
Homer Chiu 10/10 3562 days 4%
Dan Cawley 10/10 3593 days 4%
Kathrin Seifert 10/10 3593 days 4%
Ann Toplis 10/10 3593 days 4%
Trevor Watkins 10/10 3593 days 4%
Allison TIpper 10/10 3593 days 4%
Niek Evers 9/10 3594 days 4%
Nigel Murphy 10/10 3594 days 4%
Michael Bluestone 10/10 3594 days 4%
Frida Jehrlander 10/10 3594 days 4%
Heather Boucher 10/10 3594 days 4%
Toby 10/10 3594 days 4%
Barbara Settles 10/10 3624 days 3%
Alison Quigley 10/10 3654 days 3%
Daniel Krýcha 10/10 3654 days 3%
Mon 10/10 3654 days 3%
Graham Young 10/10 3869 days 2%
Helen Capell 10/10 3900 days 2%
Helen Gross 10/10 3928 days 2%
Fletcher 10/10 3959 days 2%
lizzie clarke 10/10 3959 days 2%
Ruben van Selm 10/10 3959 days 2%
Ulrich Merker 9/10 3990 days 2%
Jennifer Frame 10/10 3990 days 2%
Alex Dettori 10/10 3990 days 2%
Oihana San Sebastian 10/10 3990 days 2%
Lara Kratky 10/10 3990 days 2%
Gaelle C 10/10 4020 days 1%
Nicole Joos 10/10 4020 days 1%
SAK 10/10 4020 days 1%
samantha perry 10/10 4020 days 1%
kali burnell 10/10 4051 days 1%
Ricky Gullett 10/10 4051 days 1%
Jan Mathias 10/10 4112 days 1%
Ruth 10/10 4265 days 0%
Juliana Marinho 8/10 4265 days 0%
Sarah Herdewyn 10/10 4265 days 0%
jake long 10/10 4292 days 0%
TravelTine 10/10 4324 days 0%
JDadey 10/10 4324 days 0%
Shawnee Mohney 10/10 4324 days 0%
Brian&Mike 10/10 4324 days 0%
rashmi manghrani 10/10 4324 days 0%
Markus_Schmitt 10/10 4385 days 2%
OllyLennard 10/10 4508 days 2%
emhewson 10/10 4659 days 2%
FlyKiwiFly 10/10 4690 days 2%
SandyK 10/10 4721 days 2%
bigappleangie 10/10 5055 days 2%
coolmodee 10/10 5116 days 2%
lana_allen 10/10 5116 days 2%
DACraddock 9/10 5116 days 2%
FeeMac 10/10 5451 days 2%
zoey1 7/10 5560 days 1%
RichardA 9/10 5702 days 1%
Jonhamlin 9/10 5743 days 2%
laura2482 10/10 5744 days 2%
renanf 9/10 5746 days 2%
BenD 9/10 5775 days 1%
LauraA 9/10 5775 days 1%
Jonathan Liew 10/10 5846 days 2%
Karin Hell 9/10 6136 days 1%
Maria Massalitina 10/10 6150 days 2%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.89% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 49 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.84%
198 -3.86%
199 -3.87%
200 -3.89%
201 -3.91%
202 -3.93%
203 -3.95%

Balancing Adjustment

2.07% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

86%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.