Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
93.43%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 291 days | 100% |
| Kim | 3/10 | 1081 days | 21% |
| Wendy | 6/10 | 2511 days | 3% |
| Sarah B | 10/10 | 2634 days | 4% |
| Laura Aiosa | 8/10 | 2695 days | 3% |
| Sarah Geran | 10/10 | 2695 days | 3% |
| Sarah | 10/10 | 2695 days | 3% |
| Amanda | 10/10 | 2695 days | 3% |
| Antoine Bordas | 10/10 | 3241 days | 2% |
| Jack Shaked | 10/10 | 3272 days | 2% |
| Varun Udayakumar | 9/10 | 3303 days | 2% |
| Tina Mjn | 10/10 | 3333 days | 2% |
| Thomas Roehm | 9/10 | 3547 days | 2% |
| Alex | 10/10 | 3547 days | 2% |
| MJ | 10/10 | 3547 days | 2% |
| Robert Cool | 10/10 | 3578 days | 2% |
| Sheila Jackson | 10/10 | 3578 days | 2% |
| Mantri B | 9/10 | 3578 days | 2% |
| NORA MUND | 10/10 | 3578 days | 2% |
| Mar Robles | 10/10 | 3578 days | 2% |
| Cwinsing | 10/10 | 3578 days | 2% |
| Jean Judd | 10/10 | 3578 days | 2% |
| James Theophilus | 10/10 | 3578 days | 2% |
| Mari Mitchell | 10/10 | 3578 days | 2% |
| Evi Frencken | 9/10 | 3607 days | 2% |
| Paul Reilly | 10/10 | 3607 days | 2% |
| Alex Lempka | 10/10 | 3607 days | 2% |
| Larry Lindsay | 9/10 | 3607 days | 2% |
| Darcy Porter | 10/10 | 3607 days | 2% |
| Emma | 10/10 | 3607 days | 2% |
| Richard Latham | 10/10 | 3607 days | 2% |
| Barbara Richards | 10/10 | 3607 days | 2% |
| Gustaf GustafK | 10/10 | 3638 days | 2% |
| Daniel Johansson | 10/10 | 3638 days | 2% |
| sara | 10/10 | 3638 days | 2% |
| Marcus Nyh | 10/10 | 3638 days | 2% |
| Alaina Allred | 10/10 | 3638 days | 2% |
| Matilda Fröjd | 10/10 | 3638 days | 2% |
| patricia | 10/10 | 3638 days | 2% |
| Tracee Guibord | 10/10 | 3638 days | 2% |
| David PAULL | 10/10 | 3638 days | 2% |
| isabella | 9/10 | 3638 days | 1% |
| Therese | 10/10 | 3638 days | 2% |
| Mattias Rydeblad | 9/10 | 3638 days | 1% |
| Jay A | 10/10 | 3669 days | 1% |
| Jenny Fan | 10/10 | 3669 days | 1% |
| Chris Norris | 10/10 | 3669 days | 1% |
| Ainhoa Goenaga | 10/10 | 3669 days | 1% |
| Anne Patzschke | 10/10 | 3669 days | 1% |
| Peter | 10/10 | 3669 days | 1% |
| meital cohen | 10/10 | 3669 days | 1% |
| Anna UK | 10/10 | 3669 days | 1% |
| Susan Simon | 10/10 | 3669 days | 1% |
| Tim | 10/10 | 3699 days | 1% |
| Virinder Sandhu | 10/10 | 3699 days | 1% |
| Lenny | 10/10 | 3699 days | 1% |
| Robyn | 10/10 | 3699 days | 1% |
| Josh Lawrence | 10/10 | 3699 days | 1% |
| Kevin Farthing | 10/10 | 3699 days | 1% |
| Kaia Demming | 10/10 | 3699 days | 1% |
| Brian Medway | 10/10 | 3699 days | 1% |
| Sarah | 10/10 | 3730 days | 1% |
| Sylvia | 10/10 | 3730 days | 1% |
| Anne Fischer | 10/10 | 3822 days | 1% |
| Dale Askew | 10/10 | 3913 days | 1% |
| Manuela Kohler | 10/10 | 3913 days | 1% |
| Courtney Fultz | 9/10 | 3913 days | 1% |
| Dee McC | 3/10 | 3913 days | 0% |
| Carina Dunkhorst | 10/10 | 3944 days | 1% |
| Emily Kelly | 10/10 | 3944 days | 1% |
| Laura G | 10/10 | 3944 days | 1% |
| Angela Paterson | 9/10 | 3944 days | 1% |
| Raima Svoboda | 10/10 | 3944 days | 1% |
| Renee Lance | 10/10 | 3944 days | 1% |
| David Ford | 10/10 | 3944 days | 1% |
| Yuri Jones | 9/10 | 3944 days | 1% |
| Heiko Dreyer | 10/10 | 3944 days | 1% |
