Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Dolphin Encounter Kaikoura.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Dolphin Encounter Kaikoura

Valid Reviews

256 Valid Reviews

The Dolphin Encounter Kaikoura experience has a total of 258 reviews. There are 256 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 256 valid reviews:

Rating Count Percentage
10/10 136
53%
9/10 75
29%
8/10 31
12%
7/10 13
5%
6/10 1
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.97% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura valid reviews is 92.97% and is based on 256 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

210 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 256 valid reviews, the experience has 210 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 210 face-to-face reviews:

Rating Count Percentage
10/10 104
50%
9/10 66
31%
8/10 30
14%
7/10 10
5%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.57% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura face-to-face reviews is 92.57% and is based on 210 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

93.04%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Wil 9/10 501 days 100%
Lisa 10/10 1200 days 32%
Michael Holm 9/10 2717 days 3%
Stefan Zink 10/10 2969 days 3%
Fentrup 9/10 2975 days 3%
Katharina Koch 10/10 2979 days 3%
Aurelie and Ben Marie 9/10 2981 days 3%
Sebastian Braun 9/10 3069 days 2%
Joanne Woo 10/10 3087 days 2%
Chris 6/10 3118 days 2%
Olivier Reculeau 10/10 3303 days 2%
Susanne Breudel 10/10 3308 days 2%
Josh Legge 10/10 3316 days 2%
Daniel Weber 9/10 3318 days 2%
Virginia Fradin 10/10 3322 days 2%
Olivier Anciaux 9/10 3325 days 2%
Wendy van Boom 10/10 3325 days 2%
Bas Hoogteijling 10/10 3328 days 2%
Mira Huckfield 10/10 3338 days 2%
Maike Santelmann 10/10 3350 days 2%
Levin Stuers 10/10 3355 days 2%
magdalena gomez haedo 9/10 3358 days 2%
Lucca Weisbender 10/10 3361 days 2%
Anna Scholten 10/10 3361 days 2%
Nils Kissel 10/10 3371 days 2%
Madita and Lisann 10/10 3407 days 2%
sanneke tangel 10/10 3413 days 2%
Georgia Coleman 10/10 3413 days 2%
Virgil Spruit 8/10 3417 days 2%
Xue Rong Kok 7/10 3423 days 1%
Anthony Jacobs 10/10 3545 days 1%
Sofie Jebsen 10/10 3687 days 1%
Tobias 10/10 3687 days 1%
Annika Funk 10/10 3723 days 1%
Dawn Mulligan 10/10 3739 days 1%
Christophe Scieszka 10/10 3757 days 1%
Hubert 8/10 3796 days 1%
Ondrej Stepanek 8/10 4032 days 0%
Boneschova Jarka 10/10 4032 days 0%
Heike Heller 10/10 4041 days 0%
Andreas Mouteiro 9/10 4041 days 0%
Josefin Lind 10/10 4042 days 0%
Herman Holmgist 10/10 4042 days 0%
Felicitas 9/10 4064 days 0%
Antoine 8/10 4072 days 0%
Mara K 10/10 4091 days 0%
Emilie Chanbon 10/10 4094 days 0%
Alexis Redor 10/10 4094 days 0%
Julia Amberger 8/10 4113 days 0%
Annalina Drebald 8/10 4113 days 0%
balesdent 9/10 4119 days 0%
Alineet Gautier 10/10 4122 days 0%
Annika Schmidt 10/10 4402 days 1%
Patrick Stoeit 10/10 4402 days 1%
Audrey Ripoche 9/10 4404 days 1%
Rey Germain 9/10 4404 days 1%
Christofer Tonn 10/10 4414 days 1%
Ann Furlong 10/10 4422 days 1%
Trudy Ryan 8/10 4422 days 1%
Jill Fischer 10/10 4428 days 1%
Kim 10/10 4428 days 1%
