Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Kapiti Island Nature Tours.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick

Rankers Owner

Kapiti Island Nature Tours

Valid Reviews

170 Valid Reviews

The Kapiti Island Nature Tours experience has a total of 171 reviews. There are 170 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 170 valid reviews:

Rating Count Percentage
10/10 108
64%
9/10 48
28%
8/10 11
6%
7/10 2
1%
6/10 0
0%
5/10 0
0%
4/10 1
1%
3/10 0
0%
2/10 0
0%
1/10 0
0%

95.18% Average

The raw data average (mean) for all the Kapiti Island Nature Tours valid reviews is 95.18% and is based on 170 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

9 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 170 valid reviews, the experience has 9 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 9 face-to-face reviews:

Rating Count Percentage
10/10 4
44%
9/10 4
44%
8/10 1
11%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

93.33% Average

The raw data average (mean) for all the Kapiti Island Nature Tours face-to-face reviews is 93.33% and is based on 9 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

95.45%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Richard Hamilton 10/10 3153 days 100%
DJ 9/10 3275 days 89%
John 10/10 3305 days 88%
Rob Pinney 9/10 3489 days 72%
Catherine Grace 10/10 3550 days 67%
Miranda Krestovnikoff 10/10 3609 days 63%
Amanda Morrison 10/10 3854 days 42%
Daniel Tawhai 10/10 3854 days 42%
Jim Maguire 10/10 3915 days 37%
Margaret Jeune 8/10 3915 days 37%
George Dickson 10/10 3974 days 33%
Jude Parrett 9/10 4035 days 27%
Janeen Gillies 9/10 4066 days 25%
birderdavid 10/10 4096 days 23%
Teknik151 10/10 4339 days 3%
TJamesH 9/10 4370 days 0%
susan_gavinklee 10/10 4400 days 41%
Mudgie 9/10 4400 days 41%
HarryH 10/10 4400 days 41%
conggra1 10/10 4461 days 41%
Storm 9/10 4461 days 41%
hakim76 10/10 4461 days 41%
abbots 9/10 4492 days 41%
batzi 8/10 4584 days 40%
Dolphin 10/10 4584 days 41%
Calder 9/10 4614 days 41%
Ole Klothrop 9/10 4668 days 24%
SJMcCarthy 10/10 4736 days 41%
decado 10/10 4736 days 41%
janreid 10/10 4766 days 41%
bwcp 9/10 4766 days 41%
EdIsaac 9/10 4766 days 41%
ryan_0091 10/10 4766 days 41%
stephenwilliam_d 9/10 4766 days 41%
tpakai 10/10 4766 days 41%
Green 10/10 4766 days 41%
Peetr 7/10 4766 days 38%
kapitigirl 10/10 4797 days 41%
bonzer 8/10 4797 days 40%
ericjo 10/10 4797 days 41%
kjbaker 10/10 4827 days 41%
GreenSpot 9/10 4827 days 41%
Hendrik1 10/10 4827 days 41%
DayleMary 10/10 4827 days 41%
jungle 9/10 4980 days 41%
Roman & Esther 9/10 5008 days 24%
llaing 10/10 5011 days 41%
Win 8/10 5011 days 40%
Tauhei 10/10 5011 days 41%
marydinniss 9/10 5011 days 41%
daleringham 10/10 5039 days 41%
Sofianna 10/10 5039 days 41%
cruisecritique 9/10 5101 days 41%
Nicole 10/10 5131 days 41%
raven123 9/10 5192 days 41%
molly77 9/10 5192 days 41%
windypoint 8/10 5192 days 40%
ScorpioMichael 8/10 5192 days 40%
tonyw 10/10 5192 days 41%
ROBYN12 9/10 5192 days 41%
JimW 10/10 5192 days 41%
Jaredputt 10/10 5223 days 41%
Boscombe74 9/10 5315 days 41%
Patricia_B6 10/10 5315 days 41%
karenpa 9/10 5315 days 41%
John Maz 10/10 5345 days 41%
Kim Everett 10/10 5345 days 41%
airbornejase 9/10 5345 days 41%
patrickr 10/10 5345 days 41%
Emma Brooks 10/10 5345 days 41%
cassowary 10/10 5376 days 41%
JoAnnaMichaelJonoStefan 10/10 5376 days 41%
Marguerita Harris 10/10 5376 days 41%
Rob Wickham 10/10 5376 days 41%
Chris Lloyd 9/10 5376 days 41%
Fabienne 10/10 5376 days 41%
