G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
146 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 161 reviews. There are 146 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 146 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 119 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.85% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.85% and is based on 146 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 146 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
87.71%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kim | 3/10 | 691 days | 100% |
| Wendy | 6/10 | 2121 days | 9% |
| Sarah B | 10/10 | 2244 days | 10% |
| Laura Aiosa | 8/10 | 2305 days | 10% |
| Sarah Geran | 10/10 | 2305 days | 10% |
| Sarah | 10/10 | 2305 days | 10% |
| Amanda | 10/10 | 2305 days | 10% |
| Antoine Bordas | 10/10 | 2851 days | 7% |
| Jack Shaked | 10/10 | 2882 days | 7% |
| Varun Udayakumar | 9/10 | 2913 days | 7% |
| Tina Mjn | 10/10 | 2943 days | 7% |
| Thomas Roehm | 9/10 | 3157 days | 6% |
| Alex | 10/10 | 3157 days | 6% |
| MJ | 10/10 | 3157 days | 6% |
| Robert Cool | 10/10 | 3188 days | 6% |
| Sheila Jackson | 10/10 | 3188 days | 6% |
| Mantri B | 9/10 | 3188 days | 6% |
| NORA MUND | 10/10 | 3188 days | 6% |
| Mar Robles | 10/10 | 3188 days | 6% |
| Cwinsing | 10/10 | 3188 days | 6% |
| Jean Judd | 10/10 | 3188 days | 6% |
| James Theophilus | 10/10 | 3188 days | 6% |
| Mari Mitchell | 10/10 | 3188 days | 6% |
| Evi Frencken | 9/10 | 3217 days | 6% |
| Paul Reilly | 10/10 | 3217 days | 6% |
| Alex Lempka | 10/10 | 3217 days | 6% |
| Larry Lindsay | 9/10 | 3217 days | 6% |
| Darcy Porter | 10/10 | 3217 days | 6% |
| Emma | 10/10 | 3217 days | 6% |
| Richard Latham | 10/10 | 3217 days | 6% |
| Barbara Richards | 10/10 | 3217 days | 6% |
| Gustaf GustafK | 10/10 | 3248 days | 5% |
| Daniel Johansson | 10/10 | 3248 days | 5% |
| sara | 10/10 | 3248 days | 5% |
| Marcus Nyh | 10/10 | 3248 days | 5% |
| Alaina Allred | 10/10 | 3248 days | 5% |
| Matilda Fröjd | 10/10 | 3248 days | 5% |
| patricia | 10/10 | 3248 days | 5% |
| Tracee Guibord | 10/10 | 3248 days | 5% |
| David PAULL | 10/10 | 3248 days | 5% |
| isabella | 9/10 | 3248 days | 5% |
| Therese | 10/10 | 3248 days | 5% |
| Mattias Rydeblad | 9/10 | 3248 days | 5% |
| Jay A | 10/10 | 3279 days | 5% |
| Jenny Fan | 10/10 | 3279 days | 5% |
| Chris Norris | 10/10 | 3279 days | 5% |
| Ainhoa Goenaga | 10/10 | 3279 days | 5% |
| Anne Patzschke | 10/10 | 3279 days | 5% |
| Peter | 10/10 | 3279 days | 5% |
| meital cohen | 10/10 | 3279 days | 5% |
| Anna UK | 10/10 | 3279 days | 5% |
| Susan Simon | 10/10 | 3279 days | 5% |
| Tim | 10/10 | 3309 days | 5% |
| Virinder Sandhu | 10/10 | 3309 days | 5% |
| Lenny | 10/10 | 3309 days | 5% |
| Robyn | 10/10 | 3309 days | 5% |
| Josh Lawrence | 10/10 | 3309 days | 5% |
| Kevin Farthing | 10/10 | 3309 days | 5% |
| Kaia Demming | 10/10 | 3309 days | 5% |
| Brian Medway | 10/10 | 3309 days | 5% |
| Sarah | 10/10 | 3340 days | 5% |
| Sylvia | 10/10 | 3340 days | 5% |
| Anne Fischer | 10/10 | 3432 days | 5% |
| Dale Askew | 10/10 | 3523 days | 4% |
| Manuela Kohler | 10/10 | 3523 days | 4% |
| Courtney Fultz | 9/10 | 3523 days | 4% |
| Dee McC | 3/10 | 3523 days | 2% |
| Carina Dunkhorst | 10/10 | 3554 days | 4% |
| Emily Kelly | 10/10 | 3554 days | 4% |
| Laura G | 10/10 | 3554 days | 4% |
| Angela Paterson | 9/10 | 3554 days | 4% |
| Raima Svoboda | 10/10 | 3554 days | 4% |
