Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Okarito Kiwi Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Okarito Kiwi Tours
Valid Reviews
198 Valid Reviews
The Okarito Kiwi Tours experience has a total of 200 reviews. There are 198 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 198 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 184 |
|
93% |
| 9/10 | 10 |
|
5% |
| 8/10 | 2 |
|
1% |
| 7/10 | 0 |
|
0% |
| 6/10 | 0 |
|
0% |
| 5/10 | 1 |
|
1% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
98.64% Average
The raw data average (mean) for all the Okarito Kiwi Tours valid reviews is 98.64% and is based on 198 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
11 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 198 valid reviews, the experience has 11 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 11 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 7 |
|
64% |
| 9/10 | 2 |
|
18% |
| 8/10 | 2 |
|
18% |
| 7/10 | 0 |
|
0% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
94.55% Average
The raw data average (mean) for all the Okarito Kiwi Tours face-to-face reviews is 94.55% and is based on 11 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
98.39%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Havard and Carolyn | 10/10 | 353 days | 100% |
| Amanda Burns | 2/10 | 1783 days | 2% |
| Raphaele | 10/10 | 2210 days | 5% |
| Erika Rosenfeld | 5/10 | 2484 days | 3% |
| Rob Wiedenmann | 10/10 | 2512 days | 4% |
| Leonie Aulbers | 10/10 | 2592 days | 4% |
| Terry Kirkhope | 9/10 | 2604 days | 4% |
| Lars Grosse | 10/10 | 2823 days | 2% |
| Melanie and Pascal | 9/10 | 2853 days | 2% |
| Ian Reid | 10/10 | 2908 days | 3% |
| Ben Jackson | 10/10 | 2939 days | 3% |
| dkr | 10/10 | 2939 days | 3% |
| Pete Russell | 10/10 | 3335 days | 2% |
| Bryce Hain | 10/10 | 3366 days | 2% |
| Mica&Inspector | 10/10 | 3580 days | 2% |
| Lois Harter | 10/10 | 3639 days | 2% |
| Dennis Seijts | 10/10 | 3670 days | 1% |
| Craig Steed | 10/10 | 3670 days | 1% |
| Patrick_Mirta | 10/10 | 3700 days | 1% |
| Jana Ahrens | 10/10 | 3731 days | 1% |
| Joerg_and_Susan | 10/10 | 3946 days | 1% |
| K P | 10/10 | 3974 days | 1% |
| Arjun Chandna | 10/10 | 3974 days | 1% |
| Paul I | 10/10 | 3974 days | 1% |
| Terry Seaman | 10/10 | 3974 days | 1% |
| Marilyn Cossey | 10/10 | 3974 days | 1% |
| Ludvig Fagerstrom | 10/10 | 3993 days | 0% |
| Johanna Bak | 10/10 | 3993 days | 0% |
| John Gray | 10/10 | 4004 days | 1% |
| doris parker | 10/10 | 4005 days | 1% |
| Andrew Lowton | 10/10 | 4005 days | 1% |
| Stephan Tegtmeier | 10/10 | 4005 days | 1% |
| Joyce Davidse | 10/10 | 4005 days | 1% |
| ben de with | 10/10 | 4036 days | 1% |
| Jennifer Valder | 10/10 | 4036 days | 1% |
| anemone678 | 10/10 | 4036 days | 1% |
| Michael | 10/10 | 4036 days | 1% |
| Pam&Steve | 10/10 | 4036 days | 1% |
| Götz Winguth | 10/10 | 4036 days | 1% |
| François | 10/10 | 4066 days | 1% |
| Adam Moore | 10/10 | 4097 days | 1% |
| birderdavid | 10/10 | 4127 days | 1% |
| Murray Lord | 10/10 | 4127 days | 1% |
| Andrea Thiemann | 10/10 | 4127 days | 1% |
| kellie francis | 10/10 | 4250 days | 0% |
| Johanna Loehlein | 10/10 | 4280 days | 0% |
| Rhys Bowen | 10/10 | 4280 days | 0% |
