Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Next Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
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Next Campers
Valid Reviews
58 Valid Reviews
The Next Campers experience has a total of 59 reviews. There are 58 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 58 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 53 |
|
91% |
| 9/10 | 4 |
|
7% |
| 8/10 | 1 |
|
2% |
| 7/10 | 0 |
|
0% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
98.97% Average
The raw data average (mean) for all the Next Campers valid reviews is 98.97% and is based on 58 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Weighted Average
99.12%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| april barlow | 10/10 | 1318 days | 100% |
| Ellie Richards | 10/10 | 1471 days | 51% |
| Stephanie Saxton | 10/10 | 1471 days | 51% |
| Brad Nichols | 10/10 | 1502 days | 44% |
| Ariane Denham | 10/10 | 1502 days | 44% |
| Birgit Küchler | 10/10 | 1502 days | 44% |
| Emilie Gios | 10/10 | 1561 days | 31% |
| Katarina Marsalekova | 10/10 | 1561 days | 31% |
| Lu Matthews | 10/10 | 1561 days | 31% |
| Katherine St Gelais | 10/10 | 1592 days | 25% |
| Gareth Jones | 9/10 | 1592 days | 25% |
| Tui McCaughey | 10/10 | 1622 days | 20% |
| Charlie | 10/10 | 1653 days | 16% |
| Alejandro | 10/10 | 1653 days | 16% |
| Krissi | 10/10 | 1653 days | 16% |
| Martin | 10/10 | 1683 days | 13% |
| Mariah | 10/10 | 1775 days | 6% |
| Matt Murray | 10/10 | 1867 days | 5% |
| Linda Hay | 10/10 | 1867 days | 5% |
| florent marmounier | 10/10 | 1867 days | 5% |
| hilde schweitzer | 10/10 | 1867 days | 5% |
| Andreas Seidner | 10/10 | 1867 days | 5% |
| Franziska Ludwig | 10/10 | 1867 days | 5% |
| Alexis Sherman | 10/10 | 1896 days | 4% |
| joyce teo | 10/10 | 1896 days | 4% |
| Julie Tu | 10/10 | 1896 days | 4% |
| harriette Wight | 10/10 | 1896 days | 4% |
| Linda Fairley | 10/10 | 1896 days | 4% |
| Holly and Chris | 10/10 | 1896 days | 4% |
| Chris Evans | 10/10 | 1927 days | 4% |
| Silvia Jimenez | 10/10 | 1927 days | 4% |
| Sarah | 10/10 | 1927 days | 4% |
| James Treffor | 10/10 | 1927 days | 4% |
| Jennifer | 10/10 | 1927 days | 4% |
| Kristin | 10/10 | 1927 days | 4% |
| Franziska | 10/10 | 1927 days | 4% |
| Anna Pullin | 10/10 | 1927 days | 4% |
| Stephan Kinast | 10/10 | 1958 days | 3% |
| Katherine St Gelais | 10/10 | 1958 days | 3% |
| Gio | 10/10 | 1958 days | 3% |
| Johanna Ott | 10/10 | 1958 days | 3% |
| Jorge Gonzales | 10/10 | 1958 days | 3% |
| Chantal | 10/10 | 1958 days | 3% |
| Arne Driessen | 9/10 | 1958 days | 3% |
| Bryan Mills | 10/10 | 1988 days | 3% |
| Henrietta Mann | 9/10 | 1988 days | 3% |
| Dayna | 10/10 | 1988 days | 3% |
| Julie Bowers | 10/10 | 1988 days | 3% |
| javier tamayo | 8/10 | 1988 days | 3% |
| Peter Prince | 10/10 | 1988 days | 3% |
| Michael Pach | 10/10 | 1988 days | 3% |
| Max & Nicole | 10/10 | 2019 days | 3% |
| AlexNZ | 10/10 | 2019 days | 3% |
| Allie Dunn | 9/10 | 2049 days | 2% |
| Ellie | 10/10 | 2049 days | 2% |
| Peter Scott | 10/10 | 2141 days | 1% |
| Maria | 10/10 | 2233 days | 0% |
| Jekabs | 10/10 | 2233 days | 0% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Next Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.55% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 63 days. The Next Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Next Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.49% |
| 198 | -3.51% |
| 199 | -3.53% |
| 200 | -3.55% |
| 201 | -3.56% |
| 202 | -3.58% |
| 203 | -3.60% |
| … | … |
Balancing Adjustment
0.68% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
84%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.