Francois Marchar 9/10 4438 days 1%
Jan Zimmerman 10/10 4443 days 1%
Elvin Teo 10/10 4456 days 1%
Rob 9/10 4504 days 1%
Andreas Garbin 10/10 4506 days 1%
Joanna 9/10 4524 days 1%
Mellow 10/10 4548 days 1%
whalelover88 10/10 4701 days 1%
Jos Schieveen 8/10 4772 days 1%
Goran Backlund 9/10 4778 days 1%
Nathan Sait 10/10 4785 days 1%
Toby Clark 10/10 4785 days 1%
Maxine Gilman 10/10 4788 days 1%
Harald 9/10 4802 days 1%
Dominik Langenegger 9/10 4804 days 1%
Rebecca Richardson 9/10 4804 days 1%
Andrew Powell 9/10 4804 days 1%
Peter Field 10/10 4804 days 1%
Eric Lombaard 8/10 4805 days 1%
Nicholas Prakenhammar 10/10 4806 days 1%
Peter Wall 7/10 4806 days 1%
Verne Heath 8/10 4807 days 1%
John O'Donnell 10/10 4808 days 1%
Paul Fairbrass 10/10 4815 days 1%
Frank Krivauek 10/10 4816 days 1%
Rocco Christian 7/10 4816 days 1%
Kurt & Noemi Buhler 7/10 4817 days 1%
Therese 7/10 4820 days 1%
Katie K 9/10 4831 days 1%
CMJ 10/10 4853 days 1%
Jacqueline 10/10 4884 days 1%
Marc & Pauline 9/10 4890 days 1%
Kevin & Chris 9/10 4891 days 1%
Robin & Sandra Dijke 9/10 4893 days 1%
Laura McCusker 8/10 4900 days 1%
Dexter 10/10 5098 days 1%
Jasmin Loeffler 10/10 5104 days 1%
Natascha Rachel 10/10 5104 days 1%
Res Kormann 10/10 5117 days 1%
Sarah James 10/10 5127 days 1%
Nick Taylor 10/10 5127 days 1%
Nicola Young 10/10 5127 days 1%
Stefan Elsenbruch 9/10 5132 days 1%
Stefanie 7/10 5142 days 1%
Koen Vanlede 10/10 5145 days 1%
Van Vliet 8/10 5146 days 1%
Vanessa Vogel 10/10 5149 days 1%
Marcel Camsch 9/10 5151 days 1%
Keely & Mark Haynes 10/10 5152 days 1%
Svea Sauter 10/10 5152 days 1%
henriket 10/10 5153 days 1%
Amanda Wells 10/10 5153 days 1%
K & J Overton 9/10 5153 days 1%
Jerry & Floon 9/10 5157 days 1%
Bartl 10/10 5157 days 1%
travellingfamilyof6 10/10 5159 days 1%
WeddingMaven 10/10 5159 days 1%
Lieve Verdonck 8/10 5160 days 1%
Victoria Purver 8/10 5162 days 1%
Thelia Beament 9/10 5162 days 1%
Edwards 9/10 5166 days 1%
Mark Irwin 9/10 5170 days 1%
Agnes McMillan 10/10 5171 days 1%
Leslie 9/10 5171 days 1%
Selina Mueller 10/10 5173 days 1%
Jill Dean 10/10 5174 days 1%
Chloe Finster 10/10 5174 days 1%
Vanderhorst 9/10 5175 days 1%
Judith K. 10/10 5177 days 1%
Amanda Wallace 9/10 5177 days 1%
Mark Aarts 10/10 5178 days 1%
Forestal Youri 9/10 5179 days 1%
Dave and Lin Mungham 10/10 5180 days 1%
Jane Hancock 10/10 5182 days 1%
Stephi 10/10 5187 days 1%
Amanda 10/10 5187 days 1%
Mick Doherty 9/10 5218 days 1%
hendrik king 7/10 5218 days 1%
Shoe 10/10 5249 days 1%
marcvergroesen 9/10 5463 days 1%
Jenny Leyland 9/10 5463 days 1%
MarcyMark 10/10 5493 days 1%
katrina Marshall 10/10 5510 days 1%
Von 9/10 5524 days 1%
Judith 8/10 5530 days 1%
Doris Resch 10/10 5530 days 1%
Sheila Morgan 10/10 5533 days 1%
Maria Newton 9/10 5534 days 1%
Faller 10/10 5547 days 1%
Wim Van Gastel 8/10 5550 days 1%
Laura Walters 9/10 5551 days 1%
Chance McGuire 10/10 5552 days 1%
cees juffermans 9/10 5565 days 1%
Markus 10/10 5568 days 1%
Grainne Ahern 10/10 5583 days 1%
sutuckey 10/10 5583 days 1%
Honeymooners 10/10 5583 days 1%
sophiep 9/10 5598 days 1%
chuckchallenger 10/10 5614 days 1%
mdarras 9/10 5618 days 1%
joramv 9/10 5618 days 1%
