Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
93.90%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 351 days | 100% |
| Kim | 3/10 | 1141 days | 19% |
| Wendy | 6/10 | 2571 days | 3% |
| Sarah B | 10/10 | 2694 days | 4% |
| Laura Aiosa | 8/10 | 2755 days | 3% |
| Sarah Geran | 10/10 | 2755 days | 3% |
| Sarah | 10/10 | 2755 days | 3% |
| Amanda | 10/10 | 2755 days | 3% |
| Antoine Bordas | 10/10 | 3300 days | 2% |
| Jack Shaked | 10/10 | 3331 days | 2% |
| Varun Udayakumar | 9/10 | 3362 days | 2% |
| Tina Mjn | 10/10 | 3392 days | 2% |
| Thomas Roehm | 9/10 | 3606 days | 2% |
| Alex | 10/10 | 3606 days | 2% |
| MJ | 10/10 | 3606 days | 2% |
| Robert Cool | 10/10 | 3637 days | 2% |
| Sheila Jackson | 10/10 | 3637 days | 2% |
| Mantri B | 9/10 | 3637 days | 2% |
| NORA MUND | 10/10 | 3637 days | 2% |
| Mar Robles | 10/10 | 3637 days | 2% |
| Cwinsing | 10/10 | 3637 days | 2% |
| Jean Judd | 10/10 | 3637 days | 2% |
| James Theophilus | 10/10 | 3637 days | 2% |
| Mari Mitchell | 10/10 | 3638 days | 2% |
| Evi Frencken | 9/10 | 3666 days | 1% |
| Paul Reilly | 10/10 | 3666 days | 1% |
| Alex Lempka | 10/10 | 3666 days | 1% |
| Larry Lindsay | 9/10 | 3666 days | 1% |
| Darcy Porter | 10/10 | 3666 days | 1% |
| Emma | 10/10 | 3667 days | 1% |
| Richard Latham | 10/10 | 3667 days | 1% |
| Barbara Richards | 10/10 | 3667 days | 1% |
| Gustaf GustafK | 10/10 | 3697 days | 1% |
| Daniel Johansson | 10/10 | 3697 days | 1% |
| sara | 10/10 | 3697 days | 1% |
| Marcus Nyh | 10/10 | 3697 days | 1% |
| Alaina Allred | 10/10 | 3697 days | 1% |
| Matilda Fröjd | 10/10 | 3697 days | 1% |
| patricia | 10/10 | 3697 days | 1% |
| Tracee Guibord | 10/10 | 3697 days | 1% |
| David PAULL | 10/10 | 3698 days | 1% |
| isabella | 9/10 | 3698 days | 1% |
| Therese | 10/10 | 3698 days | 1% |
| Mattias Rydeblad | 9/10 | 3698 days | 1% |
| Jay A | 10/10 | 3728 days | 1% |
| Jenny Fan | 10/10 | 3728 days | 1% |
| Chris Norris | 10/10 | 3729 days | 1% |
| Ainhoa Goenaga | 10/10 | 3729 days | 1% |
| Anne Patzschke | 10/10 | 3729 days | 1% |
| Peter | 10/10 | 3729 days | 1% |
| meital cohen | 10/10 | 3729 days | 1% |
| Anna UK | 10/10 | 3729 days | 1% |
| Susan Simon | 10/10 | 3729 days | 1% |
| Tim | 10/10 | 3758 days | 1% |
| Virinder Sandhu | 10/10 | 3758 days | 1% |
| Lenny | 10/10 | 3758 days | 1% |
| Robyn | 10/10 | 3758 days | 1% |
| Josh Lawrence | 10/10 | 3758 days | 1% |
| Kevin Farthing | 10/10 | 3759 days | 1% |
| Kaia Demming | 10/10 | 3759 days | 1% |
| Brian Medway | 10/10 | 3759 days | 1% |
| Sarah | 10/10 | 3790 days | 1% |
| Sylvia | 10/10 | 3790 days | 1% |
| Anne Fischer | 10/10 | 3882 days | 1% |
| Dale Askew | 10/10 | 3972 days | 1% |
| Manuela Kohler | 10/10 | 3972 days | 1% |
| Courtney Fultz | 9/10 | 3972 days | 1% |
| Dee McC | 3/10 | 3972 days | 0% |
| Carina Dunkhorst | 10/10 | 4003 days | 1% |
| Emily Kelly | 10/10 | 4003 days | 1% |
| Laura G | 10/10 | 4003 days | 1% |
| Angela Paterson | 9/10 | 4003 days | 1% |
| Raima Svoboda | 10/10 | 4003 days | 1% |
| Renee Lance | 10/10 | 4003 days | 1% |
| David Ford | 10/10 | 4003 days | 1% |
| Yuri Jones | 9/10 | 4003 days | 1% |
| Heiko Dreyer | 10/10 | 4003 days | 1% |
| Jonathan Karron | 9/10 | 4031 days | 1% |
