Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Dolphin Encounter Kaikoura.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick

Rankers Owner

Dolphin Encounter Kaikoura

Valid Reviews

256 Valid Reviews

The Dolphin Encounter Kaikoura experience has a total of 258 reviews. There are 256 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 256 valid reviews:

Rating Count Percentage
10/10 136
53%
9/10 75
29%
8/10 31
12%
7/10 13
5%
6/10 1
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.97% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura valid reviews is 92.97% and is based on 256 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

210 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 256 valid reviews, the experience has 210 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 210 face-to-face reviews:

Rating Count Percentage
10/10 104
50%
9/10 66
31%
8/10 30
14%
7/10 10
5%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.57% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura face-to-face reviews is 92.57% and is based on 210 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

93.19%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Wil 9/10 336 days 100%
Lisa 10/10 1035 days 44%
Michael Holm 9/10 2552 days 4%
Stefan Zink 10/10 2804 days 3%
Fentrup 9/10 2810 days 3%
Katharina Koch 10/10 2814 days 3%
Aurelie and Ben Marie 9/10 2816 days 3%
Sebastian Braun 9/10 2904 days 3%
Joanne Woo 10/10 2921 days 3%
Chris 6/10 2952 days 3%
Olivier Reculeau 10/10 3138 days 3%
Susanne Breudel 10/10 3143 days 3%
Josh Legge 10/10 3151 days 3%
Daniel Weber 9/10 3153 days 3%
Virginia Fradin 10/10 3157 days 3%
Olivier Anciaux 9/10 3160 days 3%
Wendy van Boom 10/10 3160 days 3%
Bas Hoogteijling 10/10 3163 days 3%
Mira Huckfield 10/10 3173 days 3%
Maike Santelmann 10/10 3185 days 2%
Levin Stuers 10/10 3190 days 2%
magdalena gomez haedo 9/10 3193 days 2%
Lucca Weisbender 10/10 3195 days 2%
Anna Scholten 10/10 3196 days 2%
Nils Kissel 10/10 3206 days 2%
Madita and Lisann 10/10 3242 days 2%
sanneke tangel 10/10 3248 days 2%
Georgia Coleman 10/10 3248 days 2%
Virgil Spruit 8/10 3252 days 2%
Xue Rong Kok 7/10 3257 days 2%
Anthony Jacobs 10/10 3379 days 2%
Sofie Jebsen 10/10 3522 days 2%
Tobias 10/10 3522 days 2%
Annika Funk 10/10 3558 days 2%
Dawn Mulligan 10/10 3574 days 2%
Christophe Scieszka 10/10 3591 days 2%
Hubert 8/10 3631 days 2%
Ondrej Stepanek 8/10 3867 days 1%
Boneschova Jarka 10/10 3867 days 1%
Heike Heller 10/10 3876 days 1%
Andreas Mouteiro 9/10 3876 days 1%
Josefin Lind 10/10 3877 days 1%
Herman Holmgist 10/10 3877 days 1%
Felicitas 9/10 3899 days 1%
Antoine 8/10 3907 days 1%
Mara K 10/10 3926 days 1%
Emilie Chanbon 10/10 3929 days 1%
Alexis Redor 10/10 3929 days 1%
Julia Amberger 8/10 3948 days 1%
Annalina Drebald 8/10 3948 days 1%
balesdent 9/10 3954 days 1%
Alineet Gautier 10/10 3957 days 1%
Annika Schmidt 10/10 4237 days 0%
Patrick Stoeit 10/10 4237 days 0%
Audrey Ripoche 9/10 4239 days 0%
Rey Germain 9/10 4239 days 0%
Christofer Tonn 10/10 4249 days 0%
Ann Furlong 10/10 4257 days 0%
Trudy Ryan 8/10 4257 days 0%
Jill Fischer 10/10 4263 days 0%
Kim 10/10 4263 days 0%