Joanne Clarke 9/10 5398 days 24%
Sylvia Bagnall 10/10 5404 days 41%
Radha Sahar 10/10 5404 days 41%
Liz Roberts 7/10 5404 days 38%
Chris Brown 10/10 5404 days 41%
paula 9/10 5404 days 41%
Annette Friskopp 9/10 5404 days 41%
Sid & Rod 9/10 5404 days 41%
Mariano 10/10 5404 days 41%
marea tawa 10/10 5404 days 41%
GrahamSandy 8/10 5404 days 40%
Marlene Levine 10/10 5404 days 41%
Bruce54617 10/10 5404 days 41%
aiakar 4/10 5435 days 27%
Marama Parore 10/10 5435 days 41%
Lydia Leimer 10/10 5435 days 41%
Jamie Bull 10/10 5466 days 41%
ray_jb 10/10 5466 days 41%
catch 10/10 5466 days 41%
janets 10/10 5466 days 41%
Heather Peters 10/10 5496 days 41%
Nick675 10/10 5496 days 41%
angus 10/10 5496 days 41%
Dorothy 10/10 5496 days 41%
billy 10/10 5496 days 41%
Charlotte 10/10 5527 days 41%
msfandg 10/10 5527 days 41%
ursula hazell 10/10 5527 days 41%
Barb 10/10 5527 days 41%
barbara nef 10/10 5588 days 41%
julie_thomas 10/10 5680 days 41%
George Parry 9/10 5680 days 41%
LeeRA 10/10 5680 days 41%
caroltackett 8/10 5710 days 40%
hariata hema 9/10 5710 days 41%
pattie 9/10 5710 days 41%
Ingrid Thijssen 10/10 5710 days 41%
fmelston 10/10 5710 days 41%
Duncan Watson 10/10 5710 days 41%
Bernd Eichhorn 10/10 5710 days 41%
Michael Coup 10/10 5710 days 41%
jeremy buchanan 8/10 5710 days 40%
Naomi_and_Brett 9/10 5710 days 41%
Natalie Hopkirk 9/10 5714 days 41%
Kate Barton 9/10 5716 days 41%
Fiona Saones 9/10 5716 days 41%
Ray Findlay 9/10 5717 days 41%
Bernie Muollo 10/10 5717 days 41%
MMc 10/10 5719 days 41%
DerrekS 10/10 5729 days 25%
Allie 10/10 5731 days 41%
Paul Cumberland 10/10 5731 days 41%
Paekak 10/10 5732 days 41%
kama 10/10 5735 days 41%
canada1 10/10 5735 days 41%
Valerie Stirling 9/10 5737 days 41%
Stewart 10/10 5741 days 41%
Catherine Nalty 10/10 5741 days 41%
mwoolever 9/10 5741 days 41%
Geoff Norman 10/10 5748 days 41%
Amanda Eike 10/10 5753 days 41%
Mark Peterson 10/10 5759 days 41%
amanda yarrall 8/10 5760 days 40%
Cliff 10/10 5767 days 25%
Kirsten Flansmose 10/10 5769 days 41%
Claes 10/10 5769 days 41%
Vida Strahl 10/10 5779 days 41%
Ann Lewis 10/10 5781 days 41%
teresad 10/10 5782 days 41%
paul_and_anna 10/10 5789 days 41%
Katherine Corich 10/10 5791 days 41%
Rachel 9/10 5792 days 41%
Charlotte Mill 9/10 5794 days 41%
12_frame 9/10 5799 days 41%
Philip Griffin 10/10 5800 days 41%
Jo Violet 9/10 5803 days 41%
Kenneth Archambault 10/10 5812 days 41%
Paul Knight 10/10 5815 days 41%
Chris Willsher 9/10 5824 days 41%
revans 10/10 5830 days 41%
Birte 10/10 5831 days 41%
Megan Farr 10/10 5848 days 41%
Aira Ani 10/10 5850 days 41%
Rochelle Gardiner 10/10 5851 days 41%
h_atawa 10/10 5852 days 41%
Gael 9/10 5863 days 41%
Richard Johnstone 9/10 5888 days 41%
coops 9/10 5905 days 41%
Galen 8/10 6076 days 24%
Monica Black 9/10 6076 days 24%
DickvandenOever 10/10 6166 days 41%
GaryC 10/10 6350 days 41%
Rosemary 10/10 6440 days 25%
Peter 10/10 6440 days 25%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kapiti Island Nature Tours experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.03% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 44 days. However the Kapiti Island Nature Tours experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Kapiti Island Nature Tours experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.97%
198 -3.99%
199 -4.01%
200 -4.03%
201 -4.05%
202 -4.07%
203 -4.09%

Balancing Adjustment

0.82% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

92%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.