Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
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Flying Kiwi Adventure Tours
Valid Reviews
146 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 161 reviews. There are 146 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 146 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 119 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.85% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.85% and is based on 146 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 146 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.23%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kim | 3/10 | 818 days | 100% |
| Wendy | 6/10 | 2248 days | 10% |
| Sarah B | 10/10 | 2371 days | 11% |
| Laura Aiosa | 8/10 | 2432 days | 10% |
| Sarah Geran | 10/10 | 2432 days | 11% |
| Sarah | 10/10 | 2432 days | 11% |
| Amanda | 10/10 | 2432 days | 11% |
| Antoine Bordas | 10/10 | 2978 days | 7% |
| Jack Shaked | 10/10 | 3009 days | 7% |
| Varun Udayakumar | 9/10 | 3040 days | 7% |
| Tina Mjn | 10/10 | 3070 days | 7% |
| Thomas Roehm | 9/10 | 3284 days | 6% |
| Alex | 10/10 | 3284 days | 6% |
| MJ | 10/10 | 3284 days | 6% |
| Robert Cool | 10/10 | 3315 days | 6% |
| Sheila Jackson | 10/10 | 3315 days | 6% |
| Mantri B | 9/10 | 3315 days | 5% |
| NORA MUND | 10/10 | 3315 days | 6% |
| Mar Robles | 10/10 | 3315 days | 6% |
| Cwinsing | 10/10 | 3315 days | 6% |
| Jean Judd | 10/10 | 3315 days | 6% |
| James Theophilus | 10/10 | 3315 days | 6% |
| Mari Mitchell | 10/10 | 3315 days | 6% |
| Evi Frencken | 9/10 | 3344 days | 5% |
| Paul Reilly | 10/10 | 3344 days | 5% |
| Alex Lempka | 10/10 | 3344 days | 5% |
| Larry Lindsay | 9/10 | 3344 days | 5% |
| Darcy Porter | 10/10 | 3344 days | 5% |
| Emma | 10/10 | 3344 days | 5% |
| Richard Latham | 10/10 | 3344 days | 5% |
| Barbara Richards | 10/10 | 3344 days | 5% |
| Gustaf GustafK | 10/10 | 3375 days | 5% |
| Daniel Johansson | 10/10 | 3375 days | 5% |
| sara | 10/10 | 3375 days | 5% |
| Marcus Nyh | 10/10 | 3375 days | 5% |
| Alaina Allred | 10/10 | 3375 days | 5% |
| Matilda Fröjd | 10/10 | 3375 days | 5% |
| patricia | 10/10 | 3375 days | 5% |
| Tracee Guibord | 10/10 | 3375 days | 5% |
| David PAULL | 10/10 | 3375 days | 5% |
| isabella | 9/10 | 3375 days | 5% |
| Therese | 10/10 | 3375 days | 5% |
| Mattias Rydeblad | 9/10 | 3375 days | 5% |
| Jay A | 10/10 | 3406 days | 5% |
| Jenny Fan | 10/10 | 3406 days | 5% |
| Chris Norris | 10/10 | 3406 days | 5% |
| Ainhoa Goenaga | 10/10 | 3406 days | 5% |
| Anne Patzschke | 10/10 | 3406 days | 5% |
| Peter | 10/10 | 3406 days | 5% |
| meital cohen | 10/10 | 3406 days | 5% |
| Anna UK | 10/10 | 3406 days | 5% |
| Susan Simon | 10/10 | 3406 days | 5% |
| Tim | 10/10 | 3436 days | 5% |
| Virinder Sandhu | 10/10 | 3436 days | 5% |
| Lenny | 10/10 | 3436 days | 5% |
| Robyn | 10/10 | 3436 days | 5% |
| Josh Lawrence | 10/10 | 3436 days | 5% |
| Kevin Farthing | 10/10 | 3436 days | 5% |
| Kaia Demming | 10/10 | 3436 days | 5% |
| Brian Medway | 10/10 | 3436 days | 5% |
| Sarah | 10/10 | 3467 days | 5% |
| Sylvia | 10/10 | 3467 days | 5% |
| Anne Fischer | 10/10 | 3559 days | 4% |
| Dale Askew | 10/10 | 3650 days | 4% |
| Manuela Kohler | 10/10 | 3650 days | 4% |
| Courtney Fultz | 9/10 | 3650 days | 4% |
| Dee McC | 3/10 | 3650 days | 2% |
| Carina Dunkhorst | 10/10 | 3681 days | 3% |
| Emily Kelly | 10/10 | 3681 days | 3% |
| Laura G | 10/10 | 3681 days | 3% |
| Angela Paterson | 9/10 | 3681 days | 3% |
