G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Air Safaris.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Air Safaris
Valid Reviews
53 Valid Reviews
The Air Safaris experience has a total of 53 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 53 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 38 |
|
72% |
| 9/10 | 11 |
|
21% |
| 8/10 | 3 |
|
6% |
| 7/10 | 0 |
|
0% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
2% |
| 1/10 | 0 |
|
0% |
95.28% Average
The raw data average (mean) for all the Air Safaris valid reviews is 95.28% and is based on 53 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
41 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 53 valid reviews, the experience has 41 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 41 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 29 |
|
71% |
| 9/10 | 9 |
|
22% |
| 8/10 | 3 |
|
7% |
| 7/10 | 0 |
|
0% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.34% Average
The raw data average (mean) for all the Air Safaris face-to-face reviews is 96.34% and is based on 41 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
64.18%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Dee | 2/10 | 353 days | 100% |
| Allain Riepema | 8/10 | 2526 days | 8% |
| Guenter | 10/10 | 2878 days | 7% |
| Linda Jennings | 10/10 | 3062 days | 6% |
| Philip Mattes | 10/10 | 3244 days | 5% |
| hendrik king | 9/10 | 3762 days | 3% |
| Reisender Sohn | 10/10 | 3913 days | 2% |
| David | 10/10 | 4339 days | 0% |
| Jurg Pfaendler | 10/10 | 4601 days | 2% |
| Horst Langstein | 9/10 | 4606 days | 2% |
| D R Valentine | 10/10 | 4607 days | 2% |
| Dugald McCallum | 10/10 | 4612 days | 2% |
| Alfred & Henrike | 10/10 | 4638 days | 2% |
| Kevin Morris | 10/10 | 4922 days | 2% |
| AJ van Pelt | 10/10 | 4927 days | 2% |
| David Mellard | 10/10 | 4942 days | 2% |
| Chris & Anne Pearson | 9/10 | 4944 days | 2% |
| Monika | 10/10 | 4948 days | 2% |
| Hull | 9/10 | 4973 days | 2% |
| nztraveller879 | 9/10 | 4978 days | 2% |
| Lizzie | 10/10 | 5040 days | 2% |
| travelbunnyadventures | 10/10 | 5254 days | 2% |
| Evans | 10/10 | 5303 days | 2% |
| Claudia | 10/10 | 5322 days | 2% |
| Jobbs | 10/10 | 5324 days | 2% |
| Yona | 10/10 | 5329 days | 2% |
| Phillip Rurgger | 10/10 | 5413 days | 2% |
| Katrin Wennin | 10/10 | 5416 days | 2% |
| Solveig Mosinski | 10/10 | 5417 days | 2% |
| Primavesi | 10/10 | 5417 days | 2% |
| Tinka | 10/10 | 5435 days | 2% |
| Andrew | 10/10 | 5588 days | 2% |
| Anji Sprinks | 10/10 | 5646 days | 2% |
| DC Melbourne | 10/10 | 5652 days | 2% |
| Roy | 9/10 | 5653 days | 2% |
| Edcan | 9/10 | 5667 days | 2% |
| Joel | 10/10 | 5669 days | 2% |
| David | 10/10 | 5697 days | 2% |
| Hans | 10/10 | 5697 days | 2% |
| Ray | 10/10 | 5739 days | 2% |
| Van Lent | 9/10 | 5744 days | 2% |
| Anette | 9/10 | 5768 days | 2% |
| Jennifer Baulch | 9/10 | 6025 days | 2% |
| Anne Mainwaring | 10/10 | 6068 days | 2% |
| Angela Payne | 10/10 | 6068 days | 2% |
| Togl | 10/10 | 6068 days | 2% |
| Stephanie | 10/10 | 6090 days | 2% |
| Thomas Hartseiker | 10/10 | 6095 days | 2% |
| Christie H | 8/10 | 6133 days | 2% |
| Pete | 10/10 | 6403 days | 2% |
| Christine | 8/10 | 6412 days | 2% |
| Shirely | 10/10 | 6414 days | 2% |
| Henrich | 9/10 | 6424 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Air Safaris experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.01% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 75 days. However the Air Safaris experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Air Safaris experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -2.96% |
| 198 | -2.98% |
| 199 | -2.99% |
| 200 | -3.01% |
| 201 | -3.02% |
| 202 | -3.04% |
| 203 | -3.05% |
| … | … |
Balancing Adjustment
13.08% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
74%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.