Francois Marchar 9/10 4273 days 0%
Jan Zimmerman 10/10 4278 days 0%
Elvin Teo 10/10 4291 days 0%
Rob 9/10 4339 days 0%
Andreas Garbin 10/10 4341 days 0%
Joanna 9/10 4359 days 0%
Mellow 10/10 4383 days 1%
whalelover88 10/10 4536 days 1%
Jos Schieveen 8/10 4607 days 1%
Goran Backlund 9/10 4613 days 1%
Nathan Sait 10/10 4620 days 1%
Toby Clark 10/10 4620 days 1%
Maxine Gilman 10/10 4623 days 1%
Harald 9/10 4637 days 1%
Dominik Langenegger 9/10 4639 days 1%
Rebecca Richardson 9/10 4639 days 1%
Andrew Powell 9/10 4639 days 1%
Peter Field 10/10 4639 days 1%
Eric Lombaard 8/10 4640 days 1%
Nicholas Prakenhammar 10/10 4641 days 1%
Peter Wall 7/10 4641 days 1%
Verne Heath 8/10 4642 days 1%
John O'Donnell 10/10 4643 days 1%
Paul Fairbrass 10/10 4650 days 1%
Frank Krivauek 10/10 4651 days 1%
Rocco Christian 7/10 4651 days 1%
Kurt & Noemi Buhler 7/10 4652 days 1%
Therese 7/10 4655 days 1%
Katie K 9/10 4666 days 1%
CMJ 10/10 4688 days 1%
Jacqueline 10/10 4719 days 1%
Marc & Pauline 9/10 4725 days 1%
Kevin & Chris 9/10 4726 days 1%
Robin & Sandra Dijke 9/10 4728 days 1%
Laura McCusker 8/10 4735 days 1%
Dexter 10/10 4933 days 1%
Jasmin Loeffler 10/10 4939 days 1%
Natascha Rachel 10/10 4939 days 1%
Res Kormann 10/10 4952 days 1%
Sarah James 10/10 4962 days 1%
Nick Taylor 10/10 4962 days 1%
Nicola Young 10/10 4962 days 1%
Stefan Elsenbruch 9/10 4967 days 1%
Stefanie 7/10 4977 days 1%
Koen Vanlede 10/10 4980 days 1%
Van Vliet 8/10 4981 days 1%
Vanessa Vogel 10/10 4984 days 1%
Marcel Camsch 9/10 4986 days 1%
Keely & Mark Haynes 10/10 4987 days 1%
Svea Sauter 10/10 4987 days 1%
henriket 10/10 4988 days 1%
Amanda Wells 10/10 4988 days 1%
K & J Overton 9/10 4988 days 1%
Jerry & Floon 9/10 4992 days 1%
Bartl 10/10 4992 days 1%
travellingfamilyof6 10/10 4994 days 1%
WeddingMaven 10/10 4994 days 1%
Lieve Verdonck 8/10 4995 days 1%
Victoria Purver 8/10 4997 days 1%
Thelia Beament 9/10 4997 days 1%
Edwards 9/10 5001 days 1%
Mark Irwin 9/10 5005 days 1%
Agnes McMillan 10/10 5006 days 1%
Leslie 9/10 5006 days 1%
Selina Mueller 10/10 5008 days 1%
Jill Dean 10/10 5009 days 1%
Chloe Finster 10/10 5009 days 1%
Vanderhorst 9/10 5010 days 1%
Judith K. 10/10 5012 days 1%
Amanda Wallace 9/10 5012 days 1%
Mark Aarts 10/10 5013 days 1%
Forestal Youri 9/10 5014 days 1%
Dave and Lin Mungham 10/10 5015 days 1%
Jane Hancock 10/10 5017 days 1%
Stephi 10/10 5022 days 1%
Amanda 10/10 5022 days 1%
Mick Doherty 9/10 5053 days 1%
hendrik king 7/10 5053 days 1%
Shoe 10/10 5084 days 1%
marcvergroesen 9/10 5298 days 1%
Jenny Leyland 9/10 5298 days 1%
MarcyMark 10/10 5328 days 1%
katrina Marshall 10/10 5345 days 1%
Von 9/10 5359 days 1%
Judith 8/10 5365 days 1%
Doris Resch 10/10 5365 days 1%
Sheila Morgan 10/10 5368 days 1%
Maria Newton 9/10 5369 days 1%
Faller 10/10 5382 days 1%
Wim Van Gastel 8/10 5385 days 1%
Laura Walters 9/10 5386 days 1%
Chance McGuire 10/10 5387 days 1%
cees juffermans 9/10 5400 days 1%
Markus 10/10 5403 days 1%
Grainne Ahern 10/10 5418 days 1%
sutuckey 10/10 5418 days 1%
Honeymooners 10/10 5418 days 1%
sophiep 9/10 5433 days 1%
chuckchallenger 10/10 5449 days 1%
mdarras 9/10 5453 days 1%
joramv 9/10 5453 days 1%
