Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Skydive Fox.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Skydive Fox

Valid Reviews

36 Valid Reviews

The Skydive Fox experience has a total of 39 reviews. There are 36 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 36 valid reviews:

Rating Count Percentage
10/10 23
64%
9/10 8
22%
8/10 4
11%
7/10 1
3%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

94.72% Average

The raw data average (mean) for all the Skydive Fox valid reviews is 94.72% and is based on 36 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

21 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 36 valid reviews, the experience has 21 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 21 face-to-face reviews:

Rating Count Percentage
10/10 8
38%
9/10 8
38%
8/10 4
19%
7/10 1
5%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

90.95% Average

The raw data average (mean) for all the Skydive Fox face-to-face reviews is 90.95% and is based on 21 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

94.89%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
NonoBaba 10/10 2801 days 100%
Monique 9/10 2853 days 96%
Paul Schwerz 8/10 3151 days 75%
Leonie Kaufmann 10/10 3151 days 77%
Helen Hazelwood 10/10 3162 days 76%
Rachel Denham 10/10 3162 days 76%
Juliette Keyzer 10/10 3224 days 72%
Mara 9/10 3900 days 27%
Emmanuelle Brevier 8/10 3946 days 24%
Jean Batiste Le meur 8/10 3946 days 24%
Lee Kum NGO 10/10 4079 days 16%
Alice Berg 10/10 4256 days 4%
Trine Misund Hansen 10/10 4322 days 0%
star4turns 10/10 4628 days 30%
alice_clare 10/10 4628 days 30%
sureshir 10/10 4657 days 30%
audi367 10/10 4657 days 30%
redkeels 10/10 4657 days 30%
marts19 10/10 4657 days 30%
Timjim1 10/10 4657 days 30%
Ernie 10/10 4688 days 30%
MartinaCH 10/10 4719 days 30%
NZBoarder 10/10 4749 days 30%
Amanda Wells 10/10 4988 days 30%
ElizabethF 9/10 5741 days 29%
Rebekka 7/10 5755 days 27%
Anouk 9/10 5805 days 29%
jack 9/10 5814 days 29%
Martha 10/10 5908 days 30%
Holly 10/10 5908 days 30%
Celine 9/10 6102 days 29%
paulonline 10/10 6111 days 30%
Joanna Roberts 10/10 6129 days 30%
Charlie Wilson 8/10 6260 days 29%
Paul Yacoumis 9/10 6421 days 29%
ErikVanDam 9/10 6449 days 29%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Skydive Fox experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.87% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 50 days. However the Skydive Fox experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Skydive Fox experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.81%
198 -3.83%
199 -3.85%
200 -3.87%
201 -3.89%
202 -3.91%
203 -3.93%

Balancing Adjustment

0.87% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

92%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.