| Julia Stan | 10/10 | 4031 days | 1% |
| Jessica Zais | 10/10 | 4031 days | 1% |
| Sarah Wilson | 10/10 | 4031 days | 1% |
| EMMA DARK | 10/10 | 4031 days | 1% |
| Lisa Wilson | 10/10 | 4031 days | 1% |
| Lis Francis | 9/10 | 4031 days | 1% |
| Homer Chiu | 10/10 | 4031 days | 1% |
| Dan Cawley | 10/10 | 4062 days | 1% |
| Kathrin Seifert | 10/10 | 4062 days | 1% |
| Ann Toplis | 10/10 | 4062 days | 1% |
| Trevor Watkins | 10/10 | 4062 days | 1% |
| Allison TIpper | 10/10 | 4062 days | 1% |
| Niek Evers | 9/10 | 4063 days | 1% |
| Nigel Murphy | 10/10 | 4063 days | 1% |
| Michael Bluestone | 10/10 | 4063 days | 1% |
| Frida Jehrlander | 10/10 | 4063 days | 1% |
| Heather Boucher | 10/10 | 4063 days | 1% |
| Toby | 10/10 | 4063 days | 1% |
| Barbara Settles | 10/10 | 4093 days | 1% |
| Alison Quigley | 10/10 | 4123 days | 1% |
| Daniel Krýcha | 10/10 | 4123 days | 1% |
| Mon | 10/10 | 4123 days | 1% |
| Graham Young | 10/10 | 4338 days | 0% |
| Helen Capell | 10/10 | 4369 days | 0% |
| Helen Gross | 10/10 | 4397 days | 1% |
| Fletcher | 10/10 | 4428 days | 1% |
| lizzie clarke | 10/10 | 4428 days | 1% |
| Ruben van Selm | 10/10 | 4428 days | 1% |
| Ulrich Merker | 9/10 | 4459 days | 1% |
| Jennifer Frame | 10/10 | 4459 days | 1% |
| Alex Dettori | 10/10 | 4459 days | 1% |
| Oihana San Sebastian | 10/10 | 4459 days | 1% |
| Lara Kratky | 10/10 | 4459 days | 1% |
| Gaelle C | 10/10 | 4489 days | 1% |
| Nicole Joos | 10/10 | 4489 days | 1% |
| SAK | 10/10 | 4489 days | 1% |
| samantha perry | 10/10 | 4489 days | 1% |
| kali burnell | 10/10 | 4520 days | 1% |
| Ricky Gullett | 10/10 | 4520 days | 1% |
| Jan Mathias | 10/10 | 4581 days | 1% |
| Ruth | 10/10 | 4734 days | 1% |
| Juliana Marinho | 8/10 | 4734 days | 1% |
| Sarah Herdewyn | 10/10 | 4734 days | 1% |
| jake long | 10/10 | 4761 days | 1% |
| TravelTine | 10/10 | 4793 days | 1% |
| JDadey | 10/10 | 4793 days | 1% |
| Shawnee Mohney | 10/10 | 4793 days | 1% |
| Brian&Mike | 10/10 | 4793 days | 1% |
| rashmi manghrani | 10/10 | 4793 days | 1% |
| Markus_Schmitt | 10/10 | 4854 days | 1% |
| OllyLennard | 10/10 | 4977 days | 1% |
| emhewson | 10/10 | 5128 days | 1% |
| FlyKiwiFly | 10/10 | 5159 days | 1% |
| SandyK | 10/10 | 5190 days | 1% |
| bigappleangie | 10/10 | 5524 days | 1% |
| coolmodee | 10/10 | 5585 days | 1% |
| lana_allen | 10/10 | 5585 days | 1% |
| DACraddock | 9/10 | 5585 days | 1% |
| FeeMac | 10/10 | 5920 days | 1% |
| zoey1 | 7/10 | 6029 days | 1% |
| RichardA | 9/10 | 6171 days | 1% |
| Jonhamlin | 9/10 | 6212 days | 1% |
| laura2482 | 10/10 | 6213 days | 1% |
| renanf | 9/10 | 6215 days | 1% |
| BenD | 9/10 | 6244 days | 1% |
| LauraA | 9/10 | 6244 days | 1% |
| Jonathan Liew | 10/10 | 6315 days | 1% |
| Karin Hell | 9/10 | 6605 days | 1% |
| Maria Massalitina | 10/10 | 6619 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.15% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 52 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.09% |
| 198 | -4.11% |
| 199 | -4.13% |
| 200 | -4.15% |
| 201 | -4.17% |
| 202 | -4.19% |
| 203 | -4.22% |
| … | … |
Balancing Adjustment
1.03% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
91%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.