| Raima Svoboda | 10/10 | 3681 days | 3% |
| Renee Lance | 10/10 | 3681 days | 3% |
| David Ford | 10/10 | 3681 days | 3% |
| Yuri Jones | 9/10 | 3681 days | 3% |
| Heiko Dreyer | 10/10 | 3681 days | 3% |
| Jonathan Karron | 9/10 | 3709 days | 3% |
| Julia Stan | 10/10 | 3709 days | 3% |
| Jessica Zais | 10/10 | 3709 days | 3% |
| Sarah Wilson | 10/10 | 3709 days | 3% |
| EMMA DARK | 10/10 | 3709 days | 3% |
| Lisa Wilson | 10/10 | 3709 days | 3% |
| Lis Francis | 9/10 | 3709 days | 3% |
| Homer Chiu | 10/10 | 3709 days | 3% |
| Dan Cawley | 10/10 | 3740 days | 3% |
| Kathrin Seifert | 10/10 | 3740 days | 3% |
| Ann Toplis | 10/10 | 3740 days | 3% |
| Trevor Watkins | 10/10 | 3740 days | 3% |
| Allison TIpper | 10/10 | 3740 days | 3% |
| Niek Evers | 9/10 | 3740 days | 3% |
| Nigel Murphy | 10/10 | 3740 days | 3% |
| Michael Bluestone | 10/10 | 3740 days | 3% |
| Frida Jehrlander | 10/10 | 3740 days | 3% |
| Heather Boucher | 10/10 | 3740 days | 3% |
| Toby | 10/10 | 3740 days | 3% |
| Barbara Settles | 10/10 | 3771 days | 3% |
| Alison Quigley | 10/10 | 3801 days | 3% |
| Daniel Krýcha | 10/10 | 3801 days | 3% |
| Mon | 10/10 | 3801 days | 3% |
| Graham Young | 10/10 | 4015 days | 1% |
| Helen Capell | 10/10 | 4046 days | 1% |
| Helen Gross | 10/10 | 4074 days | 1% |
| Fletcher | 10/10 | 4105 days | 1% |
| lizzie clarke | 10/10 | 4105 days | 1% |
| Ruben van Selm | 10/10 | 4105 days | 1% |
| Ulrich Merker | 9/10 | 4136 days | 1% |
| Jennifer Frame | 10/10 | 4136 days | 1% |
| Alex Dettori | 10/10 | 4136 days | 1% |
| Oihana San Sebastian | 10/10 | 4136 days | 1% |
| Lara Kratky | 10/10 | 4136 days | 1% |
| Gaelle C | 10/10 | 4166 days | 1% |
| Nicole Joos | 10/10 | 4166 days | 1% |
| SAK | 10/10 | 4166 days | 1% |
| samantha perry | 10/10 | 4166 days | 1% |
| kali burnell | 10/10 | 4197 days | 0% |
| Ricky Gullett | 10/10 | 4197 days | 0% |
| Jan Mathias | 10/10 | 4258 days | 0% |
| Ruth | 10/10 | 4411 days | 2% |
| Juliana Marinho | 8/10 | 4411 days | 2% |
| Sarah Herdewyn | 10/10 | 4411 days | 2% |
| jake long | 10/10 | 4439 days | 2% |
| TravelTine | 10/10 | 4470 days | 2% |
| JDadey | 10/10 | 4470 days | 2% |
| Shawnee Mohney | 10/10 | 4470 days | 2% |
| Brian&Mike | 10/10 | 4470 days | 2% |
| rashmi manghrani | 10/10 | 4470 days | 2% |
| Markus_Schmitt | 10/10 | 4531 days | 2% |
| OllyLennard | 10/10 | 4654 days | 2% |
| emhewson | 10/10 | 4805 days | 2% |
| FlyKiwiFly | 10/10 | 4836 days | 2% |
| SandyK | 10/10 | 4867 days | 2% |
| bigappleangie | 10/10 | 5201 days | 2% |
| coolmodee | 10/10 | 5262 days | 2% |
| lana_allen | 10/10 | 5262 days | 2% |
| DACraddock | 9/10 | 5262 days | 2% |
| FeeMac | 10/10 | 5597 days | 2% |
| zoey1 | 7/10 | 5706 days | 1% |
| RichardA | 9/10 | 5848 days | 1% |
| Jonhamlin | 9/10 | 5890 days | 2% |
| laura2482 | 10/10 | 5890 days | 2% |
| renanf | 9/10 | 5892 days | 2% |
| BenD | 9/10 | 5921 days | 1% |
| LauraA | 9/10 | 5921 days | 1% |
| Jonathan Liew | 10/10 | 5992 days | 2% |
| Karin Hell | 9/10 | 6282 days | 1% |
| Maria Massalitina | 10/10 | 6297 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.79% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 59 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.73% |
| 198 | -3.75% |
| 199 | -3.77% |
| 200 | -3.79% |
| 201 | -3.81% |
| 202 | -3.83% |
| 203 | -3.85% |
| … | … |
Balancing Adjustment
1.94% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
86%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.