Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
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Flying Kiwi Adventure Tours
Valid Reviews
146 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 161 reviews. There are 146 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 146 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 119 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.85% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.85% and is based on 146 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 146 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.26%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kim | 3/10 | 826 days | 100% |
| Wendy | 6/10 | 2256 days | 10% |
| Sarah B | 10/10 | 2379 days | 11% |
| Laura Aiosa | 8/10 | 2440 days | 11% |
| Sarah Geran | 10/10 | 2440 days | 11% |
| Sarah | 10/10 | 2440 days | 11% |
| Amanda | 10/10 | 2440 days | 11% |
| Antoine Bordas | 10/10 | 2986 days | 8% |
| Jack Shaked | 10/10 | 3017 days | 7% |
| Varun Udayakumar | 9/10 | 3048 days | 7% |
| Tina Mjn | 10/10 | 3078 days | 7% |
| Thomas Roehm | 9/10 | 3292 days | 6% |
| Alex | 10/10 | 3292 days | 6% |
| MJ | 10/10 | 3292 days | 6% |
| Robert Cool | 10/10 | 3323 days | 6% |
| Sheila Jackson | 10/10 | 3323 days | 6% |
| Mantri B | 9/10 | 3323 days | 6% |
| NORA MUND | 10/10 | 3323 days | 6% |
| Mar Robles | 10/10 | 3323 days | 6% |
| Cwinsing | 10/10 | 3323 days | 6% |
| Jean Judd | 10/10 | 3323 days | 6% |
| James Theophilus | 10/10 | 3323 days | 6% |
| Mari Mitchell | 10/10 | 3323 days | 6% |
| Evi Frencken | 9/10 | 3352 days | 5% |
| Paul Reilly | 10/10 | 3352 days | 5% |
| Alex Lempka | 10/10 | 3352 days | 5% |
| Larry Lindsay | 9/10 | 3352 days | 5% |
| Darcy Porter | 10/10 | 3352 days | 5% |
| Emma | 10/10 | 3352 days | 5% |
| Richard Latham | 10/10 | 3352 days | 5% |
| Barbara Richards | 10/10 | 3352 days | 5% |
| Gustaf GustafK | 10/10 | 3383 days | 5% |
| Daniel Johansson | 10/10 | 3383 days | 5% |
| sara | 10/10 | 3383 days | 5% |
| Marcus Nyh | 10/10 | 3383 days | 5% |
| Alaina Allred | 10/10 | 3383 days | 5% |
| Matilda Fröjd | 10/10 | 3383 days | 5% |
| patricia | 10/10 | 3383 days | 5% |
| Tracee Guibord | 10/10 | 3383 days | 5% |
| David PAULL | 10/10 | 3383 days | 5% |
| isabella | 9/10 | 3383 days | 5% |
| Therese | 10/10 | 3383 days | 5% |
| Mattias Rydeblad | 9/10 | 3383 days | 5% |
| Jay A | 10/10 | 3414 days | 5% |
| Jenny Fan | 10/10 | 3414 days | 5% |
| Chris Norris | 10/10 | 3414 days | 5% |
| Ainhoa Goenaga | 10/10 | 3414 days | 5% |
| Anne Patzschke | 10/10 | 3414 days | 5% |
| Peter | 10/10 | 3414 days | 5% |
| meital cohen | 10/10 | 3414 days | 5% |
| Anna UK | 10/10 | 3414 days | 5% |
| Susan Simon | 10/10 | 3414 days | 5% |
| Tim | 10/10 | 3444 days | 5% |
| Virinder Sandhu | 10/10 | 3444 days | 5% |
| Lenny | 10/10 | 3444 days | 5% |
| Robyn | 10/10 | 3444 days | 5% |
| Josh Lawrence | 10/10 | 3444 days | 5% |
| Kevin Farthing | 10/10 | 3444 days | 5% |
| Kaia Demming | 10/10 | 3444 days | 5% |
| Brian Medway | 10/10 | 3444 days | 5% |
| Sarah | 10/10 | 3475 days | 5% |
| Sylvia | 10/10 | 3475 days | 5% |
| Anne Fischer | 10/10 | 3567 days | 4% |
| Dale Askew | 10/10 | 3658 days | 4% |
| Manuela Kohler | 10/10 | 3658 days | 4% |
| Courtney Fultz | 9/10 | 3658 days | 4% |
| Dee McC | 3/10 | 3658 days | 2% |
| Carina Dunkhorst | 10/10 | 3689 days | 3% |
| Emily Kelly | 10/10 | 3689 days | 3% |
| Laura G | 10/10 | 3689 days | 3% |
| Angela Paterson | 9/10 | 3689 days | 3% |