Michelle Kraemer 10/10 5621 days 1%
Kimberly Skyes 10/10 5621 days 1%
Ruth Colmer 9/10 5624 days 1%
maleta 8/10 5635 days 1%
Simon_and_Jane_OZ 9/10 5828 days 1%
JoF 10/10 5850 days 1%
Christian Kamm 10/10 5855 days 1%
Michael Maddams 7/10 5856 days 1%
Joanna Harrnon 10/10 5857 days 1%
Sarah 8/10 5857 days 1%
David 10/10 5858 days 1%
jjakkeren 9/10 5858 days 1%
Alanna 10/10 5859 days 1%
ElissaH 10/10 5860 days 1%
Andrew Smith 9/10 5864 days 1%
Jean 10/10 5874 days 1%
CarinaB1 10/10 5879 days 1%
Lindsey 9/10 5889 days 1%
Lisa 10/10 5895 days 1%
Laura 8/10 5897 days 1%
kiwibrit86 9/10 5900 days 1%
Visken 10/10 5901 days 1%
Christina 10/10 5906 days 1%
RachaelO 10/10 5908 days 1%
Marianne 10/10 5909 days 1%
Peppa 10/10 5909 days 1%
Jackie 9/10 5923 days 1%
Patrick 9/10 5923 days 1%
Carla 8/10 5924 days 1%
Keith 10/10 5930 days 1%
Saskia 9/10 5930 days 1%
Patrick 10/10 5935 days 1%
Charlie 9/10 5939 days 1%
Ten 10/10 5939 days 1%
Kevin Dangerfield 10/10 5948 days 1%
Graham 9/10 5962 days 1%
David 10/10 5971 days 1%
Eveline 10/10 5971 days 1%
Mette 10/10 5978 days 1%
Rowan 9/10 6003 days 1%
Hanna 10/10 6003 days 1%
Sally Walker 10/10 6009 days 1%
abby 10/10 6015 days 1%
Paul 10/10 6025 days 1%
Peter 10/10 6033 days 1%
Anna 10/10 6055 days 1%
Liz 9/10 6064 days 1%
Laura 8/10 6064 days 1%
Amy Shields 7/10 6069 days 1%
Erin 9/10 6076 days 1%
George Burgas 7/10 6082 days 1%
Sharon Curly 7/10 6090 days 1%
Peddy 8/10 6093 days 1%
Christine 9/10 6106 days 1%
Charlie Bond 8/10 6140 days 1%
SandyS 10/10 6193 days 1%
BexStar 10/10 6207 days 1%
Galen 9/10 6224 days 1%
Monica Black 10/10 6224 days 1%
Denise 10/10 6241 days 1%
Ria 9/10 6245 days 1%
Christian 7/10 6245 days 1%
Wiebke 9/10 6249 days 1%
Phil Connelly 9/10 6250 days 1%
Amanda 9/10 6256 days 1%
Erwin de Kleijn 9/10 6263 days 1%
Nick 10/10 6272 days 1%
John 9/10 6272 days 1%
Sandra Gustafson 10/10 6300 days 1%
Jo 10/10 6300 days 1%
Helena 10/10 6301 days 1%
Seldam 8/10 6306 days 1%
Andrew Purdam 7/10 6314 days 1%
Gerber Liselotte 10/10 6332 days 1%
Gabriela Herger 8/10 6340 days 1%
Jane Coleman 8/10 6343 days 1%
Wendy Williams 9/10 6350 days 1%
Claire 8/10 6574 days 1%
Will 9/10 6574 days 1%
JanKovar 10/10 6576 days 1%
Justin 10/10 6579 days 1%
Beth 9/10 6585 days 1%
Hanneke 9/10 6586 days 1%
Cat 8/10 6588 days 1%
MartinTrenker 9/10 6594 days 1%
Janneke 10/10 6595 days 1%
Renee 9/10 6598 days 1%
Elke 8/10 6613 days 1%
Malon 10/10 6614 days 1%
Ralph 10/10 6623 days 1%
Lucy 10/10 6623 days 1%
Gordon 8/10 6635 days 1%
Beate 9/10 6636 days 1%
MartinJago 8/10 6647 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Dolphin Encounter Kaikoura experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.46% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 66 days. However the Dolphin Encounter Kaikoura experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Dolphin Encounter Kaikoura experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.41%
198 -3.43%
199 -3.45%
200 -3.46%
201 -3.48%
202 -3.50%
203 -3.52%

Balancing Adjustment

1.06% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

91%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.