G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
146 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 161 reviews. There are 146 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 146 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 119 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.85% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.85% and is based on 146 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 146 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
87.94%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kim | 3/10 | 728 days | 100% |
| Wendy | 6/10 | 2158 days | 10% |
| Sarah B | 10/10 | 2281 days | 11% |
| Laura Aiosa | 8/10 | 2342 days | 10% |
| Sarah Geran | 10/10 | 2342 days | 10% |
| Sarah | 10/10 | 2342 days | 10% |
| Amanda | 10/10 | 2342 days | 10% |
| Antoine Bordas | 10/10 | 2887 days | 8% |
| Jack Shaked | 10/10 | 2918 days | 7% |
| Varun Udayakumar | 9/10 | 2949 days | 7% |
| Tina Mjn | 10/10 | 2979 days | 7% |
| Thomas Roehm | 9/10 | 3193 days | 6% |
| Alex | 10/10 | 3193 days | 6% |
| MJ | 10/10 | 3193 days | 6% |
| Robert Cool | 10/10 | 3224 days | 6% |
| Sheila Jackson | 10/10 | 3224 days | 6% |
| Mantri B | 9/10 | 3224 days | 6% |
| NORA MUND | 10/10 | 3224 days | 6% |
| Mar Robles | 10/10 | 3224 days | 6% |
| Cwinsing | 10/10 | 3224 days | 6% |
| Jean Judd | 10/10 | 3224 days | 6% |
| James Theophilus | 10/10 | 3224 days | 6% |
| Mari Mitchell | 10/10 | 3225 days | 6% |
| Evi Frencken | 9/10 | 3253 days | 6% |
| Paul Reilly | 10/10 | 3253 days | 6% |
| Alex Lempka | 10/10 | 3253 days | 6% |
| Larry Lindsay | 9/10 | 3253 days | 6% |
| Darcy Porter | 10/10 | 3253 days | 6% |
| Emma | 10/10 | 3254 days | 6% |
| Richard Latham | 10/10 | 3254 days | 6% |
| Barbara Richards | 10/10 | 3254 days | 6% |
| Gustaf GustafK | 10/10 | 3284 days | 5% |
| Daniel Johansson | 10/10 | 3284 days | 5% |
| sara | 10/10 | 3284 days | 5% |
| Marcus Nyh | 10/10 | 3284 days | 5% |
| Alaina Allred | 10/10 | 3284 days | 5% |
| Matilda Fröjd | 10/10 | 3284 days | 5% |
| patricia | 10/10 | 3284 days | 5% |
| Tracee Guibord | 10/10 | 3284 days | 5% |
| David PAULL | 10/10 | 3285 days | 5% |
| isabella | 9/10 | 3285 days | 5% |
| Therese | 10/10 | 3285 days | 5% |
| Mattias Rydeblad | 9/10 | 3285 days | 5% |
| Jay A | 10/10 | 3315 days | 5% |
| Jenny Fan | 10/10 | 3315 days | 5% |
| Chris Norris | 10/10 | 3316 days | 5% |
| Ainhoa Goenaga | 10/10 | 3316 days | 5% |
| Anne Patzschke | 10/10 | 3316 days | 5% |
| Peter | 10/10 | 3316 days | 5% |
| meital cohen | 10/10 | 3316 days | 5% |
| Anna UK | 10/10 | 3316 days | 5% |
| Susan Simon | 10/10 | 3316 days | 5% |
| Tim | 10/10 | 3345 days | 5% |
| Virinder Sandhu | 10/10 | 3345 days | 5% |
| Lenny | 10/10 | 3345 days | 5% |
| Robyn | 10/10 | 3345 days | 5% |
| Josh Lawrence | 10/10 | 3345 days | 5% |
| Kevin Farthing | 10/10 | 3346 days | 5% |
| Kaia Demming | 10/10 | 3346 days | 5% |
| Brian Medway | 10/10 | 3346 days | 5% |
| Sarah | 10/10 | 3377 days | 5% |
| Sylvia | 10/10 | 3377 days | 5% |
| Anne Fischer | 10/10 | 3469 days | 5% |
| Dale Askew | 10/10 | 3559 days | 4% |
| Manuela Kohler | 10/10 | 3559 days | 4% |
| Courtney Fultz | 9/10 | 3559 days | 4% |
| Dee McC | 3/10 | 3559 days | 2% |
| Carina Dunkhorst | 10/10 | 3590 days | 4% |
| Emily Kelly | 10/10 | 3590 days | 4% |
| Laura G | 10/10 | 3590 days | 4% |
| Angela Paterson | 9/10 | 3590 days | 4% |
| Raima Svoboda | 10/10 | 3590 days | 4% |