| Renee Lance | 10/10 | 3554 days | 4% |
| David Ford | 10/10 | 3554 days | 4% |
| Yuri Jones | 9/10 | 3554 days | 4% |
| Heiko Dreyer | 10/10 | 3554 days | 4% |
| Jonathan Karron | 9/10 | 3582 days | 4% |
| Julia Stan | 10/10 | 3582 days | 4% |
| Jessica Zais | 10/10 | 3582 days | 4% |
| Sarah Wilson | 10/10 | 3582 days | 4% |
| EMMA DARK | 10/10 | 3582 days | 4% |
| Lisa Wilson | 10/10 | 3582 days | 4% |
| Lis Francis | 9/10 | 3582 days | 4% |
| Homer Chiu | 10/10 | 3582 days | 4% |
| Dan Cawley | 10/10 | 3613 days | 4% |
| Kathrin Seifert | 10/10 | 3613 days | 4% |
| Ann Toplis | 10/10 | 3613 days | 4% |
| Trevor Watkins | 10/10 | 3613 days | 4% |
| Allison TIpper | 10/10 | 3613 days | 4% |
| Niek Evers | 9/10 | 3613 days | 4% |
| Nigel Murphy | 10/10 | 3613 days | 4% |
| Michael Bluestone | 10/10 | 3613 days | 4% |
| Frida Jehrlander | 10/10 | 3613 days | 4% |
| Heather Boucher | 10/10 | 3613 days | 4% |
| Toby | 10/10 | 3613 days | 4% |
| Barbara Settles | 10/10 | 3644 days | 3% |
| Alison Quigley | 10/10 | 3674 days | 3% |
| Daniel Krýcha | 10/10 | 3674 days | 3% |
| Mon | 10/10 | 3674 days | 3% |
| Graham Young | 10/10 | 3888 days | 2% |
| Helen Capell | 10/10 | 3919 days | 2% |
| Helen Gross | 10/10 | 3947 days | 2% |
| Fletcher | 10/10 | 3978 days | 2% |
| lizzie clarke | 10/10 | 3978 days | 2% |
| Ruben van Selm | 10/10 | 3978 days | 2% |
| Ulrich Merker | 9/10 | 4009 days | 2% |
| Jennifer Frame | 10/10 | 4009 days | 2% |
| Alex Dettori | 10/10 | 4009 days | 2% |
| Oihana San Sebastian | 10/10 | 4009 days | 2% |
| Lara Kratky | 10/10 | 4009 days | 2% |
| Gaelle C | 10/10 | 4039 days | 2% |
| Nicole Joos | 10/10 | 4039 days | 2% |
| SAK | 10/10 | 4039 days | 2% |
| samantha perry | 10/10 | 4039 days | 2% |
| kali burnell | 10/10 | 4070 days | 1% |
| Ricky Gullett | 10/10 | 4070 days | 1% |
| Jan Mathias | 10/10 | 4131 days | 1% |
| Ruth | 10/10 | 4284 days | 0% |
| Juliana Marinho | 8/10 | 4284 days | 0% |
| Sarah Herdewyn | 10/10 | 4284 days | 0% |
| jake long | 10/10 | 4312 days | 0% |
| TravelTine | 10/10 | 4343 days | 0% |
| JDadey | 10/10 | 4343 days | 0% |
| Shawnee Mohney | 10/10 | 4343 days | 0% |
| Brian&Mike | 10/10 | 4343 days | 0% |
| rashmi manghrani | 10/10 | 4343 days | 0% |
| Markus_Schmitt | 10/10 | 4404 days | 2% |
| OllyLennard | 10/10 | 4527 days | 2% |
| emhewson | 10/10 | 4678 days | 2% |
| FlyKiwiFly | 10/10 | 4709 days | 2% |
| SandyK | 10/10 | 4740 days | 2% |
| bigappleangie | 10/10 | 5074 days | 2% |
| coolmodee | 10/10 | 5135 days | 2% |
| lana_allen | 10/10 | 5135 days | 2% |
| DACraddock | 9/10 | 5135 days | 2% |
| FeeMac | 10/10 | 5470 days | 2% |
| zoey1 | 7/10 | 5579 days | 1% |
| RichardA | 9/10 | 5721 days | 1% |
| Jonhamlin | 9/10 | 5763 days | 2% |
| laura2482 | 10/10 | 5764 days | 2% |
| renanf | 9/10 | 5765 days | 2% |
| BenD | 9/10 | 5794 days | 1% |
| LauraA | 9/10 | 5794 days | 1% |
| Jonathan Liew | 10/10 | 5865 days | 2% |
| Karin Hell | 9/10 | 6155 days | 1% |
| Maria Massalitina | 10/10 | 6170 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.05% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 43 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.99% |
| 198 | -4.01% |
| 199 | -4.03% |
| 200 | -4.05% |
| 201 | -4.07% |
| 202 | -4.09% |
| 203 | -4.11% |
| … | … |
Balancing Adjustment
2.10% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
86%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.