| Jonathan Karron | 9/10 | 3972 days | 1% |
| Julia Stan | 10/10 | 3972 days | 1% |
| Jessica Zais | 10/10 | 3972 days | 1% |
| Sarah Wilson | 10/10 | 3972 days | 1% |
| EMMA DARK | 10/10 | 3972 days | 1% |
| Lisa Wilson | 10/10 | 3972 days | 1% |
| Lis Francis | 9/10 | 3972 days | 1% |
| Homer Chiu | 10/10 | 3972 days | 1% |
| Dan Cawley | 10/10 | 4003 days | 1% |
| Kathrin Seifert | 10/10 | 4003 days | 1% |
| Ann Toplis | 10/10 | 4003 days | 1% |
| Trevor Watkins | 10/10 | 4003 days | 1% |
| Allison TIpper | 10/10 | 4003 days | 1% |
| Niek Evers | 9/10 | 4003 days | 1% |
| Nigel Murphy | 10/10 | 4003 days | 1% |
| Michael Bluestone | 10/10 | 4003 days | 1% |
| Frida Jehrlander | 10/10 | 4003 days | 1% |
| Heather Boucher | 10/10 | 4003 days | 1% |
| Toby | 10/10 | 4003 days | 1% |
| Barbara Settles | 10/10 | 4034 days | 1% |
| Alison Quigley | 10/10 | 4064 days | 1% |
| Daniel Krýcha | 10/10 | 4064 days | 1% |
| Mon | 10/10 | 4064 days | 1% |
| Graham Young | 10/10 | 4278 days | 0% |
| Helen Capell | 10/10 | 4309 days | 0% |
| Helen Gross | 10/10 | 4337 days | 0% |
| Fletcher | 10/10 | 4368 days | 0% |
| lizzie clarke | 10/10 | 4368 days | 0% |
| Ruben van Selm | 10/10 | 4368 days | 0% |
| Ulrich Merker | 9/10 | 4399 days | 1% |
| Jennifer Frame | 10/10 | 4399 days | 1% |
| Alex Dettori | 10/10 | 4399 days | 1% |
| Oihana San Sebastian | 10/10 | 4399 days | 1% |
| Lara Kratky | 10/10 | 4399 days | 1% |
| Gaelle C | 10/10 | 4429 days | 1% |
| Nicole Joos | 10/10 | 4429 days | 1% |
| SAK | 10/10 | 4429 days | 1% |
| samantha perry | 10/10 | 4429 days | 1% |
| kali burnell | 10/10 | 4460 days | 1% |
| Ricky Gullett | 10/10 | 4460 days | 1% |
| Jan Mathias | 10/10 | 4521 days | 1% |
| Ruth | 10/10 | 4674 days | 1% |
| Juliana Marinho | 8/10 | 4674 days | 1% |
| Sarah Herdewyn | 10/10 | 4674 days | 1% |
| jake long | 10/10 | 4702 days | 1% |
| TravelTine | 10/10 | 4733 days | 1% |
| JDadey | 10/10 | 4733 days | 1% |
| Shawnee Mohney | 10/10 | 4733 days | 1% |
| Brian&Mike | 10/10 | 4733 days | 1% |
| rashmi manghrani | 10/10 | 4733 days | 1% |
| Markus_Schmitt | 10/10 | 4794 days | 1% |
| OllyLennard | 10/10 | 4917 days | 1% |
| emhewson | 10/10 | 5068 days | 1% |
| FlyKiwiFly | 10/10 | 5099 days | 1% |
| SandyK | 10/10 | 5130 days | 1% |
| bigappleangie | 10/10 | 5464 days | 1% |
| coolmodee | 10/10 | 5525 days | 1% |
| lana_allen | 10/10 | 5525 days | 1% |
| DACraddock | 9/10 | 5525 days | 1% |
| FeeMac | 10/10 | 5860 days | 1% |
| zoey1 | 7/10 | 5969 days | 1% |
| RichardA | 9/10 | 6111 days | 1% |
| Jonhamlin | 9/10 | 6153 days | 1% |
| laura2482 | 10/10 | 6154 days | 1% |
| renanf | 9/10 | 6155 days | 1% |
| BenD | 9/10 | 6184 days | 1% |
| LauraA | 9/10 | 6184 days | 1% |
| Jonathan Liew | 10/10 | 6255 days | 1% |
| Karin Hell | 9/10 | 6545 days | 1% |
| Maria Massalitina | 10/10 | 6560 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.05% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.99% |
| 198 | -4.01% |
| 199 | -4.03% |
| 200 | -4.05% |
| 201 | -4.07% |
| 202 | -4.09% |
| 203 | -4.11% |
| … | … |
Balancing Adjustment
1.09% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
90%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.