Michelle Kraemer 10/10 5456 days 1%
Kimberly Skyes 10/10 5456 days 1%
Ruth Colmer 9/10 5459 days 1%
maleta 8/10 5470 days 1%
Simon_and_Jane_OZ 9/10 5663 days 1%
JoF 10/10 5685 days 1%
Christian Kamm 10/10 5690 days 1%
Michael Maddams 7/10 5691 days 1%
Joanna Harrnon 10/10 5692 days 1%
Sarah 8/10 5692 days 1%
David 10/10 5693 days 1%
jjakkeren 9/10 5693 days 1%
Alanna 10/10 5694 days 1%
ElissaH 10/10 5695 days 1%
Andrew Smith 9/10 5699 days 1%
Jean 10/10 5709 days 1%
CarinaB1 10/10 5714 days 1%
Lindsey 9/10 5724 days 1%
Lisa 10/10 5729 days 1%
Laura 8/10 5732 days 1%
kiwibrit86 9/10 5734 days 1%
Visken 10/10 5736 days 1%
Christina 10/10 5741 days 1%
RachaelO 10/10 5743 days 1%
Marianne 10/10 5743 days 1%
Peppa 10/10 5743 days 1%
Jackie 9/10 5757 days 1%
Patrick 9/10 5757 days 1%
Carla 8/10 5759 days 1%
Keith 10/10 5764 days 1%
Saskia 9/10 5765 days 1%
Patrick 10/10 5769 days 1%
Charlie 9/10 5773 days 1%
Ten 10/10 5773 days 1%
Kevin Dangerfield 10/10 5782 days 1%
Graham 9/10 5797 days 1%
David 10/10 5806 days 1%
Eveline 10/10 5806 days 1%
Mette 10/10 5813 days 1%
Rowan 9/10 5838 days 1%
Hanna 10/10 5838 days 1%
Sally Walker 10/10 5844 days 1%
abby 10/10 5849 days 1%
Paul 10/10 5860 days 1%
Peter 10/10 5868 days 1%
Anna 10/10 5890 days 1%
Liz 9/10 5899 days 1%
Laura 8/10 5899 days 1%
Amy Shields 7/10 5903 days 1%
Erin 9/10 5911 days 1%
George Burgas 7/10 5917 days 1%
Sharon Curly 7/10 5925 days 1%
Peddy 8/10 5928 days 1%
Christine 9/10 5941 days 1%
Charlie Bond 8/10 5974 days 1%
SandyS 10/10 6028 days 1%
BexStar 10/10 6041 days 1%
Galen 9/10 6059 days 1%
Monica Black 10/10 6059 days 1%
Denise 10/10 6076 days 1%
Ria 9/10 6080 days 1%
Christian 7/10 6080 days 1%
Wiebke 9/10 6084 days 1%
Phil Connelly 9/10 6085 days 1%
Amanda 9/10 6091 days 1%
Erwin de Kleijn 9/10 6098 days 1%
Nick 10/10 6107 days 1%
John 9/10 6107 days 1%
Sandra Gustafson 10/10 6135 days 1%
Jo 10/10 6135 days 1%
Helena 10/10 6136 days 1%
Seldam 8/10 6141 days 1%
Andrew Purdam 7/10 6149 days 1%
Gerber Liselotte 10/10 6167 days 1%
Gabriela Herger 8/10 6175 days 1%
Jane Coleman 8/10 6178 days 1%
Wendy Williams 9/10 6185 days 1%
Claire 8/10 6409 days 1%
Will 9/10 6409 days 1%
JanKovar 10/10 6411 days 1%
Justin 10/10 6414 days 1%
Beth 9/10 6420 days 1%
Hanneke 9/10 6421 days 1%
Cat 8/10 6423 days 1%
MartinTrenker 9/10 6429 days 1%
Janneke 10/10 6430 days 1%
Renee 9/10 6433 days 1%
Elke 8/10 6448 days 1%
Malon 10/10 6449 days 1%
Ralph 10/10 6458 days 1%
Lucy 10/10 6458 days 1%
Gordon 8/10 6470 days 1%
Beate 9/10 6471 days 1%
MartinJago 8/10 6482 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Dolphin Encounter Kaikoura experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.87% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 50 days. However the Dolphin Encounter Kaikoura experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Dolphin Encounter Kaikoura experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.81%
198 -3.83%
199 -3.85%
200 -3.87%
201 -3.89%
202 -3.91%
203 -3.93%

Balancing Adjustment

1.09% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

90%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.