| Erica Emes | 10/10 | 4339 days | 0% |
| Kat88 | 10/10 | 4339 days | 0% |
| antje fricke | 10/10 | 4339 days | 0% |
| Michaela A. | 10/10 | 4370 days | 0% |
| MartinJ | 10/10 | 4370 days | 0% |
| Andrea Wollmann | 10/10 | 4388 days | 1% |
| Romain_Emilie | 10/10 | 4401 days | 1% |
| lej | 10/10 | 4431 days | 1% |
| mneise | 10/10 | 4431 days | 1% |
| annaterc | 10/10 | 4462 days | 1% |
| kjredstart | 10/10 | 4462 days | 1% |
| emptybeach | 10/10 | 4523 days | 1% |
| dag | 10/10 | 4523 days | 1% |
| tonydoy | 10/10 | 4554 days | 1% |
| MJB | 10/10 | 4554 days | 1% |
| chk | 9/10 | 4645 days | 1% |
| melemele | 10/10 | 4645 days | 1% |
| evasch | 10/10 | 4645 days | 1% |
| batzi | 10/10 | 4645 days | 1% |
| Thorsten | 10/10 | 4676 days | 1% |
| Marjie905 | 10/10 | 4676 days | 1% |
| garycrusan | 10/10 | 4676 days | 1% |
| bongo_travellers | 10/10 | 4676 days | 1% |
| prbkiwi | 10/10 | 4705 days | 1% |
| sav | 10/10 | 4705 days | 1% |
| Ritchie | 10/10 | 4705 days | 1% |
| DavidLim | 10/10 | 4705 days | 1% |
| Phyl_Dave | 9/10 | 4705 days | 1% |
| suzanna | 10/10 | 4705 days | 1% |
| KandJ | 10/10 | 4736 days | 1% |
| magpiemareth | 9/10 | 4736 days | 1% |
| cpope | 10/10 | 4736 days | 1% |
| jbunn185 | 10/10 | 4736 days | 1% |
| jenny_a | 10/10 | 4736 days | 1% |
| Trace | 10/10 | 4767 days | 1% |
| eboese | 10/10 | 4767 days | 1% |
| trentworr | 10/10 | 4767 days | 1% |
| topshotone | 10/10 | 4767 days | 1% |
| thomasW346 | 10/10 | 4767 days | 1% |
| dgi3005 | 10/10 | 4797 days | 1% |
| willemenlilian | 10/10 | 4797 days | 1% |
| Sander | 10/10 | 4797 days | 1% |
| David47 | 10/10 | 4828 days | 1% |
| taffski | 10/10 | 4828 days | 1% |
| justus | 10/10 | 4828 days | 1% |
| thebraininjane | 10/10 | 4828 days | 1% |
| Susi_Lars | 10/10 | 4858 days | 1% |
| pepette31 | 10/10 | 4858 days | 1% |
| jenckes | 10/10 | 4858 days | 1% |
| Louise Bush | 10/10 | 4858 days | 1% |
| damaca | 10/10 | 4858 days | 1% |
| KatieW85 | 10/10 | 4889 days | 1% |
| Fuzziefay | 10/10 | 4889 days | 1% |
| northernbird7 | 10/10 | 4889 days | 1% |
| Garlu | 10/10 | 4889 days | 1% |
| EvaandJulian11 | 10/10 | 4920 days | 1% |
| jasmin | 10/10 | 4950 days | 1% |
| Jasmin Loeffler | 10/10 | 4987 days | 1% |
| B_mckenz118 | 10/10 | 5011 days | 1% |
| JennyAndFelix | 10/10 | 5011 days | 1% |
| K4thy | 10/10 | 5011 days | 1% |
| topsy08 | 10/10 | 5011 days | 1% |
| kyle802 | 10/10 | 5011 days | 1% |
| alangshaw | 10/10 | 5011 days | 1% |
| Snowythecat | 10/10 | 5011 days | 1% |
| JenandHeinz | 10/10 | 5011 days | 1% |
| David Taylor | 8/10 | 5016 days | 1% |
| Judith | 9/10 | 5028 days | 1% |
| geoffbutton | 10/10 | 5042 days | 1% |
| Chouchat | 10/10 | 5042 days | 1% |
| Binita | 10/10 | 5042 days | 1% |
| CynthiaPeng | 10/10 | 5042 days | 1% |
| jlgavin | 10/10 | 5042 days | 1% |
| Sven | 10/10 | 5057 days | 1% |
| Teknik151 | 10/10 | 5070 days | 1% |
| Seonaid | 10/10 | 5070 days | 1% |
| chrisbell | 10/10 | 5101 days | 1% |
| mnm | 10/10 | 5101 days | 1% |
| MikeG | 10/10 | 5101 days | 1% |
| ThomasHarley | 9/10 | 5101 days | 1% |
| martin_kohls | 10/10 | 5101 days | 1% |
| jms73 | 10/10 | 5101 days | 1% |
| Bjorn1 | 10/10 | 5101 days | 1% |
| nzhoneymoon2010 | 10/10 | 5132 days | 1% |
