Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
146 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 161 reviews. There are 146 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 146 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 119 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.85% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.85% and is based on 146 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 146 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.32%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kim | 3/10 | 846 days | 100% |
| Wendy | 6/10 | 2276 days | 10% |
| Sarah B | 10/10 | 2399 days | 12% |
| Laura Aiosa | 8/10 | 2460 days | 11% |
| Sarah Geran | 10/10 | 2460 days | 11% |
| Sarah | 10/10 | 2460 days | 11% |
| Amanda | 10/10 | 2460 days | 11% |
| Antoine Bordas | 10/10 | 3006 days | 8% |
| Jack Shaked | 10/10 | 3037 days | 8% |
| Varun Udayakumar | 9/10 | 3068 days | 7% |
| Tina Mjn | 10/10 | 3098 days | 7% |
| Thomas Roehm | 9/10 | 3312 days | 6% |
| Alex | 10/10 | 3312 days | 6% |
| MJ | 10/10 | 3312 days | 6% |
| Robert Cool | 10/10 | 3343 days | 6% |
| Sheila Jackson | 10/10 | 3343 days | 6% |
| Mantri B | 9/10 | 3343 days | 6% |
| NORA MUND | 10/10 | 3343 days | 6% |
| Mar Robles | 10/10 | 3343 days | 6% |
| Cwinsing | 10/10 | 3343 days | 6% |
| Jean Judd | 10/10 | 3343 days | 6% |
| James Theophilus | 10/10 | 3343 days | 6% |
| Mari Mitchell | 10/10 | 3343 days | 6% |
| Evi Frencken | 9/10 | 3372 days | 6% |
| Paul Reilly | 10/10 | 3372 days | 6% |
| Alex Lempka | 10/10 | 3372 days | 6% |
| Larry Lindsay | 9/10 | 3372 days | 6% |
| Darcy Porter | 10/10 | 3372 days | 6% |
| Emma | 10/10 | 3372 days | 6% |
| Richard Latham | 10/10 | 3372 days | 6% |
| Barbara Richards | 10/10 | 3372 days | 6% |
| Gustaf GustafK | 10/10 | 3403 days | 5% |
| Daniel Johansson | 10/10 | 3403 days | 5% |
| sara | 10/10 | 3403 days | 5% |
| Marcus Nyh | 10/10 | 3403 days | 5% |
| Alaina Allred | 10/10 | 3403 days | 5% |
| Matilda Fröjd | 10/10 | 3403 days | 5% |
| patricia | 10/10 | 3403 days | 5% |
| Tracee Guibord | 10/10 | 3403 days | 5% |
| David PAULL | 10/10 | 3403 days | 5% |
| isabella | 9/10 | 3403 days | 5% |
| Therese | 10/10 | 3403 days | 5% |
| Mattias Rydeblad | 9/10 | 3403 days | 5% |
| Jay A | 10/10 | 3434 days | 5% |
| Jenny Fan | 10/10 | 3434 days | 5% |
| Chris Norris | 10/10 | 3434 days | 5% |
| Ainhoa Goenaga | 10/10 | 3434 days | 5% |
| Anne Patzschke | 10/10 | 3434 days | 5% |
| Peter | 10/10 | 3434 days | 5% |
| meital cohen | 10/10 | 3434 days | 5% |
| Anna UK | 10/10 | 3434 days | 5% |
| Susan Simon | 10/10 | 3434 days | 5% |
| Tim | 10/10 | 3464 days | 5% |
| Virinder Sandhu | 10/10 | 3464 days | 5% |
| Lenny | 10/10 | 3464 days | 5% |
| Robyn | 10/10 | 3464 days | 5% |
| Josh Lawrence | 10/10 | 3464 days | 5% |
| Kevin Farthing | 10/10 | 3464 days | 5% |
| Kaia Demming | 10/10 | 3464 days | 5% |
| Brian Medway | 10/10 | 3464 days | 5% |
| Sarah | 10/10 | 3495 days | 5% |
| Sylvia | 10/10 | 3495 days | 5% |
| Anne Fischer | 10/10 | 3587 days | 4% |
| Dale Askew | 10/10 | 3678 days | 4% |
| Manuela Kohler | 10/10 | 3678 days | 4% |
| Courtney Fultz | 9/10 | 3678 days | 4% |
| Dee McC | 3/10 | 3678 days | 2% |
| Carina Dunkhorst | 10/10 | 3709 days | 4% |
| Emily Kelly | 10/10 | 3709 days | 4% |
| Laura G | 10/10 | 3709 days | 4% |
| Angela Paterson | 9/10 | 3709 days | 3% |