| Raima Svoboda | 10/10 | 3689 days | 3% |
| Renee Lance | 10/10 | 3689 days | 3% |
| David Ford | 10/10 | 3689 days | 3% |
| Yuri Jones | 9/10 | 3689 days | 3% |
| Heiko Dreyer | 10/10 | 3689 days | 3% |
| Jonathan Karron | 9/10 | 3717 days | 3% |
| Julia Stan | 10/10 | 3717 days | 3% |
| Jessica Zais | 10/10 | 3717 days | 3% |
| Sarah Wilson | 10/10 | 3717 days | 3% |
| EMMA DARK | 10/10 | 3717 days | 3% |
| Lisa Wilson | 10/10 | 3717 days | 3% |
| Lis Francis | 9/10 | 3717 days | 3% |
| Homer Chiu | 10/10 | 3717 days | 3% |
| Dan Cawley | 10/10 | 3748 days | 3% |
| Kathrin Seifert | 10/10 | 3748 days | 3% |
| Ann Toplis | 10/10 | 3748 days | 3% |
| Trevor Watkins | 10/10 | 3748 days | 3% |
| Allison TIpper | 10/10 | 3748 days | 3% |
| Niek Evers | 9/10 | 3748 days | 3% |
| Nigel Murphy | 10/10 | 3748 days | 3% |
| Michael Bluestone | 10/10 | 3748 days | 3% |
| Frida Jehrlander | 10/10 | 3748 days | 3% |
| Heather Boucher | 10/10 | 3748 days | 3% |
| Toby | 10/10 | 3748 days | 3% |
| Barbara Settles | 10/10 | 3779 days | 3% |
| Alison Quigley | 10/10 | 3809 days | 3% |
| Daniel Krýcha | 10/10 | 3809 days | 3% |
| Mon | 10/10 | 3809 days | 3% |
| Graham Young | 10/10 | 4023 days | 1% |
| Helen Capell | 10/10 | 4054 days | 1% |
| Helen Gross | 10/10 | 4082 days | 1% |
| Fletcher | 10/10 | 4113 days | 1% |
| lizzie clarke | 10/10 | 4113 days | 1% |
| Ruben van Selm | 10/10 | 4113 days | 1% |
| Ulrich Merker | 9/10 | 4144 days | 1% |
| Jennifer Frame | 10/10 | 4144 days | 1% |
| Alex Dettori | 10/10 | 4144 days | 1% |
| Oihana San Sebastian | 10/10 | 4144 days | 1% |
| Lara Kratky | 10/10 | 4144 days | 1% |
| Gaelle C | 10/10 | 4174 days | 1% |
| Nicole Joos | 10/10 | 4174 days | 1% |
| SAK | 10/10 | 4174 days | 1% |
| samantha perry | 10/10 | 4174 days | 1% |
| kali burnell | 10/10 | 4205 days | 0% |
| Ricky Gullett | 10/10 | 4205 days | 0% |
| Jan Mathias | 10/10 | 4266 days | 0% |
| Ruth | 10/10 | 4419 days | 2% |
| Juliana Marinho | 8/10 | 4419 days | 2% |
| Sarah Herdewyn | 10/10 | 4419 days | 2% |
| jake long | 10/10 | 4447 days | 2% |
| TravelTine | 10/10 | 4478 days | 2% |
| JDadey | 10/10 | 4478 days | 2% |
| Shawnee Mohney | 10/10 | 4478 days | 2% |
| Brian&Mike | 10/10 | 4478 days | 2% |
| rashmi manghrani | 10/10 | 4478 days | 2% |
| Markus_Schmitt | 10/10 | 4539 days | 2% |
| OllyLennard | 10/10 | 4662 days | 2% |
| emhewson | 10/10 | 4813 days | 2% |
| FlyKiwiFly | 10/10 | 4844 days | 2% |
| SandyK | 10/10 | 4875 days | 2% |
| bigappleangie | 10/10 | 5209 days | 2% |
| coolmodee | 10/10 | 5270 days | 2% |
| lana_allen | 10/10 | 5270 days | 2% |
| DACraddock | 9/10 | 5270 days | 2% |
| FeeMac | 10/10 | 5605 days | 2% |
| zoey1 | 7/10 | 5714 days | 1% |
| RichardA | 9/10 | 5856 days | 1% |
| Jonhamlin | 9/10 | 5898 days | 2% |
| laura2482 | 10/10 | 5899 days | 2% |
| renanf | 9/10 | 5900 days | 2% |
| BenD | 9/10 | 5929 days | 1% |
| LauraA | 9/10 | 5929 days | 1% |
| Jonathan Liew | 10/10 | 6000 days | 2% |
| Karin Hell | 9/10 | 6290 days | 1% |
| Maria Massalitina | 10/10 | 6305 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.64% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 61 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.59% |
| 198 | -3.61% |
| 199 | -3.63% |
| 200 | -3.64% |
| 201 | -3.66% |
| 202 | -3.68% |
| 203 | -3.70% |
| … | … |
Balancing Adjustment
1.90% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
86%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.