| Anja_Chris | 10/10 | 5132 days | 1% |
| Barbara | 10/10 | 5162 days | 1% |
| Birderdave | 10/10 | 5162 days | 1% |
| gbanddennymac | 10/10 | 5162 days | 1% |
| Wendy | 10/10 | 5162 days | 1% |
| Zorni | 10/10 | 5162 days | 1% |
| Vanellus01 | 10/10 | 5162 days | 1% |
| BrentCain | 10/10 | 5193 days | 1% |
| dantunder | 10/10 | 5193 days | 1% |
| SergeiNZ | 10/10 | 5254 days | 1% |
| PaulJames | 10/10 | 5254 days | 1% |
| jakepconcordiaUSA | 10/10 | 5285 days | 1% |
| mozell | 10/10 | 5285 days | 1% |
| France_s | 10/10 | 5315 days | 1% |
| nicovm26 | 10/10 | 5376 days | 1% |
| Cbarrass | 10/10 | 5376 days | 1% |
| Marcia & Bruce | 10/10 | 5397 days | 1% |
| Keith Martin | 10/10 | 5407 days | 1% |
| Mike & Kirsty Wilmott | 10/10 | 5407 days | 1% |
| susanne brighouse | 10/10 | 5435 days | 1% |
| soldenborg | 10/10 | 5435 days | 1% |
| Linley Faulkner | 10/10 | 5435 days | 1% |
| DavidLapointe | 10/10 | 5435 days | 1% |
| Stephanie K | 8/10 | 5448 days | 1% |
| JamesWatson_1 | 10/10 | 5466 days | 1% |
| Jytte | 10/10 | 5466 days | 1% |
| Korky | 10/10 | 5466 days | 1% |
| wueppke | 10/10 | 5466 days | 1% |
| Jim Scarff | 10/10 | 5466 days | 1% |
| Tim Hawley | 10/10 | 5497 days | 1% |
| Nancy | 10/10 | 5497 days | 1% |
| Peter Williams | 10/10 | 5497 days | 1% |
| AndyL | 10/10 | 5497 days | 1% |
| Duncan Watson | 10/10 | 5527 days | 1% |
| ajsivers | 10/10 | 5527 days | 1% |
| memphis_T | 10/10 | 5527 days | 1% |
| TonyS | 10/10 | 5527 days | 1% |
| snodge | 10/10 | 5527 days | 1% |
| DaveWilliamson | 10/10 | 5527 days | 1% |
| Kathleen Kealey | 10/10 | 5558 days | 1% |
| Beth Lenoble | 10/10 | 5558 days | 1% |
| Rachel Smith | 10/10 | 5558 days | 1% |
| Jonathan Manson | 10/10 | 5558 days | 1% |
| Gerry Richards | 10/10 | 5558 days | 1% |
| Pedro Menendez | 10/10 | 5558 days | 1% |
| siui | 9/10 | 5588 days | 1% |
| Kristen Smith | 10/10 | 5588 days | 1% |
| Erik Forsyth | 10/10 | 5619 days | 1% |
| ash cotter | 10/10 | 5619 days | 1% |
| David | 10/10 | 5741 days | 1% |
| Nicola Illsley | 10/10 | 5741 days | 1% |
| harryjarv | 10/10 | 5772 days | 1% |
| Jill | 10/10 | 5798 days | 1% |
| Linda319 | 10/10 | 5831 days | 1% |
| jason grundy | 10/10 | 5841 days | 1% |
| Heidi Grether | 10/10 | 5852 days | 1% |
| dkluza | 10/10 | 5862 days | 1% |
| Jeff | 10/10 | 5862 days | 1% |
| angelacass | 10/10 | 5890 days | 1% |
| Robert Hutchinson | 10/10 | 5892 days | 1% |
| hypercritic | 10/10 | 5946 days | 1% |
| Tipene | 10/10 | 5956 days | 1% |
| richardr | 10/10 | 6022 days | 1% |
| amh | 9/10 | 6029 days | 1% |
| belle | 10/10 | 6032 days | 1% |
| Karen | 9/10 | 6032 days | 1% |
| rh8mpo | 10/10 | 6033 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Okarito Kiwi Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.04% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 41 days. However the Okarito Kiwi Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Okarito Kiwi Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.98% |
| 198 | -4.00% |
| 199 | -4.02% |
| 200 | -4.04% |
| 201 | -4.06% |
| 202 | -4.08% |
| 203 | -4.10% |
| … | … |
Balancing Adjustment
0.50% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
95%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.