| Raima Svoboda | 10/10 | 3709 days | 4% |
| Renee Lance | 10/10 | 3709 days | 4% |
| David Ford | 10/10 | 3709 days | 4% |
| Yuri Jones | 9/10 | 3709 days | 3% |
| Heiko Dreyer | 10/10 | 3709 days | 4% |
| Jonathan Karron | 9/10 | 3737 days | 3% |
| Julia Stan | 10/10 | 3737 days | 3% |
| Jessica Zais | 10/10 | 3737 days | 3% |
| Sarah Wilson | 10/10 | 3737 days | 3% |
| EMMA DARK | 10/10 | 3737 days | 3% |
| Lisa Wilson | 10/10 | 3737 days | 3% |
| Lis Francis | 9/10 | 3737 days | 3% |
| Homer Chiu | 10/10 | 3737 days | 3% |
| Dan Cawley | 10/10 | 3768 days | 3% |
| Kathrin Seifert | 10/10 | 3768 days | 3% |
| Ann Toplis | 10/10 | 3768 days | 3% |
| Trevor Watkins | 10/10 | 3768 days | 3% |
| Allison TIpper | 10/10 | 3768 days | 3% |
| Niek Evers | 9/10 | 3768 days | 3% |
| Nigel Murphy | 10/10 | 3768 days | 3% |
| Michael Bluestone | 10/10 | 3768 days | 3% |
| Frida Jehrlander | 10/10 | 3768 days | 3% |
| Heather Boucher | 10/10 | 3768 days | 3% |
| Toby | 10/10 | 3768 days | 3% |
| Barbara Settles | 10/10 | 3799 days | 3% |
| Alison Quigley | 10/10 | 3829 days | 3% |
| Daniel Krýcha | 10/10 | 3829 days | 3% |
| Mon | 10/10 | 3829 days | 3% |
| Graham Young | 10/10 | 4043 days | 1% |
| Helen Capell | 10/10 | 4074 days | 1% |
| Helen Gross | 10/10 | 4102 days | 1% |
| Fletcher | 10/10 | 4133 days | 1% |
| lizzie clarke | 10/10 | 4133 days | 1% |
| Ruben van Selm | 10/10 | 4133 days | 1% |
| Ulrich Merker | 9/10 | 4164 days | 1% |
| Jennifer Frame | 10/10 | 4164 days | 1% |
| Alex Dettori | 10/10 | 4164 days | 1% |
| Oihana San Sebastian | 10/10 | 4164 days | 1% |
| Lara Kratky | 10/10 | 4164 days | 1% |
| Gaelle C | 10/10 | 4194 days | 1% |
| Nicole Joos | 10/10 | 4194 days | 1% |
| SAK | 10/10 | 4194 days | 1% |
| samantha perry | 10/10 | 4194 days | 1% |
| kali burnell | 10/10 | 4225 days | 0% |
| Ricky Gullett | 10/10 | 4225 days | 0% |
| Jan Mathias | 10/10 | 4286 days | 0% |
| Ruth | 10/10 | 4439 days | 3% |
| Juliana Marinho | 8/10 | 4439 days | 2% |
| Sarah Herdewyn | 10/10 | 4439 days | 3% |
| jake long | 10/10 | 4467 days | 3% |
| TravelTine | 10/10 | 4498 days | 3% |
| JDadey | 10/10 | 4498 days | 3% |
| Shawnee Mohney | 10/10 | 4498 days | 3% |
| Brian&Mike | 10/10 | 4498 days | 3% |
| rashmi manghrani | 10/10 | 4498 days | 3% |
| Markus_Schmitt | 10/10 | 4559 days | 3% |
| OllyLennard | 10/10 | 4682 days | 3% |
| emhewson | 10/10 | 4833 days | 3% |
| FlyKiwiFly | 10/10 | 4864 days | 3% |
| SandyK | 10/10 | 4895 days | 3% |
| bigappleangie | 10/10 | 5229 days | 3% |
| coolmodee | 10/10 | 5290 days | 3% |
| lana_allen | 10/10 | 5290 days | 3% |
| DACraddock | 9/10 | 5290 days | 3% |
| FeeMac | 10/10 | 5625 days | 3% |
| zoey1 | 7/10 | 5734 days | 1% |
| RichardA | 9/10 | 5876 days | 1% |
| Jonhamlin | 9/10 | 5918 days | 3% |
| laura2482 | 10/10 | 5919 days | 3% |
| renanf | 9/10 | 5920 days | 3% |
| BenD | 9/10 | 5949 days | 1% |
| LauraA | 9/10 | 5949 days | 1% |
| Jonathan Liew | 10/10 | 6020 days | 3% |
| Karin Hell | 9/10 | 6310 days | 1% |
| Maria Massalitina | 10/10 | 6325 days | 3% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.23% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 73 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.18% |
| 198 | -3.19% |
| 199 | -3.21% |
| 200 | -3.23% |
| 201 | -3.24% |
| 202 | -3.26% |
| 203 | -3.27% |
| … | … |
Balancing Adjustment
1.80% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.