| Renee Lance | 10/10 | 3590 days | 4% |
| David Ford | 10/10 | 3590 days | 4% |
| Yuri Jones | 9/10 | 3590 days | 4% |
| Heiko Dreyer | 10/10 | 3590 days | 4% |
| Jonathan Karron | 9/10 | 3618 days | 4% |
| Julia Stan | 10/10 | 3618 days | 4% |
| Jessica Zais | 10/10 | 3618 days | 4% |
| Sarah Wilson | 10/10 | 3618 days | 4% |
| EMMA DARK | 10/10 | 3618 days | 4% |
| Lisa Wilson | 10/10 | 3618 days | 4% |
| Lis Francis | 9/10 | 3618 days | 4% |
| Homer Chiu | 10/10 | 3618 days | 4% |
| Dan Cawley | 10/10 | 3649 days | 4% |
| Kathrin Seifert | 10/10 | 3649 days | 4% |
| Ann Toplis | 10/10 | 3649 days | 4% |
| Trevor Watkins | 10/10 | 3649 days | 4% |
| Allison TIpper | 10/10 | 3649 days | 4% |
| Niek Evers | 9/10 | 3650 days | 4% |
| Nigel Murphy | 10/10 | 3650 days | 4% |
| Michael Bluestone | 10/10 | 3650 days | 4% |
| Frida Jehrlander | 10/10 | 3650 days | 4% |
| Heather Boucher | 10/10 | 3650 days | 4% |
| Toby | 10/10 | 3650 days | 4% |
| Barbara Settles | 10/10 | 3680 days | 3% |
| Alison Quigley | 10/10 | 3710 days | 3% |
| Daniel Krýcha | 10/10 | 3710 days | 3% |
| Mon | 10/10 | 3710 days | 3% |
| Graham Young | 10/10 | 3925 days | 2% |
| Helen Capell | 10/10 | 3956 days | 2% |
| Helen Gross | 10/10 | 3984 days | 2% |
| Fletcher | 10/10 | 4015 days | 2% |
| lizzie clarke | 10/10 | 4015 days | 2% |
| Ruben van Selm | 10/10 | 4015 days | 2% |
| Ulrich Merker | 9/10 | 4046 days | 2% |
| Jennifer Frame | 10/10 | 4046 days | 2% |
| Alex Dettori | 10/10 | 4046 days | 2% |
| Oihana San Sebastian | 10/10 | 4046 days | 2% |
| Lara Kratky | 10/10 | 4046 days | 2% |
| Gaelle C | 10/10 | 4076 days | 1% |
| Nicole Joos | 10/10 | 4076 days | 1% |
| SAK | 10/10 | 4076 days | 1% |
| samantha perry | 10/10 | 4076 days | 1% |
| kali burnell | 10/10 | 4107 days | 1% |
| Ricky Gullett | 10/10 | 4107 days | 1% |
| Jan Mathias | 10/10 | 4168 days | 1% |
| Ruth | 10/10 | 4321 days | 0% |
| Juliana Marinho | 8/10 | 4321 days | 0% |
| Sarah Herdewyn | 10/10 | 4321 days | 0% |
| jake long | 10/10 | 4348 days | 0% |
| TravelTine | 10/10 | 4380 days | 2% |
| JDadey | 10/10 | 4380 days | 2% |
| Shawnee Mohney | 10/10 | 4380 days | 2% |
| Brian&Mike | 10/10 | 4380 days | 2% |
| rashmi manghrani | 10/10 | 4380 days | 2% |
| Markus_Schmitt | 10/10 | 4441 days | 2% |
| OllyLennard | 10/10 | 4564 days | 2% |
| emhewson | 10/10 | 4715 days | 2% |
| FlyKiwiFly | 10/10 | 4746 days | 2% |
| SandyK | 10/10 | 4777 days | 2% |
| bigappleangie | 10/10 | 5111 days | 2% |
| coolmodee | 10/10 | 5172 days | 2% |
| lana_allen | 10/10 | 5172 days | 2% |
| DACraddock | 9/10 | 5172 days | 2% |
| FeeMac | 10/10 | 5507 days | 2% |
| zoey1 | 7/10 | 5616 days | 1% |
| RichardA | 9/10 | 5758 days | 1% |
| Jonhamlin | 9/10 | 5800 days | 2% |
| laura2482 | 10/10 | 5800 days | 2% |
| renanf | 9/10 | 5802 days | 2% |
| BenD | 9/10 | 5831 days | 1% |
| LauraA | 9/10 | 5831 days | 1% |
| Jonathan Liew | 10/10 | 5902 days | 2% |
| Karin Hell | 9/10 | 6192 days | 1% |
| Maria Massalitina | 10/10 | 6206 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.00% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 40 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.94% |
| 198 | -3.96% |
| 199 | -3.98% |
| 200 | -4.00% |
| 201 | -4.02% |
| 202 | -4.04% |
| 203 | -4.06% |
| … | … |
Balancing Adjustment
2.04% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
86%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.