Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for HeliServices.NZ.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

HeliServices.NZ

Valid Reviews

48 Valid Reviews

The HeliServices.NZ experience has a total of 48 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 48 valid reviews:

Rating Count Percentage
10/10 20
42%
9/10 13
27%
8/10 9
19%
7/10 1
2%
6/10 4
8%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 1
2%
1/10 0
0%

87.92% Average

The raw data average (mean) for all the HeliServices.NZ valid reviews is 87.92% and is based on 48 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

42 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 48 valid reviews, the experience has 42 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 42 face-to-face reviews:

Rating Count Percentage
10/10 17
40%
9/10 12
29%
8/10 9
21%
7/10 1
2%
6/10 3
7%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

89.29% Average

The raw data average (mean) for all the HeliServices.NZ face-to-face reviews is 89.29% and is based on 42 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

91.31%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
S Weslake 10/10 2438 days 100%
Jozef Pinkerton 10/10 2609 days 91%
Audeme Mechain 10/10 2802 days 81%
Brenda Oomen 10/10 3167 days 62%
Fabian Rodriguez 10/10 3807 days 28%
Markus Spitzmueller 10/10 3934 days 21%
Stefanie Menz 6/10 4251 days 4%
Peer Krumrey 7/10 4251 days 4%
Karin Genyn 10/10 4340 days 0%
Evelyn Mackie 10/10 4622 days 25%
Steve Goodyear 8/10 4650 days 24%
Louis Smit 6/10 4653 days 21%
Sarah and Uli Glas 9/10 4975 days 24%
Ian and Ailsa 10/10 4982 days 25%
Cameron and Kim 8/10 4994 days 24%
Dave and Lin Mungham 10/10 5016 days 25%
Wijnhoven 9/10 5020 days 24%
Hilary and Chris Ayton 9/10 5348 days 24%
Ingrid Zell 10/10 5351 days 25%
Pam & Norman 9/10 5353 days 24%
Matthiis & Femke 8/10 5367 days 24%
Jenny 10/10 5368 days 25%
Lewis 10/10 5381 days 25%
R Gilge 10/10 5384 days 25%
Carl Diehl 9/10 5386 days 24%
Diane Chapple 9/10 5387 days 24%
Chris Bulman 10/10 5461 days 25%
Liliana Tello 9/10 5511 days 24%
linus 8/10 5576 days 24%
ElleGermany 9/10 5682 days 24%
Ger 9/10 5692 days 24%
SteveB 10/10 5694 days 25%
JuergenSchnitzer 10/10 5710 days 25%
Lilly Tillman 2/10 5711 days 10%
Kitty 9/10 5711 days 24%
Inger 8/10 5712 days 24%
Stolz 10/10 5718 days 25%
JetteG 10/10 5728 days 25%
Inger Skov 8/10 5737 days 24%
Edric Kwan 6/10 5738 days 21%
Raphael 9/10 5751 days 24%
P&L Mooney 9/10 5869 days 24%
Gorka Rojas 8/10 5967 days 24%
Sanne 10/10 6087 days 25%
Roger & Margaret 9/10 6108 days 24%
Mel 8/10 6146 days 24%
ranker_58 8/10 6296 days 24%
Schranger 6/10 6431 days 21%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The HeliServices.NZ experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.88% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 49 days. However the HeliServices.NZ experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The HeliServices.NZ experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.82%
198 -3.84%
199 -3.86%
200 -3.88%
201 -3.90%
202 -3.92%
203 -3.94%

Balancing Adjustment

1.39% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

89%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.